• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Building Leads with SEO
 

Building Leads with SEO

on

  • 2,052 views

Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO....

Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO.

How do you build leads using SEO?
Below are just a few SEO topics that will be discussed during the webinar.

Reviewed in the Webinar:

-The State of SEO – 2011 & Beyond
-On-page Factors for SEO
-Off-page Factors for SEO
-Social Media – Its effect on SEO and why you should care
-Search Engine Reputation Management (SERM)
-A look at how Kuno Creative uses SEO for Inbound Marketing

Statistics

Views

Total Views
2,052
Views on SlideShare
1,986
Embed Views
66

Actions

Likes
2
Downloads
57
Comments
1

3 Embeds 66

http://www.kunocreative.com 62
http://localhost 3
https://sslvpn.ltnow.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO
  • @Slingshot_SEO

Building Leads with SEO Building Leads with SEO Presentation Transcript

  • Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  • Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  • Agenda
    • Introduction – Jeremy Dearringer
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    • Search Engine Reputation Management (SERM)
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    • Search Engine Reputation Management (SERM)
    • How Kuno Uses SEO for Inbound Marketing
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    • Search Engine Reputation Management (SERM)
    • How Kuno Uses SEO for Inbound Marketing
    • Free Downloads
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • Agenda
    • Introduction – Jeremy Dearringer
    • The State of SEO – 2011 & Beyond
    • Components of a Successful SEO Campaign
    • Search Engine Reputation Management (SERM)
    • How Kuno Uses SEO for Inbound Marketing
    • Free Downloads
    • Questions & Answers
    Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  • Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
      • 15 years of SEO research & Internet marketing experience.
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
      • 15 years of SEO research & Internet marketing experience.
      • Slingshot SEO recently named the 4 th ranked SEO company in the world.
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
      • 15 years of SEO research & Internet marketing experience.
      • Slingshot SEO recently named the 4 th ranked SEO company in the world.
      • Frequent speaker at Universities, Conferences and Organizations.
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • Introduction
    • Jeremy Dearringer
    • Co-founder &Chief Research Officer (CRO), Slingshot SEO
    • Indianapolis, Indiana
      • 15 years of SEO research & Internet marketing experience.
      • Slingshot SEO recently named the 4 th ranked SEO company in the world.
      • Frequent speaker at Universities, Conferences and Organizations.
    Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  • Twitter: #KunoSEO
  • Building Leads with SEO
    • Presented by Jeremy Dearringer, Co-founder & Chief Research Officer
    • Twitter: @Slingshot_SEO
  • What We’ll Be Covering
    • The state of SEO – 2011 and beyond
    • Components of a successful SEO campaign
    • Search Engine Reputation Management (SERM)
    Twitter: @Slingshot_SEO
  • THE STATE OF SEO Twitter: @Slingshot_SEO
  • I read that “SEO is dead” Twitter: @Slingshot_SEO
  • SEO is NOT dead Twitter: @Slingshot_SEO *Study published in July 2009, updated by Forrester Research in January 2010
  • SEO is NOT dead Twitter: @Slingshot_SEO
  • Important Trends for 2011+
    • Blended search
    • Personalized search
    • Social Media Optimization (SMO)
    • Conversion Rate Optimization (CRO)
    • Searchers’ standards are higher than ever
    Twitter: @Slingshot_SEO
  • C.L.A.S.S. Twitter: @Slingshot_SEO
  • A Successful SEO Campaign…
    • C ontent
    • L inks
    • A rchitecture
    • S ocial Media
    • S trategy
    Twitter: @Slingshot_SEO
  • CONTENT Twitter: @Slingshot_SEO
  • Content: Essential for SEO Twitter: @Slingshot_SEO
  • LINKS Twitter: @Slingshot_SEO
  • Links: Essential for SEO Twitter: @Slingshot_SEO
  • ARCHITECTURE Twitter: @Slingshot_SEO
  • Architecture: Essential for SEO
    • PageRank Flow
    • Flat Architecture
    • Canonicalization
    • Page Speed
    • Page Titles
    • Meta Descriptions
    • Alternative Image Text
    Twitter: @Slingshot_SEO
    • URL Structure
    • Analytics, Tracking Code
    • Search Engine Readability
    • 404, 403, 503, 301, etc
  • SOCIAL MEDIA Twitter: @Slingshot_SEO
  • Social Media: Essential for SEO
    • Twitter – Brand mentions, links to your content
    • Facebook – Likes, shares, links, etc. on public profiles
    • Linkedin – Brand mentions, share links, status updates
    • Digg, Stumbleupon, other social bookmarking sites
    • YouTube – Likes, Comments, Engagement
    Twitter: @Slingshot_SEO
  • STRATEGY Twitter: @Slingshot_SEO
  • Strategy: Essential for SEO
    • Define your target audience
    • Keyword research, targeting
    • Setting realistic goals and expectations
    • ROI planning, budgets and forecasting
    • Resource allocation
    • Measurement
    Twitter: @Slingshot_SEO
  • SERM (Search Engine Reputation Management) Twitter: @Slingshot_SEO
  • SERM Twitter: @Slingshot_SEO
  • SERM Twitter: @Slingshot_SEO
  • SERM Twitter: @Slingshot_SEO
  • SERM Twitter: @Slingshot_SEO
    • It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first. – Wikipedia
    • An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise.
  • SERM
    • Establish your brand with search engines
    • Build up social profiles (Facebook, Twitter, YouTube, etc.)
    • Submit regular press releases (PRweb.com, Marketwire.com)
    • Guest blog posts with negative content for QDD (query deserves diversity)
    • Use company name and popular trademarks in titles
    • Link to content that supports your brand from your website
    Twitter: @Slingshot_SEO
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
    • National Directories
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
    • National Directories
    • Widgets, Embeds
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
    • National Directories
    • Widgets, Embeds
    • Presentations, Webinars
  • Kuno Creative’s SEO Strategy Twitter: #KunoSEO
    • On-page Keyword Sculpting
    • Guest Blog Posts
    • Press Releases
    • Local Directory Listings
    • Social Profiles
    • Client Sites
    • Communities, Blogs, Forums
    • National Directories
    • Widgets, Embeds
    • Presentations, Webinars
    • Microsites (work in progress)
  • Kuno Creative Organic Search Traffic Twitter: #KunoSEO
    • Download at: KunoCreative.com/seo-cheat-sheet
    SEO Cheat Sheet Free Download
    • Link Building Best Practices
    • SEO Glossary
    • Calculating Keyword Saturation Rate
    • 5 Reasons to Use SEO
    • On-page SEO Checklist
    • Top SEO Tools & Resources
    Twitter: #KunoSEO
    • Download at: SlingshotSEO.com
    How to Value SEO – White Paper Free Download Twitter: #KunoSEO Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  • Questions & Answers
    • Slides Posted at: KunoCreative.com/Blog
    Twitter: #KunoSEO