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3 Steps to Successful B2B Social Media Content, Delivery, Engage Presented by: Nancy Myrland President of Myrland Marketin...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul>Chad H....
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li...
Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li...
Introductions <ul><li>Nancy Myrland </li></ul><ul><li>President of Myrland Marketing </li></ul><ul><li>Certified Social Me...
Twitter:  #KunoSM Social Media & Inbound Marketing
Twitter:  #KunoSM Social Media & Inbound Marketing 3 Steps
Twitter:  #KunoSM Why Social Media?
<ul><li>Social Media 7% SERP Impact* </li></ul><ul><li>Brand Popularity 7% SERP Impact* </li></ul><ul><li>Social Media has...
<ul><li>Know, Like, Trust </li></ul>Twitter:  #KunoSM Why Social Media?
<ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul>Twitter:  #KunoSM Why Social Media?
<ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul>Twitt...
<ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><...
<ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><...
<ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><...
<ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><...
<ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><...
Twitter:  #KunoSM B2B Social Media Challenges
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul>
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge  </li></ul>
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge  </li></ul><ul><li>Power struggles ...
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge  </li></ul><ul><li>Power struggles ...
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge  </li></ul><ul><li>Power struggles ...
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge  </li></ul><ul><li>Power struggles ...
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge  </li></ul><ul><li>Power struggles ...
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge  </li></ul><ul><li>Power struggles ...
Twitter:  #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge  </li></ul><ul><li>Power struggles ...
<ul><li>People only go to the web for two reasons:  to  solve a problem  or to be  entertained  –  quickly . </li></ul>Twi...
<ul><li>People only go to the web for two reasons:  to  solve a problem  or to be  entertained  –  quickly . </li></ul><ul...
<ul><li>People only go to the web for two reasons:  to  solve a problem  or to be  entertained  –  quickly . </li></ul><ul...
<ul><li>E -ngage </li></ul>Twitter:  #KunoSM How to Approach Social Media -  Engage
<ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul>Twitter:  #KunoSM How to Approach Social Media -  Engage
<ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul>Twitter:  #KunoSM How to Approach Social...
<ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter:  ...
<ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter:  ...
<ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter:  ...
<ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter:  ...
<ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter:  ...
<ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter:  ...
<ul><li>2 truths about Social Media </li></ul>Twitter:  #KunoSM How to Approach Social Media -  Engage
<ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul>Twitter:  #KunoSM How to Approach Social Media - ...
<ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul><ul><li>Automation  </li></ul>Twitter:  #KunoSM H...
<ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul><ul><li>Automation  </li></ul><ul><li>Relationshi...
<ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul><ul><li>Automation  </li></ul><ul><li>Relationshi...
<ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul><ul><li>Automation  </li></ul><ul><li>Relationshi...
<ul><li>1/3 rd  Your Content </li></ul>Twitter:  #KunoSM What  Content  Should be  Distributed ?
<ul><li>1/3 rd  Your Content </li></ul><ul><li>1/3 rd  Other’s Content </li></ul>Twitter:  #KunoSM What  Content  Should b...
<ul><li>1/3 rd  Your Content </li></ul><ul><li>1/3 rd  Other’s Content </li></ul><ul><li>1/3 rd  Conversation </li></ul>Tw...
<ul><ul><li>Advanced Content </li></ul></ul>Twitter:  #KunoSM What  Content  Should be  Distributed ?
<ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul>Twitter:  #KunoSM What...
<ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Web...
<ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Web...
<ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Web...
<ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Web...
<ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Web...
<ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Web...
<ul><li>Look at your plans  </li></ul>Twitter:  #KunoSM What  Content  Should be  Distributed ?
<ul><li>Look at your plans  </li></ul><ul><li>Campaign approach </li></ul>Twitter:  #KunoSM What  Content  Should be  Dist...
<ul><li>Look at your plans  </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul>Twitter:  #KunoSM...
<ul><li>Look at your plans  </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul><ul><li>Other’s c...
<ul><li>Look at your plans  </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul><ul><li>Other’s c...
<ul><li>Look at your plans  </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul><ul><li>Other’s c...
<ul><li>Look at your plans  </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul><ul><li>Other’s c...
Twitter:  #KunoSM Examples of Successful B2B Deployment
Content Twitter:  #KunoSM
Content Twitter:  #KunoSM
Content Twitter:  #KunoSM
Distribution Twitter:  #KunoSM
Distribution Twitter:  #KunoSM
Distribution Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage Twitter:  #KunoSM
ikeGPS enables capturing verifiable mobile GIS data quickly and safely.  One Target Industry -  Utilities Examples of Succ...
