B a la n c edScorecard                1
Balanced Scorecard-BSC         Scorecard-               F       F   F                       F                   F         ...
Balanced Scorecard     Balanced :                               Scorecard :              F                   F            ...
Balanced Scorecard (BSC)         Balanced Scorecard (BSC)      Balanced Scorecard                . .1992Robert S. Kaplan  ...
Balanced Scorecard (BSC)Robert S. Kaplan( the Marvin Bower Professor ofLeader Development at HarvardBusiness School)David ...
Balanced Scorecard (BSC)  Balanced Scorecard             FF              10      F             F                   F     F...
Balanced Scorecard                         F                     F           F   F                         F   F   F      ...
Balanced Scorecard :                                     F                 F                                 F            ...
Balanced Scorecard (BSC)Kaplan                  Norton                                     F F                            ...
1.             F    (Financial Perspective)           F       F F   F         F   F**        , F       ,         F F      ...
2.             F           F     (Customer Perspective)                                                   F               ...
3.                F     (Internal Process Perspective)            F                      F   F           F     F          ...
4.              F           F     (Learning&Growth Perspective)                                     F        F            ...
BALANCED SCORECARD                             F                        Financial Perspective      F      F               ...
F        (Financial Perspective)F   F   (Customer Perspective)F                  (Internal Process Perspective)F          ...
Balanced Scorecard            F  F              F1.              F (Objectives)                   Objectives)2.          (...
Balanced Scorecard                                                 F                                      (Financial Persp...
F BSC1.               F        F              (SWOT Analysis)      F          F                            F 2.           ...
3.           (Perspective) F    F              F                     F         F4.                  F (Strategy Map)     F...
5. F                  F          F                                            F6.                      (Key Performance   ...
BSC                         F         F F        F  F                              (FinancialPerspective)    F           F...
BSC                            F       F F   F                  ( F)F                                F               (Reen...
F    F       F                  F               Balanced Scorecard1. F       F               F            F   F2. F   F   ...
3.           F     F                       F   F                 F       F4.       F                     F                ...
5. F               F                    F                            F                   F               F           F6.  ...
7.                           F8.           F           F               F F       F     F               F                  ...
9. F                  F                      F   F10.           F                   F   F   F                F          F ...
F               F F                        F            F               F    F               F                            ...
F                F             Balanced Scorecard1. F                   F       F           F2.                 F       F ...
3.                        Balanced Scorecard       F                F       F       F        F         F                  ...
5. F        F F                            Balanced  Scorecard                      F                                 Bala...
7.                           F      F     F           F         F F          F         F   F       F8.             Balance...
9. F           F                       F                   F F                                                   F        ...
Balanced Scorecard•       F       F                            F               F•                                         ...
F• F•         F              35
F    F           F       F   F        FF                   FF                                36
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Balance scorecard [โหมดความเข้ากันได้]

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Balance scorecard [โหมดความเข้ากันได้]

  1. 1. B a la n c edScorecard 1
  2. 2. Balanced Scorecard-BSC Scorecard- F F F F F 2
  3. 3. Balanced Scorecard Balanced : Scorecard : F F F F F F F F F F F F F F F F** F F F F F F F F F F 3
  4. 4. Balanced Scorecard (BSC) Balanced Scorecard (BSC) Balanced Scorecard . .1992Robert S. Kaplan David P. Norton • F • F FF 4
  5. 5. Balanced Scorecard (BSC)Robert S. Kaplan( the Marvin Bower Professor ofLeader Development at HarvardBusiness School)David P. Norton( President of Balanced ScorecardCollaborative) 5
  6. 6. Balanced Scorecard (BSC) Balanced Scorecard FF 10 F F F F F F F F F 6
  7. 7. Balanced Scorecard F F F F F F F F F F F F F F F 7
  8. 8. Balanced Scorecard : F F F F F F F F F F F F F F F F F F F 8
  9. 9. Balanced Scorecard (BSC)Kaplan Norton F F (Perspective) F F 4 F F 1. ( Financial Perspective) 2. F ( Customer Perspective ) 3. ( Internal Process Perspective ) 4. F Perspective) ( Learning and Growth Perspective) 9
  10. 10. 1. F (Financial Perspective) F F F F F F** , F , F F 10
  11. 11. 2. F F (Customer Perspective) F F F F F * F * F F / F * F 11
  12. 12. 3. F (Internal Process Perspective) F F F F F F * F/ * F F F 12
  13. 13. 4. F F (Learning&Growth Perspective) F F F F F * * / F 13
  14. 14. BALANCED SCORECARD F Financial Perspective F F F FCustomer Perspective F Internal Process Perspective F F Learning and Growth Perspective 14
  15. 15. F (Financial Perspective)F F (Customer Perspective)F (Internal Process Perspective)F F (Learning and Growth Perspective) F F F F F 15
  16. 16. Balanced Scorecard F F F1. F (Objectives) Objectives)2. ( Measures) Measures)3. F ( Baseline Data )4. F (Target) Target)5. F F ( Initiatives) Initiatives) 16
  17. 17. Balanced Scorecard F (Financial Perspective) F F F F (Customer Perspective) (Internal Process Perspective)F F F F F (Learning and Growth Perspective) F 17
  18. 18. F BSC1. F F (SWOT Analysis) F F F 2. F (Vision) F F 18
  19. 19. 3. (Perspective) F F F F F4. F (Strategy Map) F F F 19
  20. 20. 5. F F F F6. (Key Performance Indicators : KPIs) (Target) F F7. (Action Plan) 20
  21. 21. BSC F F F F F (FinancialPerspective) F F F (CustomerOrientation) 21
  22. 22. BSC F F F F ( F)F F (Reengineering) F F (Technology) F F F (Learning Organization) 22
  23. 23. F F F F Balanced Scorecard1. F F F F F2. F F F 23
  24. 24. 3. F F F F F F4. F F 24
  25. 25. 5. F F F F F F F6. F F F FF F F F F F 25
  26. 26. 7. F8. F F F F F F F F F F F F F F F F F F F 26
  27. 27. 9. F F F F10. F F F F F F F F F F F 27
  28. 28. F F F F F F F F F F F FF F FF F F F 28
  29. 29. F F Balanced Scorecard1. F F F F2. F F F F F F Balanced Scorecard F F F F 29
  30. 30. 3. Balanced Scorecard F F F F F F F F4. F F F Balanced Scorecard F F F Balanced Scorecard F F 30
  31. 31. 5. F F F Balanced Scorecard F Balanced Scorecard F F F F F F F F6. F F F F 31
  32. 32. 7. F F F F F F F F F F8. Balanced Scorecard F F F F F F Balanced Scorecard F F F F F 32
  33. 33. 9. F F F F F F F F F F10. F F F Balanced Scorecard F F F F F 33
  34. 34. Balanced Scorecard• F F F F• F• F F F Balanced Scorecard F F F F F F FF F F 34
  35. 35. F• F• F 35
  36. 36. F F F F F FF FF 36
  37. 37. 37

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