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Brands in Strategic Marketing guest lecture

by Henri Weijo on Mar 23, 2009

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This is a presentation I gave on March 23rd at the Helsinki School of Economics as a guest lecturer. In this presentation I go through the fundamental differences between mind-share, emotional, viral, ...

This is a presentation I gave on March 23rd at the Helsinki School of Economics as a guest lecturer. In this presentation I go through the fundamental differences between mind-share, emotional, viral, and cultural branding, and also try to map out how they relate to each other in terms of synergy and different stages of brand building.

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analysis mindshare cultural brands strategy viral emotional concept branding brand marketing strategic brands in strategic marketing guest lecture guest lecture brand lifecycle management branding model

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Brands in Strategic Marketing guest lecture — Presentation Transcript