Content Webinars, Case Studies, Industry Briefs Twitter:  #KunoSM
Content Webinars, Case Studies, Industry Briefs Twitter:  #KunoSM
Content Webinars, Case Studies, Industry Briefs Twitter:  #KunoSM
Distribution   Twitter:  #KunoSM
Distribution   Twitter:  #KunoSM
Distribution   Twitter:  #KunoSM
Distribution   Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage “… Via a linked in Group discussion..  [a Tier 1 provider] contacted me … and we’re now moving forward...  Great to...
Twitter:  #KunoSM Examples of Successful B2B Deployment
Content Twitter:  #KunoSM
Content Twitter:  #KunoSM
Distribution   Twitter:  #KunoSM
Distribution   Twitter:  #KunoSM
Distribution   Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Engage Twitter:  #KunoSM
Recap <ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketin...
Recap <ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li>Social Media Challenges </li></ul>Chad H. Poll...
Recap <ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How ...
Recap <ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How ...
Recap <ul><li>Social Media & Inbound Marketing -  3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How ...
<ul><li>Facebook.com/kunocreative </li></ul>Social Media & SEO Cheat Sheets Download here: Twitter:  #KunoSM
Q&A Slides Posted at: <ul><li>KunoCreative.com/blog </li></ul><ul><li>MyrlandMarketing.com </li></ul>Twitter:  #KunoSM
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3 Steps to Successful B2B Social Media Marketing

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What's missing in your Social Media?

Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns.

Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing.

Webinar hightlights:

-Why B2B should use Social Media to connect with clients
-Why B2B struggle with Social Media
-How to approach the use of Social Media - Engagement
-What Content should be Distributed on Social Media
-Examples of B2B companies using Social Media successfully

Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.

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  • Cool program info
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  • Great slides on B2B social media marketing. Also like to share with you MyTradeZone.com (http://www.mytradezone.com) which is a B2B social media site. The key difference for MyTradeZone is that only businesses can sign up, and a business can create their company profile, post their products or services, request price quotes, follow other businesses, and generate leads.
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  • - Know, Like, Trust still in effect…critical to client acquisition, nurturing, development and retention. These requirements are the bare minimum these days as there are many choices, and many ways to differentiate. - Fierce competition: and it’s only going to get worse as our clients consolidate expenses, outsource, slash budgets - Why should you be chosen? Clients are waiting to see why they should choose you. They want reasons to make their decision, their jobs, and their lives easier. - Lives forever in the cloud: Your knowledge and personality are always closeby for others to study and observe. - Expands your digital and branding footprint - Communication has changed forever. There’s no going back. - Everyone in the firm or company is now in marketing …very powerful. Think about having an army of marketers at the ready to help you spread your message. When equipped, you can’t buy this kind of promotion or publicity.
  • - Know, Like, Trust still in effect…critical to client acquisition, nurturing, development and retention. These requirements are the bare minimum these days as there are many choices, and many ways to differentiate. - Fierce competition: and it’s only going to get worse as our clients consolidate expenses, outsource, slash budgets - Why should you be chosen? Clients are waiting to see why they should choose you. They want reasons to make their decision, their jobs, and their lives easier. - Lives forever in the cloud: Your knowledge and personality are always closeby for others to study and observe. - Expands your digital and branding footprint - Communication has changed forever. There’s no going back. - Everyone in the firm or company is now in marketing …very powerful. Think about having an army of marketers at the ready to help you spread your message. When equipped, you can’t buy this kind of promotion or publicity.
  • - Know, Like, Trust still in effect…critical to client acquisition, nurturing, development and retention. These requirements are the bare minimum these days as there are many choices, and many ways to differentiate. - Fierce competition: and it’s only going to get worse as our clients consolidate expenses, outsource, slash budgets - Why should you be chosen? Clients are waiting to see why they should choose you. They want reasons to make their decision, their jobs, and their lives easier. - Lives forever in the cloud: Your knowledge and personality are always closeby for others to study and observe. - Expands your digital and branding footprint - Communication has changed forever. There’s no going back. - Everyone in the firm or company is now in marketing …very powerful. Think about having an army of marketers at the ready to help you spread your message. When equipped, you can’t buy this kind of promotion or publicity.
