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How Blogging Impacts Your Business Empirical data, strategy & tactics. . .  Twitter:  #KunoBlog Presented by: Douglas Karr...
How Blogging Impacts Your Business Empirical data, strategy & tactics. . .  Twitter:  #KunoBlog Presented by: Douglas Karr...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Results for Blogging </li></ul><ul><li>Results adding SEO </l...
Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Faceboo...
Introductions <ul><li>Douglas Karr </li></ul><ul><li>CEO of DK New Media </li></ul><ul><li>Co-Author of Corporate Blogging...
Twitter:  #KunoBlog Blogging – Why should I care? Filling the top of the funnel
Blogging Example #1  Getting started with 2-3 blogs/month Twitter:  #KunoBlog
Blogging Example #2  Build to 12 blogs/month Twitter:  #KunoBlog
Blogging Example #3  Blog every day - 28 blogs/month
Blogging Events -> Traffic #1  2-3 blogs/month Twitter:  #KunoBlog
Blogging Events -> Traffic #2 12 blogs/month Twitter:  #KunoBlog
Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter:  #KunoBlog
What Happens When SEO is Added? Example #1  SEO + 12 blogs/month Twitter:  #KunoBlog
Blogging and SEO Example #2  SEO + 12 blogs/month Twitter:  #KunoBlog
Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter:  #KunoBlog
Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter:  #KunoBlog
Blogging and SEO What happens when you stop? Twitter:  #KunoBlog
Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion
Blogging, SEO, & Content Marketing Example #2  SEO, 12 blogs/month, content marketing, social media promotion Twitter:  #K...
Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter:  #KunoBlog
Blogging & Marketing Events -> Traffic #2  SEO, 12 blogs/month, content marketing, social media promotion Twitter:  #KunoB...
Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www...
The Marketing (R)Evolution Traditional Tradigital Engagement Twitter:  #KunoBlog
Why Blogging <ul><li>Search </li></ul><ul><li>Social </li></ul><ul><li>Personable </li></ul><ul><li>Authoritative </li></u...
Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case S...
The Big Picture
Ongoing Process Twitter:  #KunoBlog
Analysis Keywords Competitors Promotion Twitter:  #KunoBlog
Search Optimization <ul><li>Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters </li></ul><ul><li>Bu...
Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email
Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter:  #KunoBlog
Optimization Visual Auditory Kinesthetic Twitter:  #KunoBlog
Promote Social Media Social Network Paid and PR Twitter:  #KunoBlog
Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter:  #KunoBlog
Retention and Nurturing <ul><li>Newsletter is vital </li></ul><ul><li>Nurtures leads </li></ul><ul><li>Push vs pull </li><...
Why Facebook? Users to “Like” Companies? <ul><li>40% - to receive discounts </li></ul><ul><li>39% - to show support </li><...
Tools and Automation <ul><li>What are you ranking on? </li></ul><ul><li>How do you track your rank? </li></ul><ul><li>How ...
Analytics <ul><li>Use Campaigns! </li></ul><ul><li>Use Variables! </li></ul><ul><li>Use Conversions! </li></ul><ul><li>Use...
Does it Work? <ul><li>DK New Media </li></ul><ul><ul><li>Launched 18 Months Ago </li></ul></ul><ul><ul><li>Offices in down...
Text MKTG to 71813 <ul><li>Douglas Karr </li></ul><ul><li>@douglaskarr </li></ul><ul><li>http://about.me/douglaskarr </li>...
Twitter:  #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/
<ul><li>Download at:  Facebook.com/kunocreative OR </li></ul>Twitter:  #KunoBlog Blog Post Optimization Playbook Free Down...
Questions & Answers <ul><li>Slides Posted at:  Kunocreative.com/blog OR </li></ul>Twitter:  #KunoBlog
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How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics

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Can Blogging Impact Your Business?

Find out how other businesses have been impacted by blogging and executing inbound marketing tactics. Learn how to dramatically increase web traffic, leads and customers within 12 months.

