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Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
Website marketing & Social Media Slides (Action Coach event)
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Website marketing & Social Media Slides (Action Coach event)

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A presentation from Illiya Vjestica on Website Marketing & Social, which took place at Action Coach in York, April 2011. …

A presentation from Illiya Vjestica on Website Marketing & Social, which took place at Action Coach in York, April 2011.

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  • Excellent slide template, it draws viewer attention in which your message is clearly delivered and I believe assimilated. Social media marketing is indeed the best not only for small businesses but also for large corporations.
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Transcript

  • 1. WEbsite marketing &SOCIAL MEDIA 2011 Illiya vjestica MD @ Smartdog digital © Copyright Smartdog Digital Ltd. 2011
  • 2. The UK internet economy isworth £100 billion. This is7.2% of UK gross domesticproduct.Boston Consulting Group, Octob er 2010 
  • 3. The Internet can helpyour business....
  • 4. The Internet can helpyour business....•Save Money
  • 5. The Internet can helpyour business....•Save Money•Increase ROI
  • 6. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets
  • 7. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets•Drive Revenue
  • 8. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets•Drive Revenue•Find NEW customers
  • 9. Evolution. Flickr Username Image Credit: By fsse8info
  • 10. NOW!is the time to act!
  • 11. #1: Get Your HOUSE inOrder.Flickr Username Image Credit: By Kevin Saff
  • 12. VS.
  • 13. VS.
  • 14. VS.
  • 15. Users can now previ ewyour website
  • 16. A WEB DESIGNERDOesn’t have allthe Answers.
  • 17. How does our websit eperform? Does it wo rk?
  • 18. M EASUREMENTFlickr Username Image Credit: CarbonNYC
  • 19. #2 Google AnalyticsIt’s FRee!
  • 20. Understand whereyour customers are!
  • 21. What are your bestsources of traffic?
  • 22. How engaging isyour content?
  • 23. THis is... Jeff. Flickr Username Image Credit: By CarbonNYC David Goehring
  • 24. “If you cannot measure it,you cannot improve it”- Lord Kelvin, 1824-1907
  • 25. Askin g busi questi ness ons of websi te dat a
  • 26. What content drives themost sales?
  • 27. How many of our web visitors live closeenough to shop here?
  • 28. FIND the goldennuggets in yourwebsite datA.
  • 29. Start
  • 30. #3TEST!ASK your customerswhat they want.
  • 31. Testing isreallyimportant!It Allows you to get away fromego driven websites!
  • 32. Fight the HiPPOs!(Highest Paid Persons Opinion) Flickr Username Image Credit: By wwarby William Warby
  • 33. #4: Appeasing theGreat God Google. Flickr Username Image Credit: By brewbooks
  • 34. KeepYour website regularlyupdated*Google will read it more often
  • 35. The ‘perfectly’ optimised page!Source: http://www.seomoz.org/
  • 36. Where’s yourkiller content?*Begin Writing a company blog(POst once a month!)
  • 37. http://www.smartdogdigital.com/blog
  • 38. http://renegadeconservatoryguy.co.uk
  • 39. A Blog adds value to your Online & offline business
  • 40. START5# TWEETING*10 MINS A DAy
  • 41. Share Great contentQUotes work w ell BUILD RELATIONSHIPS!
  • 42. #5 GET NEtworkinG *Online relationships to offline
  • 43. #7 Start a conversation on twitter.#6 Join Linkedin groups.
  • 44. 80%of Social M ediais word of m outh
  • 45. Go to where youraudience is...
  • 46. Source: www.briansolis.com
  • 47. Breaks news faster than Trad. MediaFlickr Username Image Credit: By inju Kevin Lim
  • 48. Social Media is overtaking search engin es
  • 49. Even Local News is beingbroke through social media?
  • 50. Even Local News is beingbroke through social media?
  • 51. Even Local News is beingbroke through social media?
  • 52. YOUTUBE
  • 53. VIDEO7# record your business*1 video a month
  • 54. Will it blend? Let pe ople seeyour products! Website tr affic up 650%. Blendtec h seen a 500 as increase i % online sal n es.
  • 55. 26 MillionUK Active Members
  • 56. #8 Get a Facebook Fan page
  • 57. E=MONEYTIM
  • 58. E=MONEYTIM your social media re you measure . traffic,Make su ontior your time vsactivies and m eads & new contacts exposure, l
  • 59. # 9 Get a MOBILEwebsite.
  • 60. 7.1 million Brits now access theinternet through their mobile phones Internet Monitor Survey, Kanta r Media, September 2010 Flickr Username Image Credit: By By osde8info clive darr
  • 61. Remember#10 KEEP IT SIMPLES.
  • 62. What does smartdog do?
  • 63. ONLINE PROFILES & Contact @smartdogdigital @illiyav linkedin.com/in/illiyavjestica SMARTDOGDIGITAL.COM/BLOG SMARTDOGDIGITAL.COM

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