The Business Case for Content Marketing
by Kuno Creative on Jul 10, 2012
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Is Content Marketing the Foundation of Successful Internet Marketing? ...
Is Content Marketing the Foundation of Successful Internet Marketing?
The video of the presentation is available here: http://inboundmarketing.kunocreative.com/case-content-marketing-video/
Kuno Creative presents the business case for content marketing looking at facts, figures and data.
The presentation explores:
- What is Content Marketing?
- Today's Content Marketing Landscape
- The Powerful Numbers Behind Content Marketing
- The Content Marketing Sales Funnel
Specifically, we'll look at the benefits of content marketing, how companies are budgeting for it and using it today, success measurement criteria, blog frequency and customer acquisition, three years of real web data, and the structure of the content marketing sales funnel. Backed with real data, we'll prove that content marketing in an invaluable business tool and is the foundation of successful Internet marketing.
In this presentation we discussed how content marketing affects organic, referral, social media and direct traffic to a website. We also defined the six barriers to content consumption and how to use them to create velocity in a business’s sales funnel; producing more leads, and ultimately, more customers.
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