Special guest Douglas Karr, author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative, reveal details about strategy and tactics.

Presentation hightlights:

-Actual results and historical data on the impact of blogging

-Blogging tips for search engine optimization (SEO), and what to avoid

-Social Media and its impact on blogging

-Understanding Calls-To-Action and Landing Pages for Blogging

-Growing your Blog Audience & Subscribers

http://www.kunocreative.com/blog-post-optimization-playbook/

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Transcript of "How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics"

  1. 1. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
  2. 2. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
  3. 3. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Results for Blogging </li></ul><ul><li>Results adding SEO </li></ul><ul><li>Results adding Content Marketing </li></ul><ul><li>Blogging tips for search engine optimization (SEO), what to avoid </li></ul><ul><li>Social Media and its impact on blogging </li></ul><ul><li>Growing your Blog Audience & Subscribers </li></ul><ul><li>Free Download </li></ul><ul><li>Questions & Answers </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoBlog President CEO DK New Media
  4. 4. Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoBlog Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper
  5. 5. Introductions <ul><li>Douglas Karr </li></ul><ul><li>CEO of DK New Media </li></ul><ul><li>Co-Author of Corporate Blogging for Dummies </li></ul><ul><li>Chief Blogger & Founder of the Marketing Technology Blog </li></ul>Twitter: #KunoBlog @DouglasKarr http://www.marketingtechblog.com http://www.dknewmedia.com http://www.corporatebloggingtips.com
  6. 6. Twitter: #KunoBlog Blogging – Why should I care? Filling the top of the funnel
  7. 7. Blogging Example #1 Getting started with 2-3 blogs/month Twitter: #KunoBlog
  8. 8. Blogging Example #2 Build to 12 blogs/month Twitter: #KunoBlog
  9. 9. Blogging Example #3 Blog every day - 28 blogs/month
  10. 10. Blogging Events -> Traffic #1 2-3 blogs/month Twitter: #KunoBlog
  11. 11. Blogging Events -> Traffic #2 12 blogs/month Twitter: #KunoBlog
  12. 12. Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter: #KunoBlog
  13. 13. What Happens When SEO is Added? Example #1 SEO + 12 blogs/month Twitter: #KunoBlog
  14. 14. Blogging and SEO Example #2 SEO + 12 blogs/month Twitter: #KunoBlog
  15. 15. Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter: #KunoBlog
  16. 16. Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter: #KunoBlog
  17. 17. Blogging and SEO What happens when you stop? Twitter: #KunoBlog
  18. 18. Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion
  19. 19. Blogging, SEO, & Content Marketing Example #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  20. 20. Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  21. 21. Blogging & Marketing Events -> Traffic #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  22. 22. Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www.dknewmedia.com @dknewmedia
  23. 23. The Marketing (R)Evolution Traditional Tradigital Engagement Twitter: #KunoBlog
  24. 24. Why Blogging <ul><li>Search </li></ul><ul><li>Social </li></ul><ul><li>Personable </li></ul><ul><li>Authoritative </li></ul><ul><li>Viral </li></ul><ul><li>Integrated </li></ul><ul><li>Automated </li></ul>Source: David Armano Twitter: #KunoBlog
  25. 25. Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case Studies Search Ratings & Reviews Mobile Marketing Discounts Email Marketing Twitter: #KunoBlog
  26. 26. The Big Picture
  27. 27. Ongoing Process Twitter: #KunoBlog
  28. 28. Analysis Keywords Competitors Promotion Twitter: #KunoBlog
