Can social media make your website rank higher in Google? Can social media help your inbound marketing? Have you ever wondered the best way to engage people in social media as a business? Do you have questions on what social media platforms your company should be on? If you've ever had any of the above questions this free Social Media Infrastructures webinar is for you. http://www.kunocreative.com

1. Social Media Infrastructure
Can social media make your website rank higher?

2. Agenda
• Introduction – Chad H. Pollitt
Chad H. Pollitt
Director of Social Media &
Search Marketing
Kuno Creative
@CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno

3. Agenda
• Introduction – Chad H. Pollitt
• About Kuno Creative
Chad H. Pollitt
Director of Social Media &
Search Marketing
Kuno Creative
@CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno

4. Agenda
• Introduction – Chad H. Pollitt
• About Kuno Creative
• Social Media Infrastructures
– Building Blocks: SEO, Keyword
Themes & Social Media
Chad H. Pollitt
Director of Social Media &
Search Marketing
Kuno Creative
@CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno

5. Agenda
• Introduction – Chad H. Pollitt
• About Kuno Creative
• Social Media Infrastructures
– Building Blocks: SEO, Keyword
Themes & Social Media
– Social Media Infrastructure (What,
Why & How)
Chad H. Pollitt
Director of Social Media &
Search Marketing
Kuno Creative
@CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno

6. Agenda
• Introduction – Chad H. Pollitt
• About Kuno Creative
• Social Media Infrastructures
– Building Blocks: SEO, Keyword
Themes & Social Media
– Social Media Infrastructure (What,
Why & How)
– Choosing the Right Social Media
Platforms Chad H. Pollitt
Director of Social Media &
Search Marketing
Kuno Creative
@CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno

7. Agenda
• Introduction – Chad H. Pollitt
• About Kuno Creative
• Social Media Infrastructures
– Building Blocks: SEO, Keyword
Themes & Social Media
– Social Media Infrastructure (What,
Why & How)
– Choosing the Right Social Media
Platforms
– Social Media Rules of Engagement
Chad H. Pollitt
Director of Social Media &
Search Marketing
Kuno Creative
@CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno

8. Agenda
• Introduction – Chad H. Pollitt
• About Kuno Creative
• Social Media Infrastructures
– Building Blocks: SEO, Keyword
Themes & Social Media
– Social Media Infrastructure (What,
Why & How)
– Choosing the Right Social Media
Platforms
– Social Media Rules of Engagement
• Questions & Answers
Chad H. Pollitt
Director of Social Media &
Search Marketing
Kuno Creative
@CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno

9. About Kuno Creative
Marketing Company since 2000
• Branding & PR
• Marketing Strategy
• Print
• Outdoor
• Direct Mail
• Website Development
• Internet Marketing
#Kuno

10. About Kuno Creative
Inbound Marketing Services
• Creating Great Content
• SEO
• Social Media
• Monitoring
• Engagement
• Marketing
• PPC, SEM
• Email Marketing
• Lead Nurturing
• HubSpot Certified Partner
#Kuno

11. Social Media Infrastructure
Make your Social Media platforms work together
#Kuno
Push & Pull Content

12. Building Blocks: SEO

13. Building Blocks: SEO
PROGRAMMING

14. Building Blocks: SEO
ON-PAGE
FACTORS
PROGRAMMING

15. Building Blocks: SEO
ON-PAGE
FACTORS
PROGRAMMING
OFF-PAGE
FACTORS

16. Building Blocks: SEO
ON-PAGE
FACTORS
PROGRAMMING
OFF-PAGE
FACTORS
KEYWORDS

17. Building Blocks: SEO
#Kuno
 Content is King

18. Building Blocks: SEO
#Kuno
 Content is King
 Backlinks are Queen

19. Building Blocks: SEO
#Kuno
A.B.O.
Always Be Optimizing

20. Building Blocks: Keyword Themes
#Kuno
 On-page factors

21. Building Blocks: Keyword Themes
#Kuno
 Off-page factors / Backlinks

22. Building Blocks: Keyword Themes
#Kuno
 Create a “Keyword Neighborhood”

23. Building Blocks: Social Media
#Kuno
 Web 2.0 Observations & Trends
 People only go to the web for two reasons: to
solve a problem or to be entertained – quickly.

24. Building Blocks: Social Media
#Kuno
 Web 2.0 Observations & Trends
 People only go to the web for two reasons: to
solve a problem or to be entertained – quickly.
 Social Media is Personal by its very nature

25. Building Blocks: Social Media
#Kuno
 Web 2.0 Observations & Trends
 People only go to the web for two reasons: to
solve a problem or to be entertained – quickly.
 Social Media is Personal by its very nature
 Social Media Conversion is in it’s infancy

26. Building Blocks: Social Media
#Kuno
 Web 2.0 Observations & Trends
 People only go to the web for two reasons: to
solve a problem or to be entertained – quickly.
 Social Media is Personal by its very nature
 Social Media Conversion is in it’s infancy
 Successful people are acting more like
companies and successful companies are acting
more like people.

