Gaadi.com Business Partnership Proposal Umang Kumar Co-Founder, Accentium Web Pvt. Ltd.  +91 9999000785 [email_address]
January 24, 2011 Page  Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><...
January 24, 2011 Page  Gaadi.com – Introduction Launched on May 15 th  2008, Gaadi.com is one of India’s leading auto port...
January 24, 2011 Page  Gaadi.com – Introduction <ul><li>Car Comparisons </li></ul><ul><li>Pricing Information </li></ul><u...
Gaadi.com – Introduction Users can  list/sell  their car on Gaadi.com and get the  best   value  for their vehicle  Users ...
January 24, 2011 Page  Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><...
* Source  :  Internal Analytics Data for September Gaadi.com – Key Site Stats Item Statistics Unique Visitors 1,35,000 / m...
January 24, 2011 Page  Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><...
Gaadi.com is not only the 2 nd  largest auto portal but it is also growing the fastest Source : Latest Dec data from Comsc...
Our Phenomenal Growth Continues We are the fastest growing auto portal in the country over the last year or so.. From 3500...
Advertising Benefits <ul><li>7 lac visitors (Reach)   & Quality of Reach </li></ul><ul><ul><li>Vistors include new car / u...
Lead Generation on Gaadi.com => Great ROI A testimonial to the quality of leads besides repeated campaigns is the fact tha...
January 24, 2011 Page  Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><...
Gaadi.com-Total Leads generated for the Month Nov
Gaadi.com – Client Base for Organic Leads Branding and New Car Leads Used Car Leads Car Finance / Car Insurance Leads
The Maruti Zen Estilo Campaign
The Renault Play Campaign The i20 Uber Cool Campaign Tata Indica Vista Innovation –  (Expandable Banner under Tab) Campaign
The Fiat Linea Campaign The SX4 Innovation – Bottom Rollover Banner in Footer Tata Sumo Grande Campaign
January 24, 2011 Page  The Skoda Laura Campaign Note the innovations – Special Tab / Micro site as well as the expandable ...
The Mahindra Xylo Campaign
Gaadi.com – Screen Captures (Ideal for Car Launches) The Mahindra Xylo Launch Campaign
January 24, 2011 Page  The Mahindra Scorpio Campaign
January 24, 2011 Page  The Logan Edge Campaign
January 24, 2011 Page  The Chevrolet Savings Campaign
January 24, 2011 Page  Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><...
Accentium Web – Top 50 and Fastest growing Accentium Web is one of top 50 internet companies in India with a reach of over...
The Accentium Team Vivek Pahwa: CEO & Co-founder   ( MBA, Indian School of Business; BTech, University of Michigan) Serial...
Accentium Web Pvt. Ltd. 21C, Sector 18 Gurgaon 122 015 India
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  1. 1. Gaadi.com Business Partnership Proposal Umang Kumar Co-Founder, Accentium Web Pvt. Ltd. +91 9999000785 [email_address]
  2. 2. January 24, 2011 Page Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Key Site Stats & Demographic Information </li></ul></ul><ul><ul><li>Our leadership in the Auto Vertical Space </li></ul></ul><ul><ul><li>Advertising Benefits </li></ul></ul><ul><ul><li>Lead Generation Options </li></ul></ul><ul><li>Client Case Studies </li></ul><ul><li>About Accentium </li></ul>
  3. 3. January 24, 2011 Page Gaadi.com – Introduction Launched on May 15 th 2008, Gaadi.com is one of India’s leading auto portals Most comprehensive new car section with research, new car reviews, expert reviews from car experts, on road pricing etc. Our Used car listings section is very popular where thousands of users have listed their cars for sale In NCR/Mumbai/Pune/Thane we have additionally started helping customers get the new car they desire through our partnerships with local dealers and banks
  4. 4. January 24, 2011 Page Gaadi.com – Introduction <ul><li>Car Comparisons </li></ul><ul><li>Pricing Information </li></ul><ul><li>Car Specifications / Pictures </li></ul><ul><li>User Generated Car Reviews </li></ul><ul><li>Expert Car Reviews </li></ul>
  5. 5. Gaadi.com – Introduction Users can list/sell their car on Gaadi.com and get the best value for their vehicle Users looking at purchasing/buying a used car can go through 1000s of used car options available on the site and contact the sellers of cars they are interested in
  6. 6. January 24, 2011 Page Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Key Site Stats & Demographic Information </li></ul></ul><ul><ul><li>Our leadership in the Auto Vertical Space </li></ul></ul><ul><ul><li>Advertising Benefits </li></ul></ul><ul><ul><li>Lead Generation Options </li></ul></ul><ul><li>Client Case Studies </li></ul><ul><li>About Accentium </li></ul>
  7. 7. * Source : Internal Analytics Data for September Gaadi.com – Key Site Stats Item Statistics Unique Visitors 1,35,000 / month Page Views 9,200,000 / month Registered Users 408,000 Avg. Time Spend 8 minutes Avg. Page Views 6.5 / visit Repeat Visitors 15% of unique (daily) Traffic Split Up 95% - Indian Traffic, 5% - International India Traffic Split – Up 25% - NCR, 12% - Bangalore, 10% - Mumbai, 8% - Chennai, 8% - Hyderabad, 7% - Pune
  8. 8. January 24, 2011 Page Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Key Site Stats & Demographic Information </li></ul></ul><ul><ul><li>Our leadership in the Auto Vertical Space </li></ul></ul><ul><ul><li>Advertising Benefits </li></ul></ul><ul><ul><li>Lead Generation Options </li></ul></ul><ul><li>Client Case Studies </li></ul><ul><li>About Accentium </li></ul>
