RFID in APAC

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This is a presentation on RFID covering some simple basics, overview of both global and APAC market plus applications around the APAC region : )

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  • RFID in APAC

    1. 1. RFID in Asia Pacific
    2. 2. Food for Thought “ The competitive battles of the future will be won and lost in the supply, manufacturing and distribution networks, not in the front office, by companies that are highly adaptive and relentlessly efficient — all in real time. “ Dr. Hau Lee Thoma Professor, Graduate School of Business Stanford University
    3. 3. RFID 101
    4. 4. What is RFID ? UNIQUELY IDENTIFIES R adio F requency ID entification THE PRODUCT
    5. 5. What is RFID ? R adio F requency ID entification THE PRODUCT RFID
    6. 6. RFID 101 Tags Antenna & Reader Building Blocks LF ( Low Frequency ) : 125 kHz LF Tags ( < 0.5 Meters ) HF ( High Frequency ) : 13.56 MHz HF Tags ( < 1 Meter ) UHF ( Ultra High Frequency ) : 860 - 960 MHz UHF Tags ( 3 – 5 Meters ) Microwave : 2.4, 5.8 GHz Active Tags ( > 10 Meters )
    7. 7. RFID 101 Tags / Transponder Antenna & Reader Reader broadcasts signals through antenna Transponder is charged with Enough energy to send back an identifying response Passive Technology 101010101010101
    8. 8. RFID 101 Tags / Transponder Antenna & Reader Transponder “Blinks” Reader captures “Blinks” & Initiates Commands Active Technology 101010101010101
    9. 9. RFID 101 RFID Infrastructure Management Enterprise Resource Planning Systems Business to Business Data Exchange Network Infrastructure ( Wired – Wireless ) Closed Loop
    10. 10. RFID 101 CHINA USA EUROPE Open Loop
    11. 11. RFID Applications
    12. 12. Industrial Warehouse : Inventory Tracking <ul><li>BUSINESS ISSUE </li></ul><ul><li>Labor & time intensive inventory processes </li></ul><ul><li>Costly shipment errors </li></ul><ul><li>Product placement errors leading to aged inventory and lost products </li></ul><ul><li>SOLUTION </li></ul><ul><li>RFID-enabled dock doors, conveyors and forklifts for automated routing and item tracking </li></ul><ul><li>Location visibility with RFID arrays strategically placed in the floors and storage zones </li></ul><ul><li>BENEFITS </li></ul><ul><li>2x to 60x reduction in pallet processing times for shipping, receiving and verification </li></ul><ul><li>Operational savings for a distribution center could reach 20% </li></ul>P A +
    13. 13. RTLS on Assets / People <ul><li>BUSINESS ISSUE </li></ul><ul><li>Missing and misplaced assets </li></ul><ul><li>Mammoth task of reconciling assets during audits </li></ul><ul><li>Unauthorized movement of assets within premises / out of premises </li></ul><ul><li>SOLUTION </li></ul><ul><li>Real Time Tracking Solutions to aid in tracking, traceability and movement of assets with premises / out of premises </li></ul><ul><li>BENEFITS </li></ul><ul><li>Real time tracking of assets / personnel </li></ul><ul><li>Check and balance item movement from location to location / building to buidling </li></ul>A
    14. 14. Automated Baggage Handling <ul><li>BUSINESS ISSUE </li></ul><ul><li>Accurately route checked passenger bags for screening and on to the airplane </li></ul><ul><li>Efficiently transfer bags to reduce turnaround time for planes at hub airports </li></ul><ul><li>SOLUTION </li></ul><ul><li>Reduce the amount of resources required for error and exception handling </li></ul><ul><li>BENEFITS </li></ul><ul><li>Baggage routing accuracy at 99.8% vs 90% with barcodes </li></ul><ul><li>Accelerates aircraft turn-around time </li></ul>P A +
    15. 15. Pharmaceutical Item Tracking <ul><li>BUSINESS ISSUE </li></ul><ul><li>Expected FDA mandate to track prescription drugs </li></ul><ul><li>Better visibility of product flow through the supply chain </li></ul><ul><li>Identify counterfeit and expired drugs </li></ul><ul><li>SOLUTION </li></ul><ul><li>Optimized pharmaceutical tag for item-level tracking </li></ul><ul><li>Reader infrastructure integrated into production line </li></ul><ul><li>Items tracked as product moves from packaging through shipping </li></ul><ul><li>BENEFITS </li></ul><ul><li>Pedigree for each item moving through the supply chain </li></ul><ul><li>Easy to locate a specific case or items of goods </li></ul>P
    16. 16. Document Management <ul><li>BUSINESS ISSUE </li></ul><ul><li>Missing and misplaced of documents </li></ul><ul><li>Cumbersome process of locating documents </li></ul><ul><li>Unable to identify current owner in process that is holding the document </li></ul><ul><li>SOLUTION </li></ul><ul><li>Ability to isolate document quickly and easily </li></ul><ul><li>Ability to track movement of documents in document workflow </li></ul><ul><li>Proper and systematic check in/check out of documents </li></ul><ul><li>BENEFITS </li></ul><ul><li>Quick access to critical documents </li></ul><ul><li>Visibility of documents movement with the document flow </li></ul><ul><li>Authorized / Secure movement of sensitive documents </li></ul>P
    17. 17. Weapons Storage & Retrieval <ul><li>BUSINESS ISSUE </li></ul><ul><li>Unauthorized Access to Firearms </li></ul><ul><li>Misplace of Firearms on Racking Locations </li></ul><ul><li>Conventional Tracking of Firearms Assignment & Movement </li></ul><ul><li>SOLUTION </li></ul><ul><li>Individual Firearm Retrieval / Storage Control </li></ul><ul><li>Location Verification upon Retrieval / Storage of Firearms </li></ul><ul><li>Cross Validation upon Assignment/Retrieval/Storage </li></ul><ul><li>BENEFITS </li></ul><ul><li>Secure Access to Firearms ( Multifactor Authorization ) </li></ul><ul><li>Visibility of Firearm Movements Authorized / Secure </li></ul>P
    18. 18. RFID Industry Outlook
    19. 19. World Market <ul><li>The global RFID Hardware market was estimated at $ 2.8 billion in 2005 </li></ul><ul><li>Expected to grow at a CAGR of approx. 32% during forecast period </li></ul><ul><li>At present, passive tags are used in most applications. They are cost effective ( 0.2 - $2 ) </li></ul><ul><li>High potential for the active tag market in the future, with falling tag prices. Prices range between $5 - $25 </li></ul><ul><li>Reader price vary from $80-$2500 </li></ul>Source : Frost & Sullivan
    20. 20. APAC Market <ul><li>The Asia Pacific market in 2005 was estimated at 0.51 billion in 2005 and is expected to more than triple by 2010, growing at an estimated CAGR of approximately 35.4% over the next 5 years. </li></ul><ul><li>Traditionally cost sensitive, Asian manufacturers carefully weighing the business value of implementing RFID for long term. </li></ul><ul><li>Only when they start realizing the ROI generated by using this technology, will they consider implementing the technology at a faster rate </li></ul>Source : Frost & Sullivan
    21. 21. Asia Pacific Market Indonesia Philippines Thailand Australia Singapore Malaysia China Japan Korea RFID Market Growth RFID Market Size Source : Frost & Sullivan Brunei
    22. 22. Where is RFID Being Deployed ? AMR 2007
    23. 23. Experience Economy Source : Harvard Business Review, Welcome to the Experience Economy
    24. 24. Progression of Economic Value Market Pricing Premium Undifferentiated Competitive Position Differentiated Extract Commodities Make Goods Deliver Services Stage Experiences Source : Harvard Business Review, Welcome to the Experience Economy
    25. 25. Asia Pacific Roundup
    26. 26. Global Implementations : Japan <ul><li>Impact </li></ul><ul><ul><li>Achieve clear accountability among farmer, logistics and retailer </li></ul></ul><ul><ul><li>Reduce returns goods ratio by managing temperature carefully </li></ul></ul><ul><ul><li>Lead to expansion of sales overseas </li></ul></ul>Freshness Management ( Export from Japan to China )
    27. 27. Global Implementations : Korea
    28. 28. Global Implementations : China <ul><li>Food Management </li></ul><ul><li>Animal Tracking and Pet Administration </li></ul><ul><li>Anti-Counterfeiting and Quality Control </li></ul><ul><li>Military Vehicle Anti-Counterfeiting </li></ul><ul><li>Homeland Security and Identification Documents </li></ul><ul><li>Shanghai International Ports </li></ul>
    29. 29. Global Implementations : India <ul><li>Transportation Industry </li></ul><ul><li>Agriculture </li></ul><ul><li>Government Pilots </li></ul><ul><ul><li>Ministry of Defense </li></ul></ul><ul><ul><li>Ministry of Petroleum </li></ul></ul><ul><ul><li>Indian Railways </li></ul></ul><ul><ul><li>Department of Post </li></ul></ul><ul><li>Corporate Pilots </li></ul><ul><ul><li>Fresh Produce </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Logistics </li></ul></ul><ul><ul><li>Airports </li></ul></ul><ul><ul><li>Sea Ports </li></ul></ul>
    30. 30. Global Implementations : Australia <ul><li>Funded by the Australian Government </li></ul><ul><li>Explore Tracking of goods and assets in supply chain with multiple trading partners </li></ul><ul><li>Demonstrate that information transfer through the EPC Network is secure </li></ul><ul><li>Companies involved P&G, Linfox, Gillette, etc </li></ul>( National Demonstrator Project )
    31. 31. Global Implementations : Brunei <ul><li>Government Applications Tracking </li></ul><ul><li>Track & Trace for Equipments </li></ul><ul><li>Single Identity Management </li></ul><ul><li>Vehicle Tracking </li></ul>
    32. 32. Global Implementations : Thailand <ul><li>Implementations Animal Tagging and Farm Management for Food Safety & Traceability </li></ul><ul><li>RFID for Shrimp Management </li></ul><ul><li>Impact </li></ul><ul><ul><li>Improved Traceability </li></ul></ul><ul><ul><li>Improved Productivity </li></ul></ul><ul><li>Government Supported Initiative </li></ul>Animal Tagging and Tracking
    33. 33. Global Implementations : Malaysia <ul><li>Government Support </li></ul><ul><ul><li>Grants </li></ul></ul><ul><li>Electronic Seal </li></ul><ul><li>Artifacts Tracking </li></ul><ul><li>Library </li></ul><ul><li>Document Tracking </li></ul><ul><li>E-Plate </li></ul><ul><li>Animal Tracking </li></ul>
    34. 34. Happy RFIDing !

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