Mobile Video Streaming
www.novix.in
Contact information for NOVIX Technologies (P) Ltd
India Office: USA Office:
Asia-Pacific Office:
+91 22 2540 8615 (Office) (408) 868-4625
+612-9682-6482
+91 98690-38209 (Mobile) info-usa@novix.in
info-apac@novix.in
info-ind@novix.in
Copyright © NOVIX 2007

The case for Mobile Video Entertainment Solutions
Moore’s Law redefined: “Customers expect twice the number of services in half the proposed
time”
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Some Facts…
Demographics in India

 Around 55% of population under 25 years of age
 Around 45% of population under 19 years of age
 Up-bringing in globalized economy characterized by high
consumption and high aspirations
 Youth literacy rate (15-24 years) at 73.3% (Source: Wikipedia)
High penetration of personal devices

 India to surpass China in mobile handset sales by 2009 (Source:
Gartner, Forecast: Mobile Terminals, Worldwide, 2000-2009 )
 India is the fourth largest market for Nokia N-series multimedia
handsets
Wireless Network Characteristics

 6 million subscribers being added every month
 2.5G network supports minimal data traffic
 Maximum focus on reaching target of 500 million by 2010
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The Market…
Declining ARPUs

The “famous Indian two cents story”

 Charges for voice traffic among the lowest in the world
 Further declining rates of bandwidth
High Focus on Mobile VAS

 Maximum attraction being Bollywood, South Film Industry,
Television content and “CRICKET”
 High consumption seen in metros and Tier II cities
 Content aggregation companies developing Symbian, MS Windows
Mobile applications for value added services
Quality of content

 Low resolution images
 Ringtones, callback tones
 Low quality videos
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The problem with videos…
Need good Multimedia handsets for good viewing experience

Videos characterized by high bandwidth requirements

 Currently the weakest link
High Bandwidth charges

 Users should pay for content and not bandwidth
 Content can be made freely available with advertisement support
Other problems for Video Application developers

 Lack of uniform mobile phone architecture
 Proprietary Operating Systems
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The possible Solution – “Elixir”
Copyright © NOVIX 2007

NOVIX Mobile Video Streaming Solution – PocketTV
Enabling video streaming to handhelds
Delivering high quality Video clips over low-bit rate networks
Mobile TV, Video-on-demand and efficient downloading of video clips
Best compression-quality ratio for video content available in the Industry today
Video Streaming Server
PRE-RECORDED
CONTENT /
LIVE EVENTS /
CDMA
TELEVISION /
GPRS
SECURITY
SURVEILLANCE
EDGE
Clients can be mobile phones, smart phones, PDA & laptop, etc
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NOVIX – Streaming videos to handhelds
Features
India’s first Video streaming solution for handhelds that works at 25 kbps bit

rate wireless networks
Eliminating bandwidth problem with the use of high compression video

algorithms
Proprietary Streaming technology – optimized for streaming video content

Designed for streaming pre-encoded archived and live video, television

content to handhelds
Streaming Client is of low foot print, supported on Symbian. Extended

support available for Windows Mobile, BREW, Linux, etc.
Extensive customization; comprehensive support to help distribute and

monetize content
Customers
Leading content owners, aggregators and distributors

Pilot project for a leading network operator

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Barriers
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NOVIX – Barriers to Technology adoption
India is not among “Early technology adopters”

Variety of handsets with lack of uniform architecture, platforms and

development tools
Convenience in operating Mobile phones and using advanced features

Low penetration of GPRS

Steep price for VAS

Revenue-sharing arrangement

Piracy of content

Lack of governmental on policy on wireless data traffic, 3G

Copyright © NOVIX 2007

Thank You
www.novix.in
Contact information for NOVIX Technologies (P) Ltd
India Office: USA Office:
Asia-Pacific Office:
+91 22 2540 8615 (Office) (408) 868-4625
+612-9682-6482
+91 98690-38209 (Mobile) info-usa@novix.in
info-apac@novix.in
info-ind@novix.in
Copyright © NOVIX 2007