Website Marketing & Social Media for Business. Simple Tactics for 2011

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A presentation we gave to members of the Federation of Small Businesses in York, UK. …

A presentation we gave to members of the Federation of Small Businesses in York, UK.

The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.

Ideal for businesses with a basic to medium understanding of online marketing.

More in: Technology , Business
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Transcript

  • 1. WEbsite marketing &SOCIAL MEDIASimple Tactics for 2011Illiya vjesticaMD @ Smartdog digital© Copyright Smartdog Digital Ltd. 2011
  • 2. The UK internet economy is worth £100 billion. This is 7.2% of UK gross domestic product.Boston Consulting Group, Octob er 2010 
  • 3. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets•Drive Revenue•Find NEW customers
  • 4. Evolution. Flickr Username Image Credit: By fsse8info
  • 5. NOW!is the time to act!
  • 6. #1: Get Your HOUSE in Order.Flickr Username Image Credit: By Kevin Saff
  • 7. VS.
  • 8. VS.
  • 9. VS.
  • 10. Users can previewyour website
  • 11. A WEB DESIGNERSDOesn’t have allthe Answers.
  • 12. How does our websit eperform? Does it wo rk?
  • 13. M EASUREMENTFlickr Username Image Credit: CarbonNYC
  • 14. #2 Google AnalyticsIt’s FRee!
  • 15. Understand whereyour customers are!
  • 16. What are your bestsources of traffic?
  • 17. How engaging isyour content?
  • 18. “ The issue of people just collectingdata and not turning it intoinformation exists within a lot oforganisations. It’s not unique to anytool. The challenge for the industry isto spread knowledge andeducate users about what todo with data.”- Brian Clifton, Author of Advanced Web Metrics
  • 19. Askin g busi questi ness ons of websi te dat a
  • 20. What content drives themost sales?
  • 21. How many of our web visitors live closeenough to shop here?
  • 22. Start
  • 23. #3TEST!ASK your customerswhat they want.
  • 24. Testing isreallyimportant!It Allows you to get away fromego driven websites!
  • 25. Fight theHiPPOs!(Highest Paid Persons Opinion) Flickr Username Image Credit: By wwarby William Warby
  • 26. #4: Appeasing theGreat God Google. Flickr Username Image Credit: By brewbooks
  • 27. KeepYour website regularlyupdated*Google will read it more often
  • 28. The ‘perfectly’ optimised page!Source: http://www.seomoz.org/
  • 29. Where’s yourkiller content?*Begin Writing a company blog
  • 30. http://www.smartdogdigital.com/blog
  • 31. http://renegadeconservatoryguy.co.uk
  • 32. A Blog adds value to your Online & offline business
  • 33. START5# TWEETING*10 MINS A DAy
  • 34. #5 GET NEtworkinG *Online relationships to offline
  • 35. #7 Start a conversation on twitter.#6 Join Linkedin groups.
  • 36. Go to where youraudience is...
  • 37. Source: www.briansolis.com
  • 38. Breaks news faster than Trad. MediaFlickr Username Image Credit: By inju Kevin Lim
  • 39. Social Media is overtaking search engin es
  • 40. Even Local News is beingbroke through social media?
  • 41. YOUTUBE
  • 42. VIDEO7# record your business*1 video a month
  • 43. Will it blend? Let pe ople seeyour products! Website tr affic up 650%. Blendtec h seen a 500 as increase i % online sal n es.
  • 44. 80%of Social M ediais word of m outh
  • 45. 23 MillionUK Active Members
  • 46. #8 Get a Facebook Fan page
  • 47. E=MONEYTIM your social media re you measure . traffic,Make su ontior your time vsactivies and m eads & new contacts exposure, l
  • 48. MOBILE ISTHE FUTURE
  • 49. # 9 Get a MOBILEwebsite.
  • 50. 7.1 million Brits now access theinternet through their mobile phones Internet Monitor Survey, Kanta r Media, September 2010 Flickr Username Image Credit: By By osde8info clive darr
  • 51. Foursquare & G owallaGEO-LOCATION
  • 52. Lo cation based offers & vouchers
  • 53. Remember#10 KEEP IT SIMPLES.
  • 54. Smartdog Digtal Services•Website Analytics Reporting•Online Marketing Consultancy•Online Advertising•Blogging•Social Media Marketing•Training•Website & Presentation Design
  • 55. Contact details @smartdogdigital @illiyav linkedin.com/in/illiyavjestica SMARTDOGDIGITAL.COM/BLOG SMARTDOGDIGITAL.COM