Social Media Infrastructure

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Can social media make your website rank higher in Google? Can social media help your inbound marketing? Have you ever wondered the best way to engage people in social media as a business? Do you have questions on what social media platforms your company should be on? If you've ever had any of the above questions this free Social Media Infrastructures webinar is for you. http://www.kunocreative.com

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  • Kuno Creative has been marketing company since the year 2000, We’ve always been involved with traditional marketing services such as Brand and PR and Marketing Strategy. We’ve used outbound techniques for our clients including media such as print, outdoor, direct mail and just about any other method that would help us ultimately market our clients to get good results.
  • But over the past few years we noticed that many of these methods kept requiring more and more effort to get a similar response. There are so many channels you can try to use to reach each demographic, but the problem is, people have just gotten better at blocking out unwanted Ads and marketing messages. That is the leading reason, that since the beginning of 2009 we’ve focused on Inbound Marketing methods that bring your audience to you because that’s what people want, rather then being inundated with advertising.
    Developing these methods includes Getting Found Online by Creating Content that is optimized for the search engines and shared within social media. To Build your brand you have to join the conversations that are occurring in social media and win the trust and respect from your target audience. After doing this, that audience is much more likely to want to buy from you. And many of these interactions will happen online.
    In these two case studies, we’ve integrated a combination of Outbound and Inbound techniques.
  • Social Media Infrastructure

    1. 1. Social Media Infrastructure Can social media make your website rank higher?
    2. 2. Agenda • Introduction – Chad H. Pollitt Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #Kuno
    3. 3. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #Kuno
    4. 4. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Infrastructures – Building Blocks: SEO, Keyword Themes & Social Media Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #Kuno
    5. 5. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Infrastructures – Building Blocks: SEO, Keyword Themes & Social Media – Social Media Infrastructure (What, Why & How) Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #Kuno
    6. 6. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Infrastructures – Building Blocks: SEO, Keyword Themes & Social Media – Social Media Infrastructure (What, Why & How) – Choosing the Right Social Media Platforms Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #Kuno
    7. 7. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Infrastructures – Building Blocks: SEO, Keyword Themes & Social Media – Social Media Infrastructure (What, Why & How) – Choosing the Right Social Media Platforms – Social Media Rules of Engagement Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #Kuno
    8. 8. Agenda • Introduction – Chad H. Pollitt • About Kuno Creative • Social Media Infrastructures – Building Blocks: SEO, Keyword Themes & Social Media – Social Media Infrastructure (What, Why & How) – Choosing the Right Social Media Platforms – Social Media Rules of Engagement • Questions & Answers Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #Kuno
    9. 9. About Kuno Creative Marketing Company since 2000 • Branding & PR • Marketing Strategy • Print • Outdoor • Direct Mail • Website Development • Internet Marketing #Kuno
    10. 10. About Kuno Creative Inbound Marketing Services • Creating Great Content • SEO • Social Media • Monitoring • Engagement • Marketing • PPC, SEM • Email Marketing • Lead Nurturing • HubSpot Certified Partner #Kuno
    11. 11. Social Media Infrastructure Make your Social Media platforms work together #Kuno Push & Pull Content
    12. 12. Building Blocks: SEO
    13. 13. Building Blocks: SEO PROGRAMMING
    14. 14. Building Blocks: SEO ON-PAGE FACTORS PROGRAMMING
    15. 15. Building Blocks: SEO ON-PAGE FACTORS PROGRAMMING OFF-PAGE FACTORS
    16. 16. Building Blocks: SEO ON-PAGE FACTORS PROGRAMMING OFF-PAGE FACTORS KEYWORDS
    17. 17. Building Blocks: SEO #Kuno  Content is King
    18. 18. Building Blocks: SEO #Kuno  Content is King  Backlinks are Queen
    19. 19. Building Blocks: SEO #Kuno A.B.O. Always Be Optimizing
    20. 20. Building Blocks: Keyword Themes #Kuno  On-page factors
    21. 21. Building Blocks: Keyword Themes #Kuno  Off-page factors / Backlinks
    22. 22. Building Blocks: Keyword Themes #Kuno  Create a “Keyword Neighborhood”
    23. 23. Building Blocks: Social Media #Kuno  Web 2.0 Observations & Trends  People only go to the web for two reasons: to solve a problem or to be entertained – quickly.
    24. 24. Building Blocks: Social Media #Kuno  Web 2.0 Observations & Trends  People only go to the web for two reasons: to solve a problem or to be entertained – quickly.  Social Media is Personal by its very nature
    25. 25. Building Blocks: Social Media #Kuno  Web 2.0 Observations & Trends  People only go to the web for two reasons: to solve a problem or to be entertained – quickly.  Social Media is Personal by its very nature  Social Media Conversion is in it’s infancy
    26. 26. Building Blocks: Social Media #Kuno  Web 2.0 Observations & Trends  People only go to the web for two reasons: to solve a problem or to be entertained – quickly.  Social Media is Personal by its very nature  Social Media Conversion is in it’s infancy  Successful people are acting more like companies and successful companies are acting more like people.
