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Best practices in ic communication   2011
 

Best practices in ic communication 2011

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7 best pra

7 best pra

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    Best practices in ic communication   2011 Best practices in ic communication 2011 Presentation Transcript

    • 7 best practices in Compensation Communication
      Kurt Nelson, PhD
    • 1. Utilize communication campaign approach
      Campaign:
      • Tied together through use of look and theme
      • Campaign strategy focuses on moving from awareness to interest to understanding to action
      • Build upon previous content
      • Create anticipation for next installment
    • 2. Campaign uses a mix of communication vehicles/platforms
      • Multiple touch points with the sales representative to build awareness and capture attention
      • Borrow ideas from consumer marketing – mix of web, paper, live, and guerilla marketing tactics (focus on breaking through the clutter)
    • 3. Mine communication data from electronic sources
      • Tracking time spent on specific pages or topics
      • See which topics/pages were viewed most/least
      • How many people viewed and when they viewed information
    • 4. Interactive communications
      • Use technology to involve participants
      • Gaming is used to reinforce key concepts or engage participants in content
      • Click thru / roll over provide participant with more control over what content they see
    • 5. Include paper communications
      • Paper communications has been shown to activate different brain responses compared to electronic – creating more emotional engagement
      • Utilize paper as part of the overall communications mix
    • 6. Graphics are used as communication content
      • Info graphics are used to simplify and convey a lot of information in a small space
      • Graphical representation of key information provides greater recall
      • Provide visual connections between aspects of the plan
    • 7. Utilization of story based communications
      • Companies using real rep stories or generating generic rep situations to create greater comprehension of “how” sales plans impact sales representatives
      • Create a compelling storyline – build to the call to action
    • For more information contact
      www.lanterngroup.com
      kurt@lanterngroup.com
      Blog: http://thelanterngroup.wordpress.com
      Twitter: www.twitter.com/WhatMotivates
      612-396-6392