How to Monetize Blogging with Social Media, SEO and Content Marketing
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How to Monetize Blogging with Social Media, SEO and Content Marketing

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A look at the different ways to monetize a blog.

A look at the different ways to monetize a blog.

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  • 1. How to Monetize BloggingUsing Blogs, Social Media, SEO & Content Marketing
    Twitter: #KunoBlog
  • 2. Agenda
    Introduction
    Content Marketing
    Social Media
    Search Engine Optimization
    Blogging
    Questions & Answers
    Twitter: #KunoBlog
  • 3. Introduction
    Kuno Creative
    Inbound Marketing Agency
    Certified HubSpot Partner
    Since 2000
    Chad H. Pollitt
    @CPollittIU
    Facebook.com/ChadHPollitt
    Twitter: #KunoBlog
  • 4. Introduction
    Kuno Creative
    Inbound Marketing Agency
    Certified HubSpot Partner
    Since 2000
    Chad H. Pollitt
    Director of Social Media & Search Marketing
    B.S. in Entrepreneurship, Indiana University
    Internet Marketing Masters Certification, University of San Francisco
    Decorated Veteran of Operation Iraqi Freedom
    Frequent guest lecturer & blogger, keynote presenter, featured on multiple radio shows, newspapers and The Wall Street Journal
    Chad H. Pollitt
    @CPollittIU
    Facebook.com/ChadHPollitt
    Twitter: #KunoBlog
  • 5. Content Marketing
    Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.
    Twitter: #KunoBlog
  • 6. Creation and Sharing of Content
    People only go to the Internet for TWO reasons
    To Solve a Problem
    To be Entertained
    Twitter: #KunoBlog
  • 7. Creation and Sharing of Content
    Types of Content
    Advanced Content
    Blog Content/Website Content
    Videos/Webinars
    Podcasts/Audio
    Images/Graphics
    Widgets, Plugins, Apps
    Slide Presentations
    Press Releases
    Twitter: #KunoBlog
  • 8. Promoting a Product, Service or Cause
    Direct vs. Indirect
    Twitter: #KunoBlog
  • 9. Assets Created for Content Marketing
    Problem Specific Information
    Thought Leadership
    Twitter: #KunoBlog
  • 10. Social Media
    Social media are primarily Internet- and mobile-based tools for sharing and discussing information among people. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
    Twitter: #KunoBlog
  • 11. Social Media
    Content Distribution Channel
    Allows for Content to be Easily Shared and Discussed
    Build a Community
    Become a “Thought Leader”
    Twitter: #KunoBlog
  • 12. Social Media
    Popular Social Media Websites
    Twitter: #KunoBlog
  • 13. Social Media
    Match Your Content Assets with Appropriate Social Media Platforms
    • Video – YouTube
    • 14. Audio – MySpace
    • 15. Slide Presentations – SlideShare
    • 16. Images/Graphics – Flickr, Photobucket, Picassa
    • 17. Widgets – Widgetbox
    • 18. Press Releases - PitchEngine
    Twitter: #KunoBlog
  • 19. Search Engine Optimization (SEO)
    Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic") search results.
    Twitter: #KunoBlog
  • 20. Search Engine Optimization (SEO)
    Keywords
    • Short Tail vs. Long Tail
    Ex. 1: Tires vs. Ford Mustang Tires
    Ex. 2: Golf Shoes vs. Nike Men’s Golf Shoe
    Twitter: #KunoBlog
  • 21. Search Engine Optimization (SEO)
    Twitter: #KunoBlog
  • 22. Search Engine Optimization (SEO)
    Keywords
    • Research Your Keywords Here:
    https://adwords.google.com/select/KeywordToolExternal
    Twitter: #KunoBlog
  • 23. Search Engine Optimization (SEO)
    On-Page Factors
    Twitter: #KunoBlog
  • 31. Search Engine Optimization (SEO)
    Page Title
    Meta Description
    URL
    Twitter: #KunoBlog
  • 32. Search Engine Optimization (SEO)
    Off-Page Factors
    • Backlinks (Inbound Links)
    A link pointing from one website to another.
    Inbound refers to a link to your website.
    Twitter: #KunoBlog
  • 33. Search Engine Optimization (SEO)
    Off-Page Factors
    • Anchor Text
    The text that a user would click on to follow a link.
    If the link is an image the Alt Tag will serve as the anchor text.
    Twitter: #KunoBlog
  • 34. Search Engine Optimization (SEO)
    Off-Page Factors
    • Inbound Link Building Best Practices
    • 35. Produce High Quality Content
    • 36. Do Competitive Research with SEO Quake
    • 37. Issue Press Releases
    • 38. Guest Post on Other’s Blogs
    • 39. Invite People to Post on Your Blog
    • 40. Make Your Site Easy to Bookmark Share
    • 41. Directories
    Twitter: #KunoBlog
  • 42. Blogging
    A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
    Twitter: #KunoBlog
  • 43. Blogging
    Monetization
    Building Personal Brand Equity
    Google AdSense
    Affiliate Marketing
    Banner Ads
    Ecommerce
    Donations
    Lead Generation
    Membership
    Twitter: #KunoBlog
  • 44. Blogging
    Popular Free Blog Platforms
    WordPress
    Joomla
    TypePad
    Weebly
    Blogger
    Tumblr
    Twitter: #KunoBlog
  • 45. Social Media & SEO Cheat Sheets
    Download at: KunoCreative.com
    Twitter: #KunoBlog
  • 46. Questions & Answers
    Slides Posted at: KunoCreative.com/blog
    Twitter: #KunoBlog