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Communicating Public Transport in India
 

Communicating Public Transport in India

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Public Transport in India needs to be communicated & marketed well to all the stakeholders to create its acceptability and uses. New public transport systems like BRTS are poorly communicated with no ...

Public Transport in India needs to be communicated & marketed well to all the stakeholders to create its acceptability and uses. New public transport systems like BRTS are poorly communicated with no communications & marketing plan in place. In addition to great bus infrastructure, soft aspects of branding, communications & marketing needs to be prioritized & promoted.
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    Communicating Public Transport in India Communicating Public Transport in India Presentation Transcript

    • Communicating Public Transport Kumar Manish Communications & Public Outreach Professional kumar@cgm.org.in Twitter@kumarmanish9
    • PRESENTATION ON GREEN MOBILITY All that matters-Marketing ! Car industry (automakers' generally spend 2.5% to 3.5% of revenue on marketing)- 21 billion dollars alone in year 2009. Source: Business week
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY Storytelling is the key! Pitch for Indian Masses: -Context -Emotions -Aspirations
    • PRESENTATION ON GREEN MOBILITY POTHOLES ROADS!
    • PRESENTATION ON GREEN MOBILITY PARKING –NO ISSUE
    • PRESENTATION ON GREEN MOBILITY ECONOMICAL
    • PRESENTATION ON GREEN MOBILITY OWNERS PRIDE-CELEBERATION
    • PRESENTATION ON GREEN MOBILITY STATUS SYMBOL
    • PRESENTATION ON GREEN MOBILITY Myths? •Marketing is a luxury public transit companies cannot afford. •Public Transport is subsidized. Those who need the service will automatically come to avail it. •Advertisement in paper & banners are good enough. •Announcement & launch event will suffice for its promotion
    • PRESENTATION ON GREEN MOBILITY We need to help more people envision what public transport could be like.
    • PRESENTATION ON GREEN MOBILITY TRANSJAKARTA-INDONESIA
    • PRESENTATION ON GREEN MOBILITY BRAMPTON-ENGLAND
    • PRESENTATION ON GREEN MOBILITY GOOD TRAVELLING EXPERIENCE
    • PRESENTATION ON GREEN MOBILITY CONGESTION FREE ROADS
    • PRESENTATION ON GREEN MOBILITY Case Study: Reporting of Delhi BRTS
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY Case Study: Reporting of Ahmedabad BRTS
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY KEY - Communicate & Engage with Media. Make them Your ALLY !
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY Envisioning public transport. • We will succeed only when it is good experience to drive in a bus/BRTS. • We have to create the demand for sustainable transportation. Communications is therefore key in order to accelerate the pace of change. • We must ensure that our projects are highly visible and that the people they serve become ambassadors for them.
    • PRESENTATION ON GREEN MOBILITY Brand- identity Transmilenio-Bogota Janmarg-Ahmedabad Rajpath -Rajkot
    • PRESENTATION ON GREEN MOBILITY Brand- Uniqueness & Consistency Uniform of employees Bus Station- Design Janmarg BRTS Pilot Short films
    • PRESENTATION ON GREEN MOBILITY User Education & information Systems Poster Signage Radio TV Media
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY
    • PRESENTATION ON GREEN MOBILITY The Game Changer - Social Media India is a young nation. More than half of its 1.2 billion people is aged below 25, and two-thirds below 35. 85% of young India is hooked on to some or more social networking sites. The costs involved are miniscule as compared to traditional media. It is the fastest growing and one of the most reliable word of mouth medium. You can listen what people are saying easily.
    • PRESENTATION ON GREEN MOBILITY Digital Media Global figures - 2012
    • PRESENTATION ON GREEN MOBILITY Digital Media Facebook
    • PRESENTATION ON GREEN MOBILITY Interactive /Engaging-Website
    • PRESENTATION ON GREEN MOBILITY Digital Media-Mobile Application
    • PRESENTATION ON GREEN MOBILITY One Vision, One Mission, One Brand • "Given how hard the consumer is to reach today, a strong and unified brand message is increasingly becoming the only way to break through.” - Jan Lindemann, Managing Director, Interbrand (creator of annual Top 100 Brands ranking
    • PRESENTATION ON GREEN MOBILITY Look Out for these signs -Car Vs Public Transport Brand & Identity Messaging -Coherence in internal communications. User Education & information Systems Marketing Campaigns External Communications & Media Management Online engagement – Social Media Word of Mouth Publicity
    • Twitter : @kumarmanish9 Info-graphics : Enliven Credit Images: TOI/HT/Google