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Final 20091216 All Final 20091216 All Presentation Transcript

  • Facelift Do Mö llevången Attractive Face-lift do Mö llevången attractive ! Mo, Kuo-Chen@BAS, Norway, 2009/12/17
  • Facelift Do Mö llevången Attractive About Mö llevången The most colorful district in Malmö. The market trade is lively here and the shops and restaurants have roots all over the world. Möllevången was the first planned, large- scale working class neighborhood in Malmö and the result of the growing industrial city in the late 19th century. The labor movement gained tremendous influence here. The worker's newspaper Arbetet and the cooperative association Solidar were founded in Möllevången, which was also the site of the first Folkets Park ("Community Park") in Sweden.
  • Facelift Do Mö llevången Attractive Möllevången’s Surrounding The best neighborhood of Malmö- Möllevången, or short as "Möllan". It's packed with markets, restaurants, bars and nightclubs, and is arguably the most integrated and multicultural inner city neighborhood in all of Scandinavia. Mö llevången is a high density district, and therefore people have so few open space for public use. Besides “Malmö Folkets Park”, there are several points of public green lands distribute in the north and the south of Möllevången. There are just two public squares for people using, “Möllevångstorget” is located in the beginning of the main street as the heart of this district. Most restaurants, clubs…etc, are opened around “Möllevångstorget”. Mö llevångstorget is the plaza as the heart of this living area, and therefore people use the public open space in a beneficial way and give the same space more elasticity. In the morning, the plaza plays a role as an open market, and afterward it becomes a common place of the community. Malmö Folkets Park is the entertainment park has plenty for all the family. There is a fairground, Northern Europe’s biggest Ferris wheel, a reptile centre, a miniature farm, children’s theatre and entertainment.
  • Facelift Do Mö llevången Attractive Facelift Do Mö llevången Attractive Mö llevången is the hinge between the downtown & suburbs The 11/15 bus lines from different terminals of Malmö City converge on Möllevången, and transfer to destinations.
  • Facelift Do Mö llevången Attractive The each theme of hierarchies in Malmö City Västra Hamnen Renewal Inhabitable inhabitant & commercial area Gamla Staden Old town Commercial shopping & commercial area Mö llevången Cultural Multicultural & colorful area
  • Facelift Do Mö llevången Attractive District Context Consumption Distribution Restaurant X 24 Roads System Open Space – Green Land Café X4 Open Space – Public Square Bar X2 Grocery X18 Hotel X1 Video & Film Shop X2 Pharmacy X2 Intensity Distribution The district has long been a low priority and is in need of a renovation, "says city environmental section Deputy Director Sten Göransson. Mö llevången is like a weave to connect with human being, cultures, life, and space. Each unit or element has different flexibility in between.
  • Facelift Do Mö llevången Attractive Traffic System Huvudlinjer (Main Lines) 1 6 2 7 3 8 5 1.Goes from early morning to late night. 34,35,46 2.The best was 5-8, e minute and never more frequently than every 20th minute. 5,32 34,35,46 5,32 1,2 34 6,7 35 8 46 1,2 6,7 8 3 1,2 Pluslinjer (Plus Lines) 3,5 32 34 35 46 6,7,8 1.Goes every 10-30 minutes, but not as 34,35,46 1,3,35 late in the evenings as the main lines. Outward Inward Bikeway Pass Through Outside Connection Bikeway Public Transit Not Pass Through Inside Connection Roads System
  • Facelift Do Mö llevången Attractive Master Plan The 1st Term – The Heart Area 10 1 Greeting Park 2 Main Square 3 Main Street 4 Youth Square 5 Graffiti Circle 6 Back Yard Park The 2nd Term – The Inner Connection 7 Corner Square 8 Inner Link Streets 1 5 The 3rd Term – The Outer Connection 2 9 Sidewalk 3 9 11 8 10 Corner Park 4 6 11 Outer Link Streets 7 Existent Buildings Planned Area Unplanned Area
  • Facelift Do Mö llevången Attractive Terms & Ultimate Purpose The 1st Term The 2nd Term The 3rd Term The Master Plan The Heart Area The Inner Connection The Outer Connection More Attractive From inner to outer; from heart to skin.