  • - Know, Like, Trust still in effect…critical to client acquisition, nurturing, development and retention. These requirements are the bare minimum these days as there are many choices, and many ways to differentiate. - Fierce competition: and it’s only going to get worse as our clients consolidate expenses, outsource, slash budgets - Why should you be chosen? Clients are waiting to see why they should choose you. They want reasons to make their decision, their jobs, and their lives easier. - Lives forever in the cloud: Your knowledge and personality are always closeby for others to study and observe. - Expands your digital and branding footprint - Communication has changed forever. There’s no going back. - Everyone in the firm or company is now in marketing …very powerful. Think about having an army of marketers at the ready to help you spread your message. When equipped, you can’t buy this kind of promotion or publicity.
  • - Know, Like, Trust still in effect…critical to client acquisition, nurturing, development and retention. These requirements are the bare minimum these days as there are many choices, and many ways to differentiate. - Fierce competition: and it’s only going to get worse as our clients consolidate expenses, outsource, slash budgets - Why should you be chosen? Clients are waiting to see why they should choose you. They want reasons to make their decision, their jobs, and their lives easier. - Lives forever in the cloud: Your knowledge and personality are always closeby for others to study and observe. - Expands your digital and branding footprint - Communication has changed forever. There’s no going back. - Everyone in the firm or company is now in marketing …very powerful. Think about having an army of marketers at the ready to help you spread your message. When equipped, you can’t buy this kind of promotion or publicity.
  • - Know, Like, Trust still in effect…critical to client acquisition, nurturing, development and retention. These requirements are the bare minimum these days as there are many choices, and many ways to differentiate. - Fierce competition: and it’s only going to get worse as our clients consolidate expenses, outsource, slash budgets - Why should you be chosen? Clients are waiting to see why they should choose you. They want reasons to make their decision, their jobs, and their lives easier. - Lives forever in the cloud: Your knowledge and personality are always closeby for others to study and observe. - Expands your digital and branding footprint - Communication has changed forever. There’s no going back. - Everyone in the firm or company is now in marketing …very powerful. Think about having an army of marketers at the ready to help you spread your message. When equipped, you can’t buy this kind of promotion or publicity.
  • - Know, Like, Trust still in effect…critical to client acquisition, nurturing, development and retention. These requirements are the bare minimum these days as there are many choices, and many ways to differentiate. - Fierce competition: and it’s only going to get worse as our clients consolidate expenses, outsource, slash budgets - Why should you be chosen? Clients are waiting to see why they should choose you. They want reasons to make their decision, their jobs, and their lives easier. - Lives forever in the cloud: Your knowledge and personality are always closeby for others to study and observe. - Expands your digital and branding footprint - Communication has changed forever. There’s no going back. - Everyone in the firm or company is now in marketing …very powerful. Think about having an army of marketers at the ready to help you spread your message. When equipped, you can’t buy this kind of promotion or publicity.
  • - Know, Like, Trust still in effect…critical to client acquisition, nurturing, development and retention. These requirements are the bare minimum these days as there are many choices, and many ways to differentiate. - Fierce competition: and it’s only going to get worse as our clients consolidate expenses, outsource, slash budgets - Why should you be chosen? Clients are waiting to see why they should choose you. They want reasons to make their decision, their jobs, and their lives easier. - Lives forever in the cloud: Your knowledge and personality are always closeby for others to study and observe. - Expands your digital and branding footprint - Communication has changed forever. There’s no going back. - Everyone in the firm or company is now in marketing …very powerful. Think about having an army of marketers at the ready to help you spread your message. When equipped, you can’t buy this kind of promotion or publicity.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • - Time: Not enough time, or belief in results to want to make time. - Knowledge: Lack of knowledge, which needs to be updated constantly - Power Struggles: I didn’t go to school to have to sell or market, so someone else should do that for me. - Measurement: The inability to measure past efforts creates caution and skepticism, which Kuno will address - Tried it…Didn’t Work - A direct-response world - FUD (Sam Glover) Fear, Uncertainty and Doubt Concern about a lack of control… “what they might say” in comments -- Conservative by nature: Professional services firms struggle with a past that consists of cautious, safe advertising and promotion. Known to be conservative because of professional relationships - Governance: ABA, Local Governing bodies such as State Bar Associations; NLRB, Financial Advisers are bound by FINRA (their governing body), companies behind financial instruments - And Ethics: Professional services firms constantly struggle with ethics and advertising issues.
  • 2 Truths About Social Media: Integrated with other marketing efforts and tactics; It’s effects are Cumulative. Automation: Okay in moderation…use it wisely. Strategy: Know why you are here, why are you using these tools, revert back to established strategy Relationships (and Connection): 1 st priority is to always work on connecting with people in order to establish relationships Service 1 st : Approach Social Networking with a servant’s heart…How can I help others? How can I make their lives better, more informed, more secure, happier, safer. Much more memorable than broadcasters. Earn the right to promote: Will not earn respect you if you haven’t invested in others more than yourself.
