Nostalgia 2008: Intro to Web 2.0
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Nostalgia 2008: Intro to Web 2.0

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Nostalgia 2008: Intro to Web 2.0 Nostalgia 2008: Intro to Web 2.0 Presentation Transcript

  • Social Network
    & Telkom Web 2.0
    September 2008
  • Business Expansion
  • Daya Tarik Baru
    Pengembangan Content
    Sales
    Efek Tular
    Value for Services
    Usage Increase
    Narasi !
    Maintain customers & communities
    Menahan Churn
    Loyalty + Kelekatan
  • Web 2.0:
    Web of Sharing
  • Emancipations Network
    The Gift Economy
    Exposure Culture
    digital
    diary
    wikipedia
    open
    source
    open
    innovation
    social
    networking
    video
    sharing
    life
    fashion
    music
    Vibrant & Diverse Sub-Culture
  • The Conversations
  • Life After Blog
  • Update status pribadi (microblogging)
    Dengankonsep ‘followers’ dan ‘following’
  • Update status pribadi (klona dari Twitter)
    Contact
  • Melihat status kontak kita
    … termasuk feed blog, Flicker, dan social network lain
  • Dimungkinkan saling comment bergaya diskusi
  • Microblog bergaya timeline
  • Comment bergaya chatting
  • Update status bergaya blog atau bentuk lain, terupdate secara individual / rekan / group.
    Aplikasi pihak ketiga, membuka ketidakterbatasan baru
  • Sharing gambar & multimedia dengan rekan-rekan. Tag-based.
  • Catatan, tulisan, blog, artikel, poster, dapat dipasang; membentuk enhanced-blog.
  • Foto kita. Juga bisa dilink dan dipasang dari web, plurk, dll. Bisa dikirim ke blog. Memiliki feed yang bisa dibaca dari blog, Facebook, dll.
    Foto dari rekan kita
  • The Conversations
    Explore it!
    Explore them!
    Explore them all!
    Feel the passion !!!
  • Telkom 2.0:
    Indigo
  • 34
    Fokus Indigo di Tahun 2008
  • Indigo Business Models
    35
  • Business Model Map
    Off Portal
    • CPs’ portal
    • Group’s portal
    • OLO’s portal
    • etc
    Portal
    • On portal
    • Off portal
    • Microsites
    Competition
    • Game
    • Education
    • Music
    • Animation
    Education
    • Seminar
    • Training
    • Workshop
    • Competition
    • Incubation
    Distribution
    • SMS
    • Portal
    • Distro
    • Indigo Presence
    Portal
    • SMS Menu
    • WAP
    • Web
    • Voice content portal
    • Java
    • UTK/STK
    • UMB/USSD
    Incubation
    • Non profit
    • Soft loan
    • Venture
    Portal
    • Banner
    • Microsite
    • Newsletter
    • eMail trailer
    Production
    • Applications
    • Content programs
    • TV program
    • Movie production
    • CDs/DVDs
    Applications
    • In-house
    • White label
    • Group synergies
    Promotion
    • Portal
    • SMS promo
    • Flyers/ Posters
    • Print ads
    • TV Ads
    • Events
    • Magazines
    SMS promo
    • Broadcast
    • Top up alert
    • Registration alert
    • Missed call alert
    • SMS advertising
    Content programs
    • Regular by CPs
    • Co-branding
    • Group synergies
    Events
    • Exhibitions
    • Indigo on stage
    • Community gathering
    36
  • Indigo Community Education
    • Santri Indigo
    • Gamers Indigo
    • Bloggers Indigo
    • Jurnalis Indigo
    • Musikus Indigo
    • Animator Indigo
    Indigo Education
    Indigo Competition
    • Flexter Blogging
    • BlogFest
    • Music
    • Animation
    Indigo Education Events
    • Seminar
    • Tutorial
    • Workshop
    • Exhibition
    Education
    Indigo Incubation
    • Non profit
    • Soft loan
    • Venture
    Indigo Award
    • Game
    • Edutainment
