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Seo categorized workflow
 

Seo categorized workflow

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    Seo categorized workflow Seo categorized workflow Document Transcript

    • Search Engine Optimization Packages (Light SEO)S.No. Deliverables Light SEO Regional National Generic 1 Guaranteed Number of Key Phrases 3 3 3 2 Targeted Number of Key Phrases 10 10 10 3 Keyword Research & Analysis 4 Competitor Analysis (Keywords used by the client, etc.) - - - 5 Consultation during website creation 6 Content Composition / Revision / Modification (Content 3 Pages 3 Pages 3 Pages Optimisation) 7 Website page and link renaming 5 Pages 8 Pages 10 Pages 8 Creation of Sitemap (HTML Format) 5 Pages 8 Pages 10 Pages 9 Recommendation & Creation of Link Pages (Content to be - - - provided by Client) 10 Google Sitemap Installation (XML Format) - - 11 Header Tag optimized (Use H1, H2 ……etc) 12 Meta Tags Composition & Upload 10 Pages 12 Pages 15 Pages 13 Alt Tags Composition & Upload 15 Images 18 Images 20 Images 14 Manual Submissions to top Search Engines: Google, Yahoo, AltaVista, MSN etc. (once only) 15 Manual Directory submissions 700 800 1200 16 Manual Submissions to Regional Directories 50 100 200 17 Manual Submissions to Industry-Specific Directories 25 25 25 18 Blog Creation, Posting and Promotion - - 19 Manual Article submissions (Monthly) - - 5* 20 Manual Press Release submissions (Monthly) - - 3* 21 Manual Classified Ads submissions (Monthly) - - 10 22 Manual Forum submissions (Monthly) - - 5 23 Google Analytics Integration - - 24 Monthly Ranking Reports 10 Key Phrases 10 Key Phrases 10 Key Phrases 25 Local Business Listing on Google 26 Social Networks & communities 27 Social Bookmarking 28 Microblogging 29 Video Marketing 30 Slide Sharing Site 31 Unlimited e-mail Support Term Duration 6 Months 6 Months 6 Months Pricing $1,200 $2,400 $4,800 Maintenance $600 $1200 $2400* Customer to provide content All Deposits are Non-RefundablePayments Terms50% Advance payment at the time of contract50% Will be split in equal monthly payment for the duration of campaign. Initial deposit along with the Post dated cheque for the duration of campaign tobe provided upon approving the contract. ____________________ I Approve   Sonitek International       255, Duncan Mill Road, Unit # 212, Toronto, Ontario M3B 3H9 Version April’ 2010Phone: 416‐385‐9949       Fax: 905‐884‐6730       www.sonitek.ca                                                                                              Page 1 of 7  
    • Search Engine Optimization Packages (Starter SEO)  Starter SEOS.No. Deliverables Regional National Generic 1 Guaranteed Number of Key Phrases 5 5 5 2 Targeted Number of Key Phrases 20 20 20 3 Keyword Research & Analysis Competitor Analysis (Keywords used by 4 - - - the client, etc.) 5 Consultation during website creation Content Composition / Revision / 6 5 Pages 5 Pages 5 Pages Modification (Content Optimisation) 7 Website page and link renaming 12 Pages 15 Pages 20 Pages 8 Creation of Sitemap (HTML Format) 12 Pages 15 Pages 20 Pages Recommendation & Creation of Link 9 12 Pages 15 Pages 20 Pages Pages (Content to be provided by Client) 10 Google Sitemap Installation (XML Format) Header Tag optimized (Use H1, H2 11 ……etc) 12 Meta Tags Composition & Upload 16 Pages 18 Pages 20 Pages 13 Alt Tags Composition & Upload 21 Images 23 Images 25 Images Manual Submissions to top Search 14 Engines: Google, Yahoo, AltaVista, MSN etc. (once only) 15 Manual Directory submissions 900 1000 1500 Manual Submissions to Regional 16 100 150 300 Directories Manual Submissions to Industry-Specific 17 50 50 50 Directories 18 Blog Creation, Posting and Promotion 19 Manual Article submissions (Monthly) 10* 15* 20* Manual Press Release submissions 20 5* 10* 20* (Monthly) Manual Classified Ads submissions 21 15 25 35 (Monthly) 22 Manual Forum submissions (Monthly) 10 15 20 23 Google Analytics Integration 24 Monthly Ranking Reports 20 Key Phrases 20 Key Phrases 20 Key Phrases 25 Local Business Listing on Google 26 Social Networks & communities 27 Social Bookmarking 28 Microblogging 29 Video Marketing 30 Slide Sharing Site 31 Unlimited e-mail Support Term Duration 6 Months 6 Months 6 Months Pricing $3,250 $4,200 $5,250 Maintenance $1625 $2100 $2625* Customer to provide content All Deposits are Non-RefundablePayments Terms50% Advance payment at the time of contract50% Will be split in equal monthly payment for the duration of campaign. Initial deposit along with the Post dated cheque for the duration of campaign tobe provided upon approving the contract. ____________________ I ApproveSonitek International       255, Duncan Mill Road, Unit # 212, Toronto, Ontario M3B 3H9 Version April’ 2010Phone: 416‐385‐9949       Fax: 905‐884‐6730       www.sonitek.ca                                                                                              Page 2 of 7  