  • 2 Truths About Social Media: Integrated with other marketing efforts and tactics; It’s effects are Cumulative. Automation: Okay in moderation…use it wisely. Strategy: Know why you are here, why are you using these tools, revert back to established strategy Relationships (and Connection): 1 st priority is to always work on connecting with people in order to establish relationships Service 1 st : Approach Social Networking with a servant’s heart…How can I help others? How can I make their lives better, more informed, more secure, happier, safer. Much more memorable than broadcasters. Earn the right to promote: Will not earn respect you if you haven’t invested in others more than yourself.
  • 2 Truths About Social Media: Integrated with other marketing efforts and tactics; It’s effects are Cumulative. Automation: Okay in moderation…use it wisely. Strategy: Know why you are here, why are you using these tools, revert back to established strategy Relationships (and Connection): 1 st priority is to always work on connecting with people in order to establish relationships Service 1 st : Approach Social Networking with a servant’s heart…How can I help others? How can I make their lives better, more informed, more secure, happier, safer. Much more memorable than broadcasters. Earn the right to promote: Will not earn respect you if you haven’t invested in others more than yourself.
  • 2 Truths About Social Media: Integrated with other marketing efforts and tactics; It’s effects are Cumulative. Automation: Okay in moderation…use it wisely. Strategy: Know why you are here, why are you using these tools, revert back to established strategy Relationships (and Connection): 1 st priority is to always work on connecting with people in order to establish relationships Service 1 st : Approach Social Networking with a servant’s heart…How can I help others? How can I make their lives better, more informed, more secure, happier, safer. Much more memorable than broadcasters. Earn the right to promote: Will not earn respect you if you haven’t invested in others more than yourself.
  • 2 Truths About Social Media: Integrated with other marketing efforts and tactics; It’s effects are Cumulative. Automation: Okay in moderation…use it wisely. Strategy: Know why you are here, why are you using these tools, revert back to established strategy Relationships (and Connection): 1 st priority is to always work on connecting with people in order to establish relationships Service 1 st : Approach Social Networking with a servant’s heart…How can I help others? How can I make their lives better, more informed, more secure, happier, safer. Much more memorable than broadcasters. Earn the right to promote: Will not earn respect you if you haven’t invested in others more than yourself.
  • 2 Truths About Social Media: Integrated with other marketing efforts and tactics; It’s effects are Cumulative. Automation: Okay in moderation…use it wisely. Strategy: Know why you are here, why are you using these tools, revert back to established strategy Relationships (and Connection): 1 st priority is to always work on connecting with people in order to establish relationships Service 1 st : Approach Social Networking with a servant’s heart…How can I help others? How can I make their lives better, more informed, more secure, happier, safer. Much more memorable than broadcasters. Earn the right to promote: Will not earn respect you if you haven’t invested in others more than yourself.
  • Look at your plans: Completely depends on your marketing and business plans Campaign Approach: Treat each goal and tactic as an individual campaign or promotion. Conversation: Don’t think all conversation has to be filled with epic content though. Other’s Content: Do this often; establish relationships; when it pertains to your target marketing Client news and activity: Respect client confidentiality, but promote your clients. Repurpose content --- ripe fruit ready to be picked. Think of every avenue it can be altered, edited and shared. Alerts: That you know your clients need and/or want to hear. Be their source.
  • Look at your plans: Completely depends on your marketing and business plans Campaign Approach: Treat each goal and tactic as an individual campaign or promotion. Conversation: Don’t think all conversation has to be filled with epic content though. Other’s Content: Do this often; establish relationships; when it pertains to your target marketing Client news and activity: Respect client confidentiality, but promote your clients. Repurpose content --- ripe fruit ready to be picked. Think of every avenue it can be altered, edited and shared. Alerts: That you know your clients need and/or want to hear. Be their source.
  • Look at your plans: Completely depends on your marketing and business plans Campaign Approach: Treat each goal and tactic as an individual campaign or promotion. Conversation: Don’t think all conversation has to be filled with epic content though. Other’s Content: Do this often; establish relationships; when it pertains to your target marketing Client news and activity: Respect client confidentiality, but promote your clients. Repurpose content --- ripe fruit ready to be picked. Think of every avenue it can be altered, edited and shared. Alerts: That you know your clients need and/or want to hear. Be their source.
