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Design Tourism, Indonesian Convivial Society Tour

Design Tourism, Indonesian Convivial Society Tour
Final master project presentation for Master of Business Design Domus Academy Milan Italy.
July,18th 2012

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Mbd fmp _design tourism_kumara sadana putra Mbd fmp _design tourism_kumara sadana putra Presentation Transcript

  • Design  Tourism,    Indonesian  Convivial  Society  Tour   Kumara  Sadana  Putra   MBD  11-­‐12  Domus  Academy     Mentor:  Marrie  Piere  
  • Content   •  Inspira<on   •  Eco-­‐tourism    &  traveler   philanthropy  trend   •  Convivial  society  theory   •  Design  tourism  concept   •  Compe<tor’s  analysis   •  Business  model  •  Economics  &  Feasibility  study   •  Benchmarking  • Scability  &  future  development   •  Benefits  
  • Batik pattern!graphic design! Becak! Product design! Joglo! Architecture!
  • inspira9on  In  search  of  finding    Indonesian  design  iden<ty  
  • inspira9on  Cultural  and  designated  diversity  of  Indonesia,  highly-­‐skilled  of    craKsmanship  
  • inspira9on   Eco-­‐tourism  trend  &  Traveler’s  demands  of  philanthropic  ac<vi<es  
  • inspira9on  Convivial  society  theory,  Ivan  Illich  
  • Convivial  Society  theory   convivial  society  design  is  a  science  of  nature  which    can  also  be  used  to  simplify  the  tools  to   enable  ordinary  people  to  build  their  own   environment.  They  are  built  with  the   possibility  of  each  of  its  members  to  run  its   system  of  social  life  independently  without   the  help  from  others   Illich,  I.,  1973,  Tools  for  Conviviality,  Marion  Boyars  Publishers    
  • Kampung  theory  When  turning  our  eyes  to  the  real  life  se>ng  in  Kampung,  we  are  able  to   observe  the  genera<on  and  cul<va<on  of  different  inven<ons  apart  from   the  more  official  one.  This  is  referring  to  various  small  “se>ngs”  and  “ac9vi9es”  which  is  webbed  like  networks.  Crea9vity  and  innova9ons  to   support  various  ac<vi<es  to  answer  the  local  needs  in  daily  life  can  be   found  everywhere   Kishi  K,  2011,  “Master  Planning”  vs.  “Networking”  approaches  to  solve  contemporary  urban  crises  in  Asian  ci<es,     Asia  Public  Intellectual,  Japan    
  •  Trend   Traveler’s  philanthropy*:  travelers  and   companies  in  the  tourism  industry  give   financial  resources,  <me,  and  exper<se   to  increase  the  well-­‐being  of  local   communi<es.  Enriching  the  travel   experience  through  meaningful,   culturally  sensi9ve,  and  produc9ve   interac9ons  with  people  in  host   communi<es.   Compare  with  the  year  in  80’s**,   currently  travellers  tend  to   2x  want  to  know  new  life  styles   2x  experience  different  cultures   ¼  x  spend  money  freely   *  CREST’s,  Travelers’  Philanthropy  Handbook     **  WTO,  presenta9on  of  the  Vice-­‐Minister  of  Bolivia,  II  Interna9onal  Seminar  on  Sustainable  Tourism    
  • benchmarking   ()*+,-."/0)102*34" Poverty  tour   !" Jakarta  Hidden  Tour   &!" Reality  Tours  &  Travel   D060) %!" B--*,3." $!" 50)67238"9"C)034<0)73-=" #!" :*;;,31-02*3" !" :*;<03="9" ?*@"*A"(0)2-1<03.4" 503<*>7)"   Insight   Dona<on  for  community,  in  health  &  educa<on   Account  transparency   Strong  concept  can  a_ract  mode  media  for  publicity    