    27. 27. Building Blocks: Social Media #Kuno  Web 2.0 Observations & Trends  People only go to the web for two reasons: to solve a problem or to be entertained – quickly.  Social Media is Personal by its very nature  Social Media Conversion is in it’s infancy  Successful people are acting more like companies and successful companies are acting more like people.
    28. 28. Building Blocks: Social Media #Kuno  Web 2.0 Observations & Trends  Digital Natives vs. Digital Immigrants
    29. 29. Social Media Infrastructure #Kuno  What  Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling content.
    30. 30. Social Media Infrastructure #Kuno  Why 1. Avoids the Silo Syndrome
    31. 31. Social Media Infrastructure #Kuno  Why 1. Avoids the Silo Syndrome 2. SEO  Grab as many organic positions as possible
    32. 32. Social Media Infrastructure #Kuno  Why 1. Avoids the Silo Syndrome 2. SEO  Grab as many organic positions as possible 3. Saves Time/Creates Efficiency
    33. 33. Social Media Infrastructure #Kuno  Why 1. Avoids the Silo Syndrome 2. SEO  Grab as many organic positions as possible 3. Saves Time/Creates Efficiency 4. Increases Reach & Share of Voice
    34. 34. Social Media Infrastructure #Kuno  Why 1. Avoids the Silo Syndrome 2. SEO  Grab as many organic positions as possible 3. Saves Time/Creates Efficiency 4. Increases Reach & Share of Voice 5. Generate Website Referral Traffic
    35. 35. Social Media Infrastructure #Kuno  Why 1. Avoids the Silo Syndrome 2. SEO  Grab as many organic positions as possible 3. Saves Time/Creates Efficiency 4. Increases Reach & Share of Voice 5. Generate Website Referral Traffic 6. 3 C’s  Consistency  Clarity  Congruency
    36. 36. Social Media Infrastructure #Kuno  Why
    37. 37. Social Media Infrastructure #Kuno  Why 7 Out of 10 Organic Results on the 1st Page of Google
    38. 38. Social Media Infrastructure #Kuno  Why
    39. 39. Social Media Infrastructure #Kuno  Why Platform Optimization for Highly Competitive Keywords
    40. 40. Social Media Infrastructure #Kuno  How to build  Keyword Workshop / Research
    41. 41. Social Media Infrastructure #Kuno  How to build  Keyword Workshop / Research  RSS - Real Simple Syndication  Push & Pull content between platforms
    42. 42. Social Media Infrastructure #Kuno  How to build  Gather your digital assets
    43. 43. Social Media Infrastructure #Kuno  How to build  Gather your digital assets  Video
    44. 44. Social Media Infrastructure #Kuno  How to build  Gather your digital assets  Video  Pictures / Graphics
    45. 45. Social Media Infrastructure #Kuno  How to build  Gather your digital assets  Video  Pictures / Graphics  Music / Audio
    46. 46. Social Media Infrastructure #Kuno  How to build  Gather your digital assets  Video  Pictures / Graphics  Music / Audio  Documents/Presentations/Files
    47. 47. Social Media Infrastructure #Kuno  How to build  Gather your digital assets  Video  Pictures / Graphics  Music / Audio  Documents/Presentations/Files  Press Releases
    48. 48. Social Media Infrastructure #Kuno  How to build  Blogging is the Push-Foundation of the Infrastructure
    49. 49. Social Media Infrastructure #Kuno  How to build  Blogging is the Push-Foundation of the Infrastructure  Infrastructure configurations are almost limitless
    50. 50. Social Media Infrastructure #Kuno  How to build  Push Content onto Popular Social Media Platforms
    51. 51. Social Media Infrastructure #Kuno  How to build  Pull Content into your Infrastructure
    52. 52. Social Media Infrastructure #Kuno  How to build  Pull Conversion Platforms into your Infrastructure
    53. 53. Social Media Infrastructure #Kuno  How to build – Things to consider  Widgets / Apps / Embeds
    54. 54. Social Media Infrastructure #Kuno  How to build – Things to consider  Widgets / Apps / Embeds
    55. 55. Social Media Infrastructure #Kuno  How to build – Things to consider  Widgets / Apps / Embeds
    56. 56. Social Media Infrastructure #Kuno  How to build – Things to consider  Widgets / Apps / Embeds
    57. 57. Social Media Infrastructure #Kuno  How to build – Things to consider  Widgets / Apps / Embeds
    58. 58. Social Media Infrastructure #Kuno  How to build – Things to consider  Widgets / Apps / Embeds
    59. 59. Social Media Infrastructure #Kuno  How to build – Things to consider  TwitterFeed.com, HubSpot, Feed Aggregators and Distributors
    60. 60. Social Media Infrastructure #Kuno  How to build – Things to consider  TwitterFeed.com, HubSpot, Feed Aggregators and Distributors
    61. 61. Social Media Infrastructure #Kuno  How to build – Things to consider  TwitterFeed.com, HubSpot, Feed Aggregators and Distributors
    62. 62. Social Media Infrastructure #Kuno  How to build – Things to consider  TwitterFeed.com, HubSpot, Feed Aggregators and Distributors
    63. 63. Social Media Infrastructure #Kuno  How to build – Things to consider  Social Media Management & Tracking Tools
    64. 64. Social Media Infrastructure #Kuno  How to build – Things to consider  Social Media Management & Tracking Tools
    65. 65. Social Media Infrastructure #Kuno  How to build – Things to consider  No Follow Links
    66. 66. Social Media Infrastructure #Kuno  How to build – Things to consider  No Follow Links  No Problem!  There are NO nofollow tags inside RSS feeds.