  • Look at your plans: Completely depends on your marketing and business plans Campaign Approach: Treat each goal and tactic as an individual campaign or promotion. Conversation: Don’t think all conversation has to be filled with epic content though. Other’s Content: Do this often; establish relationships; when it pertains to your target marketing Client news and activity: Respect client confidentiality, but promote your clients. Repurpose content --- ripe fruit ready to be picked. Think of every avenue it can be altered, edited and shared. Alerts: That you know your clients need and/or want to hear. Be their source.
  • Look at your plans: Completely depends on your marketing and business plans Campaign Approach: Treat each goal and tactic as an individual campaign or promotion. Conversation: Don’t think all conversation has to be filled with epic content though. Other’s Content: Do this often; establish relationships; when it pertains to your target marketing Client news and activity: Respect client confidentiality, but promote your clients. Repurpose content --- ripe fruit ready to be picked. Think of every avenue it can be altered, edited and shared. Alerts: That you know your clients need and/or want to hear. Be their source.
  • Look at your plans: Completely depends on your marketing and business plans Campaign Approach: Treat each goal and tactic as an individual campaign or promotion. Conversation: Don’t think all conversation has to be filled with epic content though. Other’s Content: Do this often; establish relationships; when it pertains to your target marketing Client news and activity: Respect client confidentiality, but promote your clients. Repurpose content --- ripe fruit ready to be picked. Think of every avenue it can be altered, edited and shared. Alerts: That you know your clients need and/or want to hear. Be their source.
  • Look at your plans: Completely depends on your marketing and business plans Campaign Approach: Treat each goal and tactic as an individual campaign or promotion. Conversation: Don’t think all conversation has to be filled with epic content though. Other’s Content: Do this often; establish relationships; when it pertains to your target marketing Client news and activity: Respect client confidentiality, but promote your clients. Repurpose content --- ripe fruit ready to be picked. Think of every avenue it can be altered, edited and shared. Alerts: That you know your clients need and/or want to hear. Be their source.
  • Social Media Challenges: Conservative, cautious marketing; ethics, regulations, power struggles, lack of education, lack of time &amp; belief it is worth one’s time What Content Should be Distributed? Everything you are currently producing, plus a lot more to constantly feed the need for real-time interaction and education of your followers. Again, though, it depends on what’s in your Business nad Marketing Plans as content is reflective of these plans.
  • Social Media Challenges: Conservative, cautious marketing; ethics, regulations, power struggles, lack of education, lack of time &amp; belief it is worth one’s time What Content Should be Distributed? Everything you are currently producing, plus a lot more to constantly feed the need for real-time interaction and education of your followers. Again, though, it depends on what’s in your Business nad Marketing Plans as content is reflective of these plans.
  • Social Media Challenges: Conservative, cautious marketing; ethics, regulations, power struggles, lack of education, lack of time &amp; belief it is worth one’s time What Content Should be Distributed? Everything you are currently producing, plus a lot more to constantly feed the need for real-time interaction and education of your followers. Again, though, it depends on what’s in your Business nad Marketing Plans as content is reflective of these plans.
  • Social Media Challenges: Conservative, cautious marketing; ethics, regulations, power struggles, lack of education, lack of time &amp; belief it is worth one’s time What Content Should be Distributed? Everything you are currently producing, plus a lot more to constantly feed the need for real-time interaction and education of your followers. Again, though, it depends on what’s in your Business nad Marketing Plans as content is reflective of these plans.
  • Social Media Challenges: Conservative, cautious marketing; ethics, regulations, power struggles, lack of education, lack of time &amp; belief it is worth one’s time What Content Should be Distributed? Everything you are currently producing, plus a lot more to constantly feed the need for real-time interaction and education of your followers. Again, though, it depends on what’s in your Business nad Marketing Plans as content is reflective of these plans.
