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Building Leads with SEO

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Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO. …

Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO.

How do you build leads using SEO?
Below are just a few SEO topics that will be discussed during the webinar.

Reviewed in the Webinar:

-The State of SEO – 2011 & Beyond
-On-page Factors for SEO
-Off-page Factors for SEO
-Social Media – Its effect on SEO and why you should care
-Search Engine Reputation Management (SERM)
-A look at how Kuno Creative uses SEO for Inbound Marketing

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  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
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  • Transcript

    • 1. Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
    • 2. Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
    • 3. Agenda
      • Introduction – Jeremy Dearringer
      Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
    • 4. Agenda
      • Introduction – Jeremy Dearringer
      • The State of SEO – 2011 & Beyond
      Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
    • 5. Agenda
      • Introduction – Jeremy Dearringer
      • The State of SEO – 2011 & Beyond
      • Components of a Successful SEO Campaign
      Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
    • 6. Agenda
      • Introduction – Jeremy Dearringer
      • The State of SEO – 2011 & Beyond
      • Components of a Successful SEO Campaign
      • Search Engine Reputation Management (SERM)
      Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
    • 7. Agenda
      • Introduction – Jeremy Dearringer
      • The State of SEO – 2011 & Beyond
      • Components of a Successful SEO Campaign
      • Search Engine Reputation Management (SERM)
      • How Kuno Uses SEO for Inbound Marketing
      Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
    • 8. Agenda
      • Introduction – Jeremy Dearringer
      • The State of SEO – 2011 & Beyond
      • Components of a Successful SEO Campaign
      • Search Engine Reputation Management (SERM)
      • How Kuno Uses SEO for Inbound Marketing
      • Free Downloads
      Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
    • 9. Agenda
      • Introduction – Jeremy Dearringer
      • The State of SEO – 2011 & Beyond
      • Components of a Successful SEO Campaign
      • Search Engine Reputation Management (SERM)
      • How Kuno Uses SEO for Inbound Marketing
      • Free Downloads
      • Questions & Answers
      Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
    • 10. Introduction
      • Jeremy Dearringer
      • Co-founder &Chief Research Officer (CRO), Slingshot SEO
      • Indianapolis, Indiana
      Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
    • 11. Introduction
      • Jeremy Dearringer
      • Co-founder &Chief Research Officer (CRO), Slingshot SEO
      • Indianapolis, Indiana
        • 15 years of SEO research & Internet marketing experience.
      Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
    • 12. Introduction
      • Jeremy Dearringer
      • Co-founder &Chief Research Officer (CRO), Slingshot SEO
      • Indianapolis, Indiana
        • 15 years of SEO research & Internet marketing experience.
        • Slingshot SEO recently named the 4 th ranked SEO company in the world.
      Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
    • 13. Introduction
      • Jeremy Dearringer
      • Co-founder &Chief Research Officer (CRO), Slingshot SEO
      • Indianapolis, Indiana
        • 15 years of SEO research & Internet marketing experience.
        • Slingshot SEO recently named the 4 th ranked SEO company in the world.
        • Frequent speaker at Universities, Conferences and Organizations.
      Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
    • 14. Introduction
      • Jeremy Dearringer
      • Co-founder &Chief Research Officer (CRO), Slingshot SEO
      • Indianapolis, Indiana
        • 15 years of SEO research & Internet marketing experience.
        • Slingshot SEO recently named the 4 th ranked SEO company in the world.
        • Frequent speaker at Universities, Conferences and Organizations.
      Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
    • 15. Twitter: #KunoSEO
    • 16. Building Leads with SEO
      • Presented by Jeremy Dearringer, Co-founder & Chief Research Officer
      • Twitter: @Slingshot_SEO
    • 17. What We’ll Be Covering
      • The state of SEO – 2011 and beyond
      • Components of a successful SEO campaign
      • Search Engine Reputation Management (SERM)
      Twitter: @Slingshot_SEO
    • 18. THE STATE OF SEO Twitter: @Slingshot_SEO
    • 19. I read that “SEO is dead” Twitter: @Slingshot_SEO
    • 20. SEO is NOT dead Twitter: @Slingshot_SEO *Study published in July 2009, updated by Forrester Research in January 2010
    • 21. SEO is NOT dead Twitter: @Slingshot_SEO
    • 22. Important Trends for 2011+
      • Blended search
