Start your own money making blog
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Start your own money making blog Document Transcript

  • 1. Start Your Own Money Making Blog Brought To You By: http://www.easyinternethomebusiness.com/In this report, I will show you how to make your own money-making blog. Just follow these 9 stepsand you will have a profitable blog.Step 1 - Planning Your Blogging Profit PlanStep 2 - Choosing a Popular and Profitable ThemeStep 3 - What You Need to Get StartedStep 4 - Creating Your Own Blog AccountStep 5 - Building Content Rich PagesStep 6 - How to Drive Targeted Traffic into Your BlogStep 7 - Increasing Your Blog’s Page Ranking & Search Engine ResultsStep 8 - Making Money from Your BlogStep 9 - Powerful Blogging Tips & StrategiesThese are the steps that I use, and I know that they will work for you too. So, let’s get started.Step 1 - Planning Your Blogging Profit PlanPlanning your blogging profit plan is crucial part of the construction of any monetized blog. But whatdoes it usually involve? Generally, planning your blogging profit plan consists of two things: workingon a traffic generation plan and improving conversion rates.When planning your blogging profit plan, you may want to work on the conversion side first. If youbegin sending traffic to your blog before it is monetized properly, your conversion rates could be toolow to earn a significant return on your investment; this is especially true if you are paying for trafficfrom pay-per-click sources, such as Adwords.One important thing you must consider when planning your blogging profit plan is how you canimprove the quality of your copywriting. If you do not feel that you have the expertise or writing skillsto convince someone to buy your product, you may want to hire someone to write your salespage foryou.With the recent boom in freelancing markets, you should be able to find a talented copywriter onelance.com or guru.com for a relatively low price per word or page. If your copy is bad, yourconversion rate will also be bad, which means you are wasting traffic.Additionally, you should consider including pre-selling tactics while planning your blog profit plan.You may want to include such pre-selling methods as giveaways, cash prizes, or some other form ofinteraction for visitors.
  • 2. The other important part to consider while planning your blog profit plan is your traffic generationmethods. No matter what the topic of your blog, you generally have five basic traffic generationmethods: pay-per-click programs, which allow you to pay for targeted traffic; natural search enginetraffic, which you can build by optimizing onpage and offpage factors; link-based traffic, which youcan build by purchasing links from link brokers; list marketing traffic, which you can build bypurchasing solo ads from list-owners; and repeat traffic, which you can build by giving visitors areason to return and by persuading them to bookmark your site.All things being equal, you must concentrate on traffic generation and conversion rates whileplanning your blogging profit plan.Step 2 - Choosing a Popular and Profitable ThemeChoosing a popular and profitable theme for your blog will determine whether or not you are able tostay in business for an extended period of time. While narrowing down the theme from a list ofthemes can be a fairly scientific process, choosing the themes on that list to begin with is considerablymore experential.If youre planning to market your own products, you may want to start by finding a need, rather thanlooking at data. For instance, do you know of a pressing need that many people have? Could youprovide some sort of substantive solution to that need? If so, would a blog be the appropriate meansthough which to provide that solution? Something might come to mind immediately, but if it doesnt,you can proceed with data-analysis as a means of choosing a popular and profitable theme for yourblog.You can start by using a program like WordTracker to begin choosing a popular and profitable theme.WordTracker will allow you to view a list of the 100 or 1000 most searched topics on the Internet.You can then break this list down into smaller pieces. For instance, if number 10 on the list is “cars”and you have some sort of an interest in cars, you can then take the keyphrase “cars” and search for iton Wordtracker using overture pay-per-click results and demand/supply analysis called “KEI.”This will tell you two things: it will tell you approximately how hard it is to penetrate your niche; andit will tell you roughly how much money people are making in your niche. For instance, if pay-per-click amounts are high and have a lot of bid competition, that means that people are making a lot ofmoney in your niche, which is why they are purchasing advertising for large sums of money per click.It also means that you can potentially make a lot of money for serving ads for these advertisers viaAdsense and YPN.And there you have it: through data-analysis and need-analysis, you can begin the process of choosinga popular and profitable theme for your blog. If the topic you select is popular, has a good KEI rating,and has a high PPC rating, you know you have a winner.