  •  benchmarking   Cultural  tour   TMII,  Mini  Indonesia  Park   Garuda  Wisnu  Kencana,  sculpture  park     Insight   Cultural  content  (the  story  behind)  is  important   Product  varia<ons   Use  variant  marke<ng  &  communica<ons  methods  
  • concept   • Sustainable  dev.   • Creator  of  tools  based  on   • Financial  benefits  for   Convivial   their  needs  Eco  Tourism   conserva<on   • Environmental,   • Empowering  community   • Cultural  development   society   sustainabie,  material   • Lifestyle  of  people  in  terms   Community  • Local  par<cipa<on  Cultural   of  art,  arch,  design   • Crea<ve  tourism     based   • Self  organized   • Economic  benefit  goes  to  tourism   • Educa<on,  workshop,  events,   fes<vals   tourism   themselves   • Convivial  society  product-­‐graphic-­‐architecture  Design   • Local  Community  par<cipa<on   • Financial  benefit  to  community  (dona<on  &  community  empowerment)  Tourism   • Cultural  development  (educa<onal,  workshop,  publicity)   • Conserva<on  of  local  culture  
  • Persona Scenario! Value achiever, want to pay for more! Robert Van Hoojdonk & Emelie! ! Netherland, 65 & 63 y.o. Sociologist & travel magazine Concern about transport reporter! method, wanted something Leisure travellers! local! ! end year holiday, spent 2 experience more expectation, weeks total in Indonesia! want to have unusual holiday, since already visit Indonesia before! Expect to have culinary Prefer clear and detailed experience as well! itineraries! Stayed in hotel in Sudirman JKT, leave Indonesia from Soekarno-Hatta JKT airport!
  • Persona Scenario! 100-200 including hotel, F&B , transportation! Fitorio & Adisty! ! Surabaya, 30 & 28 y.o. Architect, photographer! Expect to join wood carving Newlyweds backpackers! workshop! ! Weekend splendor 2-3 days, usually on long weekend, Ied Participate and experience with Mubarak holiday! Society’s lifestyle! Experience seeker, welcomed with any spontaneous plan! Stay in relative’s place, flight from Adi Sumarmo Solo!
  • Persona Scenario! Didn’t have problem with the budget. ! David Atkinson, ! ! UK 48 y.o. creativepreneuer! Special interest travellers! Want to taste the local ! culinary! Only have 2 days free, after visiting Indonesian trade expo! Prefer great getaway from routines and outside Jakarta! Experience seeker, welcomed with any spontaneous plan! Stay in hotel in Sudirman Jakarta, leave Indonesia from Soekarno-Hatta airport!
  • Persona Scenario! Budget controlled by school! 18 Students, Interior Design of Mushasino University Japan! educational travellers! Traditional transport would ! have been more sufficient. 7 days in Bali, Indonesia, Try to find bamboo workshop! visited bamboo workshop! Want to join workshop thatrewarded with certificates that suitable for curriculum! 5 days for the purpose and 2 days for pleasure! Stayed in Denpasar Bali, depart and arrive from Ngurah Rai airport!
  • Persona Scenario! Want to have income from freelance job! Asep Surjana, Tour Guide and Workshop trainer want to be! 26 y.o male, master of design Love traditional culinary and student, live in Bandung! it’s product! ! Have more free time during the weekday & weekend! Often join & win design compatition. ! Happy to promote Indonesia Main activity is writing thesis culture to his international about design craftsmanship, friend! active joining design excursion, exhibition, conference & Stay Bandung, West Java! talkshow!