    • Search Engine Optimization Packages (Professional SEO) Professional SEOS.No. Deliverables Regional National Generic 1 Guaranteed Number of Key Phrases 10 10 10 2 Targeted Number of Key Phrases 40 40 40 3 Keyword Research & Analysis Competitor Analysis (Keywords used by 4 1 Competitor 1 Competitor 1 Competitor the client, etc.) 5 Consultation during website creation Content Composition / Revision / 6 10 Pages 10 Pages 10 Pages Modification (Content Optimisation) 7 Website page and link renaming 30 Pages 40 Pages 50 Pages 8 Creation of Sitemap (HTML Format) 30 Pages 40 Pages 50 Pages Recommendation & Creation of Link 9 30 Pages 40 Pages 50 Pages Pages (Content to be provided by Client) 10 Google Sitemap Installation (XML Format) Header Tag optimized (Use H1, H2 11 ……etc) 12 Meta Tags Composition & Upload 25 Pages 28 Pages 30 Pages 13 Alt Tags Composition & Upload 30 Images 40 Images 50 Images Manual Submissions to top Search 14 Engines: Google, Yahoo, AltaVista, MSN etc. (once only) 15 Manual Directory submissions 1000 1200 2000 Manual Submissions to Regional 16 150 200 400 Directories Manual Submissions to Industry-Specific 17 75 75 75 Directories 18 Blog Creation, Posting and Promotion 19 Manual Article submissions (Monthly) 15* 20* 25* Manual Press Release submissions 20 10* 15* 25* (Monthly) Manual Classified Ads submissions 21 20 30 50 (Monthly) 22 Manual Forum submissions (Monthly) 15 20 25 23 Google Analytics Integration 24 Monthly Ranking Reports 40 Key Phrases 40 Key Phrases 40 Key Phrases 25 Local Business Listing on Google 26 Social Networks & communities 27 Social Bookmarking 28 Microblogging 29 Video Marketing 30 Slide Sharing Site 31 Unlimited e-mail Support Term Duration 9 Months 9 Months 9 Months Pricing $6,250 $7,700 $9,250 Maintenance $3125 $3850 $4625* Customer to provide content All Deposits are Non-RefundablePayments Terms50% Advance payment at the time of contract50% Will be split in equal monthly payment for the duration of campaign. Initial deposit along with the Post dated cheque for the duration of campaign tobe provided upon approving the contract. ____________________ I ApproveSonitek International       255, Duncan Mill Road, Unit # 212, Toronto, Ontario M3B 3H9 Version April’ 2010Phone: 416‐385‐9949       Fax: 905‐884‐6730       www.sonitek.ca                                                                                              Page 3 of 7  
    • Search Engine Optimization Packages (Enterprise SEO) Enterprise SEOS.No. Deliverables Regional National Generic 1 Guaranteed Number of Key Phrases 25 25 25 2 Targeted Number of Key Phrases 75 75 75 3 Keyword Research & Analysis Competitor Analysis (Keywords used by 4 3 Competitor 3 Competitor 3 Competitor the client, etc.) 5 Consultation during website creation Content Composition / Revision / 6 25 Pages 25 Pages 25 Pages Modification (Content Optimisation) 7 Website page and link renaming 60 Pages 80 Pages 100 Pages 8 Creation of Sitemap (HTML Format) 60 Pages 80 Pages 100 Pages Recommendation & Creation of Link 9 60 Pages 80 Pages 100 Pages Pages (Content to be provided by Client) Google Sitemap Installation (XML 10 Format) Header Tag optimized (Use H1, H2 11 ……etc) 12 Meta Tags Composition & Upload 35 Pages 40 Pages 50 Pages 13 Alt Tags Composition & Upload 75 Images 100 Images 125 Images Manual Submissions to top Search 14 Engines: Google, Yahoo, AltaVista, MSN etc. (once only) 15 Manual Directory submissions 1500 2000 2500 Manual Submissions to Regional 16 200 250 500 Directories Manual Submissions to Industry-Specific 17 25 50 100 Directories 18 Blog Creation, Posting and Promotion 19 Manual Article submissions (Monthly) 20* 25* 30* Manual Press Release submissions 20 15* 20* 30* (Monthly) Manual Classified Ads submissions 21 30 50 75 (Monthly) 22 Manual Forum submissions (Monthly) 20 25 30 23 Google Analytics Integration 24 Monthly Ranking Reports 75 Key Phrases 75 Key Phrases 75 Key Phrases 25 Local Business Listing on Google 26 Social Networks & communities 27 Social Bookmarking 28 Microblogging 29 Video Marketing 30 Slide Sharing Site 31 Unlimited e-mail Support Term Duration 12 Months 12 Months 12 Months Pricing $11,500 $13,500 $15,500 Maintenance $5750 $6750 $7750* Customer to provide content All Deposits are Non-RefundablePayments Terms50% Advance payment at the time of contract50% Will be split in equal monthly payment for the duration of campaign. Initial deposit along with the Post dated cheque for the duration of campaign tobe provided upon approving the contract. ____________________ I ApproveSonitek International       255, Duncan Mill Road, Unit # 212, Toronto, Ontario M3B 3H9 Version April’ 2010Phone: 416‐385‐9949       Fax: 905‐884‐6730       www.sonitek.ca                                                                                              Page 4 of 7  
