The Changing Landscape in Digital Media and Content Services<br />– How Telcos could drive the revenue growth from Digital...
Digital Media in 1999 / 2000<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />2<br />Web<...
The headline stories were about…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />3<br />
Digital Media in 2008 / 2009<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />4<br />Web<...
And the new headline stories are about…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />...
What are the changes<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />6<br />Before 1999<...
User Interface <br />Web 2.0<br />The “Most Popular”  become the most useful links<br />“Consumers who ordered this produc...
Content<br />Content distribution model is no longer B2B: <br />RSS, widgets, gadgets, blogs, social networking sites<br /...
Community<br />Social networking :<br />No longer just text and messaging. Voice, video and rich media are also important ...
Accessibility<br />Keyword search:<br />the most required features cross media and devices<br />More personalized, tailor-...
Traditional Media is…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />11<br />The Mass M...
Traditional marketing is…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />12<br />Source...
Digital Media is…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />13<br />…<br />…<br />...
Digital marketing is…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />14<br />Source: Fo...
The ecosystem of Digital Media 2.0<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />15<br...
The Ad market size in SEAsia<br />Online ad spend in SEAsia alone will net amount USD $200M in 2010, led mostly by increas...
Telcos / MNOs enable the wheel<br />The Keyword is Open<br />Open up your platform<br />Open to your consumers<br />Open t...
Focus on what consumers want -  Hot services in Asia<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.ap...
And the primary media is…<br />Web= OS, virtual office, sources of applications<br />Web= Personal entertainment centre<br...
The challenges <br />B2B issues<br />Content providers especially branded channel providers are restricted by their agreem...
About APAC Consulting Media<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />21<br /><ul>...
And support achieving the goals with local expertise<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.ap...
Some sample projects we have accomplished in the past<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.a...
Thank you Q&A<br />Peggy Kuo<br />Executive Director<br />APAC Consulting Media Pte Ltd<br />Email: peggy@apacm.com<br />C...
The Changing Landscape In Digital Media And Content  2nd Se Asia Com
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The Changing Landscape In Digital Media And Content 2nd Se Asia Com

  1. 1. The Changing Landscape in Digital Media and Content Services<br />– How Telcos could drive the revenue growth from Digital Media and Content Services<br />For 2nd Annual SEAsia Com Conference, KL Malaysia July 09<br />
  2. 2. Digital Media in 1999 / 2000<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />2<br />Web<br />Limited integration. Web as a marketing platform<br />INTERFACE<br />SERVICE<br />CONTENT<br />INTERACTIVE<br />BIZ MODEL<br />Marketing and Advertising<br />PPD, subscription <br />
  3. 3. The headline stories were about…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />3<br />
  4. 4. Digital Media in 2008 / 2009<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />4<br />Web<br />INTERFACE<br />SERVICE<br />CONTENT<br />INTERACTIVE<br />BIZ MODEL<br />Marketing and Advertising<br />PPD, subscription <br />
  5. 5. And the new headline stories are about…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />5<br />
  6. 6. What are the changes<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />6<br />Before 1999<br />2000 -2005<br />2009<br />
  7. 7. User Interface <br />Web 2.0<br />The “Most Popular” become the most useful links<br />“Consumers who ordered this product also ordered these”<br />“Feedback’ or “Comment” allow users to directly voice out their views<br />“Personalized your home page” with drag and drop function, theme, widgets turn every user a web master<br />“Share” is the hot buzz word<br />Mobile 2.0<br />Web 2.0 on mobile<br />Ubiquitous Mobile Broadband Access<br />Mash-up applications<br />TV 2.0?<br />Web 2.0 +TV<br />On-demand, real-time chat, interactive<br />Next : TV+Mobile+Web<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />7<br />
  8. 8. Content<br />Content distribution model is no longer B2B: <br />RSS, widgets, gadgets, blogs, social networking sites<br />Content is more diverse and rich media: <br />podcast, VOD, virtual map, widgets and gadgets<br />Content is produced by consumers (Prosumers), even ads: <br />Blog, Wikipedia, YouTube<br />Content becomes more segment, niche, long tail:<br />everyone is a web producer. Drag and drop function make web page production easy<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />8<br />
  9. 9. Community<br />Social networking :<br />No longer just text and messaging. Voice, video and rich media are also important components<br />Going interactive:<br />Widgets, online gaming, P2P activities and applications<br />Going 3D:<br />Virtual world experiences<br />P2P commerce:<br />Words of mouths, viral marketing among peers are far more persuasive than other forms of marketing<br />Virtual currency , game commerce<br />Cross platforms:<br />Web to mobile<br />Mobile to TV<br />Web – TV - Mobile<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />9<br />
