Project on : Marketing Application in Business
     PRESENTED TO : Prof . Mrs Sonal Dabke


 Xpress Tele-Services Pvt Ltd
...
Executive Summary
   Indian telecom Sector on boom
   MVNO Concept to enter Indian Telecom Sector
   New Concept of FRE...
Current Market Situation & Opportunities
   India is set to become the world's second largest wireless
    network by Apr...
Competitors




              Xpress Tele-Services Pvt Ltd
India – A Country of Opportunities
   Working age population of India set to increase to 882
    million by 2020
   Indi...
What is an MVNO

Mobile Virtual Network Operator

•Purchases wholesale network voice and data access from a Host Network
O...
PRODUCT & PRICE




              Xpress Tele-Services Pvt Ltd
PRE- PAID PLAN
    X press UNLIMITED

FEATURES

 Free  unlimited outgoing to any local mobile network.*
 Free unlimited ...
CONDITIONS

   Recharge Compulsory between 1st -5th of every month
   Users will receive upto 10 TEXT SMS’s / MMS’s dail...
REVENUE MODEL

   Income from STD Calls and SMS’s
   Income from Content downloads
   Income from sale of handsets
   ...
Xpress Tele-Services Pvt Ltd
Interactive Ads




                  Xpress Tele-Services Pvt Ltd
Revenue from Sale
of Handsets




                Xpress Tele-Services Pvt Ltd
PRE- PAID PLAN
FREXPRESS

FEATURES
 100 Free SMS’s to any network
 Upto 60 min of talk time free every month subject to ...
CONDITIONS

   Users will receive up to 10 TEXT SMS’s / MMS’s daily.
   Minimum Refill of Rs. 10/- between 1st–5th of ev...
REVENUE MODEL
   Income from Calls / SMS’s
   Income from Content downloads –
    Ringtones/Subscriptions etc…
   Incom...
Recharge Options
   Recharge Vouchers
   E- Charge
   Direct Debit
   Web Charge ( Credit Card / Direct Debit / Itz Ca...
Other Services

   Subcriptions: CricLive, Horoscope, Newslive etc
   Download Wallpapers, Ringtones etc
   Xpress-ON  ...
Major Advertisers
   Educational Institutions
   Consumer Durables
   Websites
   Research Companies
   Entertainment...
Place
   Xpress Stores at all major locations.
   Franchisee model for other areas.
   Recharge Vouchers and Sim Cards ...
PROMOTION
   Ads – TV, Radio, Print & Internet
   Sponsering Events
   Promotional Song




Radio Ad Jingle




       ...
Xpress Tele-Services Pvt Ltd
Xpress Tele-Services Pvt Ltd
SWOT Analysis




    Xpress Tele-Services Pvt Ltd
Strengths

   No huge investments compared to existing players
   Innovative calling concept
   Unique tariff plans wit...
Weakness

   Call free for only three minutes
   GPRS enabled handsets required
   Time consumption for call connection...
Opportunities

   India is set to become the world's second largest wireless
    network.
   India's monthly addition of...
Threats
   Contract base system
   New entrant(s) with same concept
   Quality of network may be an issue
   Limited t...
Major Budget Expenses
   Cost of Tie up with RELIANCE
   Cost of Tie up with PATNI for back office operations
   Office...
Thank you
    Xpress Tele-Services Pvt Ltd
New Product Launch - Telecom
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New Product Launch - Telecom

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New Product launch - Telecom

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New Product Launch - Telecom