    • Definition1. Guaranteed Number of Key Phrases: Number of keywords (out of Targeted Number of Key Phrases) for which we are committedto attain on a best effort basis top ranking (Top 20) on search engine result pages. These keywords would be the primary keywords ofyour website.We will optimize your website’s content and coding for a certain number of key phrases, e.g. for Light SEO Package, 10 key phrasescould be targeted on the Website. However, we do not guarantee that all ten phrases will fetch high rankings. Any three of the ten keyphrases could bring your site in the TOP 20 results of Five Leading International Search Engines and/or directories.2. Targeted Number of Key Phrases: These are the keywords for which we are not making any commitment to attain top position insearch engines. However, we will do our best to attain higher position of your website on these keywords as well.3. Keyword Research & Analysis: It is a process of discovering relevant keywords and key phrases to focus your SEO marketingcampaign. Examples of keyword discovery methods: * Using keyword research tools. * Using web pages of competing sites, and many more.4. Competitor Analysis (Keywords used by the client, etc.): Competitor Analysis is an assessment of the keywords being used byyour competitors and their rankings on Search Engines and also to assess strengths and weaknesses of current and potentialcompetitors of your website.5. Consultation during website creation: We will consult and provide suggestions to you before making changes in your website formaking it Search Engine Friendly.6. Content Composition / Revision / Modification (Content Optimization): It is the method of integrating keywords and phrases intowebsite content to boost rankings at search engines. We make sure to get the content of the website unique and according to searchengine criteria.7. Website page and link re-naming: We change Internal URLs to Search Engine friendly URLs. Search engines use keywords in theURL as a part of their ranking formula, so it helps to improve website position at Search engines. We also rename your website linkname if required.It is very important that you have text links on your website which contain your target keywords. The better the site’s text link, the higherthe chances of spiders crawling to boost your website and therefore getting higher traffic to your website.8. Creation of Site Map (HTML): A sitemap contains links to every page of your site. We create sitemap for your website.9. Recommendation & Creation of Link Pages (Content to be provided by Client): Depending upon your current website status onsearch engine and keyword requirement, we will suggest you to build New Link pages. Content of these new web pages will beprovided by you.10. Google Site Map Installation (XML): We create XML sitemap of your website and submit it into Google webmaster tool.11. Header Tag Optimized (H1, H2….H6): We include header tag (H1, H2….H6) on target key phrases as per search engineguidelines.12. Meta Tags Composition & Upload: Meta Tags are associated with a web page and are placed in the HTML but not displayed onthe page for the user to see. There are a large number of Meta tags available, but most well-known Meta tags are the Title, MetaDescription and Meta Keywords. We make Meta tags for your website pages according to search engine criteria.13. Alt Tags Composition & Upload: If you can describe your image or link, then you need to add Alt Tag. Alt tags should conveywhat the graphic is for all about and contain good relevant keywords.14. Manual Submissions to top Search Engines: Google, Yahoo, AltaVista, MSN etc.: We submit your website manually in majorsearch engines. This makes you sure that your website will be with the search engines in a short span of time (1-2 weeks).15. Manual Directory Submissions in General Directories: We manually submit your website into general directoriesSonitek International       255, Duncan Mill Road, Unit # 212, Toronto, Ontario M3B 3H9 Version April’ 2010Phone: 416‐385‐9949       Fax: 905‐884‐6730       www.sonitek.ca                                                                                              Page 5 of 7  
    • 16. Manual Submissions to Regional Search Engines and Directories: We submit your website manually in regional directorieswhich will help you improve your local business.17. Manual Submissions to Industry-Specific Search Engines and Directories: We manually submit your website into searchengines and directories which target your industry.18. Blogs Creation and Promotion: Blogs are generally designed in journal format, written in a conversational, personal style, withmost recent items at the top of a page. Blogs can offer readers the opportunity to comment on. Post on Blogs is easy to update.19. Manual Article submissions: Article is a written essay on a topic focusing on 1-2 keywords which manually submitted into "ArticleDirectories".20. Manual Press Release submissions: Press Release is a written announcement (by submitting it into Press Release sites) thatseeks to draw online media attention to a new service package or product launch or specific event.21. Manual Classified Ads submissions: Classified ad: a short ad in a "Classified site" appearing along with other ads of the sametype.22. Manual Forum submissions: Internet forum, or message board, is an online discussion site on one or more topic.Forum Post:A post is a user submitted message enclosed into a block containing the users details and the date and time it was submitted.Members are usually allowed to edit or delete their own posts. Posts are contained in threads, where they appear as boxes one afteranother.23. Google Analytics Integration: Google analytics allows you to get