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Dollar

by Jeff Stevens on Oct 25, 2011

  • 278 views

Today's economy puts alumni foundation and development officers in a unique position: creating a model of engagement for an increasing number of college graduates who will not be able to provide recurr...

Today's economy puts alumni foundation and development officers in a unique position: creating a model of engagement for an increasing number of college graduates who will not be able to provide recurring gifts for decades. Building on examples from non-profit and Web 2.0 businesses, this TED-style talk will present a model for reaching this demographic and making them involved and eager members of the larger campus community.

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giving microdonations marketing higher education

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