    67. 67. Social Media Infrastructure #Kuno  How to build – Things to consider  Duplicate Content Comments from Google • Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
    68. 68. Social Media Infrastructure #Kuno  How to build – Things to consider  Duplicate Content Comments from Google • Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. • Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”
    69. 69. Social Media Infrastructure #Kuno  Choosing the Right Social Media Platforms  Any website or social media platform that can receive or send RSS feeds can be used.
    70. 70. Social Media Infrastructure #Kuno  Choosing the Right Social Media Platforms  Any website or social media platform that can receive or send RSS feeds can be used.  Any website or social media platform that gives you the ability to create a link or add a widget can be used.
    71. 71. Social Media Infrastructure #Kuno  Choosing the Right Social Media Platforms 1. Indentify target demographic
    72. 72. Social Media Infrastructure #Kuno  Choosing the Right Social Media Platforms 1. Indentify target demographic 2. Build personas
    73. 73. Social Media Infrastructure #Kuno  Choosing the Right Social Media Platforms 1. Indentify target demographic 2. Build personas 3. Examine the demographics of potential platforms
    74. 74. Social Media Infrastructure #Kuno  Choosing the Right Social Media Platforms  Gather your digital assets  Video  Pictures / Graphics  Music / Audio  Documents/Presentations/Files  Press Releases
    75. 75. Social Media Infrastructure #Kuno  Choosing the Right Social Media Platforms  Gather your digital assets  Video  Pictures / Graphics  Music / Audio  Documents/Presentations/Files  Press Releases  Identify which platforms accept those digital assets
    76. 76. Social Media Rules of Engagement #Kuno  E.L.E.E. Principles  T.H.A.R.G. Principles
    77. 77. Social Media Rules of Engagement #Kuno  E.L.E.E.  Engage
    78. 78. Social Media Rules of Engagement #Kuno  E.L.E.E.  Engage  Listen
    79. 79. Social Media Rules of Engagement #Kuno  E.L.E.E.  Engage  Listen  Educate
    80. 80. Social Media Rules of Engagement #Kuno  E.L.E.E.  Engage  Listen  Educate  Entertain
    81. 81. Social Media Rules of Engagement #Kuno  T.H.A.R.G.*  Transparency
    82. 82. Social Media Rules of Engagement #Kuno  T.H.A.R.G.*  Transparency  Honesty
    83. 83. Social Media Rules of Engagement #Kuno  T.H.A.R.G.*  Transparency  Honesty  Accountability
    84. 84. Social Media Rules of Engagement #Kuno  T.H.A.R.G.*  Transparency  Honesty  Accountability  Reciprocity
    85. 85. Social Media Rules of Engagement #Kuno  T.H.A.R.G.*  Transparency  Honesty  Accountability  Reciprocity  Gratuity
    86. 86. Social Media Rules of Engagement #Kuno  T.H.A.R.G.*  Transparency  Honesty  Accountability  Reciprocity  Gratuity *From The 2009 Tweeters Almanac By Amy Stark - @AmyStark
    87. 87. Social Media Infrastructure #Kuno  Review  Building Blocks  SEO  Keyword Themes  Social Media
    88. 88. Social Media Infrastructure #Kuno  Review  Building Blocks  SEO  Keyword Themes  Social Media  Social Media Infrastructure  What  Why  How
    89. 89. Social Media Infrastructure #Kuno  Review  Building Blocks  SEO  Keyword Themes  Social Media  Social Media Infrastructure  What  Why  How  Choosing the Right Social Media Platforms
    90. 90. Social Media Infrastructure #Kuno  Review  Building Blocks  SEO  Keyword Themes  Social Media  Social Media Infrastructure  What  Why  How  Choosing the Right Social Media Platforms  Social Media Rules of Engagement
    91. 91. Questions & Answers • Conclusion – Chad H. Pollitt • Free Inbound BluePrint available at www.kunocreative.com • Follow Kuno on Facebook & Twitter – Twitter.com/Kuno – Facebook.com/KunoCreative • Questions #Kuno Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Infrastructure Today! Build Your Social Media

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