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How Lawyers are Using Social Media to Grow Their Firms - Panel Discussion

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How to Use Social Media to Build Your Professional Network and Market Your Law Practice. …

How to Use Social Media to Build Your Professional Network and Market Your Law Practice.

Our panel of experts included:

Kenan Farrell, CEO of KLF Legal

Robert Pinchuck, CEO of Columbia Financial International

Your Host: John McTigue, EVP of Kuno Creative

Topics Discussed:

What are the facts and fiction about social media today?

How is social media being used for Networking with peers and other firms

Research and discovery

Marketing and lead generation

Community action and support

Examples of legal blogs and social media sites

What are the best practices for social media marketing?

Blogging, whitepapers, videos and webinars

LinkedIn, Twitter and Facebook

Lead generation and capture

E-mail marketing and lead nurturing

What are the rules of engagement for attorneys and firms?

Ethics and common sense

Social media policies

State and Bar Association regulations

Resources for learning more

http://www.newlegalnetworking.com


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Transcript

  • 1. A Panel Discussion With…
    Kenan Farrell
    CEO
    KLF Legal
    John McTigue
    EVP
    Kuno Creative
    Robert Pinchuck
    CEO
    Columbia Financial Int’l
  • 2. Introductions
    Kenan Farrell, Attorney
    CEO, KLF Legal, Indianapolis, IN
    Intellectual Property, Entertainment
    www.KLFLegal.com
    • Chairman of the Indianapolis Bar Association’s Sports and Entertainment Committee
    • 3. Past Chair of the Solo and Small Firm Committee
    • 4. Manages Indiana Intellectual Property & Technology Blog and the Law Office of Kenan L. Farrell Blog
    Kenan Farrell
    CEO
    KLF Legal
    @KLFLegal
    LinkedIn.com/in/kenanfarrell
  • 5. Introductions
    Robert Pinchuck
    • CEO, Columbia Financial Int’l Inc.
    Legal Products, Publishing and Services
    • ARM Consulting Specialist
    • 6. Columbia Law List Collection Attorney Network Established 1905
    • 7. Lawyer Network Development, Insurance and Maintenance.
    • 8. AttorneyProducts.com - Saving Up to 65% on Office Products for Law Firms Through a Buying Consortium
    • 9. Columbia Asset Locators – Bank and Brokerage Account Verified Data for Judgment Holders
    • 10. Top Ten Marketing – Website Design, SEO Marketing, Social Network Development
    Robert Pinchuck
    CEO
    Columbia Financial Intl.
    www.columbialist.com
    LinkedIn.com/in/robertpinchuck
  • 11. Introductions
    John McTigue
    EVP, Co-Owner, Kuno Creative
    Inbound Marketing Agency
    www.kunocreative.com
    • 30 Years in IT, Web, Marketing
    • 12. Inbound Marketing Handbook
    • 13. Inbound Marketing Blueprint
    • 14. New Legal Networking Guide
    John McTigue
    EVP, Co-Owner
    Kuno Creative
    @jmctigue
    LinkedIn.com/in/jmctigue
  • 15. Agenda
    Social Media Facts & Fiction
    Social Media & the Law
    The New Marketing
    Rules of Engagement
  • 16. Facts
    Over 50% of the world population is under 30 yrs old
    96% of them have joined a social network
    Social Media has overtaken porn as the #1 activity
    Facebook now has over 500 million users worldwide
    The fastest growing segment on Facebook is 55 to 65-year-old females
  • 17. Fiction
    Social media is just for kids and a waste of time
    Twitter is all about what you had for breakfast
    Facebook has no relevance in business
    Social media has no legitimate role in the law
    Social media is simply a lawsuit or disbarment waiting to happen
  • 18. Reality
    There are 9,226 lawyer blogs in 74 subcategories, according to Blawgsearch.com
    Roughly one-third of the “AmLaw 100” top law firms are on Twitter
    In 2009, 86% of attorneys between the ages of 25 and 35, and 66% of those aged 46 or older were using social networking sites
  • 19. Reality
  • 20. Social Media Use in The Law
    Blogging
    News and comment, resources, marketing
    Networking via Social Networks
    Professional networking (LinkedIn, Twitter)
    Firm presence and engagement (Facebook)
    Research
    Background, Discovery, Voir Dire
  • 21. Question 1
    How are law firms and attorneys
    using social media today?
  • 22. Social Media Issues
    Advertising & disclosure
    Are bloggers who review “endorsers” => FTC?
