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  • https://www.flickr.com/photos/derek_b/7918625026
    Derek Bridges

Transcript

  • 1. APIs and Webhooks to control the email experience Kunal Batra Developer Evangelist
  • 2. Developer Focused
  • 3. 3 5 2+ 7 API s Webhooks Simple SendGrid Services
  • 4. Structure What are APIs & Webhooks ? Built businesses Around our APIs Hacks around our APIs Our Services
  • 5. 5 Application Programmer Interface
  • 6. 6
  • 7. 7 What is an API?
  • 8. 8 Why do we need it ?
  • 9. 9 SMTP API “category”: [ “trial_users”, “daily_digest” ] “sub”: { “%name%”: [“Rick”, “Roll”] } “unique_args”: { “user_id”: “12345”, “order_num”: “67890” }
  • 10. 10 Web API
  • 11. 11 Email Marketing Robust API for all features
  • 12. 12 Sub-user API Create Sub-users programmatically Set Limits, Assign IPs Manage: Stats & more…
  • 13. 13 Reseller API Formal SendGrid Partners partnerships@sendgrid.co m
  • 14. 14 5 APIs SMTP Sub-user Web Marketin g Reseller
  • 15. 15 What is a Webhook ?
  • 16. 16 Event Notifications Webhook
  • 17. 17 Spam report Unsubscribe Bounce Open Click
  • 18. 18 Anatomy of a Single Event { "timestamp": "1234567890", "sg_event_id": "5555", "email": "adam@example.com", "event": "click", "url": "http://sendgrid.com", "unique_args": { "user_id": "1123" }, "category": ["trial", "daily"] }
  • 19. 19 Detailed Dashboards
  • 20. 20 Getting Started Without Code
  • 21. 21 Inbound Parse Webhook POSTEMAIL Including attachments
  • 22. Applications built by busineses
  • 23. 23 Social
  • 24. 24 Customer Service
  • 25. 25 Content Management
  • 26. 26 50% of Fancy Hands’ tasks are created via email.
  • 27. Applications built by the developer relations team
  • 28. 28 Photo to Text
  • 29. 29 Fight Pokemon with Email
  • 30. 30 Choose a First Drink
  • 31. 31 Change the Lights Try it now!