Top 10 Lessons Learned from the USF Internet Marketing Masters Program

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This deck represents merely 10 take-a-ways from the University of San Francisco's Internet Marketing Masters Certification program. There are countless hundreds of inbound marketing lessons I've learned.

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Top 10 Lessons Learned from the USF Internet Marketing Masters Program

  1. 1. Top 10 Lessons Learned from theUSF Internet Marketing Masters Program<br />
  2. 2. Introduction<br />Chad H. Pollitt<br />Certified HubSpot Partner<br />September 2010<br />Internet Marketing Masters Certification, University of San Francisco<br />June 2009<br />B.S. in Entrepreneurship, Indiana University<br />May 1999<br />@CPollittIU<br />LinkedIn.com/in/seofortwayne<br />Facebook.com/ChadHPollitt<br />
  3. 3. Introduction<br />Chad H. Pollitt<br />Former Internet Marketing Manager at Digital Hill Multimedia<br />Former Marketing Manager for Facebook TabSite<br />Current Director of Social Media & Search Marketing at Kuno Creative, an Inbound Marketing Agency<br />@CPollittIU<br />LinkedIn.com/in/seofortwayne<br />Facebook.com/ChadHPollitt<br />
  4. 4. Lesson #1 - SEO<br />#2<br />#6<br />
  5. 5. Lesson #2 - Innovation<br />
  6. 6. Lesson #3 - Setting Goals<br />Start Date<br />
  7. 7. Lesson #4 – Off-Page SEO<br />Organic Traffic<br />Start Date<br />
  8. 8. Lesson #5 – Content Marketing<br />Referral Traffic<br />Start Date<br />
  9. 9. Lesson #6 Lead Nurturing<br />Email Marketing<br />Start Date<br />
  10. 10. Lesson #7 Social Media Networking<br />Social Media Reach<br />
  11. 11. Lesson #8 Testing<br />
  12. 12. Lesson #9 Tracking<br />
  13. 13. Lesson #10 Personal Branding<br />@CPollittIU<br />
  14. 14. Lesson #10 Personal Branding<br />Media Coverage<br />Keynote/Presenter<br />
  15. 15. Next Up. . . <br />2011<br />EAST<br />
  16. 16. SEO Cheat Sheet<br />Free Download<br /><ul><li>Link Building Best Practices
  17. 17. SEO Glossary
  18. 18. Calculating Keyword Saturation Rate
  19. 19. 5 Reasons to Use SEO
  20. 20. On-page SEO Checklist
  21. 21. Top SEO Tools & Resources</li></ul>Download at: KunoCreative.com/seo-cheat-sheet<br />

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