    • Music
    • Animation
    37
  • Mobile Applications
    • FlexiTEXT
    • FlexiWAP
    • FlexiTONE
    • FlexiCASH
    Indigo Production
    Content Programs
    • Co-branding
    • Event based
    Production
    Indigo Magazine
    • Flexi community magazine
    • Music magazine
    Online Applications
    • JakartaCityView
    • Video Share
    • Game Online
    • Web TV
    Content Productions
    • TV program
    • Music production
    38
  • Indigo Distribution
    Product Based
    • telkom.net
    • telkomflexi.com
    • myflexiland.com
    • telkomspeedy.com
    Indigo Presence
    • Indigo Space
    • Indigo Workshop
    • Indigo Learning Center
    • Indigo Point
    Crowdsourcing
    • plasaindigo.com
    • pasarkreasi.com
    • news.com*
    Online Distribution
    Distribution
    Community Based
    • sekolah.net*
    • sme-center.com
    • kampungdigital.com
    Mobile Distribution
    • SMS
    • WAP
    • Voice portal
    • Java portal
    • Ring Back Tone
    39
  • TV Ads
    • Commercial
    • Public Service Announcement
    Indigo Promotion
    Online Ads
    • Banner
    • Microsite
    • Newsletter
    • Mail trailer
    Mobile Ads
    • SMS Broadcast
    • Top up alert
    • Registration alert
    • Missed call alert
    • SMS Advertising
    Promotion
    Print Ads
    • Flyers
    • Posters
    • Baliho
    • X-Banner
    • etc
    Joint Promo
    • Music album promo
    • Movie promo
    • Game promo
    40
  • Telkom’s
    Web 2.0
  • Cybercommunity
  • Telkom Web 2.0
  • Situs dari INDIGO, menyediakan wadah menampilkan karya anak bangsa dalam bidang digital creative di Indonesia.
    PasarKreasi tidak hanya menawarkan online advertising, namun juga akan diarahkan menjadi portal commerce.
  • Display karya terbaru dan yang memiliki rating tertinggi
  • Setiap karya dapat ditampilkan dengan info rinci, dan dapat diberi rating
  • Forum diskusi yang fokus pada bidang yang diminati
  • Publikasi event seni dan kreasi
  • Galeri, menampilkan seluruh karya; sesuai subkategori
  • Artist, menampilkan para kreator dan karya-karyanya
  • Expert Talk, berbincang dengan para pakar kreasi
  • Berita-berita para artis dan karyanya
  • Ruang Kompetisi, menyediakan fasilitas lengkap untuk berbagai lomba, dari publikasi, submit karya, penjurian, hingga penentuan pemenang
  • VEEON adalah portal video sharing dimana user aktif / terdaftardapatmeng-upload video ke portal dandapatdinikmatioleh user lain -- baik user terdaftaratau user public/guest -- secara online. Content VEEON dapatberupa content video lokaldaninternasional.
     
  • Upload video: Priviledgedapatdisetpublik (setiap visitor dapatmelihatkonten video tersebut) atau private (hanya user yang telahdiberikanhakakses yang dapatmelihatkontentersebut)
  • Watch: Terdapatbeberapakategoriuntukmenampilkan video dalam menu watch, dari random hingga most discussed
  • Channel: Display daftar video menurut genre ataukategori yang telahditentukan, dari anime hingga sport
  • Channel: Display daftar video menurutkelompokpemakai (user group). Group dibentuksendiriolehpara user
  • Community: Jejaringantar user, dimanakitadapatmenelusuri genre & minatsetiap user, sertamelihat video yang diuploadsetiap user.
  • Friends: Memilihbeberapa user dari community untukditandaisebagai ‘teman’
  • Konversi & Streaming
    Aplikasi & Database
    VEEON
    INTERNET
    KonfigurasiTeknisVeeon
  • Prospek User Veeon
  • Break Dulu !!!
  • Jayalah Telkom
    Jayalah Indonesia
  • for(information->more)
    {
    contact(“Kuncoro W”);
    loc(“Gugus Content & Appl”);
    flexi(“021-3375-8000”);
    mail(“kuncoro@telkom.info”);
    }