0
7 best practices in Compensation Communication<br />Kurt Nelson, PhD<br />
1. Utilize communication campaign approach<br />Campaign:<br /><ul><li>Tied together through use of look and theme
Campaign strategy focuses on moving from awareness to interest to understanding to action
Build upon previous content
Create anticipation for next installment </li></li></ul><li>2. Campaign uses a mix of communication vehicles/platforms <br...
Borrow ideas from consumer marketing – mix of web, paper, live, and guerilla marketing tactics (focus on breaking through ...
See which topics/pages were viewed most/least
How many people viewed and when they viewed information</li></li></ul><li>4. Interactive communications <br /><ul><li>Use ...
Gaming is used to reinforce key concepts or engage participants in content
Upcoming SlideShare
Loading in...5
×

Best practices in ic communication 2011

3,878

Published on

7 best pra

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,878
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
286
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Transcript of "Best practices in ic communication 2011"

  1. 1. 7 best practices in Compensation Communication<br />Kurt Nelson, PhD<br />
  2. 2. 1. Utilize communication campaign approach<br />Campaign:<br /><ul><li>Tied together through use of look and theme
  3. 3. Campaign strategy focuses on moving from awareness to interest to understanding to action
  4. 4. Build upon previous content
  5. 5. Create anticipation for next installment </li></li></ul><li>2. Campaign uses a mix of communication vehicles/platforms <br /><ul><li>Multiple touch points with the sales representative to build awareness and capture attention
  6. 6. Borrow ideas from consumer marketing – mix of web, paper, live, and guerilla marketing tactics (focus on breaking through the clutter) </li></li></ul><li>3. Mine communication data from electronic sources <br /><ul><li>Tracking time spent on specific pages or topics
  7. 7. See which topics/pages were viewed most/least
  8. 8. How many people viewed and when they viewed information</li></li></ul><li>4. Interactive communications <br /><ul><li>Use technology to involve participants
  9. 9. Gaming is used to reinforce key concepts or engage participants in content
  10. 10. Click thru / roll over provide participant with more control over what content they see</li></li></ul><li>5. Include paper communications <br /><ul><li>Paper communications has been shown to activate different brain responses compared to electronic – creating more emotional engagement
  11. 11. Utilize paper as part of the overall communications mix </li></li></ul><li>6. Graphics are used as communication content<br /><ul><li>Info graphics are used to simplify and convey a lot of information in a small space
  12. 12. Graphical representation of key information provides greater recall
  13. 13. Provide visual connections between aspects of the plan </li></li></ul><li>7. Utilization of story based communications <br /><ul><li>Companies using real rep stories or generating generic rep situations to create greater comprehension of “how” sales plans impact sales representatives
  14. 14. Create a compelling storyline – build to the call to action </li></li></ul><li>For more information contact<br /> www.lanterngroup.com <br />kurt@lanterngroup.com<br />Blog: http://thelanterngroup.wordpress.com<br />Twitter: www.twitter.com/WhatMotivates<br />612-396-6392 <br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×