Platinum Email Marketing Tips
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"7 Killer Tips To Get Your Emails Opened, Read and Acted Upon."

"7 Killer Tips To Get Your Emails Opened, Read and Acted Upon."

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Platinum Email Marketing Tips Presentation Transcript

  • 1. Does Your Email Marketing Suck ? “7 Killer Tips To Get Your Emails Read” www.kurtjohansen.com email profits Kurt Johansen MBA
  • 2. email profits
    • During this presentation you will learn:
    • “ How To Effectively Conduct Email Marketing”
    • and have more sales and more profit in your business
    • Why and How the “7 Killer Tips To Get Your Emails Read “ were created;
    • What is Email Marketing;
    • What you are permitted to do via email;
    • The 7 REAL benefits email marketing brings to your business;
    • The 7 Killer Tips one-by-one ;
    • The 2 key elements to all email marketing campaigns; and
    • How to get email marketing working for you NOW.
  • 3. email profits
    • WHY and HOW the “7 Killer Tips To Get Your Emails Read” were created.
  • 4. email profits
    • I don’t market to existing customers;
    • Besides it costs too much to market;
    • I don’t have the time to market;
    • I’m a……not a marketer.
    The Top Four Business Marketing Frustrations (As surveyed by Johansen International during 2007) AND All businesses surveyed knew their inability to handle just one or more of these frustrations was costing them MONEY.
  • 5. email profits Imagine What Would Happen If You Could Overcome One Or All Of The Top Four Business Marketing Frustrations…
  • 6. So, what is Email Marketing? email profits
    • It’s using Email to …
      • Create immediate cash surges
      • Drive traffic to your website
      • Keep in touch with customers
  • 7. email profits
    • The Legalities
    • What are you allowed to do?
    • Collect names and addresses;
    • Contact people who have a reasonable expectance to receive your emails;
    • What must you do?
    • Have an easy ‘unsubscribe’ system;
    • Cease immediately when somebody asks you to.
  • 8. The 7 Real Benefits Of Email Marketing
    • Increases Sales
    • Reduces Marketing Costs
    • Builds Customer Loyalty
    • Shortens Sales Cycles
    • Generates Referrals
    • Saves Time via Automation
    • Maximises Branding Penetration
    email profits
  • 9. Are You Ready For “ The 7 Killer Tips To Get Your Emails Read” Let’s Do It ! email profits
  • 10. Killer Tip Number One:
    • “ The Secret to Creating Credibility and Why It’s A Must To Use An Email Address People Will Trust & Recognise.”
    • Or
    • “ Who Are You ?”
    email profits
  • 11. email profits
    • First questions:
    • Who are you?
    • What do you want?
    • Have an email address or name which is recognizable to the recipient.
  • 12. email profits
    • Use your name or your main address.
    • From Armand Morin ( [email_address] )
    • From Frank Kern ( [email_address] )
    • From John Carlton ( [email_address] )
    • From Stephen Pierce ( [email_address] )
  • 13. email profits
    • AVOID using
    • Hotmail or Gmail addresses in Email Marketing.
    • It doesn’t ooze ‘professionalism’.
  • 14. Killer Tip Number Two:
    • “ Revealing The Closely Guarded Secret Used By Experts That’s Guaranteed To Get All Your Emails Opened.”
    • Or
    • “ What Do You Want?”
    email profits
  • 15. email profits
    • Ensure your intrusion in their life is pleasant.
    • ALWAYS…
    • Use their first name in the email address line.
    • AND…
    • Engage them with an alluring subject line.
  • 16. email profits
    • Create curiosity
    • Step 2 of the “7 Killer Tips To Get Your Emails Read” serves only one purpose
    • And that is…
    • To get your email opened.
  • 17. email profits
    • General Rules to Obey for Subject Line.
    • - Limit to 50 characters or 6-8 words.
    • - Start words with a Capital Letter and use “ ”
    • Create curiosity to force them to open the email.
  • 18. email profits
          • Some Examples:
    • Hi Pam, “Inside This Email We Have Included...”
    • Hi Rob, “I know It’s Friday But…”
    • Hi Mary, “I Must Apologise For…”
    • Hi Tammy, “This Month’s VIP Club Offer Is…”
  • 19. Killer Tip Number Three:
    • “ How To Write Attention Grabbing Headlines Which Will Explode Off The Screen”
    • Or
    • “ The Email Headline”
    email profits
  • 20. email profits
    • Killer Tip 3:
    • serves as the ENTRANCE or GATEWAY to your email message. 
  • 21. email profits
    • Writing headlines is a “learned” skill
    • Get help if you need
    • I like to include images based around the headline, such as:
  • 22. email profits “ With 11 letters of offers out there this well-positioned and much loved residence is bound to be sold this weekend…” So Paul, If you are considering owning … For those born on the 4th of July it means “ HAPPY BIRTHDAY.” For all others it means…
  • 23. email profits “ Have you ever heard the phrase, ‘ Safe as the Bank of England’ ?” Well… "Announcing the Most Valuable Christmas Present You Will Receive This Year.”   Australia’s Highest Paid Copywriter & Sales Strategist Gives You $838.80 Worth of His Best Money Making Advice for... FREE! Bank of England
  • 24. email profits
    • Headlines depends on your list.