  • pronouncia3on  :   desa  dot  i-­‐n-­‐d,  desain,  Indonesia  word  for  design.  Desa  is  an  Indonesian  language  for  tradi3onal  se=lement,  also  means  as  village,  kampung,  smallest  en33es  of  crea3ve  people  who  are  able  to  survive    from  their  own  problem  and  get  solu3ons  by  using  the  products  that  they  create  for    daily  used.    Dot  (.)  Ind  is  an  abbrevia3on  of  Indonesia,  Dot  (.)  Ind  also  gives  a  meaning  that  this  brand  comes  from  Indonesia  
  • Dona<on  &   merchandise   Educa<on   Travelers  Society   Workshop   Tour  package   Compe<<on   Tour  Guide  &   Trainer   Area   Event  &  Fes<val   Design  field  
  • Design-­‐Tourism    Indonesian  convivial  society  tour  On  all  our  convivial  society  tour,  travellers  will  see  the  genuine  Indonesian  design  who  came  from  the  convivial  society.  Travellers  can  traveling  to  and  staying  in  places  outside  their  usual  environment  to  enjoy  an  ar9s9c  environment  or  highly  skilled  manner,  see  ar<san  designed  and  created  an  ar<s<c  object  or  a  system  like  phinisi  boat,  angklung  music  instrument,  andong  horse  cart  When  passing  through  the  narrow  alley  in  kampung,  travellers  will  undoubtedly  feel  the  sense  of  community  and  spirit  that  exist  the  area.  Villagers  live  with  their  local  genius  and  genuine  crea<vity  and  originality  to  create  product  to  fulfil  their  needs.  Their  spirit  of  culture  creates  can  give  visitor  an  insighkul  of  our  daily  life  challenges.  Travellers  also  can  “experiencing”,  “par9cipa9ng”  and  “learning”  in  our  tour.  All  of  us  will  leave  with  an  enlightened  sense  of  the  purpose  and  determina<on  that  exist  in  that  society    
  •  Social-­‐Cultural  Impact      •  Preserve  and  conserve   the  genuine  design  of   Indonesia  that  exist  in   convivial  society  •  Empowering  the  society   by  giving  the  economical   benefits  with  eco-­‐ tourism  principle  
  •    Projects   Desa.Ind  help  society  by    •  Dona<on  design  :  Visitors   can  give  dona<on  based  on   what  society  needs  for   development  product-­‐ architecture-­‐graphic  project  •  Educa<on  programme  of   craKsmanship  skill  to  be   taught  for  their  genera<on  •  Provide  raw  material  and   tools  to  produce  their   designated  product-­‐ architect-­‐graphic  
  •    Transparency       Desa.Ind  pledged  that  50%  of   the  profits  aKer  tax  from  Tour   Package  will  be  donated  to   projects.  We  will  keep  that   promise  and  uploading  our   accounts  online  to  assure   people  
  •  Get  Involved   Traveller   Explore,  experience  the   local  geniuses,  and   contribute  50%  profit   share  dona<on  Join  the  Tour   Traveller   two  way  learning  system   Trainer   about  craKmanship  skill,   material    process   Workshop   Traveller   Join  design  &   Trainer   development:  Help  society   Educator   with  design  knowledge  to   develop  new  design   Educa<on   Traveller   •   Give  fund  for  selected   Donator   project   •   Buy  merchandise:  made   Dona<on  &   by  society  based  on  iconic   merchandise   product     Par<cipants,   Give  review  of  tour   Reviewer  to   des<na<on   become  guide   Redesign  product   tour   compe<<on  Win  the  compe<<on  
  •    Tourism  Package  
  • Short  S  (8  hours)-­‐Medium  M  (2d1n)-­‐Long  L  (5d4n)    Tourism  Package   Tour  compliment:  tradi<onal  culinary,  transporta<on,  stay  overnight  with  society   Art  performance  &  workshop  include  (except  short  tour)   Jakarta   Solo  &     Central  Java   Bali  Bandung  &    West  Java   Surabaya  &     Yogyakarta   East  Java  
