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Building Leads with SEO

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Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO. …

Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO.

How do you build leads using SEO?
Below are just a few SEO topics that will be discussed during the webinar.

Reviewed in the Webinar:

-The State of SEO – 2011 & Beyond
-On-page Factors for SEO
-Off-page Factors for SEO
-Social Media – Its effect on SEO and why you should care
-Search Engine Reputation Management (SERM)
-A look at how Kuno Creative uses SEO for Inbound Marketing

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  • @Slingshot_SEO
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Transcript

  • 1. Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  • 2. Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  • 3. Agenda
    • Introduction – Jeremy Dearringer
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • 4. Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • 5. Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • 6. Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    • Search Engine Reputation Management (SERM)
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • 7. Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    • Search Engine Reputation Management (SERM)
    • How Kuno Uses SEO for Inbound Marketing
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • 8. Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    • Search Engine Reputation Management (SERM)
    • How Kuno Uses SEO for Inbound Marketing
    • Free Downloads
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • 9. Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    • Search Engine Reputation Management (SERM)
    • How Kuno Uses SEO for Inbound Marketing
    • Free Downloads
    • Questions & Answers
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • 10. Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • 11. Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
      • 15 years of SEO research & Internet marketing experience.
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • 12. Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
      • 15 years of SEO research & Internet marketing experience.
      • Slingshot SEO recently named the 4 th ranked SEO company in the world.
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • 13. Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
      • 15 years of SEO research & Internet marketing experience.
      • Slingshot SEO recently named the 4 th ranked SEO company in the world.
      • Frequent speaker at Universities, Conferences and Organizations.
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • 14. Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
      • 15 years of SEO research & Internet marketing experience.
      • Slingshot SEO recently named the 4 th ranked SEO company in the world.
      • Frequent speaker at Universities, Conferences and Organizations.
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • 15. Twitter: #KunoSEO
  • 16. Building Leads with SEO
    • Presented by Jeremy Dearringer, Co-founder & Chief Research Officer
    • Twitter: @Slingshot_SEO
  • 17. What We’ll Be Covering
    • The state of SEO – 2011 and beyond
    • Components of a successful SEO campaign
    • Search Engine Reputation Management (SERM)
    Twitter: @Slingshot_SEO
  • 18. THE STATE OF SEO Twitter: @Slingshot_SEO
  • 19. I read that “SEO is dead” Twitter: @Slingshot_SEO
  • 20. SEO is NOT dead Twitter: @Slingshot_SEO *Study published in July 2009, updated by Forrester Research in January 2010
  • 21. SEO is NOT dead Twitter: @Slingshot_SEO
  • 22. Important Trends for 2011+
    • Blended search
    • Personalized search
    • Social Media Optimization (SMO)
    • Conversion Rate Optimization (CRO)
    • Searchers’ standards are higher than ever
    Twitter: @Slingshot_SEO
  • 23. C.L.A.S.S. Twitter: @Slingshot_SEO
  • 24. A Successful SEO Campaign…
    • C ontent
    • L inks
    • A rchitecture
    • S ocial Media
    • S trategy
    Twitter: @Slingshot_SEO
  • 25. CONTENT Twitter: @Slingshot_SEO
  • 26. Content: Essential for SEO Twitter: @Slingshot_SEO
  • 27. LINKS Twitter: @Slingshot_SEO
  • 28. Links: Essential for SEO Twitter: @Slingshot_SEO
  • 29. ARCHITECTURE Twitter: @Slingshot_SEO
  • 30. Architecture: Essential for SEO
    • PageRank Flow
    • Flat Architecture
    • Canonicalization
    • Page Speed
    • Page Titles
    • Meta Descriptions
    • Alternative Image Text
    Twitter: @Slingshot_SEO
    • URL Structure
    • Analytics, Tracking Code
    • Search Engine Readability
    • 404, 403, 503, 301, etc
  • 31. SOCIAL MEDIA Twitter: @Slingshot_SEO
  • 32. Social Media: Essential for SEO
    • Twitter – Brand mentions, links to your content
    • Facebook – Likes, shares, links, etc. on public profiles
    • Linkedin – Brand mentions, share links, status updates
    • Digg, Stumbleupon, other social bookmarking sites
    • YouTube – Likes, Comments, Engagement
    Twitter: @Slingshot_SEO
  • 33. STRATEGY Twitter: @Slingshot_SEO
  • 34. Strategy: Essential for SEO
    • Define your target audience
    • Keyword research, targeting
    • Setting realistic goals and expectations
    • ROI planning, budgets and forecasting
    • Resource allocation
    • Measurement
    Twitter: @Slingshot_SEO
  • 35. SERM (Search Engine Reputation Management) Twitter: @Slingshot_SEO
  • 36. SERM Twitter: @Slingshot_SEO
  • 37. SERM Twitter: @Slingshot_SEO
  • 38. SERM Twitter: @Slingshot_SEO
  • 39. SERM Twitter: @Slingshot_SEO
    • It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first. – Wikipedia
    • An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise.
  • 40. SERM
    • Establish your brand with search engines
    • Build up social profiles (Facebook, Twitter, YouTube, etc.)
    • Submit regular press releases (PRweb.com, Marketwire.com)
    • Guest blog posts with negative content for QDD (query deserves diversity)
    • Use company name and popular trademarks in titles
    • Link to content that supports your brand from your website
    Twitter: @Slingshot_SEO
  • 41. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
  • 42. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
  • 43. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
  • 44. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
  • 45. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
  • 46. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
  • 47. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
  • 48. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
    • National Directories
  • 49. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
    • National Directories
    • Widgets, Embeds
  • 50. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
    • National Directories
    • Widgets, Embeds
    • Presentations, Webinars
  • 51. Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
    • National Directories
    • Widgets, Embeds
    • Presentations, Webinars
    • Microsites (work in progress)
  • 52. Kuno Creative Organic Search Traffic Twitter: #KunoSEO
  • 53.
    • Download at: KunoCreative.com/seo-cheat-sheet
    SEO Cheat Sheet Free Download
    • Link Building Best Practices
    • SEO Glossary
    • Calculating Keyword Saturation Rate
    • 5 Reasons to Use SEO
    • On-page SEO Checklist
    • Top SEO Tools & Resources
    Twitter: #KunoSEO
  • 54.
    • Download at: SlingshotSEO.com
    How to Value SEO – White Paper Free Download Twitter: #KunoSEO Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  • 55. Questions & Answers
    • Slides Posted at: KunoCreative.com/Blog
    Twitter: #KunoSEO