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Affiliate Summit's SEO 'Link Building Secrets'

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In this free webinar you will learn the best ways to build links and leverage social media for search engine visibility. This webinar will explore the components of a successful SEO campaign, identify …

In this free webinar you will learn the best ways to build links and leverage social media for search engine visibility. This webinar will explore the components of a successful SEO campaign, identify 13 actionable link building tactics and introduce the best way to leverage social media in an SEO campaign.

Our featured presenter is Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative.

Published in: Business, Technology

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  • Transcript

    • 1. SEO, Link Building & Social Media Infrastructure Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative #AffSumWebinar
    • 2.
      • Chad H. Pollitt
        • Certified HubSpot Partner
        • Internet Marketing Masters Certification, University of San Francisco
        • Former Marketing Manager for Facebook TabSite
        • Over $10 Million in tracked ROI for SEO
      Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #AffSumWebinar
    • 3. Introduction
        • Inbound Marketing Agency
        • HubSpot Partner
        • KunoCreative.com/Blog
        • Facebook.com/kunocreative
      #AffSumWebinar
    • 4. Agenda
      • C.L.A.S.S.
      • Link Building Tips
      • Social Media Infrastructure
      • Q & A
      #AffSumWebinar
    • 5. Search Engine Optimization
        • A.B.O.
        • Always Be Optimizing
      #AffSumWebinar
    • 6. A Successful SEO Campaign. . .
      • C ontent
      • Links
      • A rchitecture
      • Social Media
      • S trategy
      • C.L.A.S.S.
      #AffSumWebinar
    • 7.
      • LINKS
      #AffSumWebinar
    • 8. Links: Essential for SEO Links: Essential for SEO #AffSumWebinar
    • 9. Links: Essential for SEO
      • Tip:
      • Invite bloggers to guest post
      • Actively seek out and never turn down an opportunity to guest post
      Guest Blog Posts Links: Essential for SEO #AffSumWebinar
    • 10. Links: Essential for SEO
      • Tip:
      • Use free wires like: prlog.org
      • Consider paid wires like: marketwire.com & pitchengine.com
      Press Releases Links: Essential for SEO #AffSumWebinar
    • 11. Links: Essential for SEO
      • Tip:
      • Always include your website in Google , Bing & Yahoo Local
      • Submit your website and brick & mortar to localeze.com ($300) & hotfrog.com
      Local Directory Listings Links: Essential for SEO #AffSumWebinar
    • 12. Links: Essential for SEO
      • Tip:
      • Have a company LinkedIn profile and make sure your employees’ profiles link to it
      • Set up profiles using namechk.com
      Social Profiles Links: Essential for SEO #AffSumWebinar
    • 13. Links: Essential for SEO
      • Tip:
      • Strategically partner with similar companies and share links & content
      Partnerships Links: Essential for SEO #AffSumWebinar
    • 14. Links: Essential for SEO
      • Tip:
      • If prudent ask clients for links
      • Ask if you can write a testimonial for a vendor with link in it
      Client or Vendor Sites Links: Essential for SEO #AffSumWebinar
    • 15. Links: Essential for SEO
      • Tip:
      • Always include tags on any web property containing a link
      • The more tags the more backlinks
      Real Simple Syndication Links: Essential for SEO #AffSumWebinar
    • 16. Links: Essential for SEO
      • Tip:
      • There’s a conversation going on out there – are you going to join in & add value?
      • Create “Social Signals”
      Communities, Blogs, Forums Links: Essential for SEO #AffSumWebinar
    • 17. Links: Essential for SEO
      • Tip:
      • Write original articles and submit them to ezinearticles.com or suite101.com
      Article Sharing Links: Essential for SEO #AffSumWebinar
