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Widening the Circle:                        GUIDELINES FOR ATTRACTING CAMPERS                         OF COLOR FOR AN OVER...
Agenda: Background: helpful statistics Key issues for campers of color Recommendations
Current and future reality…                          “Our world is undergoing radical cultural,                           ...
USA Demographic Changes       Latino Population                                       Black Population            by 2050 ...
Ethnic breakdown:Residential camps – independent, for profit Caucasian -- 88.9% 19% over-represented at camp compared to ...
Ethnic breakdown – residentcamps overall African American --  9.1% Asian or Pacific Islander -- 2.1% Bi-racial or mixed...
Key Issues for Families of Color     Family plays leading role in families of colorConcern about overnight camp:          ...
RECOMMENDATIONS Develop Cultural Relevancy Explicit about Safety Bilingual Staff Communication Session Length and Pro...
Develop Cultural Relevancy Understand cultural background (reinforce values,  lifestyle, and behaviors) Support systems ...
Safety PARENTS’ PRIMARY CONCERN Define safety as physical  safety (from others) and  emotional safety Reassure parents o...
Bilingual Staff Provide culturally-appropriate sense of comfort  to campers: Able to bridge cultures Able to communicate...
Communication Enable for parents to stay in  touch with their children Ensure incoming calls from  parents during meal t...
“Word-of-mouth”      MAIN REASON WHY PEOPLE FIRST HAVE AN INTEREST IN                          CAMP Main vehicle for pare...
Session Length and Fees Offer 1-2 week sessions Set fee based on target audience ability  to pay Offer discounts for si...
Program Traditional program:    Non-Traditional program:  Arts & Crafts            Photography  Sports                  ...
Main Benefits of a Camp ExperienceIncrease personal accountability, decision-making, social     skills, and appreciation o...
QUESTIONS?Kevin Gordon: kupugani@gmail.comMarina Lukanina: marina.lukanina@gmail.comAngel Sanchez: a.sanchez@ulbgc.org
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Widening The Circle: Recruiting and Retaining Diverse Campers

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Strategies for recruiting and retaining diverse campers.

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Transcript of "Widening The Circle: Recruiting and Retaining Diverse Campers"

  1. 1. Widening the Circle: GUIDELINES FOR ATTRACTING CAMPERS OF COLOR FOR AN OVERNIGHT CAMP EXPERIENCEKevin Gordon, Camp KupuganiMarina Lukanina, ASPIRA Inc. of IllinoisAngel Sanchez, Union League Boys and Girls Clubs Camp
  2. 2. Agenda: Background: helpful statistics Key issues for campers of color Recommendations
  3. 3. Current and future reality… “Our world is undergoing radical cultural, environmental, and technological changes. It is said that by mid-century non-Hispanic Caucasians will be the minority. If this is true, and we look at today’s camp market, we are challenged with the reality that our camp market is fading...” Peg SmithChief Executive Officer
  4. 4. USA Demographic Changes Latino Population Black Population by 2050 by 2050Growth projection – Growth projection –from 35.6 million to 102.6 million, from 35.8 million to 61.4 million188 percent increase. 71 percent increaseShare of the nation’s population - Share of the country’s populationnearly double, from 12.6 percent from 12.7 percent to 14.6 percent.to 24.4 percent. Source: US Census, http://www.census.gov/Press-Release/www/releases/archives/population/001720.html
  5. 5. Ethnic breakdown:Residential camps – independent, for profit Caucasian -- 88.9% 19% over-represented at camp compared to representation in general population African American -- 3.7% (69% under) Hispanic (any race) -- 3.6% (75% under) Asian or Pacific Islander -- 2.2% (51% under) Bi-racial or mixed race -- 1.4% (26% under)
  6. 6. Ethnic breakdown – residentcamps overall African American --  9.1% Asian or Pacific Islander -- 2.1% Bi-racial or mixed race -- 2.4% Caucasian -- 78.8% Hispanic (any race) -- 5.3% Native American -- 0.7%
  7. 7. Key Issues for Families of Color Family plays leading role in families of colorConcern about overnight camp: Safety as the primarynever was part of a culture reservation Importance of staff modeling and ownership of people of color and support from other campers ACA statistics regarding ownership by people of color: 95% camp directors are Caucasian (of 403 respondents), 2 A-A, 8 – Hispanic, 2 - Asian, 3 - Native American “Word-of-mouth” is extremely effective
  8. 8. RECOMMENDATIONS Develop Cultural Relevancy Explicit about Safety Bilingual Staff Communication Session Length and Program
  9. 9. Develop Cultural Relevancy Understand cultural background (reinforce values, lifestyle, and behaviors) Support systems and intentionality in staff Model in staff and ownership Program to further a mission of diversity (Consider bilingual web-site and camp materials) Support from other campers Collaborate with community partners with established relationship with people of color within targeted communities
  10. 10. Safety PARENTS’ PRIMARY CONCERN Define safety as physical safety (from others) and emotional safety Reassure parents of relative safety (300 ACA standards for health & safety) Explain how your camp addresses safety
  11. 11. Bilingual Staff Provide culturally-appropriate sense of comfort to campers: Able to bridge cultures Able to communicate with parents Encourage bilingual parent participation in camper recruitment
  12. 12. Communication Enable for parents to stay in touch with their children Ensure incoming calls from parents during meal times, computer labs Adopt “open-door” camp policy Strive to “win” parents over to the camp culture
  13. 13. “Word-of-mouth” MAIN REASON WHY PEOPLE FIRST HAVE AN INTEREST IN CAMP Main vehicle for parents’ decision-making process of choosing a camp Partner with parents (volunteers for the camp) Partner with schools, organize camp presentations Offer family week-ends
  14. 14. Session Length and Fees Offer 1-2 week sessions Set fee based on target audience ability to pay Offer discounts for siblings attending camp Offer scholarships
  15. 15. Program Traditional program:  Non-Traditional program: Arts & Crafts Photography Sports Genealogy Nature Community Service Team-building
  16. 16. Main Benefits of a Camp ExperienceIncrease personal accountability, decision-making, social skills, and appreciation of natural surroundings Camper parents report:  Make new friends (96%)  Get to know campers who are different from themselves (93%)  Feel good about themselves (93%)  Feel good about themselves (92%)  Do things they were at first afraid to do (74%)  Gain self-confidence (70%)  Use tools and skills learned at camp (63%)  Stay in contact with friends made at camp (69%)
  17. 17. QUESTIONS?Kevin Gordon: kupugani@gmail.comMarina Lukanina: marina.lukanina@gmail.comAngel Sanchez: a.sanchez@ulbgc.org
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