  29. 29. Search Optimization <ul><li>Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters </li></ul><ul><li>Build a robots.txt file that disallows directories you don ’ t want indexed, allows the rest, and points to your sitemap </li></ul><ul><li>Integrated an XML Sitemap that automatically publishes </li></ul><ul><li>Ping the Search Engines when your content changes </li></ul>Twitter: #KunoBlog
  30. 30. Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email
  31. 31. Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter: #KunoBlog
  32. 32. Optimization Visual Auditory Kinesthetic Twitter: #KunoBlog
  33. 33. Promote Social Media Social Network Paid and PR Twitter: #KunoBlog
  34. 34. Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter: #KunoBlog
  35. 35. Retention and Nurturing <ul><li>Newsletter is vital </li></ul><ul><li>Nurtures leads </li></ul><ul><li>Push vs pull </li></ul><ul><li>Returns visitors </li></ul>Twitter: #KunoBlog
  36. 36. Why Facebook? Users to “Like” Companies? <ul><li>40% - to receive discounts </li></ul><ul><li>39% - to show support </li></ul><ul><li>36% - to get a “freebie” </li></ul><ul><li>34% - to stay informed </li></ul><ul><li>33% - to get updates on future products </li></ul><ul><li>30% - to get updates on upcoming sales </li></ul><ul><li>29% - for fun and entertainment </li></ul><ul><li>25% - to get access to exclusive content </li></ul><ul><li>22% - someone recommended it to me </li></ul><ul><li>21% - to learn more about the company </li></ul><ul><li>13% - for education about company topics </li></ul><ul><li>13% - to interact (share ideas, provide feedback) </li></ul>Source: ExactTarget Twitter: #KunoBlog
  37. 37. Tools and Automation <ul><li>What are you ranking on? </li></ul><ul><li>How do you track your rank? </li></ul><ul><li>How do you improve rank? </li></ul><ul><li>How do you automate posting? </li></ul>http://mkt.gs/gotoseomoz http://mkt.gs/gotosemrush http://mkt.gs/gotoauthoritylabs http://www.twitterfeed.com Twitter: #KunoBlog
  38. 38. Analytics <ul><li>Use Campaigns! </li></ul><ul><li>Use Variables! </li></ul><ul><li>Use Conversions! </li></ul><ul><li>Use Funnels! </li></ul>Twitter: #KunoBlog
  39. 39. Does it Work? <ul><li>DK New Media </li></ul><ul><ul><li>Launched 18 Months Ago </li></ul></ul><ul><ul><li>Offices in downtown Indianapolis </li></ul></ul><ul><ul><li>Clients in US, CA, UK, FR, IT and NZ </li></ul></ul><ul><ul><li>1 Book Deal </li></ul></ul><ul><ul><li>12 speaking opportunities to relevant audiences </li></ul></ul><ul><ul><li>35,000 visits per month from relevant audiences </li></ul></ul><ul><ul><li>20,000 visits per month from new search visitors on relevant keywords </li></ul></ul><ul><ul><li>Profitable from Day 1, 3 FTEs with another 3 targeted for 2012 </li></ul></ul><ul><ul><li>Expansion: Sponsored Blog, Radio Show, Newsletter, Video Channel </li></ul></ul>Twitter: #KunoBlog
  40. 40. Text MKTG to 71813 <ul><li>Douglas Karr </li></ul><ul><li>@douglaskarr </li></ul><ul><li>http://about.me/douglaskarr </li></ul><ul><li>CEO, DK New Media </li></ul><ul><li>Author, Corporate Blogging for Dummies </li></ul><ul><li>Founder, The Marketing Technology Blog </li></ul>Twitter: #KunoBlog
  41. 41. Twitter: #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/
  42. 42. <ul><li>Download at: Facebook.com/kunocreative OR </li></ul>Twitter: #KunoBlog Blog Post Optimization Playbook Free Download <ul><li>Blogging Tips & Tricks </li></ul><ul><li>Steps for Blog Post Optimization </li></ul><ul><li>Guide to Maximizing Traffic, Conversion & Leads </li></ul><ul><li>How to Maximize Subscribers & Fans </li></ul>
  43. 43. Questions & Answers <ul><li>Slides Posted at: Kunocreative.com/blog OR </li></ul>Twitter: #KunoBlog
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