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The Business Case for Content Marketing

by on Jul 10, 2012

  • 2,257 views

Is Content Marketing the Foundation of Successful Internet Marketing? ...

Is Content Marketing the Foundation of Successful Internet Marketing?

The video of the presentation is available here: http://inboundmarketing.kunocreative.com/case-content-marketing-video/

Kuno Creative presents the business case for content marketing looking at facts, figures and data.

The presentation explores:

- What is Content Marketing?
- Today's Content Marketing Landscape
- The Powerful Numbers Behind Content Marketing
- The Content Marketing Sales Funnel

Specifically, we'll look at the benefits of content marketing, how companies are budgeting for it and using it today, success measurement criteria, blog frequency and customer acquisition, three years of real web data, and the structure of the content marketing sales funnel. Backed with real data, we'll prove that content marketing in an invaluable business tool and is the foundation of successful Internet marketing.

In this presentation we discussed how content marketing affects organic, referral, social media and direct traffic to a website. We also defined the six barriers to content consumption and how to use them to create velocity in a business’s sales funnel; producing more leads, and ultimately, more customers.

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14 Embeds 647

http://www.kunocreative.com 380
http://www.katedreyer.co.uk 169
http://feeds.feedburner.com 46
http://johnfisher.posterous.com 32
http://www.linkedin.com 7
http://storify.com 4
http://us-w1.rockmelt.com 2
http://www.contentflo.com 1
http://www.bonkm.com 1
http://pinterest.com 1
http://www.twylah.com 1
http://www.zimbio.com 1
http://dashboard.bloglines.com 1
http://www.postwire.com 1
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The Business Case for Content Marketing The Business Case for Content Marketing Presentation Transcript