  • Transcript of "3 Steps to Successful B2B Social Media Marketing"

    1. 1. 3 Steps to Successful B2B Social Media Content, Delivery, Engage Presented by: Nancy Myrland President of Myrland Marketing Chad Pollitt, Dir. of Social Media & Search Marketing at Kuno Creative @NancyMyrland @CPollittIU Twitter: #KunoSM
    2. 2. Agenda <ul><li>Introduction – Chad Pollitt </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    3. 3. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    4. 4. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    5. 5. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    6. 6. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul><ul><li>What Content should be Distributed on Social Media? </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    7. 7. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul><ul><li>What Content should be Distributed on Social Media? </li></ul><ul><li>Examples of Successful B2B Deployment </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    8. 8. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul><ul><li>What Content should be Distributed on Social Media? </li></ul><ul><li>Examples of Successful B2B Deployment </li></ul><ul><li>Recap </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    9. 9. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul><ul><li>What Content should be Distributed on Social Media? </li></ul><ul><li>Examples of Successful B2B Deployment </li></ul><ul><li>Recap </li></ul><ul><li>Free Downloads </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    10. 10. Agenda <ul><li>Introduction – Chad Pollitt </li></ul><ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul><ul><li>What Content should be Distributed on Social Media? </li></ul><ul><li>Examples of Successful B2B Deployment </li></ul><ul><li>Recap </li></ul><ul><li>Free Downloads </li></ul><ul><li>Questions & Answers </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    11. 11. Introductions <ul><li>Nancy Myrland </li></ul><ul><li>President of Myrland Marketing </li></ul><ul><li>Certified Social Media Consultant </li></ul><ul><li>Over 20 years of marketing experience </li></ul><ul><li>Social Media Speaker & Trainer </li></ul>Twitter: #KunoSM @NancyMyrland http://www.gplus.to/NancyMyrland http://www.myrlandmarketing.com http://www.facebook.com/NancyMyrland http://www.linkedin.com/myrlandmarketing
    12. 12. Twitter: #KunoSM Social Media & Inbound Marketing
    13. 13. Twitter: #KunoSM Social Media & Inbound Marketing 3 Steps
    14. 14. Twitter: #KunoSM Why Social Media?
    15. 15. <ul><li>Social Media 7% SERP Impact* </li></ul><ul><li>Brand Popularity 7% SERP Impact* </li></ul><ul><li>Social Media has a 14% SERP Impact </li></ul><ul><li>*2011 Search Engine Ranking Factors Report – SEOmoz.org </li></ul>Twitter: #KunoSM Why Social Media? SEO
    16. 16. <ul><li>Know, Like, Trust </li></ul>Twitter: #KunoSM Why Social Media?
    17. 17. <ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul>Twitter: #KunoSM Why Social Media?
    18. 18. <ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul>Twitter: #KunoSM Why Social Media?
    19. 19. <ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><li>Lives forever in the cloud </li></ul>Twitter: #KunoSM Why Social Media?
    20. 20. <ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><li>Lives forever in the cloud </li></ul><ul><li>Expand your footprint </li></ul>Twitter: #KunoSM Why Social Media?
    21. 21. <ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><li>Lives forever in the cloud </li></ul><ul><li>Expand your footprint </li></ul><ul><li>Communication has changed forever </li></ul>Twitter: #KunoSM Why Social Media?
    22. 22. <ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><li>Lives forever in the cloud </li></ul><ul><li>Expand your footprint </li></ul><ul><li>Communication has changed forever </li></ul><ul><li>There’s no going back </li></ul>Twitter: #KunoSM Why Social Media?
    23. 23. <ul><li>Know, Like, Trust </li></ul><ul><li>Fierce competition </li></ul><ul><li>Why should you be chosen? </li></ul><ul><li>Lives forever in the cloud </li></ul><ul><li>Expand your footprint </li></ul><ul><li>Communication has changed forever </li></ul><ul><li>There’s no going back </li></ul><ul><li>Everyone is in marketing </li></ul>Twitter: #KunoSM Why Social Media?
