Social Media & Inbound Marketing - The Future of Business & Personal Promotion
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Social Media & Inbound Marketing - The Future of Business & Personal Promotion

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Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of ...

Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of Business & Personal Promotion during CHIP's Annual Hispanic Leadership Conference in Lorain Ohio.

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Social Media & Inbound Marketing - The Future of Business & Personal Promotion Social Media & Inbound Marketing - The Future of Business & Personal Promotion Presentation Transcript

  • Social Media & Inbound MarketingThe Future of Business & Personal Promotion
    Twitter: #CHIP
  • Introductions
    Chad H. Pollitt
    Director of Social Media & Search Marketing
    @CPollittIU
    LinkedIn.com/in/seofortwayne
    Facebook.com/ChadHPollitt
    Chris Knipper
    President
    @chrisknipper
    LinkedIn.com/in/chrisknipper
    Facebook.com/ChrisKnipper
    Twitter: #CHIP
  • Agenda
    Social Media
    Inbound Marketing
    Personal Branding
    Content Marketing
    LinkedIn
    Recap
    Q & A
    Twitter: #CHIP
  • Social Media Marketing
    What is Social Media?
    Content created and shared by people using highly accessible and scalable publishing technologies.
    Often the basic use levels are free to use.
    Facebook
    Twitter
    LinkedIn
    Blogs
    Podcasts
    YouTube
    Location Based
    Webinars
    Twitter: #CHIP
  • Social Media Marketing
    What is Social Media?
    Community
    Twitter: #CHIP
  • Social Media Marketing
    What is Social Media?
    Communications Revolution
    Twitter: #CHIP
  • Social Media Marketing
    Why Use Social Media?
    Twitter: #CHIP
  • Social Media Marketing
    Why Use Social Media?
    Americans are now spending as much time using the Internet as they are watching television, and the amount of time people spend on the Internet has increased 121 percent over the last five years.
    New York Times, December 2010
    Twitter: #CHIP
  • Social Media Marketing
    Why Use Social Media?
    Time Spent:
    • 2x more than games
    • 3x more than email
    • 6x more than movies/videos
    Twitter: #CHIP
  • Social Media Marketing
    Why Use Social Media?
    Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail.
    Reach further with your message
    Generate Leads
    Search Engine Optimization
    Build Relationships / Rapport
    Drive Foot Traffic
    Gauge Customer Satisfaction
    Get Customer feedback
    Provide customer service
    Twitter: #CHIP
  • Social Media Marketing
    Why Use Social Media? (Facebook)
    • More than 500 million active users on Facebook
    • 50% of FB users log on every day
    • The average FB user has 130 friends
    • The average FB user is connected to 80 pages, groups, & events
    • The average US FB user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05]
    Twitter: #CHIP
  • Social Media Marketing
    Why Use Social Media? (Smart Phones)
    250+ million Americans carry mobile phones - over 80% of the nation's population
    Cell phone subscriptions will top 5 billion globally this year
    68% of Americans get news and current events information on their cell phone
    Mobile phones to overtake PC's for web surfing by 2013
    Over 61.2 million smartphones in the U.S.
    Twitter: #CHIP
  • Inbound Marketing
    Inbound marketing is about being found by potential customers. The shift from outbound to inbound marketing has created opportunity for Small-Med size businesses to compete and grow without large $$ for marketing.
    Twitter: #CHIP
  • New Direction - Integrate Inbound Marketing
    Inbound Marketing
    • Blogs
    • SEO
    • Social Media
    Change from:
    Outbound Marketing Budget as a % of SalesTo:Inbound Marketing Budget as a % Leads
    And Then
    • Connect
    • Engage
    • Convert
    Twitter: #CHIP
  • Consider Important Trends for 2011+
    Blended search
    Personalized search
    Social Media Optimization (SMO)
    Conversion Rate Optimization (CRO)
    Searchers’ standards are higher than ever
    Twitter: #CHIP
  • Example of a Local Business using Inbound Marketing
    Twitter: #CHIP
  • Write and promote Blogs
    Twitter: #CHIP
  • Share Content in Social Media