  1. 1. Project on : Marketing Application in Business PRESENTED TO : Prof . Mrs Sonal Dabke Xpress Tele-Services Pvt Ltd Xpress Tele-Services Pvt Ltd
  2. 2. Executive Summary  Indian telecom Sector on boom  MVNO Concept to enter Indian Telecom Sector  New Concept of FREE Calling through Cell phones  Revenue Generation from ADS Xpress Tele-Services Pvt Ltd
  3. 3. Current Market Situation & Opportunities  India is set to become the world's second largest wireless network by April 2008  China tops the global ranks with over 540 million wireless  US with 260.50 million and India with 250.93 million.  Monthly Additions :  US : 2 to 3 million  China : 6 to 7 million  India : 8 to 9 million. Xpress Tele-Services Pvt Ltd
  4. 4. Competitors Xpress Tele-Services Pvt Ltd
  5. 5. India – A Country of Opportunities  Working age population of India set to increase to 882 million by 2020  India’s urban population expected to rise to 40 per cent from the current 28 per cent by 2020  30-40 million people joining the middle class every year with consumption spendings associated with rising incomes  India represents vast untapped potential for global telecom majors Xpress Tele-Services Pvt Ltd
  6. 6. What is an MVNO Mobile Virtual Network Operator •Purchases wholesale network voice and data access from a Host Network Operator (HNO) and sells own branded wireless service to customers •Product design and creation (within HNO operational parameters) •Defines the addressable market, develops campaigns, advertising, promotions, acquisition, loyalty and retention •Owns the sales and distribution strategy and operation •Owns the customer relationship •Network element ownership and control varies from none to extensive – depending on the MVNO model Xpress Tele-Services Pvt Ltd
  7. 7. Launch Video of the Product Xpress Tele-Services Pvt Ltd
  8. 8. PRODUCT & PRICE Xpress Tele-Services Pvt Ltd
  9. 9. PRE- PAID PLAN X press UNLIMITED FEATURES  Free unlimited outgoing to any local mobile network.*  Free unlimited SMS’s to any network.*  10 Emergency Calls per month without any ads.  Free GPRS activation and free surfing.  Minimum Monthly ReCharge of Rs. 249/-  Talk time worth Rs 50/-  Roaming and STD Charges at Rs 1/- per min * CONDITIONS APPLY Xpress Tele-Services Pvt Ltd
  10. 10. CONDITIONS  Recharge Compulsory between 1st -5th of every month  Users will receive upto 10 TEXT SMS’s / MMS’s daily.  20 sec audio ads prior to call.  HTML AD Bar while using GPRS.  Caller tunes would be Jingles of Advertisers *  Press * option for emergency calls.  Handset should be GPRS enabled.  Text AD’s on all outgoing SMS’s  Plans are applicable for a year Xpress Tele-Services Pvt Ltd
  11. 11. REVENUE MODEL  Income from STD Calls and SMS’s  Income from Content downloads  Income from sale of handsets  Income from ADVERTISEMENTS ( Interactive HTML / TEXT SMS’s / MMS’s / AUDIO ) Xpress Tele-Services Pvt Ltd
  12. 12. Xpress Tele-Services Pvt Ltd
  13. 13. Interactive Ads Xpress Tele-Services Pvt Ltd
  14. 14. Revenue from Sale of Handsets Xpress Tele-Services Pvt Ltd
  15. 15. PRE- PAID PLAN FREXPRESS FEATURES  100 Free SMS’s to any network  Upto 60 min of talk time free every month subject to 3 min per call.  Free unlimited outgoing to Xpress and Reliance Network  Free GPRS activation and free surfing.  Call Charges : Rs 1 per min  SMS’s Charges: Rs 0.50 per SMS’s * CONDITIONS APPLY Xpress Tele-Services Pvt Ltd
  16. 16. CONDITIONS  Users will receive up to 10 TEXT SMS’s / MMS’s daily.  Minimum Refill of Rs. 10/- between 1st–5th of every month (Validity 30 days)  20 sec audio ads prior to call limited till free talktime.  HTML AD Bar while using GPRS.  Press * option for emergency calls.  Caller tunes would be Jingles of Advertisers *  Handset should be GPRS enabled.  Text AD’s on all outgoing SMS’s  Plans are applicable for a year Xpress Tele-Services Pvt Ltd
  17. 17. REVENUE MODEL  Income from Calls / SMS’s  Income from Content downloads – Ringtones/Subscriptions etc…  Income from sale of handsets  Income from ADVERTISEMENTS ( Interactive HTML / TEXT SMS’s / MMS’s / AUDIO ) Xpress Tele-Services Pvt Ltd
  18. 18. Recharge Options  Recharge Vouchers  E- Charge  Direct Debit  Web Charge ( Credit Card / Direct Debit / Itz Cash )  Direct Charge (* Amount * 526701246001XXXX* 333#) condition: Registration Required Xpress Tele-Services Pvt Ltd
  19. 19. Other Services  Subcriptions: CricLive, Horoscope, Newslive etc  Download Wallpapers, Ringtones etc  Xpress-ON – Web Portal: Free (Like Airtel Live)  XpressTunes – Call back Tones (If required)  XpressGana – Online Music Directory  Xpressionary – Online Dictionary  XpressMaps – Search a nearby BookStore, Multiplex etc.  All Services will be made available at competitive rates / Monthly basis. Xpress Tele-Services Pvt Ltd
  20. 20. Major Advertisers  Educational Institutions  Consumer Durables  Websites  Research Companies  Entertainment & Media Companies  Handset Manufacturers  Govt and NGO’s Xpress Tele-Services Pvt Ltd
  21. 21. Place  Xpress Stores at all major locations.  Franchisee model for other areas.  Recharge Vouchers and Sim Cards will be made available at local retail stores.  Handsets and Sim cards will be available at all leading mobile retail outlets. Xpress Tele-Services Pvt Ltd
  22. 22. PROMOTION  Ads – TV, Radio, Print & Internet  Sponsering Events  Promotional Song Radio Ad Jingle Xpress Tele-Services Pvt Ltd
  23. 23. Xpress Tele-Services Pvt Ltd
  24. 24. Xpress Tele-Services Pvt Ltd
  25. 25. SWOT Analysis Xpress Tele-Services Pvt Ltd
  26. 26. Strengths  No huge investments compared to existing players  Innovative calling concept  Unique tariff plans with flexible recharge options  Benefits from reliance network  First company to give free call option.  Pioneer of MVNO concept in a country Xpress Tele-Services Pvt Ltd
  27. 27. Weakness  Call free for only three minutes  GPRS enabled handsets required  Time consumption for call connection  No independent network. Xpress Tele-Services Pvt Ltd
  28. 28. Opportunities  India is set to become the world's second largest wireless network.  India's monthly addition of 8 to 9 million users.  Rising income levels of population.  Revenue per user is on a rise.  Problem of limited spectrum availability and the issue of interconnection Xpress Tele-Services Pvt Ltd
  29. 29. Threats  Contract base system  New entrant(s) with same concept  Quality of network may be an issue  Limited target market. Xpress Tele-Services Pvt Ltd
  30. 30. Major Budget Expenses  Cost of Tie up with RELIANCE  Cost of Tie up with PATNI for back office operations  Office set up cost  Staff Cost  Advertising and Promotion Expenditure  Govt licenses and Legal Expenditure Xpress Tele-Services Pvt Ltd
  31. 31. Thank you Xpress Tele-Services Pvt Ltd

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