SEO, Link Building & Social Media Infrastructure Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creat...
<ul><li>Chad H. Pollitt </li></ul><ul><ul><li>Certified HubSpot Partner </li></ul></ul><ul><ul><li>Internet Marketing Mast...
Introduction <ul><ul><li>Inbound Marketing Agency </li></ul></ul><ul><ul><li>HubSpot Partner </li></ul></ul><ul><ul><li>Ku...
Agenda <ul><li>C.L.A.S.S. </li></ul><ul><li>Link Building Tips  </li></ul><ul><li>Social Media Infrastructure </li></ul><u...
Search Engine Optimization <ul><ul><li>A.B.O. </li></ul></ul><ul><ul><li>Always Be Optimizing </li></ul></ul>#AffSumWebinar
A Successful SEO Campaign. . .  <ul><li>C ontent </li></ul><ul><li>Links </li></ul><ul><li>A rchitecture  </li></ul><ul><l...
<ul><li>LINKS </li></ul>#AffSumWebinar
Links: Essential for SEO Links: Essential for SEO #AffSumWebinar
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Invite bloggers to guest post </li></ul><ul><li>Actively seek out...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Use free wires like:  prlog.org </li></ul><ul><li>Consider paid w...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Always include your website in  Google ,  Bing  &  Yahoo  Local <...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Have a company  LinkedIn  profile and make sure your employees’ p...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Strategically partner with similar companies and share links & co...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>If prudent ask clients for links </li></ul><ul><li>Ask if you can...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Always include tags on any web property containing a link </li></...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>There’s a conversation going on out there – are you going to join...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Write original articles and submit them to  ezinearticles.com  or...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Submit to:  dir.yahoo.com  &  dmoz.org </li></ul><ul><li>Are you ...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Create a WordPress plugin </li></ul><ul><li>Offer up badges to cu...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Give-a-way free products  to bloggers in exchange for a review </...
Links: Essential for SEO <ul><li>Tip:  </li></ul><ul><li>Submit presentations to  slideshare.net </li></ul><ul><li>Host we...
<ul><li>SOCIAL MEDIA </li></ul>#AffSumWebinar
Social Media: Essential for SEO <ul><li>Twitter – Brand mentions, links to your content </li></ul><ul><li>Facebook – Likes...
Build a Social Media Infrastructure <ul><ul><li>Blogging is the  Push-Foundation  of the Infrastructure </li></ul></ul><ul...
Build a Social Media Infrastructure <ul><ul><li>Push Content  onto Popular Social Media Platforms </li></ul></ul>Build a S...
Build a Social Media Infrastructure <ul><ul><li>Pull Content  into your Infrastructure </li></ul></ul>Build a Social Media...
Build a Social Media Infrastructure <ul><ul><li>Pull Conversion Platforms  into your Infrastructure </li></ul></ul>Build a...
Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure...
Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure...
Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure...
Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure...
Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure...
Build a Social Media Infrastructure <ul><ul><li>TwitterFeed.com, HubSpot, Feed Aggregators and Distributors  </li></ul></u...
Build a Social Media Infrastructure <ul><ul><li>No Follow Links </li></ul></ul>Build a Social Media Infrastructure #AffSum...
Build a Social Media Infrastructure <ul><ul><li>No Follow Links </li></ul></ul><ul><ul><li>No Problem! </li></ul></ul><ul>...
Build a Social Media Infrastructure Build a Social Media Infrastructure <ul><ul><li>Duplicate Content  Comments from Googl...
Build a Social Media Infrastructure <ul><ul><li>Duplicate Content  Comments from Google </li></ul></ul><ul><ul><ul><li>Dup...
Build a Social Media Infrastructure #AffSumWebinar
Recap <ul><li>C.L.A.S.S. </li></ul><ul><li>Link Building Tips  </li></ul><ul><li>Social Media Infrastructure </li></ul>#Af...
