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How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
How to Monetize Blogging with Social Media, SEO and Content Marketing
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How to Monetize Blogging with Social Media, SEO and Content Marketing

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A look at the different ways to monetize a blog.

A look at the different ways to monetize a blog.

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  • 1. How to Monetize BloggingUsing Blogs, Social Media, SEO &amp; Content Marketing<br />Twitter: #KunoBlog<br />
  • 2. Agenda<br />Introduction<br />Content Marketing<br />Social Media<br />Search Engine Optimization<br />Blogging<br />Questions &amp; Answers<br />Twitter: #KunoBlog<br />
  • 3. Introduction<br />Kuno Creative<br />Inbound Marketing Agency<br />Certified HubSpot Partner<br />Since 2000<br />Chad H. Pollitt<br />@CPollittIU<br />Facebook.com/ChadHPollitt<br />Twitter: #KunoBlog<br />
  • 4. Introduction<br />Kuno Creative<br />Inbound Marketing Agency<br />Certified HubSpot Partner<br />Since 2000<br />Chad H. Pollitt<br />Director of Social Media &amp; Search Marketing<br />B.S. in Entrepreneurship, Indiana University<br />Internet Marketing Masters Certification, University of San Francisco<br />Decorated Veteran of Operation Iraqi Freedom<br />Frequent guest lecturer &amp; blogger, keynote presenter, featured on multiple radio shows, newspapers and The Wall Street Journal<br />Chad H. Pollitt<br />@CPollittIU<br />Facebook.com/ChadHPollitt<br />Twitter: #KunoBlog<br />
  • 5. Content Marketing<br />Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.<br />Twitter: #KunoBlog<br />
  • 6. Creation and Sharing of Content<br />People only go to the Internet for TWO reasons<br />To Solve a Problem<br />To be Entertained<br />Twitter: #KunoBlog<br />
  • 7. Creation and Sharing of Content<br />Types of Content<br />Advanced Content<br />Blog Content/Website Content<br />Videos/Webinars<br />Podcasts/Audio<br />Images/Graphics<br />Widgets, Plugins, Apps<br />Slide Presentations<br />Press Releases<br />Twitter: #KunoBlog<br />
  • 8. Promoting a Product, Service or Cause<br />Direct vs. Indirect<br />Twitter: #KunoBlog<br />
  • 9. Assets Created for Content Marketing<br />Problem Specific Information<br />Thought Leadership<br />Twitter: #KunoBlog<br />
  • 10. Social Media<br />Social media are primarily Internet- and mobile-based tools for sharing and discussing information among people. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.<br />Twitter: #KunoBlog<br />
  • 11. Social Media<br />Content Distribution Channel<br />Allows for Content to be Easily Shared and Discussed<br />Build a Community<br />Become a “Thought Leader”<br />Twitter: #KunoBlog<br />
  • 12. Social Media<br />Popular Social Media Websites<br />Twitter: #KunoBlog<br />
  • 13. Social Media<br />Match Your Content Assets with Appropriate Social Media Platforms<br /><ul><li>Video – YouTube
  • 14. Audio – MySpace
  • 15. Slide Presentations – SlideShare
  • 16. Images/Graphics – Flickr, Photobucket, Picassa
  • 17. Widgets – Widgetbox
  • 18. Press Releases - PitchEngine</li></ul>Twitter: #KunoBlog<br />
  • 19. Search Engine Optimization (SEO)<br />Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the &quot;natural&quot; or un-paid (&quot;organic&quot;) search results.<br />Twitter: #KunoBlog<br />
  • 20. Search Engine Optimization (SEO)<br />Keywords<br /><ul><li>Short Tail vs. Long Tail</li></ul>Ex. 1: Tires vs. Ford Mustang Tires<br />Ex. 2: Golf Shoes vs. Nike Men’s Golf Shoe<br />Twitter: #KunoBlog<br />
  • 21. Search Engine Optimization (SEO)<br />Twitter: #KunoBlog<br />
  • 22. Search Engine Optimization (SEO)<br />Keywords<br /><ul><li>Research Your Keywords Here:</li></ul>https://adwords.google.com/select/KeywordToolExternal <br />Twitter: #KunoBlog<br />
  • 23. Search Engine Optimization (SEO)<br />On-Page Factors<br /><ul><li>URL
  • 24. Page Title
  • 25. Alternative Text
  • 26. Header 1 Tags
  • 27. Meta Descriptions
  • 28. Meta Keywords
  • 29. Alternative Text
  • 30. Content</li></ul>Twitter: #KunoBlog<br />
  • 31. Search Engine Optimization (SEO)<br />Page Title<br />Meta Description<br />URL<br />Twitter: #KunoBlog<br />
  • 32. Search Engine Optimization (SEO)<br />Off-Page Factors<br /><ul><li>Backlinks (Inbound Links)</li></ul>A link pointing from one website to another.<br />Inbound refers to a link to your website.<br />Twitter: #KunoBlog<br />
  • 33. Search Engine Optimization (SEO)<br />Off-Page Factors<br /><ul><li>Anchor Text </li></ul>The text that a user would click on to follow a link.<br />If the link is an image the Alt Tag will serve as the anchor text.<br />Twitter: #KunoBlog<br />
  • 34. Search Engine Optimization (SEO)<br />Off-Page Factors<br /><ul><li>Inbound Link Building Best Practices
  • 35. Produce High Quality Content
  • 36. Do Competitive Research with SEO Quake
  • 37. Issue Press Releases
  • 38. Guest Post on Other’s Blogs
  • 39. Invite People to Post on Your Blog
  • 40. Make Your Site Easy to Bookmark Share
  • 41. Directories</li></ul>Twitter: #KunoBlog<br />
  • 42. Blogging<br />A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.<br />Twitter: #KunoBlog<br />
  • 43. Blogging<br />Monetization<br />Building Personal Brand Equity<br />Google AdSense<br />Affiliate Marketing<br />Banner Ads<br />Ecommerce<br />Donations<br />Lead Generation<br />Membership<br />Twitter: #KunoBlog<br />
  • 44. Blogging<br />Popular Free Blog Platforms<br />WordPress<br />Joomla<br />TypePad<br />Weebly<br />Blogger<br />Tumblr<br />Twitter: #KunoBlog<br />
  • 45. Social Media &amp; SEO Cheat Sheets<br />Download at: KunoCreative.com<br />Twitter: #KunoBlog<br />
  • 46. Questions &amp; Answers<br />Slides Posted at: KunoCreative.com/blog<br />Twitter: #KunoBlog<br />

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