How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics

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Can Blogging Impact Your Business? …

Can Blogging Impact Your Business?

Find out how other businesses have been impacted by blogging and executing inbound marketing tactics. Learn how to dramatically increase web traffic, leads and customers within 12 months.

Special guest Douglas Karr, author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative, reveal details about strategy and tactics.

Presentation hightlights:

-Actual results and historical data on the impact of blogging

-Blogging tips for search engine optimization (SEO), and what to avoid

-Social Media and its impact on blogging

-Understanding Calls-To-Action and Landing Pages for Blogging

-Growing your Blog Audience & Subscribers

http://www.kunocreative.com/blog-post-optimization-playbook/

More in: Business , Technology
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  • 1. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
  • 2. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
  • 3. Agenda
    • Introduction – Chad Pollitt
    • Results for Blogging
    • Results adding SEO
    • Results adding Content Marketing
    • Blogging tips for search engine optimization (SEO), what to avoid
    • Social Media and its impact on blogging
    • Growing your Blog Audience & Subscribers
    • Free Download
    • Questions & Answers
    Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoBlog President CEO DK New Media
  • 4. Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoBlog Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper
  • 5. Introductions
    • Douglas Karr
    • CEO of DK New Media
    • Co-Author of Corporate Blogging for Dummies
    • Chief Blogger & Founder of the Marketing Technology Blog
    Twitter: #KunoBlog @DouglasKarr http://www.marketingtechblog.com http://www.dknewmedia.com http://www.corporatebloggingtips.com
  • 6. Twitter: #KunoBlog Blogging – Why should I care? Filling the top of the funnel
  • 7. Blogging Example #1 Getting started with 2-3 blogs/month Twitter: #KunoBlog
  • 8. Blogging Example #2 Build to 12 blogs/month Twitter: #KunoBlog
  • 9. Blogging Example #3 Blog every day - 28 blogs/month
  • 10. Blogging Events -> Traffic #1 2-3 blogs/month Twitter: #KunoBlog
  • 11. Blogging Events -> Traffic #2 12 blogs/month Twitter: #KunoBlog
  • 12. Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter: #KunoBlog
  • 13. What Happens When SEO is Added? Example #1 SEO + 12 blogs/month Twitter: #KunoBlog
  • 14. Blogging and SEO Example #2 SEO + 12 blogs/month Twitter: #KunoBlog
  • 15. Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter: #KunoBlog
  • 16. Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter: #KunoBlog
  • 17. Blogging and SEO What happens when you stop? Twitter: #KunoBlog
  • 18. Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion
  • 19. Blogging, SEO, & Content Marketing Example #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  • 20. Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  • 21. Blogging & Marketing Events -> Traffic #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  • 22. Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www.dknewmedia.com @dknewmedia
  • 23. The Marketing (R)Evolution Traditional Tradigital Engagement Twitter: #KunoBlog
  • 24. Why Blogging
    • Search
    • Social
    • Personable
    • Authoritative
    • Viral
    • Integrated
    • Automated
    Source: David Armano Twitter: #KunoBlog
  • 25. Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case Studies Search Ratings & Reviews Mobile Marketing Discounts Email Marketing Twitter: #KunoBlog
  • 26. The Big Picture
  • 27. Ongoing Process Twitter: #KunoBlog
  • 28. Analysis Keywords Competitors Promotion Twitter: #KunoBlog
  • 29. Search Optimization
    • Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters
    • Build a robots.txt file that disallows directories you don ’ t want indexed, allows the rest, and points to your sitemap
    • Integrated an XML Sitemap that automatically publishes
    • Ping the Search Engines when your content changes
    Twitter: #KunoBlog
  • 30. Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email
  • 31. Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter: #KunoBlog
  • 32. Optimization Visual Auditory Kinesthetic Twitter: #KunoBlog
  • 33. Promote Social Media Social Network Paid and PR Twitter: #KunoBlog
  • 34. Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter: #KunoBlog
  • 35. Retention and Nurturing
    • Newsletter is vital
    • Nurtures leads
    • Push vs pull
    • Returns visitors
    Twitter: #KunoBlog
  • 36. Why Facebook? Users to “Like” Companies?
    • 40% - to receive discounts
    • 39% - to show support
    • 36% - to get a “freebie”
    • 34% - to stay informed
    • 33% - to get updates on future products
    • 30% - to get updates on upcoming sales
    • 29% - for fun and entertainment
    • 25% - to get access to exclusive content
    • 22% - someone recommended it to me
    • 21% - to learn more about the company
    • 13% - for education about company topics
    • 13% - to interact (share ideas, provide feedback)
    Source: ExactTarget Twitter: #KunoBlog
  • 37. Tools and Automation
    • What are you ranking on?
    • How do you track your rank?
    • How do you improve rank?
    • How do you automate posting?
    http://mkt.gs/gotoseomoz http://mkt.gs/gotosemrush http://mkt.gs/gotoauthoritylabs http://www.twitterfeed.com Twitter: #KunoBlog
  • 38. Analytics
    • Use Campaigns!
    • Use Variables!
    • Use Conversions!
    • Use Funnels!
    Twitter: #KunoBlog
  • 39. Does it Work?
    • DK New Media
      • Launched 18 Months Ago
      • Offices in downtown Indianapolis
      • Clients in US, CA, UK, FR, IT and NZ
      • 1 Book Deal
      • 12 speaking opportunities to relevant audiences
      • 35,000 visits per month from relevant audiences
      • 20,000 visits per month from new search visitors on relevant keywords
      • Profitable from Day 1, 3 FTEs with another 3 targeted for 2012
      • Expansion: Sponsored Blog, Radio Show, Newsletter, Video Channel
    Twitter: #KunoBlog
  • 40. Text MKTG to 71813
    • Douglas Karr
    • @douglaskarr
    • http://about.me/douglaskarr
    • CEO, DK New Media
    • Author, Corporate Blogging for Dummies
    • Founder, The Marketing Technology Blog
    Twitter: #KunoBlog
  • 41. Twitter: #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/
  • 42.
    • Download at: Facebook.com/kunocreative OR
    Twitter: #KunoBlog Blog Post Optimization Playbook Free Download
    • Blogging Tips & Tricks
    • Steps for Blog Post Optimization
    • Guide to Maximizing Traffic, Conversion & Leads
    • How to Maximize Subscribers & Fans
  • 43. Questions & Answers
    • Slides Posted at: Kunocreative.com/blog OR
    Twitter: #KunoBlog