  • 3. Step 3 - What You Need to Get StartedMany people ask what you need to get started in order to make a profitable blog. The answer isnothing, provided that your only goal is to spend no money at all. Now, if you want higher returns andif you have the money to spend, the answer to “what you need to get started” might several hundreddollars to invest in tools that could make your climb to the top faster and smoother.One of the most important things you will need to get started is some form of keyword research toolor database. Currently, there are dozens of these products on the market, which range in price fromfree to around $500. The most popular tool on the market is probably WordTracker, which offers alimited trial version for free—or a fully-functional version for $7.50/day or $45/mo. This will allowyou to find out which keywords are most profitable and have a reasonable demand (aggregatesearch)/supply (aggregate site) rating.Other than a keyphrase tool, the answers to the “what you need to get started” question will usuallydepend on the project. For instance, if youre hosting a blog and you want to monetize it with Adsense,you may want to add a thumnail generator to your “what you need to get started” list. A thumnailgenerator will create code that, when inserted in your blog, will generate scraped-thumnail picturesfrom related searches on Google images—and will place them next to your contextual ads, increasingthe click-thru rate.In contrast, if youre planning to sell your own products, you may want to add an autoresponder toyour “what you need to get started” list. An autoresponder will allow you to greatly improve yourconversion rate by allow you to put all follow-up emails on autopilot, rather than doing thempersonally or strictly using your salespage.So what exactly do you need to to get started? Nothing. You can create a profitable blog withoutpaying a cent, but if you want to take advantage of automating tools to further improve yourprofitability and efficiency, you will have to purchase at least a few tools.Step 4 - Creating Your Own Blog AccountCreating your own blog account is relatively easy, especially when compared to building a website.Even if youre using a what-you-see-is-what-you-get (WYSIWYG) editor to build a simple website, youwill still have to design every page, purchase a domain and hosting, and figure out how to upload yourwork to your site. This is not so with a blog. If you create your own blog account with with a large blognetwork, you will actually be able to do it for free and without worry that you wont be able to figureout how to upload new pages.So how do you go about creating your own blog account? You should start by selecting the type of blogyou wish to create. For instance, are you using blogs to promote your business or for to chronicle yourdaily life? This will affect how you go about creating your own blog account.If youre using a blog to chronicle your daily life, you may want to create an account with a networksuch as Myspace. Myspace will give you a simple means to design your blog, to update it, and to
  • 4. communicate with other network users. Creating your own blog account with Myspace is actuallycompletely free; and you wont actually have to host the blog yourself. Instead, Myspace will host it ontheir own network and will also provide you with all the tools you need to update it.If youre creating your own blog account simply to promote your business, you may want to open anaccount with Google Blogger—especially if you do not own a website. Upon creating your own blogaccount, Blogger will allow you to customize the template and the subdomain you use to display yourblog. If youre trying to target a specific keyphrase with your blog, you may want to use that exactkeyphrase as the subdomain.Once you have completed this process, you will want to spend some time searching through Bloggersvarious options. For instance, to optimize your blog completely, you will want to consider how manyposts you display on each page and whether or not you will allow comments.Step 5 - Building Content Rich PagesBuilding content rich pages is an absolute must if you wish to optimize your blog for search enginetraffic. But what are the best ways in which to go about building content rich pages?There are essentially three factors you have to consider when building content rich pages: is thiscontent unique? Is this content self-updating? And is this content actually useful to human beings?The first question is possibly the most important, but also the most debatable. If your site does notcontain unique content—content which has not already been spidered by search engines—it morethan likely will not be ranked highly. Additionally, if your unique content is in video format or in anyother language other than HTML, search engine spiders might not be able to recognize it as content atall—and, in all likliness, will not be able to factor it into ranking algorithms. So when you look thinkabout adding content, consider looking for good sources of unique textual content, such as articleswritten by ghostwriting agencies from guru.com or elance.com.Additionally, you will want to consider whether you are building content rich pages with self-updatingcontent or static content. RSS feeds, Google Adsense, YPN, and Amazon Ads are all forms of self-updating content. When search engines spider your website, they will pick up all these different formsof content and view them as “new” content, which improves your site in the eyes of the search enginespider.The last question you will want to answer when you are building content rich pages is whether yourcontent is actually useful to human beings. For instance, is your RSS feed picking up topics that areonly marginally-related to your topic? Are your articles jumbled garbage that only exist to host ads? Ifthis is the case, your site will likely get canned by major search engines at some point in the future.Even if they dont, you are throwing away a significant amount of revenue by not encouraging repeatvisits.Once you have answered these three questions, you will be well on your way to building content richpages that will keep the spiders and the visitors coming back.
