Website Marketing & Social Media for Business. Simple Tactics for 2011

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A presentation we gave to members of the Federation of Small Businesses in York, UK.

The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.

Ideal for businesses with a basic to medium understanding of online marketing.

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Website Marketing & Social Media for Business. Simple Tactics for 2011

  1. 1. WEbsite marketing &SOCIAL MEDIASimple Tactics for 2011Illiya vjesticaMD @ Smartdog digital© Copyright Smartdog Digital Ltd. 2011
  2. 2. The UK internet economy is worth £100 billion. This is 7.2% of UK gross domestic product.Boston Consulting Group, Octob er 2010 
  3. 3. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets•Drive Revenue•Find NEW customers
  4. 4. Evolution. Flickr Username Image Credit: By fsse8info
  5. 5. NOW!is the time to act!
  6. 6. #1: Get Your HOUSE in Order.Flickr Username Image Credit: By Kevin Saff
  7. 7. VS.
  8. 8. VS.
  9. 9. VS.
  10. 10. Users can previewyour website
  11. 11. A WEB DESIGNERSDOesn’t have allthe Answers.
  12. 12. How does our websit eperform? Does it wo rk?
  13. 13. M EASUREMENTFlickr Username Image Credit: CarbonNYC
  14. 14. #2 Google AnalyticsIt’s FRee!
  15. 15. Understand whereyour customers are!
  16. 16. What are your bestsources of traffic?
  17. 17. How engaging isyour content?
  18. 18. “ The issue of people just collectingdata and not turning it intoinformation exists within a lot oforganisations. It’s not unique to anytool. The challenge for the industry isto spread knowledge andeducate users about what todo with data.”- Brian Clifton, Author of Advanced Web Metrics
  19. 19. Askin g busi questi ness ons of websi te dat a
  20. 20. What content drives themost sales?
  21. 21. How many of our web visitors live closeenough to shop here?
  22. 22. Start
  23. 23. #3TEST!ASK your customerswhat they want.
  24. 24. Testing isreallyimportant!It Allows you to get away fromego driven websites!
  25. 25. Fight theHiPPOs!(Highest Paid Persons Opinion) Flickr Username Image Credit: By wwarby William Warby
  26. 26. #4: Appeasing theGreat God Google. Flickr Username Image Credit: By brewbooks
  27. 27. KeepYour website regularlyupdated*Google will read it more often
  28. 28. The ‘perfectly’ optimised page!Source: http://www.seomoz.org/
  29. 29. Where’s yourkiller content?*Begin Writing a company blog
  30. 30. http://www.smartdogdigital.com/blog
  31. 31. http://renegadeconservatoryguy.co.uk
  32. 32. A Blog adds value to your Online & offline business
  33. 33. START5# TWEETING*10 MINS A DAy
  34. 34. #5 GET NEtworkinG *Online relationships to offline
  35. 35. #7 Start a conversation on twitter.#6 Join Linkedin groups.
  36. 36. Go to where youraudience is...
  37. 37. Source: www.briansolis.com
  38. 38. Breaks news faster than Trad. MediaFlickr Username Image Credit: By inju Kevin Lim
  39. 39. Social Media is overtaking search engin es
  40. 40. Even Local News is beingbroke through social media?
  41. 41. YOUTUBE
  42. 42. VIDEO7# record your business*1 video a month
  43. 43. Will it blend? Let pe ople seeyour products! Website tr affic up 650%. Blendtec h seen a 500 as increase i % online sal n es.
  44. 44. 80%of Social M ediais word of m outh
  45. 45. 23 MillionUK Active Members
  46. 46. #8 Get a Facebook Fan page
  47. 47. E=MONEYTIM your social media re you measure . traffic,Make su ontior your time vsactivies and m eads & new contacts exposure, l
  48. 48. MOBILE ISTHE FUTURE
  49. 49. # 9 Get a MOBILEwebsite.
  50. 50. 7.1 million Brits now access theinternet through their mobile phones Internet Monitor Survey, Kanta r Media, September 2010 Flickr Username Image Credit: By By osde8info clive darr
  51. 51. Foursquare & G owallaGEO-LOCATION
  52. 52. Lo cation based offers & vouchers
  53. 53. Remember#10 KEEP IT SIMPLES.
  54. 54. Smartdog Digtal Services•Website Analytics Reporting•Online Marketing Consultancy•Online Advertising•Blogging•Social Media Marketing•Training•Website & Presentation Design
  55. 55. Contact details @smartdogdigital @illiyav linkedin.com/in/illiyavjestica SMARTDOGDIGITAL.COM/BLOG SMARTDOGDIGITAL.COM

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