Final presentation pizza house

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Final presentation pizza house

  1. 1. Lina Marie KustantinNew Media Drivers License<br />PIZZA HOUSE<br />A Slice of Chicago, Right Here in East Lansing!<br />Voted Best Pizza<br />Best Salads<br /> Best Chipatis<br /> Best Takeout<br /> Best Munchies<br />-Readership Poll<br />
  2. 2. A SLICE OF CHICAGO!<br />About Pizza House<br /><ul><li> The Pizza House restaurant in Ann Arbor and East Lansing are located adjacent to their respective and rival Michigan universities. </li></ul>★ Established in 1986, known for serving famous Chicago and Sicilian deep dish and traditional pizzas, pasta, and everything in between.<br />
  3. 3. SOCIAL MEDIA<br />Challenge:<br />Increase brand awareness by using social media to promote Pizza House as the primary place for lunch and dinner. <br />
  4. 4. Personalize the Pizza House Brand<br />Integrated Theme: Pizza House can utilize social media to communicate with consumers to increase brand awareness and gain positive perception towards the brand.<br />Goal: use social media for customer interaction, customer service, video blogging and public relations, also monitor what customers are saying and when necessary use social media to apologize to customers.<br />
  5. 5. BLOGGING<br />
  6. 6. 4,353 fans<br />
  7. 7. “Where’s Boxy?” Contest<br />Currently: on the Pizza House Web site, customers can submit pictures of the restaurant’s pizza delivery box at one of their favorite spots.<br />Each photo has the opportunity to be selected in a monthly drawing for the entrant to win a $50 Pizza House gift card.<br />Opportunity: we can expand this idea by having customers send in a picture of themselves eating Pizza House in funny or cool places like Mount Everest.<br />Best Picture will be picked bi-weekly to win a free large pizza.<br />Customers can send their pictures to the Pizza House Blog<br />Followers of the blog can vote for Best Picture <br />
  8. 8. YOUTUBE CONTEST<br />Pizza House can host a contest to have a pizza special named after the contestant.<br />For example: “Lina Marie Special,” which is black olives and pickles (my favorite).<br />To enter: customers will be asked to share why they love Pizza House, the videos will be posted on YouTube and linked to the Pizza House blog and Facebook.<br />People can vote for the best video<br />Prize: the winner will have a pizza named after the contestant and receive their special pizza for FREE once a month for a year.<br />
  9. 9. METRICS OF SUCCESS<br />
  10. 10. BUDGET<br />

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