Website marketing & Social Media (Yorkshire Expo)

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Illiya Vjestica MD of Smartdog digital an Online Marketing Consultancy firm based in Leeds, Uk. These presentation slides are from his presentation at the Yorkshire Expo 2011 a business networking event which took place at York Racecourse.

This talk focused on giving the attendees an overview of website marketing & social media and offered them some key tips and points to take away to start actioning on their website and online marketing.

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Website marketing & Social Media (Yorkshire Expo)

  1. 1. WEbsite marketing &SOCIAL MEDIA 2011 Illiya vjestica MD @ Smartdog digital © Copyright Smartdog Digital Ltd. 2011
  2. 2. The UK internet economy isworth £100 billion. This is7.2% of UK gross domesticproduct.Boston Consulting Group, Octob er 2010 
  3. 3. The Internet can helpyour business....
  4. 4. The Internet can helpyour business....•Save Money
  5. 5. The Internet can helpyour business....•Save Money•Increase ROI
  6. 6. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets
  7. 7. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets•Drive Revenue
  8. 8. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets•Drive Revenue•Find NEW customers
  9. 9. Evolution. Flickr Username Image Credit: By fsse8info
  10. 10. NOW!is the time to act!
  11. 11. #1: Get YourHOUSE in Order.Flickr Username Image Credit: By Kevin Saff
  12. 12. VS.
  13. 13. VS.
  14. 14. VS.
  15. 15. Users can now previ ewyour website
  16. 16. Bigger Importanceon Local Search
  17. 17. A WEB DESIGNERDOesn’t have allthe Answers.
  18. 18. #2 Google AnalyticsIt’s FRee!
  19. 19. I loveWeb Analytics!
  20. 20. How does our websit eperform? Does it wo rk?
  21. 21. M EASUREMENTFlickr Username Image Credit: CarbonNYC
  22. 22. Understand whereyour customers are!
  23. 23. What are your bestsources of traffic?
  24. 24. Do you know whatpercentage of your salescome through mobile? Flickr Username Image Credit: By mikogo
  25. 25. How engaging isyour content?
  26. 26. AN ALYSE YOUR SO CIAL TRAFFIC
  27. 27. “If you cannot measure it,you cannot improve it”- Lord Kelvin, 1824-1907
  28. 28. Askin g busi questi ness ons of websi te dat a
  29. 29. What content drives themost sales?
  30. 30. How many of our web visitors live closeenough to shop here?
  31. 31. FIND the goldennuggets in yourwebsite datA.
  32. 32. Start
  33. 33. #3TEST!ASK your customerswhat they want.
  34. 34. Testing isreallyimportant!*get away from ego drivenwebsites!
  35. 35. Fight the HiPPOs!(Highest Paid Persons Opinion) Flickr Username Image Credit: By wwarby William Warby
  36. 36. #4: Appeasing theGreat God Google. Flickr Username Image Credit: By brewbooks
  37. 37. KeepYour website regularlyupdated*Google will read it more often
  38. 38. The ‘perfectly’ optimised page!Source: http://www.seomoz.org/
  39. 39. This is CONTENTMARKETING!
  40. 40. Where’s yourkiller content?*Begin Writing a company blog(POst once a month!)
  41. 41. http://www.smartdogdigital.com/blog
  42. 42. http://renegadeconservatoryguy.co.uk
  43. 43. A Blog adds value to your Online & offline business
  44. 44. Companies that Blogreceive 50% more traffic!
  45. 45. Not Technical - Try Posterous.com
  46. 46. Blog by using e-mail ingposts
  47. 47. Reach Millions of People & Boost Your Website Traffic Instantly Reach Millions of People & Boost Your Website Traffic Instantly!uk.prweb.com
  48. 48. START5# TWEETING*10 MINS A DAy
  49. 49. Give People a Reason toFollow you or Become a Fan
  50. 50. http://twitter.com/ #!/delloutlet
  51. 51. Share Great contentQUotes work w ell BUILD RELATIONSHIPS!
  52. 52. #5 GET NEtworkinG *Online relationships to offline
  53. 53. #7 Start a conversation on twitter.#6 Join Linkedin groups.
  54. 54. 80%of Social M ediais word of m outh
  55. 55. Go to where youraudience is...
  56. 56. Source: www.briansolis.com
  57. 57. Breaks news faster than Trad. MediaFlickr Username Image Credit: By inju Kevin Lim
  58. 58. Social Media is overtaking search engin es
  59. 59. Even Local News is beingbroke through social media?
  60. 60. Even Local News is beingbroke through social media?
  61. 61. Even Local News is beingbroke through social media?
  62. 62. YOUTUBE
  63. 63. VIDEO7# record your businesS
  64. 64. Will it blend? Let pe ople seeyour products! Website tr affic up 650%. Blendtec h seen a 500 as increase i % online sal n es.
  65. 65. 30 MillionUK Active Members*And growing fast!
  66. 66. #8 Get a Facebook Fan page
  67. 67. E=MONEYTIM
  68. 68. E=MONEYTIM your social media re you measure . traffic,Make su ontior your time vsactivies and m eads & new contacts exposure, l
  69. 69. Free Tools Tweetie (Mac)
  70. 70. Free ToolsTweetfeel.com Monitter
  71. 71. Paid Tools Co-TweetHootsuite
  72. 72. # 9 Get a MOBILEwebsite.
  73. 73. 7.1 million Brits now access theinternet through their mobile phones Internet Monitor Survey, Kanta r Media, September 2010 Flickr Username Image Credit: By By osde8info clive darr
  74. 74. Remember#10 KEEP IT SIMPLES.
  75. 75. What does A smartdog do?
  76. 76. ONLINE PROFILES & Contact @smartdogdigital @illiyav linkedin.com/in/illiyavjestica SMARTDOGDIGITAL.COM/BLOG SMARTDOGDIGITAL.COM

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