    Intellectual property
    Privacy
    Employer policies and employee use
    Juror communication w. outside world
    Wikileaks – trade secrets & national security
  • 23. Question 2
    What are the hottest issues in
    social media and how are
    they likely to be resolved?
    Pick one…
  • 24. Personal vs Firm Branding
    Personal Brand
    Firm Brand
    Solo practitioners
    Blog, website
    LinkedIn networking, forums
    Facebook & Twitter
    Firm attorneys
    Blog
    LinkedIn networking, forums
    Personal Facebook, Twitter
    Website
    Practice info, history
    Partners, contact info
    Blog
    Facebook page
    The firm’s “personal side”
    Twitter
    News & updates
  • 25. Question 3
    How should attorneys
    and firms approach
    personal vs firm branding?
  • 26. The New Marketing
    “Fish where the fish are…”
    Social media, smart phones, texting
    Content is King – the educational sell
    Blogs, videos, webinars, e-books for FREE
    Building Relationships
    Engage, ask and answer questions, be helpful
    Bring it Home
    Capture leads, measure results, optimize
  • 27. Question 4
    What are some examples
    of law firms or attorneys
    doing social media marketing?
  • 28. Examples
    Sokolove Law
    YazTalk.com – for women with side effects from Yaz
    YazTalk on Facebook
    YazTalk on Twitter
    YazTalk on YouTube
  • 29. Examples
    “… a partner-level attorney in Florida [who] uses Twitter to share the best tech articles he finds each week. After a few months of finding and sharing great tech articles, Bob was able to bring in a couple of tech companies as new
    clients,”...“They came to recognize, by the quality of his research and the articles he shared, that he really gets it.”
    “…we use LinkedIn to participate in groups relevant to our areas of expertise. We have gained a couple clients this past year based on relationships within groups as well as former colleagues or former classmates. We use Twitter to provide relevant, interesting information that we hope will be useful to clients and prospects…”
  • 30. Example – How Not To…
    “…study by web consultancy Intendance found that 66% of firms had set up at least one account on Twitter. However, of the 48 accounts, 19 had issued zero tweets, despite some having hundreds of followers.”
    “Not only is this a wasted opportunity to connect with a range of stakeholders, it suggests laziness, lack of strategy and lack of initiative. In many cases it would be better not to have a Twitter account rather than have one that is dormant.”
  • 31. Rules of Engagement
    Ethics are Ethics
    Same rules apply to in-person, phone, social med.
    Be Aware of State, Bar regulations
    Blogs, videos, webinars, e-books for FREE
    Don’t Solicit, Build Relationships
    As always, watch what you say or “retweet”
    Develop and Follow a Social Media Policy
    Guidelines for authorized use
  • 32. Question 5
    What advice do you have
    for firms and attorneys
    starting out in social media?
  • 33. Special Offer for Attorneys & FirmsThe New Legal Networking GuideE-book: How to Use Social Media toGet New Clients for Your Law Firm
    Facts & Fiction
    Social Media & the Law
    New Media Marketing
    Lead Generation
    Personal / Firm Brand
    Rules of Engagement
    Real-World Examples
    6-month Plan
  • 34. Special Offer for Attorneys & FirmsThe New Legal Networking GuideE-book: How to Use Social Media toGet New Clients for Your Law Firm
    Special offer: $50 off (reg. $249)
    http://NewLegalNetworking.com
    Discount Code: “KunoLaw”
    Includes:
    A printed, bound edition
    shipped to your address
    -and-
    An e-book download
  • 35. Special Offer for Attorneys & FirmsThe New Legal Networking Guide
    Special bonus: Twitter, Facebook and SEO Cheatsheets
    http://NewLegalNetworking.com
    Discount Code: “KunoLaw”
  • 36. Special Upcoming Event
    Join Kenan Farrell &
    Keynote Speaker: Scott Jones, CEO of ChaCha
    http://www.myiupui.com/wired
  • 37. Questions for the Panel
    Use the Question box
    In the Webinar Control Panel
    -or-
    Use the Twitter Hashtag
    #kunolaw
  • 38. Special Thanks To Our Panel
    Robert Pinchuck
    Columbia Financial Intl.
    www.columbialist.com
    Facebook.com/rpinchuck
    LinkedIn.com/in/robertpinchuck
    Kenan Farrell
    KLF Legal
    www.klflegal.com
    Twitter: @KLFLegal
    LinkedIn.com/in/kenanfarrell
    Blog: klflegal.wordpress.com