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Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)

by Researcher at Aalto Business School on Feb 09, 2012

  • 3,468 views

Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in ...

Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today's marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 2 / 2.

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http://www.scoop.it 1055
http://naarassika.wordpress.com 20
http://a0.twimg.com 2
http://translate.googleusercontent.com 1
http://storify.com 1
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Teaching Old Brands New Tricks with Transmedia Storytelling (2/2) Teaching Old Brands New Tricks with Transmedia Storytelling (2/2) Presentation Transcript