Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less
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Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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This week's episode looks at paid social media marketing using LinkedIn, also known as LinkedIn PPC. LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May ...

This week's episode looks at paid social media marketing using LinkedIn, also known as LinkedIn PPC. LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. Specifically, we look at developing personas based on LinkedIn demographics, identifying personae challenges, creating advanced content, developing landing pages, lead nurturing and testing through ad variations. The video is the last of a two-part series on lead generation using LinkedIn.

Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74353/LinkedIn-PPC-Tuesday-s-Inbound-Marketing-Tips-Tactics-Video

Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

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    Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less Building Leads with LinkedIn PPC [Episode 6] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less Presentation Transcript

    • Lead Generation w/ LinkedIn PPC Twitter: #Kuno - @CPollittIU
    • LinkedIn MarketingBuilding Leads with LinkedIn Organically Building Leads with LinkedIn PPC Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC1. Target Personas 5. Lead Nurturing2. Identify Problems 6. Create Three Ad Variations3. Create Advanced Content 7. Create at Least One 50x504. Develop Landing Graphic Page Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC Target Personas Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC Identify Problems• Cash Flow • Internal Overhead• Lead Acquisition • Churn Rate• Social Media • Website Reach Management• Cost Per Lead Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC Create Advanced Content Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC Develop Landing Page Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC Develop Lead Nurturing Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC Create Three Ad Variations Twitter: #Kuno - @CPollittIU
    • Lead Generation w/ LinkedIn PPC Create 50x50 Graphic Twitter: #Kuno - @CPollittIU
    • LinkedIn Marketing Cheat Sheet Facebook.com/kunocreative Twitter: #Kuno - @CPollittIU
    • LinkedIn MarketingBuilding Leads with LinkedIn Organically Building Leads with LinkedIn PPC Twitter: #Kuno - @CPollittIU
    • Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU