How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics

How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper

Agenda
Introduction – Chad Pollitt
Results for Blogging
Results adding SEO
Results adding Content Marketing
Blogging tips for search engine optimization (SEO), what to avoid
Social Media and its impact on blogging
Growing your Blog Audience & Subscribers
Free Download
Questions & Answers
Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoBlog President CEO DK New Media

Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoBlog Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper

Introductions
Douglas Karr
CEO of DK New Media
Co-Author of Corporate Blogging for Dummies
Chief Blogger & Founder of the Marketing Technology Blog
Twitter: #KunoBlog @DouglasKarr http://www.marketingtechblog.com http://www.dknewmedia.com http://www.corporatebloggingtips.com

Twitter: #KunoBlog Blogging – Why should I care? Filling the top of the funnel

Blogging Example #1 Getting started with 2-3 blogs/month Twitter: #KunoBlog

Blogging Example #2 Build to 12 blogs/month Twitter: #KunoBlog

Blogging Example #3 Blog every day - 28 blogs/month

Blogging Events -> Traffic #1 2-3 blogs/month Twitter: #KunoBlog

Blogging Events -> Traffic #2 12 blogs/month Twitter: #KunoBlog

Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter: #KunoBlog

What Happens When SEO is Added? Example #1 SEO + 12 blogs/month Twitter: #KunoBlog

Blogging and SEO Example #2 SEO + 12 blogs/month Twitter: #KunoBlog

Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter: #KunoBlog

Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter: #KunoBlog

Blogging and SEO What happens when you stop? Twitter: #KunoBlog

Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion

Blogging, SEO, & Content Marketing Example #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog

Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog

Blogging & Marketing Events -> Traffic #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog

Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www.dknewmedia.com @dknewmedia

The Marketing (R)Evolution Traditional Tradigital Engagement Twitter: #KunoBlog

Why Blogging
Search
Social
Personable
Authoritative
Viral
Integrated
Automated
Source: David Armano Twitter: #KunoBlog

Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case Studies Search Ratings & Reviews Mobile Marketing Discounts Email Marketing Twitter: #KunoBlog

The Big Picture

Ongoing Process Twitter: #KunoBlog

Analysis Keywords Competitors Promotion Twitter: #KunoBlog

Search Optimization
Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters
Build a robots.txt file that disallows directories you don ’ t want indexed, allows the rest, and points to your sitemap
Integrated an XML Sitemap that automatically publishes
Ping the Search Engines when your content changes
Twitter: #KunoBlog

Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email

Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter: #KunoBlog

Optimization Visual Auditory Kinesthetic Twitter: #KunoBlog

Promote Social Media Social Network Paid and PR Twitter: #KunoBlog

Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter: #KunoBlog

Retention and Nurturing
Newsletter is vital
Nurtures leads
Push vs pull
Returns visitors
Twitter: #KunoBlog

Why Facebook? Users to “Like” Companies?
40% - to receive discounts
39% - to show support
36% - to get a “freebie”
34% - to stay informed
33% - to get updates on future products
30% - to get updates on upcoming sales
29% - for fun and entertainment
25% - to get access to exclusive content
22% - someone recommended it to me
21% - to learn more about the company
13% - for education about company topics
13% - to interact (share ideas, provide feedback)
Source: ExactTarget Twitter: #KunoBlog

Tools and Automation
What are you ranking on?
How do you track your rank?
How do you improve rank?
How do you automate posting?
http://mkt.gs/gotoseomoz http://mkt.gs/gotosemrush http://mkt.gs/gotoauthoritylabs http://www.twitterfeed.com Twitter: #KunoBlog

Analytics
Use Campaigns!
Use Variables!
Use Conversions!
Use Funnels!
Twitter: #KunoBlog

Does it Work?
DK New Media
Launched 18 Months Ago
Offices in downtown Indianapolis
Clients in US, CA, UK, FR, IT and NZ
1 Book Deal
12 speaking opportunities to relevant audiences
35,000 visits per month from relevant audiences
20,000 visits per month from new search visitors on relevant keywords
Profitable from Day 1, 3 FTEs with another 3 targeted for 2012
Expansion: Sponsored Blog, Radio Show, Newsletter, Video Channel
Twitter: #KunoBlog

Text MKTG to 71813
Douglas Karr
@douglaskarr
http://about.me/douglaskarr
CEO, DK New Media
Author, Corporate Blogging for Dummies
Founder, The Marketing Technology Blog
Twitter: #KunoBlog

Twitter: #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/

Download at: Facebook.com/kunocreative OR
Twitter: #KunoBlog Blog Post Optimization Playbook Free Download
Blogging Tips & Tricks
Steps for Blog Post Optimization
Guide to Maximizing Traffic, Conversion & Leads
How to Maximize Subscribers & Fans

Questions & Answers
Slides Posted at: Kunocreative.com/blog OR
Twitter: #KunoBlog

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How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics

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