Social Media & Inbound Marketing - The Future of Business & Personal Promotion
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Social Media & Inbound Marketing - The Future of Business & Personal Promotion

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Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of ...

Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of Business & Personal Promotion during CHIP's Annual Hispanic Leadership Conference in Lorain Ohio.

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    Social Media & Inbound Marketing - The Future of Business & Personal Promotion Social Media & Inbound Marketing - The Future of Business & Personal Promotion Presentation Transcript

    • Social Media & Inbound MarketingThe Future of Business & Personal Promotion
      Twitter: #CHIP
    • Introductions
      Chad H. Pollitt
      Director of Social Media & Search Marketing
      @CPollittIU
      LinkedIn.com/in/seofortwayne
      Facebook.com/ChadHPollitt
      Chris Knipper
      President
      @chrisknipper
      LinkedIn.com/in/chrisknipper
      Facebook.com/ChrisKnipper
      Twitter: #CHIP
    • Agenda
      Social Media
      Inbound Marketing
      Personal Branding
      Content Marketing
      LinkedIn
      Recap
      Q & A
      Twitter: #CHIP
    • Social Media Marketing
      What is Social Media?
      Content created and shared by people using highly accessible and scalable publishing technologies.
      Often the basic use levels are free to use.
      Facebook
      Twitter
      LinkedIn
      Blogs
      Podcasts
      YouTube
      Location Based
      Webinars
      Twitter: #CHIP
    • Social Media Marketing
      What is Social Media?
      Community
      Twitter: #CHIP
    • Social Media Marketing
      What is Social Media?
      Communications Revolution
      Twitter: #CHIP
    • Social Media Marketing
      Why Use Social Media?
      Twitter: #CHIP
    • Social Media Marketing
      Why Use Social Media?
      Americans are now spending as much time using the Internet as they are watching television, and the amount of time people spend on the Internet has increased 121 percent over the last five years.
      New York Times, December 2010
      Twitter: #CHIP
    • Social Media Marketing
      Why Use Social Media?
      Time Spent:
      • 2x more than games
      • 3x more than email
      • 6x more than movies/videos
      Twitter: #CHIP
    • Social Media Marketing
      Why Use Social Media?
      Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail.
      Reach further with your message
      Generate Leads
      Search Engine Optimization
      Build Relationships / Rapport
      Drive Foot Traffic
      Gauge Customer Satisfaction
      Get Customer feedback
      Provide customer service
      Twitter: #CHIP
    • Social Media Marketing
      Why Use Social Media? (Facebook)
      • More than 500 million active users on Facebook
      • 50% of FB users log on every day
      • The average FB user has 130 friends
      • The average FB user is connected to 80 pages, groups, & events
      • The average US FB user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05]
      Twitter: #CHIP
    • Social Media Marketing
      Why Use Social Media? (Smart Phones)
      250+ million Americans carry mobile phones - over 80% of the nation's population
      Cell phone subscriptions will top 5 billion globally this year
      68% of Americans get news and current events information on their cell phone
      Mobile phones to overtake PC's for web surfing by 2013
      Over 61.2 million smartphones in the U.S.
      Twitter: #CHIP
    • Inbound Marketing
      Inbound marketing is about being found by potential customers. The shift from outbound to inbound marketing has created opportunity for Small-Med size businesses to compete and grow without large $$ for marketing.
      Twitter: #CHIP
    • New Direction - Integrate Inbound Marketing
      Inbound Marketing
      • Blogs
      • SEO
      • Social Media
      Change from:
      Outbound Marketing Budget as a % of SalesTo:Inbound Marketing Budget as a % Leads
      And Then
      • Connect
      • Engage
      • Convert
      Twitter: #CHIP
    • Consider Important Trends for 2011+
      Blended search
      Personalized search
      Social Media Optimization (SMO)
      Conversion Rate Optimization (CRO)
      Searchers’ standards are higher than ever
      Twitter: #CHIP
    • Example of a Local Business using Inbound Marketing
      Twitter: #CHIP
    • Write and promote Blogs
      Twitter: #CHIP
    • Share Content in Social Media
      Twitter: #CHIP
