Comparison Site Analysis V2
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Comparison Site Analysis V2

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Comparison Site Analysis

Comparison Site Analysis

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Comparison Site Analysis V2 Comparison Site Analysis V2 Presentation Transcript

  • Comparison websites in China analysis
    • Business Model
    • Main Player
  • Business Model
    • Search engine VS. Publisher
    Product Search engine- shows photographs of relevant products . Searches can be restricted by price, type of good, and retailer. Pure product search engine- Not directly or indirectly dealing with agency or online retailer. They offer it as a service to bring more traffic from shoppers.
  • Retailer Compare price Google’s Ads View slide
  • Yahoo’s Ads Retailer View slide
  • Retailer
  • Publisher Compare price Main comparison publisher in US Not directly or indirectly dealing with agency or online retailer. They offer it as a service to bring more traffic from shoppers.
  • Publisher Retailer
    • Cashback
    Publisher CPS deal via cashback Big issue of this way
  • Chinese Publisher 60-80% of comparison sites use cashback to hook people attention in China, even online payment firm do the same thing.
  • China Publisher Feb 2008 Dangdang made a announce that don’t allow cashback any longer for CPS after amazon China changed its policy for cashback. Cashback abuse brings a great number of online shoppers making orders via publishers’ instead of official site.