  •  Tourism  Package   Selatan,  Utara,   Solo,  Semarang,   Denpasar,  Ubud,   Jakarta   Badung,   Barat,  TImur   Jepara,   Kp.Ondel2,   Temanggung   Seminyak,  Karang   Kp.Betawi,  TMII,   Kp.wayang,   Anyar     accupunto  chair,   Kp.wood  carving,   GWK,  Kp.Ogoh-­‐ Kp.Sasando   Kp.ba<k,  Magno   ogoh,Kp.bamboo,   S  $80,  M  $300,  L   wooden  radio,   Kp.woven  fabric,   $700   Rumah  rempah   Ni  Luh  Djelan<k   Solo  &     karya   shoes   Central  Java   S  $50,  M  $200,  L   Bali   S  $80,  M  $300,  L   $600   $700  Bandung  &    West  Java   Bandung,   Surabaya,  Malang,   Tasikmalaya,   Jember   Cirebon   Kotagede,   Kp.Reog,  Kp.  Mask   Saung  angklung,   Kebumen,   making,   Kp.Payung  geulis,   Karanganyar   Kp.bamboo  bike,   Kp.Kelom  geulis,   Kp.silversmith,   Kp.ba<k,   Hong  toys,   Kp.ba<k,   Kp.recycle   Kp.Naga   Kp.po_ery,   S  $50,  M  $200,  L   S  $50,  M  $200,  L   Kp.Joglo   $600   $600   S  $50,  M  $200,  L   $600   Surabaya  &     Yogyakarta   East  Java  
  • Ba<k   Highlight  package   mangrove   Short  Tour  Surabaya  &  East  Java   8  hours   $  50     Kampung  (Kp.)  mangrove  ba<k   Kp.Reog  (tradi<onal  lion  dance)   becak   Kp.Kepu<h  (instant  house  made  from  waste)   Lunch  with  culinary  product  design,  Reog  Ponorogo   pincuk   pincuk   Explore  with  Becak  or  bike  onthel   Whole  year   Min  2  pax  
  • Rumah   Highlight  package   rempah   Medium  Tour–Solo  &  Central  Java   2  days  1  night   $  200     Stay  overnight     with  society   Kp.ba<k  laweyan,  rumah  rempah   architecture,  magno  wooden  radio,  Kp.wood   andong   carving  Jepara   Lunch  &  dinner  with  culinary  product  design  Kp.Ba<k  Laweyan  Magno   Explore  with  car  with  air  con  &  Andong  or   wooden  radio   bike  onthel   Whole  year   Wood  carving,   ba<k   Workshop   Shadow   Magno,  rumah   puppet   rempah   entertainment   Designer  picks  
  • Rumah   Highlight  package   rempah   Medium  Tour–Solo  &  Central  Java   2  days  1  night   $  200     Stay  overnight     with  society   Kp.ba<k  laweyan,  rumah  rempah   architecture,  magno  wooden  radio,  Kp.wood   andong   carving  Jepara   Lunch  &  dinner  with  culinary  product  design  Kp.Ba<k  Laweyan  Magno   Explore  with  car  with  air  con  &  Andong  or   wooden  radio   bike  onthel   Whole  year   Wood  carving,   ba<k   Workshop   Fitorio  &  Adisty   Solo  &  Central  Java   Shadow   Magno,  rumah   Medium  tour   puppet   rempah   Wood  carving  workshop     entertainment   Designer  picks  
  • Bamboo   workshop   Highlight  package  Ogoh-­‐ogoh   Long  Tour  Bali   5  days  5  night   $  700     Stay  overnight     with  society   GwK,  Ogoh-­‐ogoh  raya  Sesetan,  bamboo   banjar  Abian  semal,  stone  carving  Ubud,   GWK   Tenganan  woven  fabric,  Trunyan     Lunch  &  dinner  with  culinary  product  design   Barong   Explore  with  car  with  air  con  &  bemo   dance   Ogoh-­‐Ogoh,   Whole  year   woven  fabrics   Min  4  pax   Workshop   Kecak  &  Barong   Ni  Luh  Djelan<k   Dance   shoes,  Ibuku   entertainment   Designer  picks  bamboo  
  • Bamboo   workshop   Highlight  package  Ogoh-­‐ogoh   Long  Tour  Bali   5  days  5  night   $  700     Stay  overnight     with  society   GwK,  Ogoh-­‐ogoh  raya  Sesetan,  bamboo   banjar  Abian  semal,  stone  carving  Ubud,   GWK   Tenganan  woven  fabric,  Trunyan     Lunch  &  dinner  with  culinary  product  design   Barong   Explore  with  car  with  air  con  &  bemo   dance   Ogoh-­‐Ogoh,   Whole  year   woven  fabrics   Min  4  pax   Workshop   Mushasino  Univ  japan     Student   Kecak  &  Barong   Ni  Luh  Djelan<k   Area  :  Bali   Dance   shoes,  Ibuku   dura9on:  long  tour   Bamboo  workshop   entertainment   Designer  picks  bamboo  
