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Driving Innovation Through Enterprise 2.0
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Driving Innovation Through Enterprise 2.0

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ARK Presentation August 2008

ARK Presentation August 2008

Published in: Technology, Education

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  • Transcript

    • 1. Stuart French Daniels Sharpsmart
    • 2. Take-aways
      • Benefits of Collaborative Innovation
      • How culture and collaboration interact
      • Outline some tips for implementation
    • 3. Enterprise 2.0
      • The mix is moving towards Blogs, Wiki, RSS & Podcasts
      • The Asia Pacific region showed the greatest satisfaction in 2008
      • Successful use of Web 2.0 can lead to structural and cultural change dubbed “Enterprise 2.0”
    • 4.
      • Making definitions clear
    • 5. Defining Innovation
      • Bring something new to the environment
      • Bring something new to the environment
      • Bring something new to the environment
      • Collaboration 2.0 multiplies
        • The novelty of invention
        • The speed of delivery
    • 6. Defining Innovation
    • 7. Defining Collaboration
      • Collaborate - /k labb rayt/
        • verb work jointly on an activity or project.
      • It is Not
        • Communication
        • Cooperation
    • 8. Defining Collaboration
      • How does Collaboration effect Innovation?
      • My Research:
        • Culture effects Wiki use
        • Use of the wiki also effects communications and culture
    • 9. Defining Collaboration
      • David Snowden
        • Innovation requires
          • Starvation
          • Pressure
          • Perspective Shift
      • Enterprise 2.0 helps build a collaborative culture which improves an organisation’s ability to shift perspective
    • 10.
      • Understanding the interaction between Corporate Culture and Collaborative Tools
    • 11. Successful Examples
      • Open source
        • Apache web server
        • Developed with
          • No central ownership
          • No single Project Manager
        • Out did Sun, Microsoft & IBM
    • 12. Successful Examples
      • Peer Production
        • Harnessing external talent
        • Keeping up with users
        • Reducing costs
        • Taking friction out of inter-firm collaboration
        • Developing social capital
    • 13. Successful Examples
      • Clandestine Collaboration
        • Google Search
        • Amazon Profiles
      • Passive, not active
      • Benefit from others use
    • 14. Web 2.0 Technologies
    • 15. Why not Inside the Enterprise ?
      • Web 2.0 and Enterprise 2.0
        • What is the Same?
      • Evolutionary growth model
      • Very intuitive and easy to use
      • Web / Ajax based
      • Focus on Community then Process
    • 16. Why not Inside the Enterprise ?
      • Web 2.0 and Enterprise 2.0
        • What is the Difference?
      • Focus on Business needs
      • Security & Integration with corporate IT
      • Integration, ie: Single Sign-in
      • Customer Support Transparency & Quality
    • 17. Possible Applications
      • Wiki study of 5 SMEs showed 31 different uses for wikis, including:
        • Project Management tool
        • Basic CRM
        • Documentation
        • Collaborative spec development
        • Collaborative problem solving
        • Deciding which pizzas to order for the team lunch
        • “ Its too much mucking around!”
    • 18. High-level Collaboration
      • External
      • International cultures
      • Out-sourcing
      • Off-shoring
      • Privacy concerns
    • 19. Internal Collaboration
      • Discovering Internal Resources
    • 20. When Collaboration Works?
      • Clear Purpose
      • Common Sense of Community
    • 21. The Daniels Wiki
      • Bringing many minds to bear:
      • Project Management
        • Scope documents
        • Timelines and resource allocation
        • Tasklists
        • Progress reports
        • Exception tracking
        • QA
    • 22. The Daniels Wiki
      • Bringing many minds to bear:
      • Collaborating across Time-Zones
    • 23. The Daniels Wiki
      • Bringing many minds to bear:
      • Collaborating up the chain of command
    • 24. The Daniels Wiki
      • Bringing many minds to bear:
      • Collaborative Problem Solving
    • 25. The Daniels Wiki
      • Bringing many minds to bear:
      • Collaborative Problem Solving
    • 26.
      • Supplying the Raw Materials for Innovation in a Changing Environment
    • 27. Staying Grounded
      • Its about matching YOUR Desired Outcomes, Culture and Tools
        • Don't get caught by hype
        • What works for others may not work for you
        • Get professional advice
          • Must understand
            • Business
            • Enterprise 2.0
            • Preferably product agnostic
