Using Social Media Before, During & After Your Trade Show
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Using Social Media Before, During & After Your Trade Show

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How to Use Social Media Before, During and After Your Trade Show - Join our guest Mike Smith, Chief Executive Officer of Alexis Exhibits, and the Kuno Creative inbound marketing team to learn how to ...

How to Use Social Media Before, During and After Your Trade Show - Join our guest Mike Smith, Chief Executive Officer of Alexis Exhibits, and the Kuno Creative inbound marketing team to learn how to leverage Social Media to get the most out of your trade show budget.

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Using Social Media Before, During & After Your Trade Show Using Social Media Before, During & After Your Trade Show Presentation Transcript

  • How to Use Social MediaBefore, During and After Your Trade Show
    Presented with:
    Mike Smith, CEO
    Alexis Exhibits
    @AlexisExhibits
    AlexisExhibits.com
    Twitter: #KunoTradeShow
  • Agenda
    Introduction – Mike Smith
    Smart Phones
    Web 2.0 Tools
    QR Codes
    Geosocial Media (LBS)
    Social Media
    How to Use Social Media
    Before Your Trade Show
    During Your Trade Show
    After Your Trade Show
    Free Downloads
    Questions & Answers
    Chad H. Pollitt
    Director of Social Media & Search Marketing
    Kuno Creative
    @CPollittIU
    LinkedIn.com/in/seofortwayne
    Twitter: #KunoTradeShow
  • Introduction
    Mike Smith
    CEO, Alexis Exhibits
    Cleveland, OH
    • Over 34 years of developing successful strategic trade show marketing programs for hundreds of industries.
    • Served on the Board of Directors for The Trade Show Exhibitors Association and Healthcare Convention & Exhibitor Association.
    • Featured speaker at The Exhibit Builder Expo, The Exhibitor Show, The HCEA Annual Meeting, The premier Industry Event, and TS2.
    Mike Smith, CEO
    Alexis Exhibits
    @AlexisExhibits
    AlexisExhibits.com
    Twitter: #KunoTradeShow
  • Twitter: #KunoTradeShow
  • Smart Phones
    Twitter: #KunoTradeShow
  • #KunoTradeShow
    Smart Phones
    Why they matter. . .
    250+ million Americans carry mobile phones - over 80% of the nation's population
    Cell phone subscriptions will top 5 billion globally before 2011
    68% of Americans get news and current events information on their cell phone
    Mobile phones to overtake PC's for web surfing by 2013
    Over 61.2 million smartphones in the U.S.
  • Web 2.0 Tools
    QR Codes
    Over 17.4 million Americans have scanned a QR code.
    Twitter: #KunoTradeShow
  • Web 2.0 Tools
    QR Codes
    Where should you put your QR code?
    Put your QR code on every single piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better.
    Twitter: #KunoTradeShow
  • Web 2.0 Tools
    Location Based Social Media – GeoSocial
    Twitter: #KunoTradeShow
  • Web 2.0 Tools - GeoSocial
    What is it?
    Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location.
    The “check-in” relies on the users’ GPS enabled smartphone.
    Some of these applications award badges and “special status” for achieving certain check-in goals.
    The applications can push content to Facebook and Twitter.
    Brick and mortars (or trade show booths) can communicate with users that are near by.
    Twitter: #KunoTradeShow
  • Web 2.0 Tools
    Facebook Places
    Twitter: #KunoTradeShow
  • Web 2.0 Tools
    Facebook Places
    Twitter: #KunoTradeShow
  • Web 2.0 Tools
    Foursquare
    Twitter: #KunoTradeShow
  • Web 2.0 Tools
    Foursquare
    Twitter: #KunoTradeShow
  • Web 2.0 Tools
    Foursquare
    Twitter: #KunoTradeShow
  • Web 2.0 Tools
    Social Media
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Indirect
    Direct
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Indirect
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Indirect
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Indirect
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Indirect
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Indirect
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Direct
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Direct (LinkedIn Groups)
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Direct (LinkedIn Groups)
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Direct (Search LinkedIn Groups)
    Show Name or Industry
    Join or Create Group
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Direct
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Direct
    #
    Twitter: #KunoTradeShow
  • How to Use Social Media
    Before Your Trade Show
    Promotion
    Direct
    Twitter: #KunoTradeShow
  • How to Use Social Media
    During Your Trade Show
    Generate Excitement!
    Twitter: #KunoTradeShow
  • How to Use Social Media
    During Your Trade Show
    Live Updates
    Live Streaming
    Video Interviews
    Sweepstakes/Contents/Give-a-ways
    Twitter: #KunoTradeShow
  • How to Use Social Media
    During Your Trade Show
    Live Updates
    Retweet/Answer Questions/Engage
    Twitter: #KunoTradeShow
  • How to Use Social Media
    During Your Trade Show
    Live Streaming
    Twitter: #KunoTradeShow
  • How to Use Social Media
    During Your Trade Show
    Video Interviews with Influencers, Speakers, Guests, Staff, etc.
    Exhibit Tour
    Twitter: #KunoTradeShow
  • How to Use Social Media
    During Your Trade Show (Incentivize Engagement)
    Sweepstakes/Contents/Give-a-ways
    QR Codes
    Don’t forget to place a call-to-action (e.g. “Scan to Win”) near your QR Codes and test the codes.
    Twitter: #KunoTradeShow
  • How to Use Social Media
    During Your Trade Show (Incentivize Engagement)
    Sweepstakes/Contents/Give-a-ways
    QR Codes
    Where should I put my QR Codes?
    Put your QR code on every piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better.
    Twitter: #KunoTradeShow
  • How to Use Social Media
    During Your Trade Show (Incentivize Engagement)
    Sweepstakes/Contents/Give-a-ways
    GeoSocial Media
    Twitter: #KunoTradeShow
  • During Your Trade Show (Incentivize Engagement)
    Sweepstakes/Contents/Give-a-ways*
    Example: Twitter
    How to Use Social Media
    “1st 50 people to mention this tweet at our booth gets a FREE thumb-drive!”
    *Some promotions can be used to promote prior to the show.
    Twitter: #KunoTradeShow
  • How to Use Social Media
    After Your Trade Show
    Announce Winners
    Follow Back!
    Post Videos/Blog
    Follow Up
    Twitter: #KunoTradeShow
  • GeoSocial Media Cheat Sheet
    Free Download
    • Major Location Based Service Providers & Associated Definitions
    • Why Your Business Should Care About LBS
    • How to Use LBS for Business
    • Geosocial Statistics and Demographic Data
    • Leveraging Geosocial Media with Traditional Social Media
    Download at: KunoCreative.com/blog
    Twitter: #KunoTradeShow
  • Trade Show Promotion Strategy
    Social Media & Digital Marketing
    Free Download
    • 10 Tips for Social Media and Digital Marketing Trade Show Success
    • Social Media and Digital Marketing Strategy Guide
    • Strategies for creating pre-show buzz and increasing post-show sales
    • Emerging trends in social media and digital marketing
    Download at: AlexisExhibits.com
    Twitter: #KunoTradeShow
  • Next Webinar
    Register at: KunoCreative.com
    Twitter: #KunoTradeShow
  • Questions & Answers
    Slides Posted at: KunoCreative.com/blog
    Twitter: #KunoTradeShow