  • Enjoy  the  vibe  during  the  special  occasion  and  ceremony  from  convivial  society    Event  Package   2d1n,  combine  with  area  package   Special  ocassion     Pekan  Raya   Solo  ba<k  fes<val,   Ogoh-­‐ogoh   Jakarta   Fes<val  Ubud,   Jakarta,  Annually,   annually  every  April   every  June   $200   annually   $300   $300   Solo  &     Central  Java   Bali  Bandung  &    West  Java   Pasar  Seni  IT  once   Jember  Fashion   in  4  years,   Carnival,  annually   Hellarfest,   Sekaten,  annually   every  June/July   annually  every   every  June   $200   June   $200   $200   Surabaya  &     Yogyakarta   East  Java  
  • Design  field  Package   Accupunto  chair   Magno  wooden   Ibuku  bamboo   Jakarta   Ni  Luh  Djelan<k   Kp.Bambu  Ijo,  Aga   radio,  G  Mark  award   khan  award   Rumah  rempah   shoes   karya,  green   architecture     Solo  &     Central  Java   Bali  Bandung  &    West  Java   Urbane  architect   Jember  fashion   Hong  community   carnival   toys   Kampung  Code,   Kp.Kebalen,  Aga   Aga  Khan  award   Khan  Award   Surabaya  &     Yogyakarta   East  Java  
  • Design  for  special  interest  traveler  with  educa<on  background  spesific  area    Design  field  Package   Suitable  for  researcher,  design  university   Expert  tour  guide,  2d1n,  combine  with  area  package,  Min  5  par<cipants   Accupunto  chair   Magno  wooden   Ibuku  bamboo   Jakarta   Ni  Luh  Djelan<k   Kp.Bambu  Ijo,  Aga   radio,  G  Mark  award   khan  award   Rumah  rempah   shoes   karya,  green   architecture     Product   Interior   Product   Architect   Solo  &     Product   Architect   Interior   Central  Java   Bali   Interior   Fashion  Bandung  &    West  Java   Urbane  architect   Jember  fashion   Hong  community   carnival   toys   Kampung  Code,   Kp.Kebalen,  Aga   Aga  Khan  award   Khan  Award   Interior   Architect   Interior   Architect   Fashion   Architect   Surabaya  &     Product   Yogyakarta   East  Java  
  • CraKmanship  skill  sharing,  to  fullfill  the  needs  of  experiencing,  par<cipa<ng,  learning    Workshop   Suitable  for  public,  design  for  unexperience  and  visitors   Feel  genuine  experience,  learn  from  talented  craKmen,  own  your  masterpiece   Ba<k  $80   Wood  carving  $200   Bamboo  product,     Jakarta   Ogoh-­‐ogoh   Sasando  $200   Ba<k  $80   sculpture   Woven  fabric   $300   Solo  &     Jawa  Tengah   Bali  Bandung  &    West  Java   Angklung   Instant  house   Kelom  geulis   $200   $200   Silver  jewellry   Mask  making   $100   $100   Po_ery  making   $200   Surabaya  &     Yogyakarta   East  Java  
  •  Workshop   Ba<k  $80   Wood  carving  $200   Bamboo  product,     Jakarta   Ogoh-­‐ogoh   Sasando  $200   Ba<k  $80   sculpture   Woven  fabric   $300   Graphic   Fashion   Product   Graphic   Solo  &     Product   Sclupture   Central  Java   Bali   Product   Fashion  Bandung  &     Fashion  West  Java   Angklung   Instant  house   Kelom  geulis   $200   $200   Silver  jewellry   Mask  making   $100   $100   Po_ery  making   $200   Product   Fashion   Interior   Architect   Product   Sclupture   Surabaya  &     Yogyakarta   East  Java   Graphic   Product  
  • Bamboo   music   intrument   Highlight  Angklung   Angklung  workshop   2  days  1  night   $  200     Stay  overnight     with  society   Saung  Angklung  Udjo,  Bandung  West  Java   Saung  angklung   Udjo   Lunch  &  dinner  with  culinary  product  design   Material  included   Whole  year   Min  5  pax  