detailed reports regarding the traffic to your website. It providesyou information like: What keywords visitors use to find your site? Your most popular pages What countries your visitors come from?24. Monthly Ranking Reports: We provide you monthly report which tells you where your website rank/position is in search engine foryour selected Key phases. However, first report will be provided only after 3 months (Time starting from the day when your websitebecomes Search Engine Friendly)25. Local business listing on Google: Millions of people search Google Maps every day. A free listing on Google Maps makes it easyfor them to find you.26. Social Networks & community’s: Social Network sites such as Facebook, LinkedIn allow you to join like minded businessgroups/ people and add business groups / people as friends to your online social network. Social networking provides different ways(chatting, messaging, exchanging photos/video) to spread the message about your business, to promote and share company services,products.We set up the clients profile on Facebook only. The client can continue on their own to add their profile to other sites like LinkedIn,Google Buzz etc. We do not manage the client account. We recommend the client to actively participate into social networking activitiesthemselves to spread their message about their business.27. Social bookmark Social Bookmarking sites such as Digg, Stumbleupon, allow you to save any or industry specific web pages thatyou want to remember and/or share.Social Bookmarking sites allow you to list your websites to improve your SEO ranking. People prefer to search bookmarked sitesbecause they are able to review already listed sites and read comments placed by others. Social Bookmarking sites generate a lot oftraffic to your site as your profile on these sites becomes popular.We set up the clients profile on Digg.com only. We recommend the clients to actively participate in social bookmarking activitiesthemselves to spread the message about their business.Sonitek International       255, Duncan Mill Road, Unit # 212, Toronto, Ontario M3B 3H9 Version April’ 2010Phone: 416‐385‐9949       Fax: 905‐884‐6730       www.sonitek.ca                                                                                              Page 6 of 7  
    • 28. Microblogging enables users to publish very short sentences. In Microblogging, people are writing about their personal life,promoting a product or having a discussion with someone else by composing small (micro) blog posts. Microblogging has the potentialto become a new informal communication medium between your business and target customers. Micro-blogs offer a fantasticopportunity to broaden the business network. Businesses utilize it to create awareness about the benefits of its goods and services tonew markets.We set up the clients profile on Twitter only. We do not manage the clients account. We recommend clients to twit themselves abouttheir company activities.29. Video Marketing is to market and distribute your web videos on Youtube, Vimeo, Dailymotion to ensure that your video contentachieves maximum visibility among your target audience. Video marketing allows companies to communicate their message among alarge audience quickly. Videos provide powerful and effective communication messages for branding, educating, marketing, sellingproducts and services across the Internet in a compelling & convincing manner.We create company profile on Youtube only. We do not manage the clients account. We recommend clients to upload their videos withproper keywords. The client should also search for industry specific keywords for already posted videos of the clients like mindedindustry and place comments on those videos themselves to take the advantage of video marketing.30. Presentation/Slide sharing sites give users space to upload slides, as well as other file types like pdf’s such as Slideshare.net,scribd.com. Each file can be optimized and linked to client’s business presentation website and then shared with the public. The text ofthe slides is often summarized automatically on the page making it index able for search engine spiders. These online businesspresentations such as business information, training materials, ppt’s etc. increase brand loyalty and keep your clients informed aboutbusiness services.We create the clients profile on Slideshare.net. We do not manage the clients account. We recommend clients to upload their slideswith proper keywords. The client should search for industry specific keywords for already posted slides of the clients like mindedindustry and place comments on those slides themselves to spread the message about their business.31. Unlimited e-mail Support: We provide weekdays email support (Monday - Friday) service with 24-48 hours response time. Withinthis time limit, we will revert back to your queries. ___________________ I ApproveSonitek International       255, Duncan Mill Road, Unit # 212, Toronto, Ontario M3B 3H9 Version April’ 2010Phone: 416‐385‐9949       Fax: 905‐884‐6730       www.sonitek.ca                                                                                              Page 7 of 7