    • Engage Your Audience & Build Relationships
      Twitter: #CHIP
    • Give Away Free Content– Create Brand Advocates
      Twitter: #CHIP
    • Develop an Integrated Strategy
      Outbound
      • Direct Mail
      • Radio
      • Banner Ads
      • Email Marketing
      • Webinars
      RADIO COPY
      Eliminate electric bill shockthis summer. Schedule your air conditioning performance check. Be a Facebook fan of Raymond Plumbing, and your A‑C performance check could be free!
      Twitter: #CHIP
    • Create Social Media Campaigns
      Twitter: #CHIP
    • Measure Results – How Are You Getting Found In Search Engines
      Twitter: #CHIP
    • Measure Your Marketing - Reach
      Twitter: #CHIP
    • Be Yourself – And Have Fun!
      Twitter: #CHIP
    • Personal Branding
      What is It?
      Your personal brand is the way you are represented to prospective business connections and people. Your brand is your professional image and it is reflected by your online presence through your LinkedIn profile, blog, social networking sites, and any other online platform you’re visible on.
      Twitter: #CHIP
    • Personal Branding
      Why It Matters - Jobs
      Twitter: #CHIP
    • Personal Branding
      Why It Matters - Jobs
      Twitter: #CHIP
    • Personal Branding
      Twitter: #CHIP
    • Personal Branding
      How To Build Your Personal Brand
      Engage
      Listen
      Entertain
      Educate
      Create Content
      Have Personality
      Be Active
      Have Fun!!!
      Twitter: #CHIP
    • Personal Branding
      Twitter: #CHIP
    • Personal Branding
      Twitter: #CHIP
    • Personal Branding
      Twitter: #CHIP
    • Content Marketing
      What is It?
      Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.
      Twitter: #CHIP
    • Content Marketing
      Promoting a Product, Service or Yourself
      People only go to the Internet for TWO reasons
      To Solve a Problem
      To be Entertained
      Twitter: #CHIP
    • Content Marketing
      Creation and Sharing of Content
      Types of Content
      Advanced Content
      Blog Content/Website Content
      Videos/Webinars
      Podcasts/Audio
      Images/Graphics
      Widgets, Plugins, Apps
      Slide Presentations
      Press Releases
      Twitter: #CHIP
    • Content Marketing
      Creation and Sharing of Content
      Direct vs. Indirect
      Twitter: #CHIP
    • Content Marketing
      Assets Created for Content Marketing
      Problem Specific Information
      Thought Leadership
      Twitter: #CHIP
    • Content Marketing
      Blogging
      Popular Free Blog Platforms
      WordPress
      Joomla
      TypePad
      Weebly
      Blogger
      Tumblr
      Twitter: #CHIP
    • LinkedIn
      What is It?
      LinkedIn is a business-oriented social networking site
      Commonly referred to as an online resume
      The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business.
      Employers can list jobs and search for potential candidates.
      Twitter: #CHIP
    • LinkedIn
      Why It Matters - Statistics
      Over 34.4 million U.S. users
      Average Age: 44
      Average Income: $120K+
      CEO’s, Managers & Decision Makers
      77% Have undergraduate degree or higher
      A new member signs up every second
      Just surpassed 100 million members
      Twitter: #CHIP
    • LinkedIn
      Why It Matters
      8Things LinkedIn Is Great For
      Finding a Job
      Search Engine Reputation Management (SERM)
      Increase Your (Personal) Brand’s Visibility
      Lead Generation
      Decision Maker Lead Tracker
      Targeted Ads
      Finding a Job/Recruiting New Talent
      Featured Services
      Twitter: #CHIP
    • LinkedIn
      Why It Matters – Personal Profile
      Twitter: #CHIP
    • LinkedIn
      Why It Matters – Company Profile
      Twitter: #CHIP
    • LinkedIn
      Why It Matters - Search
      Twitter: #CHIP
    • LinkedIn
      Why It Matters - Groups
      Twitter: #CHIP
    • What to do Next?
      Download the free LinkedIn cheat sheet available at:
      http://www.facebook.com/kunocreative
      Set up a LinkedIn Account
      Join Relevant Groups
      Join in the Conversation
      Be Yourself
      Create Content
      Share Your Expertise
      Have FUN!!!
      BUILD
      YOUR
      BRAND!
      Twitter: #CHIP
    • Recap
      • Social Media
      • Inbound Marketing
      • Personal Branding
      • Content Marketing
      • LinkedIn
      Twitter: #CHIP
    • Social Media & SEO Cheat Sheets
      Download at: facebook.com/kunocreative
      Twitter: #CHIP
    • Questions & Answers
      Slides Posted at: KunoCreative.com/blog
      Twitter: #CHIP