      • Personalized search
      • Social Media Optimization (SMO)
      • Conversion Rate Optimization (CRO)
      • Searchers’ standards are higher than ever
      Twitter: @Slingshot_SEO
    • 23. C.L.A.S.S. Twitter: @Slingshot_SEO
    • 24. A Successful SEO Campaign…
      • C ontent
      • L inks
      • A rchitecture
      • S ocial Media
      • S trategy
      Twitter: @Slingshot_SEO
    • 25. CONTENT Twitter: @Slingshot_SEO
    • 26. Content: Essential for SEO Twitter: @Slingshot_SEO
    • 27. LINKS Twitter: @Slingshot_SEO
    • 28. Links: Essential for SEO Twitter: @Slingshot_SEO
    • 29. ARCHITECTURE Twitter: @Slingshot_SEO
    • 30. Architecture: Essential for SEO
      • PageRank Flow
      • Flat Architecture
      • Canonicalization
      • Page Speed
      • Page Titles
      • Meta Descriptions
      • Alternative Image Text
      Twitter: @Slingshot_SEO
      • URL Structure
      • Analytics, Tracking Code
      • Search Engine Readability
      • 404, 403, 503, 301, etc
    • 31. SOCIAL MEDIA Twitter: @Slingshot_SEO
    • 32. Social Media: Essential for SEO
      • Twitter – Brand mentions, links to your content
      • Facebook – Likes, shares, links, etc. on public profiles
      • Linkedin – Brand mentions, share links, status updates
      • Digg, Stumbleupon, other social bookmarking sites
      • YouTube – Likes, Comments, Engagement
      Twitter: @Slingshot_SEO
    • 33. STRATEGY Twitter: @Slingshot_SEO
    • 34. Strategy: Essential for SEO
      • Define your target audience
      • Keyword research, targeting
      • Setting realistic goals and expectations
      • ROI planning, budgets and forecasting
      • Resource allocation
      • Measurement
      Twitter: @Slingshot_SEO
    • 35. SERM (Search Engine Reputation Management) Twitter: @Slingshot_SEO
    • 36. SERM Twitter: @Slingshot_SEO
    • 37. SERM Twitter: @Slingshot_SEO
    • 38. SERM Twitter: @Slingshot_SEO
    • 39. SERM Twitter: @Slingshot_SEO
      • It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first. – Wikipedia
      • An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise.
    • 40. SERM
      • Establish your brand with search engines
      • Build up social profiles (Facebook, Twitter, YouTube, etc.)
      • Submit regular press releases (PRweb.com, Marketwire.com)
      • Guest blog posts with negative content for QDD (query deserves diversity)
      • Use company name and popular trademarks in titles
      • Link to content that supports your brand from your website
      Twitter: @Slingshot_SEO
    • 41. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
    • 42. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
    • 43. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
    • 44. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
      • Local Directory Listings
    • 45. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
      • Local Directory Listings
      • Social Profiles
    • 46. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
      • Local Directory Listings
      • Social Profiles
      • Client Sites
    • 47. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
      • Local Directory Listings
      • Social Profiles
      • Client Sites
      • Communities, Blogs, Forums
    • 48. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
      • Local Directory Listings
      • Social Profiles
      • Client Sites
      • Communities, Blogs, Forums
      • National Directories
    • 49. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
      • Local Directory Listings
      • Social Profiles
      • Client Sites
      • Communities, Blogs, Forums
      • National Directories
      • Widgets, Embeds
    • 50. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
      • Local Directory Listings
      • Social Profiles
      • Client Sites
      • Communities, Blogs, Forums
      • National Directories
      • Widgets, Embeds
      • Presentations, Webinars
    • 51. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
      • On-page Keyword Sculpting
      • Guest Blog Posts
      • Press Releases
      • Local Directory Listings
      • Social Profiles
      • Client Sites
      • Communities, Blogs, Forums
      • National Directories
      • Widgets, Embeds
      • Presentations, Webinars
      • Microsites (work in progress)
    • 52. Kuno Creative Organic Search Traffic Twitter: #KunoSEO
    • 53.
      • Download at: KunoCreative.com/seo-cheat-sheet
      SEO Cheat Sheet Free Download
      • Link Building Best Practices
      • SEO Glossary
      • Calculating Keyword Saturation Rate
      • 5 Reasons to Use SEO
      • On-page SEO Checklist
      • Top SEO Tools & Resources
      Twitter: #KunoSEO
    • 54.
      • Download at: SlingshotSEO.com
      How to Value SEO – White Paper Free Download Twitter: #KunoSEO Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
    • 55. Questions & Answers
      • Slides Posted at: KunoCreative.com/Blog
      Twitter: #KunoSEO

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