    • 18. Links: Essential for SEO
      • Tip:
      • Submit to: dir.yahoo.com & dmoz.org
      • Are you affiliated with the BBB, Chamber of Commerce or National Org?
      National Directories Links: Essential for SEO #AffSumWebinar
    • 19. Links: Essential for SEO
      • Tip:
      • Create a WordPress plugin
      • Offer up badges to customers
      • Create and share widgets using widgetbox.com
      Badges, Widgets, Plug-ins Links: Essential for SEO #AffSumWebinar
    • 20. Links: Essential for SEO
      • Tip:
      • Give-a-way free products to bloggers in exchange for a review
      • Solicit interviews from bloggers
      Product Reviews, Interviews Links: Essential for SEO #AffSumWebinar
    • 21. Links: Essential for SEO
      • Tip:
      • Submit presentations to slideshare.net
      • Host webinars for live blogcast coverage, tweets and blog reviews
      Presentations, Webinars Links: Essential for SEO #AffSumWebinar
    • 22.
      • SOCIAL MEDIA
      #AffSumWebinar
    • 23. Social Media: Essential for SEO
      • Twitter – Brand mentions, links to your content
      • Facebook – Likes, shares, links, etc. on public profiles
      • Linkedin – Brand mentions, share links, status updates
      • Digg, Stumbleupon, other social bookmarking sites
      • YouTube – Likes, Comments, Engagement
      • Google +1?
      Build a Social Media Infrastructure #AffSumWebinar
    • 24. Build a Social Media Infrastructure
        • Blogging is the Push-Foundation of the Infrastructure
        • Infrastructure configurations are almost limitless
      Build a Social Media Infrastructure #AffSumWebinar
    • 25. Build a Social Media Infrastructure
        • Push Content onto Popular Social Media Platforms
      Build a Social Media Infrastructure #AffSumWebinar
    • 26. Build a Social Media Infrastructure
        • Pull Content into your Infrastructure
      Build a Social Media Infrastructure #AffSumWebinar
    • 27. Build a Social Media Infrastructure
        • Pull Conversion Platforms into your Infrastructure
      Build a Social Media Infrastructure #AffSumWebinar
    • 28. Build a Social Media Infrastructure
        • Widgets / Apps / Embeds
      Build a Social Media Infrastructure #AffSumWebinar
    • 29. Build a Social Media Infrastructure
        • Widgets / Apps / Embeds
      Build a Social Media Infrastructure #AffSumWebinar
    • 30. Build a Social Media Infrastructure
        • Widgets / Apps / Embeds
      Build a Social Media Infrastructure #AffSumWebinar
    • 31. Build a Social Media Infrastructure
        • Widgets / Apps / Embeds
      Build a Social Media Infrastructure #AffSumWebinar
    • 32. Build a Social Media Infrastructure
        • Widgets / Apps / Embeds
      Build a Social Media Infrastructure #AffSumWebinar
    • 33. Build a Social Media Infrastructure
        • TwitterFeed.com, HubSpot, Feed Aggregators and Distributors
      Build a Social Media Infrastructure #AffSumWebinar
    • 34. Build a Social Media Infrastructure
        • No Follow Links
      Build a Social Media Infrastructure #AffSumWebinar
    • 35. Build a Social Media Infrastructure
        • No Follow Links
        • No Problem!
          • There are NO nofollow tags inside RSS feeds.
      Build a Social Media Infrastructure #AffSumWebinar
    • 36. Build a Social Media Infrastructure Build a Social Media Infrastructure
        • Duplicate Content Comments from Google
          • Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
      #AffSumWebinar
    • 37. Build a Social Media Infrastructure
        • Duplicate Content Comments from Google
          • Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
          • Google’s Matt Cutts – “ . . . finds that honest webmasters worry about dupe content when they don’t need to.”
      #AffSumWebinar
    • 38. Build a Social Media Infrastructure #AffSumWebinar
    • 39. Recap
      • C.L.A.S.S.
      • Link Building Tips
      • Social Media Infrastructure
      #AffSumWebinar
    • 40. Questions & Answers #AffSumWebinar