    • 28. Focus on Holistic Capability Stages of Adoption Collaboration Technologies Stage 1: Traditional Collaboration Telephone Face-to-face Meetings E-mail, phone, fax, other classic technologies Stage 2: Specific Problems and Applications Audio, Video & Data Conferencing EIM, IM, Chat & presence detection Virtual Team Spaces (VTS) Stage 3: Collaborative Proliferation Multiple A/V/D Conferencing tools Yahoo, MSN, AOL, Google Groove, eRoom, WebOffice, etc. Stage 4: Consolidation and Standardization Standardize on SIP/Simple or XMPP One Client for all IM clouds Common virtual team space for everyone Stage 5: Virtual Work Environment Standard tools in place Integration with Mobile Environment Standard Desktop & Web Interface for anyone
    • 29. Research Surprises
      • Size does not always equate to perceived success by management
        • Be careful what measures you use
      • Wiki update is amazingly fast when transferring from other tools because of ease of use
        • Old system: 5 years  120 pages
        • Wiki system: 1 year  1000+ pages (by 17 users)
        • Changeover time: 2 months !
    • 30.
      • Required competencies for participating in an open knowledge and innovation-sharing environment
    • 31. Implementation Tips
    • 32. Implementation Tips
      • “ Both too much and not enough management proved detrimental to the success of the wiki.” – French, 2008
      • Pilot for the quick ROI to prove the concept
      • Integrate tool into existing business processes
      • Assure smooth integration from existing work flows
      • Develop guidelines and best practices
      • Find a champion
      • Plan for Change Mgt issues
      • But most of all:
      Find the balance
    • 33. Implementation Tips
      • Manage the transition to Enterprise 2.0
        • From Command & Control
        • To Connect & Collaborate
      • Learn to balance Control with Distributed Authority
        • Who needs to make the decision?
          • What knowledge do they need to make the right choice?
          • Getting the balance wrong stifles collaborative innovation
    • 34.
      • Finding knowledge and support
      • on your Web 2.0 journey
    • 35. More Information
      • Sources / References
        • Blogs
          • Anecdote – Shawn Callahan
          • Trends in Living Networks – Ross Dawson
          • Enterprise 2.0 – Andrew McAffee
          • Delta Knowledge – Stuart French
    • 36. More Information
      • Books
        • Australian KM Standard - AS 5037-2005
          • Prescriptive not descriptive
          • SME Version - HB 190-2006
        • Wikipatterns
        • Collaboration 2.0
          • Resource list on page 253
    • 37. Key Points
      • Digital Collaboration is a powerful trend
      • Culture is something you grow, not manipulate
      • Innovation is cultural not just for R&D
      • Balance Command & Control with Connect & Collaborate
      • Beware driving with the rear-view mirror
      • Stay grounded, implement slow and wide
      • Get good guidance
    • 38.
      • Thanks:
      • IA Web Trends
      • Daniels Sharpsmart
    • 39.
      • “ Collaboration is an emergent property of the complex system of relationships we call culture.”
      Extra
    • 40. Influencing a complex environment
      • “ In a complex system, you can never fully know the outcome in advance” – Snowden
      Extra
    • 41. Influencing a complex environment
      • Beware 20-20 Hindsight
        • Retrospective Coherence
      Extra
    • 42. Influencing a complex environment Twigs Leaves = Possible futures Branches = Possible decisions Trunk = The present Roots = The past - Edward de Bono Extra
    • 43. Influencing a complex environment
      • Beware 20-20 Hindsight
        • Retrospective Coherence
          • Develop an environment where people are comfortable to make decisions without all the information
          • Be slow to judge after the fact
        • Learn how to look forward
          • Rear-view mirrors only work when the road is straight
        • What has this got to do with Web 2.0?
          • Unstifled innovation is key to adoption and returns
      Extra
    • 44. Influencing a complex environment
      • Do
        • Safe-Fail adoptions
        • Let systems evolve and even die out
            • consider starting outside the firewall
        • Let the users decide what is more practical to achieve their local business goals
        • Have IT simply focus on the provisioning and security aspects
      Extra
    • 45. Influencing a complex environment
      • Don’t
        • Insist on perfection
        • Look for single solutions
        • Try to control instead of encourage use
        • Rely totally on official modes of communication
        • Expect people
          • to never make a mistake
          • to know everything
      Extra

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