    24. 24. Twitter: #KunoSM B2B Social Media Challenges
    25. 25. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul>
    26. 26. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge </li></ul>
    27. 27. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge </li></ul><ul><li>Power struggles </li></ul>
    28. 28. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge </li></ul><ul><li>Power struggles </li></ul><ul><li>Measurement </li></ul>
    29. 29. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge </li></ul><ul><li>Power struggles </li></ul><ul><li>Measurement </li></ul><ul><li>Tried it…Didn’t work </li></ul>
    30. 30. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge </li></ul><ul><li>Power struggles </li></ul><ul><li>Measurement </li></ul><ul><li>Tried it…Didn’t work </li></ul><ul><li>Direct-response world </li></ul>
    31. 31. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge </li></ul><ul><li>Power struggles </li></ul><ul><li>Measurement </li></ul><ul><li>Tried it…Didn’t work </li></ul><ul><li>Direct-response world </li></ul><ul><li>FUD </li></ul>
    32. 32. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge </li></ul><ul><li>Power struggles </li></ul><ul><li>Measurement </li></ul><ul><li>Tried it…Didn’t work </li></ul><ul><li>Direct-response world </li></ul><ul><li>FUD </li></ul><ul><li>Conservative by nature </li></ul>
    33. 33. Twitter: #KunoSM B2B Social Media Challenges <ul><li>Time </li></ul><ul><li>Knowledge </li></ul><ul><li>Power struggles </li></ul><ul><li>Measurement </li></ul><ul><li>Tried it…Didn’t work </li></ul><ul><li>Direct-response world </li></ul><ul><li>FUD </li></ul><ul><li>Conservative by nature </li></ul><ul><li>Governance and Ethics </li></ul>
    34. 34. <ul><li>People only go to the web for two reasons: to solve a problem or to be entertained – quickly . </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    35. 35. <ul><li>People only go to the web for two reasons: to solve a problem or to be entertained – quickly . </li></ul><ul><li>Social Media is Personal by its very nature </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    36. 36. <ul><li>People only go to the web for two reasons: to solve a problem or to be entertained – quickly . </li></ul><ul><li>Social Media is Personal by its very nature </li></ul><ul><li>Successful people are acting more like companies and successful companies are acting more like people. </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    37. 37. <ul><li>E -ngage </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    38. 38. <ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    39. 39. <ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    40. 40. <ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    41. 41. <ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage <ul><li>T -ransparency </li></ul>
    42. 42. <ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage <ul><li>T -ransparency </li></ul><ul><li>H -onesty </li></ul>
    43. 43. <ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage <ul><li>T -ransparency </li></ul><ul><li>H -onesty </li></ul><ul><li>A -ccountability </li></ul>
    44. 44. <ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage <ul><li>T -ransparency </li></ul><ul><li>H -onesty </li></ul><ul><li>A -ccountability </li></ul><ul><li>R -eciprocity </li></ul>
    45. 45. <ul><li>E -ngage </li></ul><ul><li>L -isten </li></ul><ul><li>E -ducate </li></ul><ul><li>E -ntertain </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage <ul><li>T -ransparency </li></ul><ul><li>H -onesty </li></ul><ul><li>A -ccountability </li></ul><ul><li>R -eciprocity </li></ul><ul><li>G -ratuity </li></ul>
    46. 46. <ul><li>2 truths about Social Media </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    47. 47. <ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    48. 48. <ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul><ul><li>Automation </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    49. 49. <ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul><ul><li>Automation </li></ul><ul><li>Relationships </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    50. 50. <ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul><ul><li>Automation </li></ul><ul><li>Relationships </li></ul><ul><li>Service 1st </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    51. 51. <ul><li>2 truths about Social Media </li></ul><ul><li>Strategy </li></ul><ul><li>Automation </li></ul><ul><li>Relationships </li></ul><ul><li>Service 1st </li></ul><ul><li>Earn the right to promote </li></ul>Twitter: #KunoSM How to Approach Social Media - Engage
    52. 52. <ul><li>1/3 rd Your Content </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    53. 53. <ul><li>1/3 rd Your Content </li></ul><ul><li>1/3 rd Other’s Content </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    54. 54. <ul><li>1/3 rd Your Content </li></ul><ul><li>1/3 rd Other’s Content </li></ul><ul><li>1/3 rd Conversation </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    55. 55. <ul><ul><li>Advanced Content </li></ul></ul>Twitter: #KunoSM What Content Should be Distributed ?
    56. 56. <ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul>Twitter: #KunoSM What Content Should be Distributed ?
    57. 57. <ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Webinars </li></ul></ul>Twitter: #KunoSM What Content Should be Distributed ?
    58. 58. <ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Webinars </li></ul></ul><ul><ul><li>Podcasts/Audio </li></ul></ul>Twitter: #KunoSM What Content Should be Distributed ?
    59. 59. <ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Webinars </li></ul></ul><ul><ul><li>Podcasts/Audio </li></ul></ul><ul><ul><li>Images/Infographics </li></ul></ul>Twitter: #KunoSM What Content Should be Distributed ?
    60. 60. <ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Webinars </li></ul></ul><ul><ul><li>Podcasts/Audio </li></ul></ul><ul><ul><li>Images/Infographics </li></ul></ul><ul><ul><li>Widgets, Plugins, Apps </li></ul></ul>Twitter: #KunoSM What Content Should be Distributed ?
    61. 61. <ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Webinars </li></ul></ul><ul><ul><li>Podcasts/Audio </li></ul></ul><ul><ul><li>Images/Infographics </li></ul></ul><ul><ul><li>Widgets, Plugins, Apps </li></ul></ul><ul><ul><li>Slide Presentations </li></ul></ul>Twitter: #KunoSM What Content Should be Distributed ?