    • “ Bulk” email marketers are ignoring headlines.
    • Test with your list.
    • I find headlines are a great segue into Killer Tip 4.
  • 25. Killer Tip Number Four:
    • “ Discover Million Dollar Techniques To Cause The Reader To Take Action”
    • Or
    • “ The Email Content”
    email profits
  • 26. email profits
    • Email Content Is King – Or is it?
    • Depends on the message and who is receiving it.
    • The email often will not relate to everyone on your list – it happens.
  • 27. email profits
    • Email Content Is King – Or is it?
    • Segment your lists as much as possible and send them meaningful offers and information.
    • Match the message to the right person.
    • One email = one main message.
  • 28. email profits
    • Email Content Is King – Or is it?
    • The length of an email is determined by your list
    • Long or Short message (with a link)?
    • Test to find out what works for you.
  • 29. email profits
    • Long Emails:
    • Learn copywriting or as we know it
    • Emotional Direct Response Advertising.
    • Get help if needed.
  • 30. email profits
    • Short Emails:
    • Becoming popular with some marketers.
    • This strategy entices recipients to click on a link and be transported to a sales page or video.
  • 31. email profits
    • Short Emails: An example of one I recently received is:
    • From: Frank Kern
    • Date: Wednesday, 12 November 2008 11:19 AM
    • To: [email_address]
    • Subject: beautiful!
    •   This video does a beautiful job of showing you a detailed process map of what a killer launch look like. http://www.productlaunchformula.com/blue.php?1715 It'll play automatically. Enjoy :-) Frank
  • 32. email profits
    • Short Emails:
    • This strategy tries to avoid ‘filters’ by using less words in the email content.
    • The marketing message is delivered away from the email inbox.
    • So, what do you do?
    TEST
  • 33. email profits
    • Let’s recap:
    • Killer Tip 1: “The Secret to Creating Credibility and Why It’s A Must To Use An Email Address People Will Trust & Recognise.” 
    • Killer Tip 2: “Revealing The Closely Guarded Secret Used By Experts That’s Guaranteed To Get All Your Emails Opened.”  
    • Killer Tip 3: “How To Write Attention Grabbing Headlines Which Will Explode Off The Screen”
    •  
    • Killer Tip 4: “Discover Million Dollar Techniques To Cause The Reader To Take Action”
    Use a name they know. Subject line, “Hi (first name) ‘Create Curiosity’”. “ Excite” and test images. Create “emotional” copy.
  • 34. Killer Tip Number Five:
    • : “How To Sneak Under The Spam Filter’s Radar - Invisible Stealth Attack Tactics Used By Gurus To Get Past The Toughest Security Defences”
    • Or
    • “ How To Send Your Email”
    email profits
  • 35. email profits
    • Emails are filtered
    • Know which words to modify or avoid
    • Use a reputable email sending program to do this.
  • 36. email profits
    • Some words I have found to modify or change:
    • Exciting,
    • interview,
    • opportunity,
    • discover,
    • overseas,
    • free,
  • 37. email profits
    • Modify by:
    • Old Word Modified Word
    • Exciting, Ex*citing
    • interview, inter-view opportunity, opp*ortunity discover, dis*cover overseas, over-seas
    • free fr*ee
  • 38. email profits
    • Two formats:
    • HTML and Text
    • HTML – images Text – words
    • Which one do I use to send?
    • BOTH
  • 39. Killer Tip Number Six:
    • “ Magical Words That Will Get Your Prospects To Behave Like A Puppet On A String”
    • Or
    • “ Call To Action and Effective PS’s ?”
    email profits
  • 40. email profits
    • A call to action is VITAL in marketing.
    • Eliminate generic ‘Click Here’ buttons.
    • Instead try : or
  • 41. email profits
    • Include PS’s at the end of your email.
    • Research tells us 76% of PS’s are read.
    • Try to include at least two or three PS’s and
    • Offer a PS ‘Special’ to test effectiveness.
  • 42. email profits
    • PS: The "BEST" Tip was not placed in my book as it is too valuable just to give away.
    • PPS: Sign up and obtain your free copy, send me a testimonial and I’ll rush you the MOST valuable tip imaginable.
    • ****************************************************************************
    • PS: As a bo.nus Don is giving away a copy of his book Creating Customers for Life for the next few people who register, so register here NOW. PPS: Let me know you are going and I will find a spec.ial book from my bag of business products as well.  Something you can use to bring in ca*sh splurges to your business immediately.
  • 43. Killer Tip Number Seven:
    • “ Unleash The Full Power Of Your Email Campaign By Knowing When To Send Out Your Emails For Best Effect”
    • Or
    • “ When To Send Emails”
    email profits
  • 44. email profits
    • Email Marketing needs to be consistent.
