Building Leads with LinkedIn

How to Build Leads Using LinkedIn Do’s, Don’ts, Zombies and more. . . Twitter: #KunoLI Presented with: Chuck Gose Co-founding of Indy Social Media @ChuckGose IndySM.org

Agenda
Introduction – Chuck Gose
Develop a powerful LinkedIn profile that the search engines love
Take advantage of company profiles
Learn more about what groups and Q&As can do for your networks and lead generation
How Kuno Uses LinkedIn
Free Download
Questions & Answers
Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoLI

Introduction
Chuck Gose
Co-founder & Host, Indy Social Media
Director of Business Development & Social Media, MediaTile
Over 10 years of experience in corporate communications and non-profit marketing
Frequent speaker and writer on matters of social media, Internet marketing and digital signage
Was named “Top Blogger” and “Most Influential Social Media Dude” in the State of Indiana in 2009
Twitter: #KunoLI Chuck Gose Co-founding of Indy Social Media @ChuckGose IndySM.org

May 25, 2011 Chuck Gose @chuckgose How to build leads with

#KunoLI My name is Chuck Gose and I am a junkie.

Leads can come from anywhere.

#KunoLI LinkedIn is more than this.

#KunoLI And not just for people like this.

#KunoLI Understand how the tools work before you start using them.

#KunoLI Beware of LinkedIn zombies.

#KunoLI There are two types. Dead accounts Those after your brain

#KunoLI LinkedIn profile tips.
Have an account (& only one).
Make sure your profile is 100% complete.
Add websites
And name them
Professional photo.
Link to Twitter accounts.
Craft a keyword-rich summary.
Include keywords in your job descriptions.

#KunoLI LinkedIn profile tips.
Add volunteer work.
Include speaking engagements, certifications & awards.
Start building your network.
Keep building your network.
Give (& get) recommendations.
Use LinkedIn apps (later).
Keywords, keywords, keywords.

LinkedIn connection strategy.
It’s a 2-way street
Connect with prospects & leads
Understand 1 st , 2 nd & 3 rd degree connections
Don’t be afraid to ask for intros
RSS feeds
#KunoLI

DO NOT use LinkedIn’s default text for a connection request. Public Service Announcement

#KunoLI There’s an app for that. Tweets SlideShare WordPress / Blog Link Events TripIt Google Presentation Portfolio Display Polls Amazon Reading List & more.

DO NOT auto-publish Twitter messages to LinkedIn. Public Service Announcement

#KunoLI Sharing content on LinkedIn & generating interest.

#KunoLI LinkedIn keyword strategy.

#KunoLI
The value with LinkedIn Groups.
Discussions
Activity
Connections

#KunoLI
Take advantage of LinkedIn Answers
Search
Answer
Subscribe
Answer

#KunoLI
Completeyour company page.
Attract followers
Add your Twitter and blog feeds
Research other companies

#KunoLI
Completeyour company page.
Promote products
Add video
Analytics

#KunoLI
The deal with
LinkedIn Today
Shares from your network
Shares from your industry peers
Wider audience

#KunoLI
The keys to LinkedIn Signal
Listen
Search Twitter & status updates
Filter

Is cold calling dead? #KunoLI

May 25, 2011 Chuck Gose @chuckgose How to build leads with

To Build Leads
How Kuno Uses LinkedIn Twitter: #KunoLI

Download at: Facebook.com/kunocreative
LinkedIn Marketing Cheat Sheet Free Download
7 Reasons Businesses Should Use LinkedIn
Glossary of Terms
How to Generate Leads
Stats & Demographics
Twitter: #KunoLI

Register at: MediaTile.com
“ Message Received!” Digital Signage for Corp Communication - Webinar
Exploring why Rolls-Royce continues to grow their digital signage program
Digital Signage Connectivity Options
Using Cloud-based CMS for a digital signage network
Twitter: #KunoLI

Questions & Answers
Slides Posted at: Kunocreative.com/blog
Twitter: #KunoLI

Building Leads with LinkedIn

by Kuno Creative

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Building Leads with LinkedIn Presentation Transcript