  • 5. Step 6 - How to Drive Targeted Traffic into Your BlogDriving targeted traffic into your blog obviously isnt an easy, uninvolved process. If it were, blogowners would not need to purchase and review courses on targeted traffic generation methods. Andwhile it isnt an “easy and uninvolved process,” the answer to the question of how to drive targetedtraffic into your blog isnt tricky, either; its just not something people want to hear because it is itssimple and tedious. There are essentially four basic traffic generation techniques you can use toanswer the question of how to drive targeted traffic into your blog. If you adhere to these techniquesand use conventional methods, you will generate a consistent stream traffic in the long run.The first technique experts say answers the question of how to drive targeted traffic into your blog isto purchase one-time, periodic-rate advertisments. This can include radio advertisements, billboardadvertisements, classified advertisments, ezine solo ads, or banner advertisements. All of theseadvertisments will send a one-time surge of traffic to your site. From there, it is your job to “recycle”those visitors into members or repeat buyers.The second technique experts say answers the question of how to drive targeted traffic into your blogis with contextual advertising through Google Adwords. Google Adwords will allow you to specificallytarget your audience by selecting keyphrases and keywords, which, when searched for, will yield yourad as a “sponsored advertisement.” You can do this either exclusively on Googles search network (i.e.Google, AOL, Ask.com, Earthlink, etc.) or you can also do it on their content network, which isessentially any site that contains Google Adsense ads—possibly including your own.The third way to drive targeted traffic to your blog is through natural search engine traffic. You can dothis by optimizing both onpage and offpage factors. Onpage factors include keyword density andplace, titles, headers, and uniqueness and freshness of content. Offpage optimization includesexchanging links with other related sites. In order to maximize offpage optimization, you should seekout sites that have high PR and Alexa ratings and offer to exchange front page links. Also, make sureyour targeted keyword is in the anchor text of the links they put on their sites.The fourth and last way of generating traffic is through “recycling.” This simply means creating awebsite that has build-in systems that retain visitors and encourage them to come back. This can be anumber of different things—from autoresponder courses to raffles to free software downloads.Step 7 - Increasing Your Blog’s Page Ranking & Search Engine ResultsIncreasing your blogs page ranking & search engine results doesnt actually mean the same thing—although the process is somewhat similar. “Page rank” is a system Google uses to determine thedegree to which a site (or blog in this case) is an authority. Page rank is assigned to each site Googlespiders and is updated quarterly; however, this does not necessarily translate into better searchengine results—even on Google. This is why increasing your blogs page ranking & search engineresults do not always mean the same thing.
  • 6. Increasing your blogs page ranking & search engine results can be complementary, however. Whensites look for other sites to link to, they usually use two methods of deriving whether or not the site isworthy: page rank and alexa ratings.The page rank system works on a 1 to 10 scale—and is allocated primarily based on inbound links.Additionally, both increasing your blogs page ranking & search engine results are also both heavilydependant on inbound links. If you are able to get links from several sites with high page rank scores,you may be able to increase your blogs page ranking and search engine results significantly. Severallinks from PR 5s and 6s might raise your blog to a PR 4—and may boost your natural search enginetraffic.Increasing your blogs page ranking & search engine results is complementary because you need linksto do either; however, they do not necessarily translate into each other. This is because Page Rank isdetermined purely by Google and search engine rankings are determined by Google, MSN, Yahoo,Ask.com, and a number of other, smaller search engines. Even if your site has no page rank rating yetfrom Google, you could still receive a significant amount of traffic from Yahoo and MSN.Additionally, if you optimize onpage factors, such as headers, titles, and keyphrase density fortargeted keyphrase niches, you can actually pull more traffic on GOOGLE with a PR 1 site than a PR 5site that is optimized for highly competitive keyphrases.Step 8 - Making Money from Your BlogIs making money from your blog a fantasy that Internet marketers promote to induce spending—or isactually a reality for the average person? Those who havent yet had success with a blog might beinclined to say the former, but the truth is probably somewhere in between: making money from yourblog isnt quite as easy as most marketers would like you to believe, but if you have realistic expectionsand maintain steady time inputs, you will reap some sort of consistent profit.What are some of the more popular ways for making money from your blog?One of the most popular ways of making money from your blog is to sell an information product. Youcan hire someone else to create an information product for you; and then you can compile it, andthen sell it on your blog through Paypal or Clickbank. For instance, you could use a campus professordirectory to contact a psychologist or biologist—and then pay them to ghostwrite a product for you.You can then setup a payment button through Paypal that will redirect them to the product downloadpage after they pay.Another popular way of making money from your blog is through affiliate programs. If, for instance,you own a blog about real estate, you can go to Clickbank.com and find a number of differentinformation products for real estate—most of which will pay 50-75% commissions on each sale. Ifyour earnings are above a certain threshold, Clickbank will send you a check bi-weekly for yourcommissions.The last and easiest way of making money from your blog is with contextual advertising. You can dothis by opening a Google Adsense account and generating code for a block that will match your blogs
  • 7. layout. You can then insert that code into your blog in a “hot spot”--which visitors are likely to click.As visitors click on your ads, you will accumulate earnings, which are paid out on a monthly basis.Step 9 - Powerful Blogging Tips & StrategiesIn order to position your blog as an industry leader, you will need to follow some powerful bloggingtips & strategies—in addition to simply following all of the convention means of building traffic andconverting visitors to subscribers or customers. So what are some of the powerful blogging tips &strategies that experts use frequently?Some of the more powerful blogging tips & strategies involve adding your blog to your RSS feeds onall of your accounts at Yahoo, MSN, and Google. This will greatly decrease the amount of time it takesyour blog to get indexed by all of these search engines; however, if is crucial that you spend the time todevelop your blog and to get backlinks before you use these powerful blogging tips & strategies. If youdont, you will get ranked poorly and will remain so until the search engines decide to send a spideryour way again.Another genre of powerful blogging tips & strategies usually involve posting on other big blogs andincluding a signature. It is crucial that you do not litter the Internet with spam comments, as it isunethical and will likely get you banned or shunned in the long run. However, if you have usefulcomments to make, you may want to search for similar blogs and post on them. Include a signaturewith a link to your blog. Not only will this get your site spidered faster (and with a backlink from anauthority site), but it might also get you some visitors from other people reading the blog. This isespecially true if you post a controversial opinion.My last suggestion for powerful blogging tips & strategies is to ping everytime you update your site.For blogging veterans this might seem fairly obvious, but if youre new, you might not ping at all.Pinging basically alerts all of the major blog directories that you have updated your blog. In manycases, you could end up on the front page of a blog directory for several hours; additionally, your blogwill get listed in dozens of high-PR directories. You can ping your site for free at places like kping.comand pingoat.com.