27. Building Blocks: Social Media
#Kuno
 Web 2.0 Observations & Trends
 People only go to the web for two reasons: to
solve a problem or to be entertained – quickly.
 Social Media is Personal by its very nature
 Social Media Conversion is in it’s infancy
 Successful people are acting more like
companies and successful companies are acting
more like people.

28. Building Blocks: Social Media
#Kuno
 Web 2.0 Observations & Trends
 Digital Natives vs. Digital Immigrants

29. Social Media Infrastructure
#Kuno
 What
 Multiple Social Media platforms chosen to
engage social media users and how those
platforms are connected to one another
pushing and pulling content.

30. Social Media Infrastructure
#Kuno
 Why
1. Avoids the Silo Syndrome

31. Social Media Infrastructure
#Kuno
 Why
1. Avoids the Silo Syndrome
2. SEO
 Grab as many organic positions as possible

32. Social Media Infrastructure
#Kuno
 Why
1. Avoids the Silo Syndrome
2. SEO
 Grab as many organic positions as possible
3. Saves Time/Creates Efficiency

33. Social Media Infrastructure
#Kuno
 Why
1. Avoids the Silo Syndrome
2. SEO
 Grab as many organic positions as possible
3. Saves Time/Creates Efficiency
4. Increases Reach & Share of Voice

34. Social Media Infrastructure
#Kuno
 Why
1. Avoids the Silo Syndrome
2. SEO
 Grab as many organic positions as possible
3. Saves Time/Creates Efficiency
4. Increases Reach & Share of Voice
5. Generate Website Referral Traffic

35. Social Media Infrastructure
#Kuno
 Why
1. Avoids the Silo Syndrome
2. SEO
 Grab as many organic positions as possible
3. Saves Time/Creates Efficiency
4. Increases Reach & Share of Voice
5. Generate Website Referral Traffic
6. 3 C’s
 Consistency
 Clarity
 Congruency

36. Social Media Infrastructure
#Kuno
 Why

37. Social Media Infrastructure
#Kuno
 Why
7 Out of 10
Organic
Results on the
1st
Page of
Google

38. Social Media Infrastructure
#Kuno
 Why

39. Social Media Infrastructure
#Kuno
 Why
Platform
Optimization
for Highly
Competitive
Keywords

40. Social Media Infrastructure
#Kuno
 How to build
 Keyword Workshop / Research

41. Social Media Infrastructure
#Kuno
 How to build
 Keyword Workshop / Research
 RSS - Real Simple Syndication
 Push & Pull content between platforms

42. Social Media Infrastructure
#Kuno
 How to build
 Gather your digital assets

43. Social Media Infrastructure
#Kuno
 How to build
 Gather your digital assets
 Video

44. Social Media Infrastructure
#Kuno
 How to build
 Gather your digital assets
 Video
 Pictures / Graphics

45. Social Media Infrastructure
#Kuno
 How to build
 Gather your digital assets
 Video
 Pictures / Graphics
 Music / Audio

46. Social Media Infrastructure
#Kuno
 How to build
 Gather your digital assets
 Video
 Pictures / Graphics
 Music / Audio
 Documents/Presentations/Files

47. Social Media Infrastructure
#Kuno
 How to build
 Gather your digital assets
 Video
 Pictures / Graphics
 Music / Audio
 Documents/Presentations/Files
 Press Releases

48. Social Media Infrastructure
#Kuno
 How to build
 Blogging is the Push-Foundation of the
Infrastructure

49. Social Media Infrastructure
#Kuno
 How to build
 Blogging is the Push-Foundation of the
Infrastructure
 Infrastructure configurations are almost
limitless

50. Social Media Infrastructure
#Kuno
 How to build
 Push Content onto Popular Social Media
Platforms

51. Social Media Infrastructure
#Kuno
 How to build
 Pull Content into your Infrastructure

52. Social Media Infrastructure
#Kuno
 How to build
 Pull Conversion Platforms into your Infrastructure

53. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Widgets / Apps / Embeds

54. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Widgets / Apps / Embeds

55. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Widgets / Apps / Embeds

56. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Widgets / Apps / Embeds

57. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Widgets / Apps / Embeds

58. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Widgets / Apps / Embeds

59. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 TwitterFeed.com, HubSpot, Feed Aggregators
and Distributors

60. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 TwitterFeed.com, HubSpot, Feed Aggregators
and Distributors

61. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 TwitterFeed.com, HubSpot, Feed Aggregators
and Distributors

62. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 TwitterFeed.com, HubSpot, Feed Aggregators
and Distributors

63. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Social Media Management & Tracking Tools

64. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Social Media Management & Tracking Tools

65. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 No Follow Links

66. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 No Follow Links
 No Problem!
 There are NO nofollow tags inside RSS
feeds.

67. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Duplicate Content Comments from Google
• Duplicate content on a site is not grounds for
action on that site unless it appears that the
intent of the duplicate content is to be
deceptive and manipulate search engine
results.

68. Social Media Infrastructure
#Kuno
 How to build – Things to consider
 Duplicate Content Comments from Google
• Duplicate content on a site is not grounds for
action on that site unless it appears that the
intent of the duplicate content is to be
deceptive and manipulate search engine
results.
• Google’s Matt Cutts – “. . . finds that honest
webmasters worry about dupe content when
they don’t need to.”

69. Social Media Infrastructure
#Kuno
 Choosing the Right Social Media Platforms
 Any website or social media platform that can
receive or send RSS feeds can be used.

70. Social Media Infrastructure
#Kuno
 Choosing the Right Social Media Platforms
 Any website or social media platform that can
receive or send RSS feeds can be used.
 Any website or social media platform that gives
you the ability to create a link or add a widget
can be used.

71. Social Media Infrastructure
#Kuno
 Choosing the Right Social Media Platforms
1. Indentify target demographic

72. Social Media Infrastructure
#Kuno
 Choosing the Right Social Media Platforms
1. Indentify target demographic
2. Build personas

73. Social Media Infrastructure
#Kuno
 Choosing the Right Social Media Platforms
1. Indentify target demographic
2. Build personas
3. Examine the demographics of potential
platforms

74. Social Media Infrastructure
#Kuno
 Choosing the Right Social Media Platforms
 Gather your digital assets
 Video
 Pictures / Graphics
 Music / Audio
 Documents/Presentations/Files
 Press Releases

75. Social Media Infrastructure
#Kuno
 Choosing the Right Social Media Platforms
 Gather your digital assets
 Video
 Pictures / Graphics
 Music / Audio
 Documents/Presentations/Files
 Press Releases
 Identify which platforms accept
those digital assets

76. Social Media Rules of Engagement
#Kuno
 E.L.E.E. Principles
 T.H.A.R.G. Principles

77. Social Media Rules of Engagement
#Kuno
 E.L.E.E.
 Engage

78. Social Media Rules of Engagement
#Kuno
 E.L.E.E.
 Engage
 Listen

79. Social Media Rules of Engagement
#Kuno
 E.L.E.E.
 Engage
 Listen
 Educate

80. Social Media Rules of Engagement
#Kuno
 E.L.E.E.
 Engage
 Listen
 Educate
 Entertain

81. Social Media Rules of Engagement
#Kuno
 T.H.A.R.G.*
 Transparency

82. Social Media Rules of Engagement
#Kuno
 T.H.A.R.G.*
 Transparency
 Honesty

83. Social Media Rules of Engagement
#Kuno
 T.H.A.R.G.*
 Transparency
 Honesty
 Accountability

84. Social Media Rules of Engagement
#Kuno
 T.H.A.R.G.*
 Transparency
 Honesty
 Accountability
 Reciprocity

85. Social Media Rules of Engagement
#Kuno
 T.H.A.R.G.*
 Transparency
 Honesty
 Accountability
 Reciprocity
 Gratuity

86. Social Media Rules of Engagement
#Kuno
 T.H.A.R.G.*
 Transparency
 Honesty
 Accountability
 Reciprocity
 Gratuity
*From The 2009 Tweeters Almanac
By Amy Stark - @AmyStark

87. Social Media Infrastructure
#Kuno
 Review
 Building Blocks
 SEO
 Keyword Themes
 Social Media

88. Social Media Infrastructure
#Kuno
 Review
 Building Blocks
 SEO
 Keyword Themes
 Social Media
 Social Media Infrastructure
 What
 Why
 How

89. Social Media Infrastructure
#Kuno
 Review
 Building Blocks
 SEO
 Keyword Themes
 Social Media
 Social Media Infrastructure
 What
 Why
 How
 Choosing the Right Social Media Platforms

90. Social Media Infrastructure
#Kuno
 Review
 Building Blocks
 SEO
 Keyword Themes
 Social Media
 Social Media Infrastructure
 What
 Why
 How
 Choosing the Right Social Media Platforms
 Social Media Rules of Engagement

91. Questions & Answers
• Conclusion – Chad H. Pollitt
• Free Inbound BluePrint available at
www.kunocreative.com
• Follow Kuno on Facebook & Twitter
– Twitter.com/Kuno
– Facebook.com/KunoCreative
• Questions
#Kuno
Chad H. Pollitt
Director of Social Media &
Search Marketing
Kuno Creative
@CPollittIU
LinkedIn.com/in/seofortwayne
Infrastructure Today!
Build Your Social Media