Create anticipation for next installment </li></li></ul><li>2. Campaign uses a mix of communication vehicles/platforms <br /><ul><li>Multiple touch points with the sales representative to build awareness and capture attention
Borrow ideas from consumer marketing – mix of web, paper, live, and guerilla marketing tactics (focus on breaking through the clutter) </li></li></ul><li>3. Mine communication data from electronic sources <br /><ul><li>Tracking time spent on specific pages or topics
How many people viewed and when they viewed information</li></li></ul><li>4. Interactive communications <br /><ul><li>Use technology to involve participants
Gaming is used to reinforce key concepts or engage participants in content
Click thru / roll over provide participant with more control over what content they see</li></li></ul><li>5. Include paper communications <br /><ul><li>Paper communications has been shown to activate different brain responses compared to electronic – creating more emotional engagement
Utilize paper as part of the overall communications mix </li></li></ul><li>6. Graphics are used as communication content<br /><ul><li>Info graphics are used to simplify and convey a lot of information in a small space
Graphical representation of key information provides greater recall
Provide visual connections between aspects of the plan </li></li></ul><li>7. Utilization of story based communications <br /><ul><li>Companies using real rep stories or generating generic rep situations to create greater comprehension of “how” sales plans impact sales representatives
Create a compelling storyline – build to the call to action </li></li></ul><li>For more information contact<br /> www.lanterngroup.com <br />firstname.lastname@example.org<br />Blog: http://thelanterngroup.wordpress.com<br />Twitter: www.twitter.com/WhatMotivates<br />612-396-6392 <br />
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