    Twitter: #CHIP
  • Engage Your Audience & Build Relationships
    Twitter: #CHIP
  • Give Away Free Content– Create Brand Advocates
    Twitter: #CHIP
  • Develop an Integrated Strategy
    Outbound
    • Direct Mail
    • Radio
    • Banner Ads
    • Email Marketing
    • Webinars
    RADIO COPY
    Eliminate electric bill shockthis summer. Schedule your air conditioning performance check. Be a Facebook fan of Raymond Plumbing, and your A‑C performance check could be free!
    Twitter: #CHIP
  • Create Social Media Campaigns
    Twitter: #CHIP
  • Measure Results – How Are You Getting Found In Search Engines
    Twitter: #CHIP
  • Measure Your Marketing - Reach
    Twitter: #CHIP
  • Be Yourself – And Have Fun!
    Twitter: #CHIP
  • Personal Branding
    What is It?
    Your personal brand is the way you are represented to prospective business connections and people. Your brand is your professional image and it is reflected by your online presence through your LinkedIn profile, blog, social networking sites, and any other online platform you’re visible on.
    Twitter: #CHIP
  • Personal Branding
    Why It Matters - Jobs
    Twitter: #CHIP
  • Personal Branding
    Why It Matters - Jobs
    Twitter: #CHIP
  • Personal Branding
    Twitter: #CHIP
  • Personal Branding
    How To Build Your Personal Brand
    Engage
    Listen
    Entertain
    Educate
    Create Content
    Have Personality
    Be Active
    Have Fun!!!
    Twitter: #CHIP
  • Personal Branding
    Twitter: #CHIP
  • Personal Branding
    Twitter: #CHIP
  • Personal Branding
    Twitter: #CHIP
  • Content Marketing
    What is It?
    Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.
    Twitter: #CHIP
  • Content Marketing
    Promoting a Product, Service or Yourself
    People only go to the Internet for TWO reasons
    To Solve a Problem
    To be Entertained
    Twitter: #CHIP
  • Content Marketing
    Creation and Sharing of Content
    Types of Content
    Advanced Content
    Blog Content/Website Content
    Videos/Webinars
    Podcasts/Audio
    Images/Graphics
    Widgets, Plugins, Apps
    Slide Presentations
    Press Releases
    Twitter: #CHIP
  • Content Marketing
    Creation and Sharing of Content
    Direct vs. Indirect
    Twitter: #CHIP
  • Content Marketing
    Assets Created for Content Marketing
    Problem Specific Information
    Thought Leadership
    Twitter: #CHIP
  • Content Marketing
    Blogging
    Popular Free Blog Platforms
    WordPress
    Joomla
    TypePad
    Weebly
    Blogger
    Tumblr
    Twitter: #CHIP
  • LinkedIn
    What is It?
    LinkedIn is a business-oriented social networking site
    Commonly referred to as an online resume
    The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business.
    Employers can list jobs and search for potential candidates.
    Twitter: #CHIP
  • LinkedIn
    Why It Matters - Statistics
    Over 34.4 million U.S. users
    Average Age: 44
    Average Income: $120K+
    CEO’s, Managers & Decision Makers
    77% Have undergraduate degree or higher
    A new member signs up every second
    Just surpassed 100 million members
    Twitter: #CHIP
  • LinkedIn
    Why It Matters
    8Things LinkedIn Is Great For
    Finding a Job
    Search Engine Reputation Management (SERM)
    Increase Your (Personal) Brand’s Visibility
    Lead Generation
    Decision Maker Lead Tracker
    Targeted Ads
    Finding a Job/Recruiting New Talent
    Featured Services
    Twitter: #CHIP
  • LinkedIn
    Why It Matters – Personal Profile
    Twitter: #CHIP
  • LinkedIn
    Why It Matters – Company Profile
    Twitter: #CHIP
  • LinkedIn
    Why It Matters - Search
    Twitter: #CHIP
  • LinkedIn
    Why It Matters - Groups
    Twitter: #CHIP
  • What to do Next?
    Download the free LinkedIn cheat sheet available at:
    http://www.facebook.com/kunocreative
    Set up a LinkedIn Account
    Join Relevant Groups
    Join in the Conversation
    Be Yourself
    Create Content
    Share Your Expertise
    Have FUN!!!
    BUILD
    YOUR
    BRAND!
    Twitter: #CHIP
  • Recap
    • Social Media
    • Inbound Marketing
    • Personal Branding
    • Content Marketing
    • LinkedIn
    Twitter: #CHIP
  • Social Media & SEO Cheat Sheets
    Download at: facebook.com/kunocreative
    Twitter: #CHIP
  • Questions & Answers
    Slides Posted at: KunoCreative.com/blog
    Twitter: #CHIP