    62. 62. <ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Webinars </li></ul></ul><ul><ul><li>Podcasts/Audio </li></ul></ul><ul><ul><li>Images/Infographics </li></ul></ul><ul><ul><li>Widgets, Plugins, Apps </li></ul></ul><ul><ul><li>Slide Presentations </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul>Twitter: #KunoSM What Content Should be Distributed ?
    63. 63. <ul><li>Look at your plans </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    64. 64. <ul><li>Look at your plans </li></ul><ul><li>Campaign approach </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    65. 65. <ul><li>Look at your plans </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    66. 66. <ul><li>Look at your plans </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul><ul><li>Other’s content </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    67. 67. <ul><li>Look at your plans </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul><ul><li>Other’s content </li></ul><ul><li>Client news and activity </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    68. 68. <ul><li>Look at your plans </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul><ul><li>Other’s content </li></ul><ul><li>Client news and activity </li></ul><ul><li>Repurpose content --- ripe fruit </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    69. 69. <ul><li>Look at your plans </li></ul><ul><li>Campaign approach </li></ul><ul><li>Conversation </li></ul><ul><li>Other’s content </li></ul><ul><li>Client news and activity </li></ul><ul><li>Repurpose content --- ripe fruit </li></ul><ul><li>Timely alerts & industry news </li></ul>Twitter: #KunoSM What Content Should be Distributed ?
    70. 70. Twitter: #KunoSM Examples of Successful B2B Deployment
    71. 71. Content Twitter: #KunoSM
    72. 72. Content Twitter: #KunoSM
    73. 73. Content Twitter: #KunoSM
    74. 74. Distribution Twitter: #KunoSM
    75. 75. Distribution Twitter: #KunoSM
    76. 76. Distribution Twitter: #KunoSM
    77. 77. Engage Twitter: #KunoSM
    78. 78. Engage Twitter: #KunoSM
    79. 79. Engage Twitter: #KunoSM
    80. 80. Engage Twitter: #KunoSM
    81. 81. ikeGPS enables capturing verifiable mobile GIS data quickly and safely. One Target Industry - Utilities Examples of Successful B2B Deployment Twitter: #KunoSM
    82. 82. Content Webinars, Case Studies, Industry Briefs Twitter: #KunoSM
    83. 83. Content Webinars, Case Studies, Industry Briefs Twitter: #KunoSM
    84. 84. Content Webinars, Case Studies, Industry Briefs Twitter: #KunoSM
    85. 85. Distribution Twitter: #KunoSM
    86. 86. Distribution Twitter: #KunoSM
    87. 87. Distribution Twitter: #KunoSM
    88. 88. Distribution Twitter: #KunoSM
    89. 89. Engage Twitter: #KunoSM
    90. 90. Engage Twitter: #KunoSM
    91. 91. Engage Twitter: #KunoSM
    92. 92. Engage “… Via a linked in Group discussion.. [a Tier 1 provider] contacted me … and we’re now moving forward... Great to be getting a result like this from the visibility created.&quot; Twitter: #KunoSM
    93. 93. Twitter: #KunoSM Examples of Successful B2B Deployment
    94. 94. Content Twitter: #KunoSM
    95. 95. Content Twitter: #KunoSM
    96. 96. Distribution Twitter: #KunoSM
    97. 97. Distribution Twitter: #KunoSM
    98. 98. Distribution Twitter: #KunoSM
    99. 99. Engage Twitter: #KunoSM
    100. 100. Engage Twitter: #KunoSM
    101. 101. Engage Twitter: #KunoSM
    102. 102. Engage Twitter: #KunoSM
    103. 103. Recap <ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    104. 104. Recap <ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    105. 105. Recap <ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    106. 106. Recap <ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul><ul><li>What Content should be Distributed on Social Media? </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    107. 107. Recap <ul><li>Social Media & Inbound Marketing - 3 Steps </li></ul><ul><li>Social Media Challenges </li></ul><ul><li>How to Approach Social Media - Engage </li></ul><ul><li>What Content should be Distributed on Social Media? </li></ul><ul><li>Examples of Successful B2B Deployment </li></ul>Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoSM Nancy Myrland President Myrland Marketing
    108. 108. <ul><li>Facebook.com/kunocreative </li></ul>Social Media & SEO Cheat Sheets Download here: Twitter: #KunoSM
    109. 109. Q&A Slides Posted at: <ul><li>KunoCreative.com/blog </li></ul><ul><li>MyrlandMarketing.com </li></ul>Twitter: #KunoSM
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