Questions & Answers #AffSumWebinar
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Affiliate Summit's SEO 'Link Building Secrets'

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In this free webinar you will learn the best ways to build links and leverage social media for search engine visibility. This webinar will explore the components of a successful SEO campaign, identify 13 actionable link building tactics and introduce the best way to leverage social media in an SEO campaign.

Our featured presenter is Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative.

Published in: Business, Technology
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  • Affiliate Summit's SEO 'Link Building Secrets'

    1. 1. SEO, Link Building & Social Media Infrastructure Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative #AffSumWebinar
    2. 2. <ul><li>Chad H. Pollitt </li></ul><ul><ul><li>Certified HubSpot Partner </li></ul></ul><ul><ul><li>Internet Marketing Masters Certification, University of San Francisco </li></ul></ul><ul><ul><li>Former Marketing Manager for Facebook TabSite </li></ul></ul><ul><ul><li>Over $10 Million in tracked ROI for SEO </li></ul></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #AffSumWebinar
    3. 3. Introduction <ul><ul><li>Inbound Marketing Agency </li></ul></ul><ul><ul><li>HubSpot Partner </li></ul></ul><ul><ul><li>KunoCreative.com/Blog </li></ul></ul><ul><ul><li>Facebook.com/kunocreative </li></ul></ul>#AffSumWebinar
    4. 4. Agenda <ul><li>C.L.A.S.S. </li></ul><ul><li>Link Building Tips </li></ul><ul><li>Social Media Infrastructure </li></ul><ul><li>Q & A </li></ul>#AffSumWebinar
    5. 5. Search Engine Optimization <ul><ul><li>A.B.O. </li></ul></ul><ul><ul><li>Always Be Optimizing </li></ul></ul>#AffSumWebinar
    6. 6. A Successful SEO Campaign. . . <ul><li>C ontent </li></ul><ul><li>Links </li></ul><ul><li>A rchitecture </li></ul><ul><li>Social Media </li></ul><ul><li>S trategy </li></ul><ul><li>C.L.A.S.S. </li></ul>#AffSumWebinar
    7. 7. <ul><li>LINKS </li></ul>#AffSumWebinar
    8. 8. Links: Essential for SEO Links: Essential for SEO #AffSumWebinar
    9. 9. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Invite bloggers to guest post </li></ul><ul><li>Actively seek out and never turn down an opportunity to guest post </li></ul>Guest Blog Posts Links: Essential for SEO #AffSumWebinar
    10. 10. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Use free wires like: prlog.org </li></ul><ul><li>Consider paid wires like: marketwire.com & pitchengine.com </li></ul>Press Releases Links: Essential for SEO #AffSumWebinar
    11. 11. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Always include your website in Google , Bing & Yahoo Local </li></ul><ul><li>Submit your website and brick & mortar to localeze.com ($300) & hotfrog.com </li></ul>Local Directory Listings Links: Essential for SEO #AffSumWebinar
    12. 12. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Have a company LinkedIn profile and make sure your employees’ profiles link to it </li></ul><ul><li>Set up profiles using namechk.com </li></ul>Social Profiles Links: Essential for SEO #AffSumWebinar
    13. 13. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Strategically partner with similar companies and share links & content </li></ul>Partnerships Links: Essential for SEO #AffSumWebinar
    14. 14. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>If prudent ask clients for links </li></ul><ul><li>Ask if you can write a testimonial for a vendor with link in it </li></ul>Client or Vendor Sites Links: Essential for SEO #AffSumWebinar
    15. 15. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Always include tags on any web property containing a link </li></ul><ul><li>The more tags the more backlinks </li></ul>Real Simple Syndication Links: Essential for SEO #AffSumWebinar
    16. 16. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>There’s a conversation going on out there – are you going to join in & add value? </li></ul><ul><li>Create “Social Signals” </li></ul>Communities, Blogs, Forums Links: Essential for SEO #AffSumWebinar