  10. 10. Accessibility<br />Keyword search:<br />the most required features cross media and devices<br />More personalized, tailor-made content and media services to different individual’s need<br />Diminishing “Prime Time”:<br />On-demand allows users to access the content and media anytime<br />Impact to traditional broadcasting or fixed-timing publishing model<br />Mobility: <br />Device neutral. Same piece of info can be accessed from multiple interfaces or platforms<br />Cross geographic boundary. Users want the info / service anywhere<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />10<br />
  11. 11. Traditional Media is…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />11<br />The Mass Market. Main Stream.<br />One way only<br />Limited Devices. Selected Channels<br />Fixed timing<br />Operators control<br />Passive behavior<br />
  12. 12. Traditional marketing is…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />12<br />Source: Forrester Research, Inc<br />
  13. 13. Digital Media is…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />13<br />…<br />…<br />…<br />…<br />…<br />…<br />…<br />The Fragmented Market. Long Tail.<br />Users control User centric<br />Interactive Proactive<br />Involvement<br />Multiple Channels<br />Anytime<br />Anyplace<br />Anywhere<br />Diversified Devices<br />
  14. 14. Digital marketing is…<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />14<br />Source: Forrester Research, Inc<br />
  15. 15. The ecosystem of Digital Media 2.0<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />15<br />Telco /MNOs enable the wheel<br />
  16. 16. The Ad market size in SEAsia<br />Online ad spend in SEAsia alone will net amount USD $200M in 2010, led mostly by increases in display advertising activities. And three markets – Vietnam, Indonesia, and Philippine – will be responsible for as much as 90% of the south east Asia region’s market growth over the next five years<br />Source: Marketing- Interactive / Yahoo / Nielsen<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />16<br />
  17. 17. Telcos / MNOs enable the wheel<br />The Keyword is Open<br />Open up your platform<br />Open to your consumers<br />Open to your partners<br />Open to an untapped market<br />Open to new business models<br />The approach is bundle<br />Eliminate unnecessary charging layers<br />Make it simple for consumers to understand their bills<br />All-you-can-eat v.s. A La Cart services<br />Worry-free in airtime charges<br />The business rule is easy to use<br />User-friendly navigation on online, mobile, TV interface. Human experiences and common sense rule<br />Simple to log in, pay bill, network, select or play games<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />17<br />
  18. 18. Focus on what consumers want - Hot services in Asia<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />18<br />High<br />*Music downloads<br />* Online Search<br />*Online education<br />* News, entertainment, info online / mobile<br />* Online Email<br />B2B market (with revenue growth potential)<br />*Gaming online / mobile<br />* VOD streaming online<br />* Mobile Internet<br />* Mobile Email<br />* VOD download<br />* Online IM<br />* Mobile search<br />* Widgets, guides online / mobile<br />* Mobile-to-TV votes<br />* Mobile IM<br />*Online Blogging<br />*IPTV<br />*Stock quote, finance info <br />*Online payment<br />* Online / mobile gaming<br />*SMEs apps <br />* HD content<br />* Online social networking<br />*SMS info text<br />*Map, LBS<br />*Mobile Blogging<br />* Mobile social networking<br />*WAP premium downloads<br />*Mobile marketing<br />*Directory service<br />* UGC content online / mobile<br />*Print news<br />* IM on mobile<br />*MMS services<br />* Video streaming on mobile<br />* Ad-sponsored music download<br />*Gaming on TV<br />* Ad-sponsored content download<br />*Ads on prints<br />Low<br />High<br />Consumer market (with market size growth potential)<br />
  19. 19. And the primary media is…<br />Web= OS, virtual office, sources of applications<br />Web= Personal entertainment centre<br />Web= Education tool<br />Web= Social network<br />Web= Communication tool<br />Web= Transaction gateway<br />Web= The gateway portal to other digital media and content services on mobile, TV, etc.<br />Web= The focal point to drive up the network usage<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />19<br />Web<br />
  20. 20. The challenges <br />B2B issues<br />Content providers especially branded channel providers are restricted by their agreements with cable operators to distribute their video content onto Telco or other digital media platforms<br />Telcos (not in cable channel business) couldn’t get tier 1 CPs onboard – take up rate suffers (i.e. IPTV service)<br />Ad-sponsored digital media and content services might not be well received by major CPs <br />B2C issues: <br />Slow take-up rate from consumer market in terms of payment and consumption of digital content on mobile, online and other digital media platforms<br />Consumers concern about extra charges on top of monthly bills<br />User-ability issues:<br />Difficult for consumers to receive the same media or content services across platforms / devices<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />20<br />
  21. 21. About APAC Consulting Media<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />21<br /><ul><li>A boutique-style consulting firm specialized in digital media business in Asia Pacific region. We offer end-to-end consulting services and solutions to help companies to:</li></li></ul><li>We focus on results by applying straight-to-the-point approaches<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />22<br />
  22. 22. And support achieving the goals with local expertise<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />23<br />
  23. 23. Some sample projects we have accomplished in the past<br />7/25/2009<br />Copyright @ APAC Consulting Media Pte Ltd. www.apacm.com<br />24<br />
  24. 24. Thank you Q&A<br />Peggy Kuo<br />Executive Director<br />APAC Consulting Media Pte Ltd<br />Email: peggy@apacm.com<br />Contact: +65 98249671<br />

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