  • Facelift Do Mö llevången Attractive The 1st Term Program 4 Youth Square A inner public space in Möllevången, and belongs to the youth people live here. The 1st Term – The Heart Area The lighting plan and plants plan are the main idea to work here. The 1st Term is plan on the main street of Möllevången 5 Graffiti Circle (Rondellen på Kristianstadsgatan) where starts from the “#1-Greeting Park” to the end “#6- There are walls between the Malmö Folkets Park and Rondellen på Back Yard Park(Parque de Jesus)”. It’s about 570m in Kristianstadsgatan, and therefore makes a fantastic image of Graffiti wall. By length, and it’s also the heart of Möllevången region. running the facade plan can encourage the people to show their talent and There are 6 themes in the 1st term program. The intention redecorate the city back wall. is to intensify the main image of Möllevången, and 6 Back Yard Park therefore connect the space and people’s activities. The park now is very important for people to enjoy the family entertainment 1 Greeting Park during their leisure time. The location is also good for people taking sun bath in “Greeting Park” plays a role of the entrance image of the summer because of the direction of sun. By running the plants plan, paving Möllevången. Besides, by carrying out the pattern plan to plan, and the lighting plan can make the park has more leisure for enjoyments. connect with the opposite Main Square, it extend the invitation from Möllevången to old town area. 2 Main Square (Mö llevångstorget) 1 5 “Main Square” is the only one complete and multi-use public open square in Möllevången. It’s also the few open markets in Malmö City. The pattern plan, Lighting plan, 2 plant plan, Traffic Control Plan, and Sustainability Plan all intend for promoting the space image. 3 Main Street (Ystadsgatan) 3 There are many famous and the most integrated and multicultural restaurants along the both sides of the “Main 4 Street”. Use the traffic control to separate the walking 6 people and cars in the night time, and therefore gives people a pedestrianized street in the inner Möllevången. Besides, by the lighting plan can shows the different expression from day and night here.
  • Facelift Do Mö llevången Attractive The 2nd Term Program The 2nd Term – The Inner Connection The 2nd Term is plan on the South-West Corner Square and Inner Link Streets in Möllevången. Södervärn Bus station is the main transfer station in Malmö City. The South-West Corner Square is the closest point to connect with Södervärn Bus station, and therefore people who come from the suburbs can directly get into Möllevången from here. 7 Corner Square 8 Inner Link Streets The Corner Square plays a side entrance of Möllevången, by running the paving plan, plants plan, and lighting plan can intensify the greeting image to clarify the space speciality. 8 8 Inner Link Streets The Inner Link Streets connect different meeting points to the Main Square and the Main Street as the secondary connection in Möllevången. By running the paving plan, lighting plan, and some image 8 promoting can brighten the walking net, and make Möllevången more attractive. 8 8 7 7 Corner Square
  • Facelift Do Mö llevången Attractive 10 The 3rd Term Program The 3rd Term – The Outer Connection The 3rd Term is the main edge of western Möllevången, and plays a role of the outline. A clear outline of Möllevången can brighten the spcae quality, and promote the old image to the brand-new invitation. 9 Sidewalk The Sidewalk is a linear system of edge; by running the paving plan, plants plan can clarify the local character. Besides, people will have more relaxing comfortable walking space. 10 Corner Park The Corner Park is a green space and located in the north point of Möllevången. Now is separated by the street and has weak connection with the main living area. By running the paving plan and traffic control plan can increase the chance for people using. 9 11 Outer Link Streets The Outer Link Streets connect the outline to the inner 11 area of Möllevången. The idea of this theme intends to easily invite people to come into Möllevången and completes the connection net in Möllevången. 11 9 11
  • Facelift Do Mö llevången Attractive Project Plan Greeting Park & Main Square Graffiti Circle Street Side Bike Parking Back Yard Entrance Corner Square
  • Facelift Do Mö llevången Attractive The 1st Term - Main Square& Main Street subordination Social Networking Personal leisure Regular consumption Group / Public Matters Bike Parking New Center Line 1.Connect the city and Möllevången 2.New invitation of Möllevången 3.Extend the Möllevången open space Mosaic Cross Yellow asphalt Main Street
  • Facelift Do Mö llevången Attractive Main Square & Greeting Park Image
  • Facelift Do Mö llevången Attractive Main Square Image
  • Facelift Do Mö llevången Attractive Main Street & Bike Route / Parking Image Green asphalt Bike Parking Green asphalt Bike Route
  • Facelift Do Mö llevången Attractive Graffiti Circle Image
  • Facelift Do Mö llevången Attractive Back Yard Entrance Image
  • Facelift Do Mö llevången Attractive The 2nd Term – The Corner Square
  • Facelift Do Mö llevången Attractive The 3rd Term- Street Side Facelift Image
  • Facelift Do Mö llevången Attractive The Lighting Plan
  • Facelift Do Mö llevången Attractive Main Square & Greeting Park Lighting Image
  • Facelift Do Mö llevången Attractive Main Square Lighting Image
  • Facelift Do Mö llevången Attractive The Corner Square Lighting Image
  • Facelift Do Mö llevången Attractive The Image Prmotion – Möllevången Attrativa Card Crossing Corporation Corporate with different business or industries to get the crossing corporation. The 1st step can combine with banks, make some fair-trade deal with each other. Promote the Co-Branded Card for increasing and inviting people to come to Möllevången, when people who have the “Mö llevången Attrativa Card” can have discount in most consumption in Möllevången area. Besides, people can also have discount in taking the city bus by use this card.
  • Facelift Do Mö llevången Attractive Have Fun In Mö llevången…