Building Leads with Facebook

How to Build Leads Using Facebook Custom Pages, “Like” Strategy, and Building Fans Twitter: #KunoFB Presented with: Mike & Troy TabSite, app division of Digital Hill Multimedia @TabSite TabSite.com

Agenda
Introduction – Mike & Troy
Why Facebook is Important for Marketing
Importance of a Custom Landing Page
Value of Having a “Like” Strategy
Opportunities for Lead Cultivation
Most Common Facebook Mistakes
Strategies for Building Your Fan Base
How Kuno Uses Facebook
Free Download
Questions & Answers
Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoFB

Introduction
Troy Rumfelt
President, Digital Hill Multimedia, Inc. & TabSite - Goshen, IN
Over 15 years of web design & Internet marketing experience
Works with hundreds of client companies from around the world
Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010
Twitter: #KunoFB Troy Rumfelt, President TabSite, app division of Digital Hill @DigitalHill DigitalHill.com

Introduction
Mike Gingerich
Marketing Director, Digital Hill Multimedia, Inc. & TabSite - Goshen, IN
Over 10 years of Internet marketing experience
Frequent speaker and writer on matters of social media, SEO, web design, ecommerce and Internet marketing
Work has lead to over 200 TabSite installs per day
Mike Gingerich, Marketing Director TabSite, app division of Digital Hill @Mike_Gingerich DigitalHill.com Twitter: #KunoFB

Twitter: #KunoFB

“ Growing your Business with Facebook” Tools, Tips, & Tactics for maximizing your Facebook presence With Troy Rumfelt & Mike Gingerich of TabSite, the App Division of Digital Hill Multimedia

Agenda • Why Facebook is important to your business • Importance of a Custom Landing Page for your Fan Page • Value of having a “Like” Page strategy • Opportunities for Lead Cultivation • Most Common Mistakes by Businesses • Strategies for Building your Fan Base

It’s w here the people are!

- More than 500 Million active users on Facebook - 50% of users log on every day - The average User has 130 friends - The average user is connected to 80 pages, groups, & events - The average US user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05] PEOPLE ON FACEBOOK: Credit: Transform Your Marketing by HubSpot Internet Marketing

Why is Facebook important to your Business? It can help you: - Get found - Build Credibility - Engage with your Target market - It’s low cost Marketing - Increase your online footprint - Build community - Did we note , “It’s where the people are!”

Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies for Wall Posting

First, Why Create a Facebook Page? - Interact and Engage - Highlight Specials / Events - Update your fans quickly/easily - Did we mention… “It’s where the people are!”

Why Create a custom Facebook Landing Page? - Introduce Your Page / Why it matters - Show much more company info - Extend Your Brand Visually to Facebook - Did we mention… “It’s where the people are!”

Why Create a custom Facebook Landing Page? - Showcase Testimonials - Inform, Educate - Add Opt-in forms - Create Call to Action - Did we mention… “It’s where the people are!”

Get those “Likes”! - You have ONE first impression - Customize a Non-Fan Landing page geared to get the “Like” - Give incentives to “Like” your page - Vivid, simple imagery - Offer a Freebie (samples or coupon)

Get those “Likes”! - Vivid, simple imagery - Masking works - Offer a Freebie (samples or coupon) - With the “Like”, they are “opting-in” to hear from you

New Custom Tabs with tools like TabSite make Opt-in forms easy to add!

Facebook is like e-Blast 2.0 - Harness awareness - Further educate - They give you permission to communicate further - Easy to allow them to talk about you - Viral aspect, make it compelling to share Credit: Transform Your Marketing by HubSpot Internet Marketing

You can’t fake “being social”! - It’s not build it and your done - Engage with Fans - Don’t give it the hard sell! - Ask open ended questions Credit: Transform Your Marketing by HubSpot Internet Marketing

Social: You either are, you learn to be, or go home!

Most Common Mistakes - Creating a Profile account for your Business - Automating wall posts - Posting too often - Hard Sell approach

Wall Posting Tips - The morning paper (Post in the morning) for most industries** - Only post 2-3 times per day - Be responsive to comments - Be personal - Ask Questions - Invite dialogue - Photos & Videos get more comments!

Wall Posting Tips - We noted: “Post in the morning for most industries”** ** HOWEVER, this is industry specific! Know your audience! A recent Buddy Media study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

Wall Posting Tips - Good Timing for Posting on Facebook depends on the day of the week per industry! Retail – Sunday is a big day for engagement on the shopping and retail front, so target shoppers on Sunday! Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

NEW! Post as your Fan Page - How to post as your Fan Page - Why should I post as my Fan Page? - Track your progress with Insights

Tips to Add Value - Connect your Blog - Offer Unique Value - Get your Vanity URL - Create photo galleries

Why use an App like TabSite? - Easy way to add engaging content to your Fan Page - Simple to use Content Editor , Fan / Non-Fan made Easy - Facebook iframes apps has opened up possibilities - Embed Google Maps, Opt-in forms, Surveys and more! - Try it Free! www.TabSite.com - Drag N Build coming soon!

Examples:

How Kuno Uses Facebook Twitter: #KunoFB

Download at: Facebook.com/kunocreative
Facebook Marketing Cheat Sheet Free Download
Glossary of Facebook Terms
Facebook Demographics
Social Media Rules of Engagement
E.L.E.E. Principles & Tips
How to Use T.H.A.R.G. on Facebook
Twitter: #KunoFB

Questions & Answers
Slides Posted at: Facebook.com/kunocreative
Blog Tab
Twitter: #KunoFB

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Building Leads with Facebook

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