  9. 9. Gaadi.com is not only the 2 nd largest auto portal but it is also growing the fastest Source : Latest Dec data from Comscore
  10. 10. Our Phenomenal Growth Continues We are the fastest growing auto portal in the country over the last year or so.. From 3500 – 4500 visitors/day in June to over 35,000 daily visitors today
  11. 11. Advertising Benefits <ul><li>7 lac visitors (Reach) & Quality of Reach </li></ul><ul><ul><li>Vistors include new car / used car purchasers & people who like being updated on the latest cars / models (Key Influencers) </li></ul></ul><ul><li>Highly targeted medium to reach out to prospective car buyers </li></ul><ul><ul><li>Nearly 50% are unsure about which car to purchase </li></ul></ul><ul><ul><li>Appropriate messaging/communication could help sway their purchase decision </li></ul></ul><ul><ul><li>Great platform to raise awareness about a new car launch </li></ul></ul><ul><ul><li>Targeted Banner Ads / Emailers / SMS Campaigns </li></ul></ul><ul><ul><ul><li>Tailored messages based on the car segment that users are researching </li></ul></ul></ul><ul><ul><ul><li>For eg: Users looking at purchasing a car within the 3 lacs – 4 lacs range can be emailed car comparisons / car reviews and shown appropriate banners </li></ul></ul></ul><ul><li>Cost Effective </li></ul><ul><ul><li>Since we focus all our energies on getting prospective car buyers to our site </li></ul></ul>January 24, 2011 Page
  12. 12. Lead Generation on Gaadi.com => Great ROI A testimonial to the quality of leads besides repeated campaigns is the fact that we ourselves sell cars to customers in the NCR / Maharashtra region with these leads 3 lakh visitors per month 25,000 raw leads per month Lead Forms Filled by Users Gaadi In-house Telecalling 5000 hot leads per month 800-900 car buyers per month Targeting of lead generation can be either by Make/Model or the segment (eg: 3 -4 lacs)
  13. 13. January 24, 2011 Page Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Key Site Stats & Demographic Information </li></ul></ul><ul><ul><li>Our leadership in the Auto Vertical Space </li></ul></ul><ul><ul><li>Advertising Benefits </li></ul></ul><ul><ul><li>Lead Generation Options </li></ul></ul><ul><li>Fiat Case Studies </li></ul><ul><li>About Accentium </li></ul>
  14. 14. Gaadi.com-Total Leads generated for the Month Nov
  15. 15. Gaadi.com – Client Base for Organic Leads Branding and New Car Leads Used Car Leads Car Finance / Car Insurance Leads
  16. 16. The Maruti Zen Estilo Campaign
  17. 17. The Renault Play Campaign The i20 Uber Cool Campaign Tata Indica Vista Innovation – (Expandable Banner under Tab) Campaign
  18. 18. The Fiat Linea Campaign The SX4 Innovation – Bottom Rollover Banner in Footer Tata Sumo Grande Campaign
  19. 19. January 24, 2011 Page The Skoda Laura Campaign Note the innovations – Special Tab / Micro site as well as the expandable rollover bar
  20. 20. The Mahindra Xylo Campaign
  21. 21. Gaadi.com – Screen Captures (Ideal for Car Launches) The Mahindra Xylo Launch Campaign
  22. 22. January 24, 2011 Page The Mahindra Scorpio Campaign
  23. 23. January 24, 2011 Page The Logan Edge Campaign
  24. 24. January 24, 2011 Page The Chevrolet Savings Campaign
  25. 25. January 24, 2011 Page Table of Contents <ul><li>Brief About Gaadi.com </li></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Key Site Stats & Demographic Information </li></ul></ul><ul><ul><li>Our leadership in the Auto Vertical Space </li></ul></ul><ul><ul><li>Advertising Benefits </li></ul></ul><ul><ul><li>Lead Generation Options </li></ul></ul><ul><li>Client Case Studies </li></ul><ul><li>About Accentium </li></ul>
  26. 26. Accentium Web – Top 50 and Fastest growing Accentium Web is one of top 50 internet companies in India with a reach of over 30 lac unique users every month. India's No. 2 Auto Portal - Founded in 2008, Gaadi.com is a one-stop-shop for the Indian consumer when it comes to cars.(New Car Research, Used Car Classifieds, Car Finance, Car Insurance) India's No. 1 Education Portal - Founded in late 2009, StudyNation is Accentium’s latest offering in the education domain aimed to meet all needs of the Indian student India's No. 1 Women’s Portal – Sitagita.com is the largest website with relevant content around women’s issues and lifestyle India's No. 1 Remarriage Website - Founded in 2007, SecondShaadi.com is conclusively the strongest niche brand in the Indian matrimonial space, with over 1.6 lakh registered members and a strong brand
  27. 27. The Accentium Team Vivek Pahwa: CEO & Co-founder ( MBA, Indian School of Business; BTech, University of Michigan) Serial entrepreneur who has won numerous accolades including the prestigious Businessweek ‘Asia’s Best Young Entrepreneur’ award. He successfully setup and sold ‘Desimartini.com’ to Hindsutan Times Umang Kumar: Co-founder (MBA, Indian School of Business; BTech, R.V. College of Engineering; ) Computer engineer & Internet Buff. Corporate Strategy background at ABP & Regional head of 9.9 Media. A 50 people young and dynamic team has helped establish Accentium as one of India’s leading internet companies. With some of the best talent across Sales, Development, Product and Content we have become a leader in every vertical we have entered.
  28. 28. Accentium Web Pvt. Ltd. 21C, Sector 18 Gurgaon 122 015 India

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