    17. 17. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Write original articles and submit them to ezinearticles.com or suite101.com </li></ul>Article Sharing Links: Essential for SEO #AffSumWebinar
    18. 18. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Submit to: dir.yahoo.com & dmoz.org </li></ul><ul><li>Are you affiliated with the BBB, Chamber of Commerce or National Org? </li></ul>National Directories Links: Essential for SEO #AffSumWebinar
    19. 19. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Create a WordPress plugin </li></ul><ul><li>Offer up badges to customers </li></ul><ul><li>Create and share widgets using widgetbox.com </li></ul>Badges, Widgets, Plug-ins Links: Essential for SEO #AffSumWebinar
    20. 20. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Give-a-way free products to bloggers in exchange for a review </li></ul><ul><li>Solicit interviews from bloggers </li></ul>Product Reviews, Interviews Links: Essential for SEO #AffSumWebinar
    21. 21. Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Submit presentations to slideshare.net </li></ul><ul><li>Host webinars for live blogcast coverage, tweets and blog reviews </li></ul>Presentations, Webinars Links: Essential for SEO #AffSumWebinar
    22. 22. <ul><li>SOCIAL MEDIA </li></ul>#AffSumWebinar
    23. 23. Social Media: Essential for SEO <ul><li>Twitter – Brand mentions, links to your content </li></ul><ul><li>Facebook – Likes, shares, links, etc. on public profiles </li></ul><ul><li>Linkedin – Brand mentions, share links, status updates </li></ul><ul><li>Digg, Stumbleupon, other social bookmarking sites </li></ul><ul><li>YouTube – Likes, Comments, Engagement </li></ul><ul><li>Google +1? </li></ul>Build a Social Media Infrastructure #AffSumWebinar
    24. 24. Build a Social Media Infrastructure <ul><ul><li>Blogging is the Push-Foundation of the Infrastructure </li></ul></ul><ul><ul><li>Infrastructure configurations are almost limitless </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    25. 25. Build a Social Media Infrastructure <ul><ul><li>Push Content onto Popular Social Media Platforms </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    26. 26. Build a Social Media Infrastructure <ul><ul><li>Pull Content into your Infrastructure </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    27. 27. Build a Social Media Infrastructure <ul><ul><li>Pull Conversion Platforms into your Infrastructure </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    28. 28. Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    29. 29. Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    30. 30. Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    31. 31. Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    32. 32. Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    33. 33. Build a Social Media Infrastructure <ul><ul><li>TwitterFeed.com, HubSpot, Feed Aggregators and Distributors </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    34. 34. Build a Social Media Infrastructure <ul><ul><li>No Follow Links </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    35. 35. Build a Social Media Infrastructure <ul><ul><li>No Follow Links </li></ul></ul><ul><ul><li>No Problem! </li></ul></ul><ul><ul><ul><li>There are NO nofollow tags inside RSS feeds. </li></ul></ul></ul>Build a Social Media Infrastructure #AffSumWebinar
    36. 36. Build a Social Media Infrastructure Build a Social Media Infrastructure <ul><ul><li>Duplicate Content Comments from Google </li></ul></ul><ul><ul><ul><li>Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. </li></ul></ul></ul>#AffSumWebinar
    37. 37. Build a Social Media Infrastructure <ul><ul><li>Duplicate Content Comments from Google </li></ul></ul><ul><ul><ul><li>Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. </li></ul></ul></ul><ul><ul><ul><li>Google’s Matt Cutts – “ . . . finds that honest webmasters worry about dupe content when they don’t need to.” </li></ul></ul></ul>#AffSumWebinar
    38. 38. Build a Social Media Infrastructure #AffSumWebinar
    39. 39. Recap <ul><li>C.L.A.S.S. </li></ul><ul><li>Link Building Tips </li></ul><ul><li>Social Media Infrastructure </li></ul>#AffSumWebinar
    40. 40. Questions & Answers #AffSumWebinar
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