    • Keep in regular contact – minimum fortnightly
    • Tuesdays or Wednesdays best.
    • Don’t discount other days if your message is crucial.
  • 45. email profits
    • Record results:
    • Open rates;
    • Click-through link rates;
    • Forward to a friend rates.
    • discover what is the best for your list by testing.
    • If you can’t measure it – you can’t improve it !
  • 46.
    • 12 Missile Marketing Must Do’s And How To Get An Unfair Advantage Over Your Competitors By Hitting The Target With These Nuclear Warhead Tips”
    • Go to www.kurtjohansen.com/mal to get the “7 Killer Tips” plus “12 Bonus Tips”.
    email profits Bonus Killer Tips:
  • 47. HOW TO DO IT Email Marketing Requires Two Key Elements 1. An e ffective email marketing software system; and 2. An effective marketing strategy to win more business email profits
  • 48. So, Where Does Johansen International Fit Into This ? WE CALL OUR EMAIL MARKETING SYSTEM MISSILE MARKETING “ we hit the target – everytime” email profits
  • 49. email profits
    • it contains:
    • An e ffective email marketing software system; and
    • E ffective email marketing strategies to win you more business
  • 50. email profits
    • A Few Of Our Clients Include:
    And we can help you too
  • 51. email profits
    • The benefits of having “Missile Marketing” in your business.
    • You need an effective email marketing software program
    • There is a lot to learn…do you have the time or energy to do this?
    • This IS NOT your core business….It is OURS !
  • 52. email profits
    • You then need an effective email marketing strategy
    • When was the last time you sat down and worked this out for your business?
    • We will sit down with you and plan an email marketing campaign for 12 months.
  • 53. email profits
    • So What Can Platinum Members Get From Us?
    • An email marketing software system allowing you to segment and contain unlimited email lists, client segments and names – YES UNLIMITED !
    • First year internet hosting of system;
    • Customised email template featuring your identity or brand;
    • Customised email sign-up box on your web-site allowing new leads to be generated;
    • Connection from your new leads to be added directly into your selected database;
    • Individual email marketing strategy consultations with me;
    • Regular email statistical reports keeping track of your responses and email campaigns;
    • A fully integrated system which will have you in front of your customers offering them exactly what they need, want and desire;
  • 54. email profits $2,497 $2,497 $497 Nil $397 Nil $97 Nil $20,000 Nil $97 Nil $23,585 $2,497 An email marketing software system allowing you to segment and contain unlimited email lists for all client segments and names – YES UNLIMITED ! First year internet hosting of system; ( @ $497 ) Customised email sign-up box on your web-site allowing new leads to be generated; (@ $397 ) Connection from your new leads added directly into your selected database; (@ $97) Regular and Individual email marketing strategy consultations with Johansen International ($5,000 per quarter); Regular email statistical reports keeping track of your campaign, hits, and sales. (@ $97) Total Value YOU PAY VALUE A savings of $21,088
  • 55. email profits
    • TOTAL VALUE OF SYSTEM = $23,585
    • Today Platinum Members Get:
    • An email marketing software system with unlimited lists, client segments and names $2497
    • First year internet hosting of system Free
    • Customised email template featuring your logo and branding Free
    • Customised email sign-up box on your website allowing leads to be generated Free
    • Connection from your new leads to be added directly into your selected database Free
    • Individual email marketing consultation with Kurt Johansen Free
    • Regular email statistical reports keeping track of your campaign, hits, and sales Free
    • Total Value $2497
    A savings of $21,088
  • 56. email profits
    • After the systems are created emails should be sent on a regular basis.
    • The following chart outlines the email sending fees.
    PRO Pack Emails Written For You Size Of Your Database All $597 per email written Emails Sent $200 per email Recommendation: Minimum Fortnightly campaign 1 email @ $200 per fortnight on a 12 month agreement
  • 57. email profits
    • Email Marketing is a powerful medium to win more business from existing and new customers:
    • When used correctly it will boost revenue and reduce marketing costs GUARANTEED.
    • MISSILE MARKETING GUARANTEE
    • In the unlikely event after 90 days you cannot bring in 100% additional email marketing revenue than the previous 12 months, create rock solid relationships, grow your marketing efforts and boost the bottom line from Missile Marketing we will release you from your 12 month agreement, promptly and courteously and hand over the custom built email marketing system , especially created for you, including video tutorials and comprehensive help files. Plus continue to work with you for the 12 months free.
  • 58. email profits
    • Where to from here:
    • The time to start an effective email marketing campaign for yourself is now.
    • We are ready to build and implement right now.
    • Contact us at [email_address]
    • or
    • Go to www.kurtjohansen.com and collect your FREE e-book “7 Killer Tips To Get Your Emails Read” valued at $29.95.
    • Don’t delay each day is costing you, money and profits.
    • Kurt Johansen
    • Direct: 0412 94 77 33