Building Leads with SEO

Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com

Agenda
Introduction – Jeremy Dearringer
Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO

Agenda
The State of SEO – 2011 & Beyond

Agenda
Components of a Successful SEO Campaign

Agenda
Search Engine Reputation Management (SERM)

Agenda
How Kuno Uses SEO for Inbound Marketing

Agenda
Free Downloads

Agenda
Free Downloads
Questions & Answers

Introduction
Jeremy Dearringer
Co-founder &Chief Research Officer (CRO), Slingshot SEO
Indianapolis, Indiana
Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO

Introduction
Jeremy Dearringer
15 years of SEO research & Internet marketing experience.

Introduction
Jeremy Dearringer
Slingshot SEO recently named the 4 th ranked SEO company in the world.

Introduction
Jeremy Dearringer
Slingshot SEO recently named the 4 th ranked SEO company in the world.
Frequent speaker at Universities, Conferences and Organizations.

Twitter: #KunoSEO

Building Leads with SEO
Presented by Jeremy Dearringer, Co-founder & Chief Research Officer
Twitter: @Slingshot_SEO

What We’ll Be Covering
The state of SEO – 2011 and beyond
Components of a successful SEO campaign

THE STATE OF SEO Twitter: @Slingshot_SEO

I read that “SEO is dead” Twitter: @Slingshot_SEO

SEO is NOT dead Twitter: @Slingshot_SEO *Study published in July 2009, updated by Forrester Research in January 2010

SEO is NOT dead Twitter: @Slingshot_SEO

Important Trends for 2011+
Blended search
Personalized search
Social Media Optimization (SMO)
Conversion Rate Optimization (CRO)
Searchers’ standards are higher than ever

C.L.A.S.S. Twitter: @Slingshot_SEO

A Successful SEO Campaign…
C ontent
L inks
A rchitecture
S ocial Media
S trategy

CONTENT Twitter: @Slingshot_SEO

Content: Essential for SEO Twitter: @Slingshot_SEO

LINKS Twitter: @Slingshot_SEO

Links: Essential for SEO Twitter: @Slingshot_SEO

ARCHITECTURE Twitter: @Slingshot_SEO

Architecture: Essential for SEO
PageRank Flow
Flat Architecture
Canonicalization
Page Speed
Page Titles
Meta Descriptions
Alternative Image Text
URL Structure
Analytics, Tracking Code
Search Engine Readability
404, 403, 503, 301, etc

SOCIAL MEDIA Twitter: @Slingshot_SEO

Social Media: Essential for SEO
Twitter – Brand mentions, links to your content
Facebook – Likes, shares, links, etc. on public profiles
Linkedin – Brand mentions, share links, status updates
Digg, Stumbleupon, other social bookmarking sites
YouTube – Likes, Comments, Engagement

STRATEGY Twitter: @Slingshot_SEO

Strategy: Essential for SEO
Define your target audience
Keyword research, targeting
Setting realistic goals and expectations
ROI planning, budgets and forecasting
Resource allocation
Measurement

SERM (Search Engine Reputation Management) Twitter: @Slingshot_SEO

SERM Twitter: @Slingshot_SEO

SERM Twitter: @Slingshot_SEO
It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first. – Wikipedia
An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise.

SERM
Establish your brand with search engines
Build up social profiles (Facebook, Twitter, YouTube, etc.)
Submit regular press releases (PRweb.com, Marketwire.com)
Guest blog posts with negative content for QDD (query deserves diversity)
Use company name and popular trademarks in titles
Link to content that supports your brand from your website

Kuno Creative’s SEO Strategy Twitter: #KunoSEO
On-page Keyword Sculpting

Guest Blog Posts

Guest Blog Posts
Press Releases

Guest Blog Posts
Press Releases
Local Directory Listings

Guest Blog Posts
Press Releases
Social Profiles

Guest Blog Posts
Press Releases
Social Profiles
Client Sites

Guest Blog Posts
Press Releases
Social Profiles
Client Sites
Communities, Blogs, Forums

Guest Blog Posts
Press Releases
Social Profiles
Client Sites
National Directories

Guest Blog Posts
Press Releases
Social Profiles
Client Sites
Widgets, Embeds

Guest Blog Posts
Press Releases
Social Profiles
Client Sites
Widgets, Embeds
Presentations, Webinars

Guest Blog Posts
Press Releases
Social Profiles
Client Sites
Widgets, Embeds
Presentations, Webinars
Microsites (work in progress)

Kuno Creative Organic Search Traffic Twitter: #KunoSEO

Download at: KunoCreative.com/seo-cheat-sheet
SEO Cheat Sheet Free Download
Link Building Best Practices
SEO Glossary
Calculating Keyword Saturation Rate
5 Reasons to Use SEO
On-page SEO Checklist
Top SEO Tools & Resources
Twitter: #KunoSEO

Download at: SlingshotSEO.com
How to Value SEO – White Paper Free Download Twitter: #KunoSEO Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com

Questions & Answers
Slides Posted at: KunoCreative.com/Blog
Twitter: #KunoSEO

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Building Leads with SEO

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