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This week's episode looks at email lead nurturing, a major tactic in marketing automation. Email lead nurturing is the deployment of a custom designed email drip campaign based on the action a website visitor takes. The presentation introduces 11 critical steps for marketing automation success utilizing email lead nurturing. Specifically, we look at opt-in content organization based on your sales funnel, logical sales funnel paths, best practices, email timing, analytics and testing.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74587/11-Steps-for-Online-Lead-Nurturing-Tuesday-s-Tips-Tactics-Video
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.