Your SlideShare is downloading. ×
0
Best practices in ic communication   2011
Best practices in ic communication   2011
Best practices in ic communication   2011
Best practices in ic communication   2011
Best practices in ic communication   2011
Best practices in ic communication   2011
Best practices in ic communication   2011
Best practices in ic communication   2011
Best practices in ic communication   2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Best practices in ic communication 2011

3,871

Published on

7 best pra

7 best pra

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,871
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
286
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 7 best practices in Compensation Communication<br />Kurt Nelson, PhD<br />
  • 2. 1. Utilize communication campaign approach<br />Campaign:<br /><ul><li>Tied together through use of look and theme
  • 3. Campaign strategy focuses on moving from awareness to interest to understanding to action
  • 4. Build upon previous content
  • 5. Create anticipation for next installment </li></li></ul><li>2. Campaign uses a mix of communication vehicles/platforms <br /><ul><li>Multiple touch points with the sales representative to build awareness and capture attention
  • 6. Borrow ideas from consumer marketing – mix of web, paper, live, and guerilla marketing tactics (focus on breaking through the clutter) </li></li></ul><li>3. Mine communication data from electronic sources <br /><ul><li>Tracking time spent on specific pages or topics
  • 7. See which topics/pages were viewed most/least
  • 8. How many people viewed and when they viewed information</li></li></ul><li>4. Interactive communications <br /><ul><li>Use technology to involve participants
  • 9. Gaming is used to reinforce key concepts or engage participants in content
  • 10. Click thru / roll over provide participant with more control over what content they see</li></li></ul><li>5. Include paper communications <br /><ul><li>Paper communications has been shown to activate different brain responses compared to electronic – creating more emotional engagement
  • 11. Utilize paper as part of the overall communications mix </li></li></ul><li>6. Graphics are used as communication content<br /><ul><li>Info graphics are used to simplify and convey a lot of information in a small space
  • 12. Graphical representation of key information provides greater recall
  • 13. Provide visual connections between aspects of the plan </li></li></ul><li>7. Utilization of story based communications <br /><ul><li>Companies using real rep stories or generating generic rep situations to create greater comprehension of “how” sales plans impact sales representatives
  • 14. Create a compelling storyline – build to the call to action </li></li></ul><li>For more information contact<br /> www.lanterngroup.com <br />kurt@lanterngroup.com<br />Blog: http://thelanterngroup.wordpress.com<br />Twitter: www.twitter.com/WhatMotivates<br />612-396-6392 <br />

×