MBA presentation

1. By: Kundai Nangati & Vu Phan
A Hypothetical Marketing Strategy

2. Product Offering ● Country’s Relevant
History
● Why is Ho Chi Minh
City, Vietnam?
Company Background

3. Vietnamese Economy
General Economic Data
Distribution Channel
Media Availability

4. The Population
Population: 94,348,835
Growth rates: 0.97%
Birth rates: 15.96 births/1,000 population
Distribution of population

5. Economic Statistic
Gross National Product: 3.43 billion VND (2013) >< 3.1 billion (2012)
Rate of growth: 6% (2014)
Personal income per capita: 1077.91 (2014)
Average family income: 37.6 (2008)

6. Economic Activity
Distribution of wealth
Middle Income classes: Currently 12 million (expect to 33 million by 2020),
the current earn $1900 per year (expect $3000/ year)

7. The Aspect of Science & Technology
Current technology available
Technological skills of the labor force: Scan and RFID tags - “Nedap”

8. Marketing Plan
1. Product
Clothing, Shoes, Cosmetic, and Accessories
Economical, Trendy, and Stylish Products
Inspired by the latest fashion show collection
2. Transportation: Airplane, Truck and Railway
3. Communication: TV Commercial and H&M’s Website

9. Consumer Buying Habits
Shopping Habit
Product Feature Preference
Product Use Pattern

10. H&M’s Distribution
Retail Stores
Partnership with Local Manufacturing and Distribution Company

11. Marketing Strategies
Advertising: Social Media, Billboard, and TV Ads
Sales promotion: Coupons, Seasonal Discount, Student Discount
Pricing & Customer Markup
4Ps & 5Cs

12. Our Competitors
Topshop’s Clothing ● More Expensive

13. Our Sale Goals
Vietnam Clothing Industry Sales: Fast Growth & Expect 34% increases by 2018
H&M’s Sales Goal for 2016 in Vietnam: 10% increase per quarter

14. Government Perspective
Local Agencies
0% tax on foreign imports

15. Market Entry Summary
H&M Value Offering
Website
E-Commerce
Mobile Marketing
Ads and Billboard
BU Campaign:
https://www.youtube.com/watch?v=s4xnyr2mCuI
Conclusion

16. Thank You!