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eko.nugroho@kummara.com| @enugroho          Game Design                                     Presented on Gamechanics cours...
Why Does Game Design           Matter?
Once upon a time, there was a fineeconomist name Henry George (1839–1897) who believe that people ownwhat they create, but...
Until one day, a brilliantElizabeth Magie designed agame called the Landlord Game.        Through the game, she        sim...
It’s More Than JustDesigning a Game.
It’s providing framework/structureto motivate player achieving their      fun andgoal(s), thoughengagingplay experience
Fun that we obtain by                                              through exploration,Fun that we obtain by solving      ...
Recognition         Challenge           Reward     BenefitIntrinsic Motivation               Extrinsic Motivation       Li...
The Main Ingredients
Re- PlayabilityDecision Making Process                  Balance
Delivering   positive impact         through                 game
fun Game as a Game                     $74 billion (2011) projected to $115 billion a year by 2015     Information        ...
• Game Design does matter!• It is a state of mind, providing a new point of view,  motivate creative way to achieve goals•...
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Game Design

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Why does Game Design Matter?

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  1. 1. eko.nugroho@kummara.com| @enugroho Game Design Presented on Gamechanics course Nov 27, 2012 ITB, Bandung Indonesia http://gamechanics.org
  2. 2. Why Does Game Design Matter?
  3. 3. Once upon a time, there was a fineeconomist name Henry George (1839–1897) who believe that people ownwhat they create, but that thingsfound in nature, most importantlyland, belong equally to all. His believebecome an economic ideology calledGeorgism (also called Geoism orGeonomics). Georgist believe rents enriched property owners and impoverished tenants. One thing that relatively hard to understand at that time….
  4. 4. Until one day, a brilliantElizabeth Magie designed agame called the Landlord Game. Through the game, she simplified a complicated economic view into a fun and simple mechanics.The game turn to be theworlds most popularproprietary game: Monopoly. With the right design we can use game to deliver more than just fun!
  5. 5. It’s More Than JustDesigning a Game.
  6. 6. It’s providing framework/structureto motivate player achieving their fun andgoal(s), thoughengagingplay experience
  7. 7. Fun that we obtain by through exploration,Fun that we obtain by solving Easy fun storyline, details, short and mini challenge. (e.g. Casualhard challenge, determination, game)overcome obstacles, funimplementation strategy. Hard fun Fun that we obtain though interaction/ cooperation/ intense Serious fun communications with others People fun Fun that we obtain though activity that has impact larger than ourselves (e.g. voluntarism, social activities)
  8. 8. Recognition Challenge Reward BenefitIntrinsic Motivation Extrinsic Motivation Liking + wanting = engagement
  9. 9. The Main Ingredients
  10. 10. Re- PlayabilityDecision Making Process Balance
  11. 11. Delivering positive impact through game
  12. 12. fun Game as a Game $74 billion (2011) projected to $115 billion a year by 2015 Information Industry estimates range from $2 - $10 billion in revenue Game as media$242 million in 2012 and projected climb to $2.8 billion in 2016 Motivation Game+ (Gamification)
  13. 13. • Game Design does matter!• It is a state of mind, providing a new point of view, motivate creative way to achieve goals• Game has so much potential/power, only those who know how to design it can unleash the true power of game• The key is to understand the player and find the optimal level of their internal and external motivation
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