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Ninja SEO Tips for Wordpress Blogs

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Learn how to make your wordpress blog SEO friendly.Know about various tweaks and plugins.Visit -http://techtipsportal.com/ for more SEO tips

Learn how to make your wordpress blog SEO friendly.Know about various tweaks and plugins.Visit -http://techtipsportal.com/ for more SEO tips

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Ninja SEO Tips for Wordpress Blogs Presentation Transcript

  • 1. WORDPRESS SEO TIPSA Guide to Make Your Wordpress Blog SEO Friendly By Kushal Biswas
  • 2. Why Wordpress is Better for SEO It’s an open source CMS. The open source revolution has meant that anybody can develop add-ons or functionality packages for WordPress. WordPress core logic and link structure is simple and shared universally among millions of websites–so WP is familiar ground for search engines. It’s got lots of automatic features, which help you manage your SEO better. Easily customizable Automatic pinging facility of new blog posts Excellent support community [2]
  • 3. SEO for Wordpress SEO process for Wordpress Setups and Tweaks Plugins and Tools [3]
  • 4. Setups & tweaks [4]
  • 5. Setting Up Ideal Permalink Types of Permalink : 1. Bad permalink : http://www.indian-seo-company.com/blog/?p=123 • Does not tell anything about the Post or its content • No Keyword in URL / Not SEO friendly 2. Almost a Good Permalink: http://www.indian-seo-company.com/blog/2013/02/23/ppc-vs-seo/ • Good if you post regularly or almost daily • URL could be very long in many cases 3. A Good Permalink http://www.indian-seo-company.com/blog/ppc-vs-seo/ • Permalink that speaks what the Blog Post is about • Short and crisp • SEO Friendly [5]
  • 6. How to setup PermalinkHow To Set Up SEO Friendly Permalinks : 1. You can find the options to setup permalinks here - WordPress Admin Panel –> Settings -> Permalinks 2. Choose Your Preferred URL structure and save your changes [6]
  • 7. Setting Up Custom PermalinkCreating Your own preferred custom URL structureYou can modify the URL structure by selecting “custom structure”. You have many options to choose from, and thenmix and match to create your own customized structure. %year% – Year of the post, 4 digits, Ex: 2013 %monthnum% – Month of the year, 2 digits Ex: 02 %day% – Day of the month, Ex: 29 %hour% – Hour of the day, Ex: 10 %minute% – Minute of the hour, Ex: 48 %second% – Second of the minute, Ex: 25 %postname% – Post Slug %post_id% – The unique ID # of the post, Ex: 325 %category% – Category Slug field. Nested sub-categories appear as nested directories in the URL. %tag% – Tag Slug Field. %author% – Author Name. [7]
  • 8. Modify Post Title TagA common mistake in many free or premium wordpress themes is that the post title tag is under <h2> tag. The <h1> tagholds more importance than any other header tags, so it would be wise to change it to h1 instead of h2.Warning: Changing title tag to <h1> in blog homepage will create multiple <h1> tags issue. So it will be better if youmake your title tag <h1> in single page. How to convert <h2> title tag to <h1> title tag in single page? 1. Visit here – wp admin dashboard -> appearance -> editor -> single.php 2. Look for the code similar to - <h2 class="title"><?php atom()->post->Title(); ?></h2> 3. Convert it to this - <h1 class="title"><?php atom()->post->Title(); ?></h1> P.S: <h2 class="title"><?php atom()->post->Title(); ?></h2> This portion of the code should be same for most of the themes [8]
  • 9. Tag Cloud A tag cloud can harm your SEO efforts when – It contains more than 30 tags If it is a flash tag cloud If It contains unnecessary generic tags Disadvantages of tag cloud – Unnecessary PageRank flow Keyword stuffing Looks spammy when it contains lots of tags A nice video of Matt Cutts explaining Tag clouds and it’s effects on SEO - http://www.youtube.com/watch?v=bYPX_ZmhLqg [9]
  • 10. Adding Robots.txt File An Ideal robots.txt file for any wordpress blog should be like this - User-agent: * # disallow all files in these directories Disallow: /blog/cgi-bin/ Disallow: /blog/wp-admin/ Disallow: /blog/wp-includes/ Disallow: /blog/go/ Sitemap: http://www.indian-seo-company.com/blog/sitemap.xml [ 10 ]
  • 11. Adding Ping ListWhat is pinging ?Pinging is like setting up the dinner table for Google and then ringing the bell. Yes almost similar, pinging is like sendingnotification to Google so that it comes and crawl your newly updated site.** WarningYou should only ping to Google if and only if you have done any modification to your site.How to setup ping list in wordpress ? Once youre logged in, move your mouse over the Settings menu item, and select Writing Scroll down to the Update Services section and you should see something like this Update the ping list with your own URLs . A nice and huge ping list is here [ 11 ]
  • 12. Category SettingsGo to Dashboard > Post > CategoriesAdd Category Slug for SEO friendly URLAdd Category Description for SEO friendly Meta description of Category Page [ 12 ]
  • 13. Plugins [ 13 ]
  • 14. WordPress SEO by Yoast Benefit that WordPress SEO by Yoast offers - Inserts meta information into the code Allows you to control indexing of categories and archives Adds rel=”next” and rel=”prev” Adds breadcrumbs if your theme is compatible Provides an easy way to Edit your .htaccess and robots.txt file Comes with Facebook OpenGraph implementation Allows you to import from All in One SEO Pack and other SEO plugins Allows you to add rel=”author” Easily do 301 redirects Easily add canonical URL And More… Download : Click here [ 14 ]
  • 15. W3 Total Cache Features: Reduced page load time: increased visitor time on site; visitors view more pages At least 10x improvement in overall site performance (Grade A in YSlow or significant Google Page Speed improvements) when fully configured "Instant" subsequent page views: browser caching Optimized progressive render: pages start rendering quickly Improved web server performance; sustain high traffic periods Up to 80% bandwidth savings via minify and HTTP compression of HTML, CSS, JavaScript and feeds Download : Click here [ 15 ]
  • 16. Google (XML) Sitemaps Generator Features: Generates automatically a sitemap for all types of WordPress pages No PHP skills or file changes needed User interface to customize all parameters like priorities etc. Calculates a priority for each post, based on the number of comments Notifies Ask.com, Google, Bing and YAHOO about changes via ping Includes a WordPress filter for other plugins which can add their pages to the sitemap Generates a static XML file as well as a zipped version Download : Click here [ 16 ]
  • 17. CopyLinkCopyLink adds a custom link attribution under content copied from your blog. User Benefits: • Helps users find original source of information • Simplifies linking process for bloggers referencing your material • Improves the quality of citations on the web • Helps search engines index and serve quality content • Link attribution is optional and not forced on end-user Webmaster Benefits: • Take control of how your content is linked • Prevent content duplication • Help promote your content and website • Receive valuable and relevant traffic • Earn natural links and improve your SEO Download : Click here [ 17 ]
  • 18. Contact MeKushal Biswas –Facebook : http://www.facebook.com/kushalbiswasTwitter : https://twitter.com/kushalthedudePinterest : https://pinterest.com/kushalbiswas/Linkedin : http://in.linkedin.com/in/kushalbiswasGoogle Plus : https://plus.google.com/116131873632093193389/Blog: http://techtipsportal.com/You can contact me to get Latest Digital Marketing news andtips Presented by Kushal Biswas [ 18 ]