Fulltrek.com

fulltrekdigital music portal

Indigo Initiative

plasaindigo.com

Indonesian Music Market
Telkomsel 660B
Flexi 60B
87% piracy

Music Market Forecast

Distribution was the King
Content
production
Content
aggregation
Digital distrib.
& storage
Service access
& delivery
Selling &
marketing
Roles
content creation
arranging
copyright
mastering
publishing
packaging
meta data
digital music platform
storage
search engine
players
access network
device
billing & settlement
customer
community
promo program
Business models
gain the economy right from any copyrighted music sold
get the wholesale fee
get the selling fee for every music content sold
payment collection and billing settlement fee
platform usage fee

But Content is the King
Content
production
Content
aggregation
Digital distrib.
& storage
Service access
& delivery
Selling &
marketing
Rationale:
Increased ARPU / revenue
Asset synergies
Increase content cost
Product bundling
Content as a differentiator
Dig. transcode
Indie nation
IPTV
Content Pool
Unplugged
ODP
Indie gathering

Advertiser
Digital
Distribution
Platforms
$$
$$$
Merchandiser
$$
Aggregator
(MLB)
Other
Distributors, Label
$$
Brand Owners
Publisher
$$
Record Label
Restaurants, EO’s
etc
$$
$
Digital Music
Platform for Artist
Artist
$$$
POPS (People Oriented Profit Sharing) Biz Model
to Encourage “Healthy Digital Music Business”
Digital Business Model

Roadshow 2010: 9 cities
Jakarta
Bandung
Yogyakarta
Balikpapan
Semarang
Surabaya
Denpasar
Makassar
Medan
Speedy Trek: Indie Music Gathering

Trekr Digital Magazine
Focus on music, covering indie band community
Provided in digital format, downloadable and distributed for free
Potential for new media advertising
Will incorporate the Telkom group music news and service offering

Indigo Unplugged
Indigo music concert, following MTV unplugged success story
Give new experience between artists and their fans, in closer and friendly manner
Content production for broadband live streaming and broadcast/pay TV channels
Unique content offering while preparing music channel for YesTV and IPTV
Live streaming concert
content upselling
content upselling
Local music video content
content production
community gathering & performance
audio & video catalogue
content upselling

Indigo Digital Transcoding Project
Anna Mathovani, Purnama Records, 1974
Bob Tutupoly, Remaco, 1970
Bubi Chen & Kwartet, Lokananta, 1962
Duo Kribo, Irama Tara, 1976
Indonesia 6, Team Records, 1989
Margie Segers, Granada, 1982
RienDjamain, Pramaqua, 1978
STAFF, Jacksons Record, 1981
Two Angels & DeddyDores, Remaco, 1977
…more
Expected to collect 5000 song catalogues

Fulltrek.com
Partnering with most major record labels, content providers, indie labels, as well as Speedytrek and Indigo music sourcing
Partnering with uAngel as platform provider with revenue sharing model
Provides fulltrack download, streaming, rigtone, music video, lyrics

Fulltrek.com
Real-time FlexiTONE provisioning
Offers FREE music streaming
Payment available via iVAS, FlexiCASH, and coming up with Speedy Postpaid, T-Cash, indoMog, iPay, etc

Fulltrek Platform Configuration

Fulltrek Content & Features

Music
Community
“Sharing Album” provides interactive function that enable to share music playlist and information among users.
Recommend and comment music rated by users in music community.
Music Lounge” shows the comments of user on main page in real time
Fulltrek Music Community & Review

“My Music,” list of title and album that user has listened.
“My Page,” information of user’s membership and purchase history
Personalized music menu and search result by analyzing user’s usage pattern
Offer and market content to target group categorized by mapping of music based on user’s purchase history
Personalized
Service
FullTrekMyMusic

business
deal
contract
drafting
contract
signing
technical
Record labels
contact
commercial
Aquarius
EMI
IndosemarSakti
Musica
Nagaswara
Major Labels
SaniSentosaAbadi
Sony Music
Trinity Prosound
Universal
Virgo Ramayana
Warner Music
E-Motion
Importmusik
Indigo
Pelangi Records
Others
Plasma
RPM
Speedytrek
Fulltrek Partnership with Record Labels

LangitMusik.com
Offers fulltrack and rental download for Telkomsel mobile phone
Interesting features include: prelisten, review, album, news, event
Supported by most major labels and small labels
Launched on 18 January 2010

The (Music) World,in Your Hand

Fulltrek.com

by Kuncoro Wastuwibowo on Aug 30, 2010

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Fulltrek.com — Presentation Transcript