Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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This week's episode looks at blog post optimization with calls to action (CTAs), otherwise known as conversion optimization. Conversion optimization is the process of optimizing a website in order to increase the likelihood of capturing leads, conversions or customers. Specifically, we looked at graphical CTAs, CTA placement, textual or content inbedded CTAs, and A/B testing. We also discuss the importance of developing problem solving and unique value propositions as the currency for the lead acquiring quid pro quo transaction. The video is the last of a three-part series on blog optimization.

Video and commentary: http://www.kunocreative.com/blog/bid/73881/Blog-Post-Conversion-Optimization-Tuesday-s-Tips-Tactics-Video

Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

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Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

  1. 1. Blog Post Optimization with CTAs Twitter: #Kuno - @CPollittIU
  2. 2. Blog Post OptimizationSocial Media Optimization (SMO)Search Engine Optimization (SEO) Conversion Optimization Twitter: #Kuno - @CPollittIU
  3. 3. Blog Post Optimization with CTAs Twitter: #Kuno - @CPollittIU
  4. 4. Blog Post Optimization with CTAs What is Conversion Optimization?The process of optimizing a companys website inorder to increase the likelihood of capturing leads, conversions or customers. Twitter: #Kuno - @CPollittIU
  5. 5. Blog Post Optimization with CTAs1. Graphical Calls to Action (CTAs)2. CTA Placement3. Textual CTAs4. A/B Testing Twitter: #Kuno - @CPollittIU
  6. 6. Blog Post Optimization with CTAs Graphical Calls to Action Twitter: #Kuno - @CPollittIU
  7. 7. Blog Post Optimization with CTAs CTA Placement Twitter: #Kuno - @CPollittIU
  8. 8. Blog Post Optimization with CTAs Textual Calls to Action Twitter: #Kuno - @CPollittIU
  9. 9. Blog Post Optimization with CTAs A/B Testing A B Twitter: #Kuno - @CPollittIU
  10. 10. How to Manage & Close Internet Leads Facebook.com/kunocreative Twitter: #Kuno - @CPollittIU
  11. 11. Blog Post OptimizationSocial Media Optimization (SMO)Search Engine Optimization (SEO) Conversion Optimization Twitter: #Kuno - @CPollittIU
  12. 12. Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU

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