  • Bamboo   music   intrument   Highlight  Angklung   Angklung  workshop   2  days  1  night   $  200     Stay  overnight     with  society   Saung  Angklung  Udjo,  Bandung  West  Java   Saung  angklung   Udjo   Lunch  &  dinner  with  culinary  product  design   Material  included   Whole  year   Min  5  pax   David  Atkinson   Asep  Surjaya   Bandung  &  West  Java   Tour  Guide     Short  tour   Bandung  &  Jawa  Barat   Angklung  workshop    
  • bemo   Highlight   Transporta<on  methods   bajaj   Exlore  kampung  would  leave  memorable   experience  with  genuine  transporta<on  andong   method.    Tradi<onal  vehicle,  urban   becak   transporta<on    provide  several  op<on,   Bemo,  Becak,  Andong,  Onthel  bike,  Bajaj,   will  bring  traveler  to  the  tour  des<na<on  
  • bemo   Highlight   Transporta<on  methods   bajaj   Exlore  kampung  would  leave  memorable   experience  with  genuine  transporta<on  andong   method.    Tradi<onal  vehicle,  urban   becak   transporta<on    provide  several  op<on,   Bemo,  Becak,  Andong,  Onthel  bike,  Bajaj,   will  bring  traveler  to  the  tour  des<na<on   David  Atkinson   Student   Robert  &  Emilie   Fitorio  &  Adisty   Route  Jakarta  –   Route  Denpasar-­‐Bali   Route   Route  Solo  Jepara-­‐ Bandung   Minibus-­‐bajaj   Yogyakarta   Temangggung   Air-­‐con  Car  &   Andong  &  Bemo   Air-­‐con  Car  &  Becak   bemo  
  • Pecel   pincuk   Highlight     Tradi<onal  Culinary     Taste  Indonesian  various  culinary  from  sweet,   sour  un<l  spicy  as  the  tour  compliment.    We   provide  you  to  enjoy  in  different  way,  using   pikulan   tradi<onal  packaging  of  cutlery  product  design     Menu  :  Chicken  satay,  Indonesian  Fried  rice,   pecel  (salad  with  peanut  souce)  in  banana  leaf  Gudeg  Kendhil   called  pincuk,  BBQ  rice  (rice  burn  inside  the   besek   banana  leaf)  called  nasi  <mbel.     Also  experiencing  how  the  seller  serves  and   sells  their  product  in  tradi<onal  cart.  
  • Pecel   pincuk   Highlight     Tradi<onal  Culinary     Taste  Indonesian  various  culinary  from  sweet,   sour  un<l  spicy  as  the  tour  compliment.    We   provide  you  to  enjoy  in  different  way,  using   pikulan   tradi<onal  packaging  of  cutlery  product  design     Menu  :  Chicken  satay,  Indonesian  Fried  rice,   pecel  (salad  with  peanut  souce)  in  banana  leaf  Gudeg  Kendhil   called  pincuk,  BBQ  rice  (rice  burn  inside  the   besek   banana  leaf)  called  nasi  <mbel.     Also  experiencing  how  the  seller  serves  and   sells  their  product  in  tradi<onal  cart.   David  Atkinson   Student   Robert  &  Emilie   Fitorio  &  Adisty   Timbel  rice,     Satay  Lilit,  chicken   Gudeg  Kendhil,   Pecell  pincuk  &   cendol  ice   BBQ  with  peanut   pobery  &  besek   liwet  rice   sauce   packaging    
  •    Customer  Journey  
  •    Customer  Journey   Tour  Operator       Touch  point   Buy  merchandise,Provide  raw   Tour  Operator   material  &  tools   Dona<on   Booking     Robert  &  Emelie   Jewellry  (included)   Tour   Medium  tour  Yogyakarta   Workshop     Package   Arrival   Pick  up  @  Hotel,  drop  @  airport  
  •    Customer  Journey   Tour  Operator   Guide  Tour  Friend     Touch  point   Buy  merchandise,Provide  raw   Tour  Operator   material  &  tools   Dona<on   Booking   Website   Business  order   David  Atkinson   Jewellry  (included)   Tour   Medium  tour  Yogyakarta   Workshop   Short  tour  Bandung  &  West   Angklung  (short)   Package   Java   Arrival   Pick  up  @  Hotel,  drop  @  airport   Pick  up  @  Hotel  in  Jakarta,  drop  @  airport  Jakarta  
  •    Customer  Journey   Tour  Operator   Guide  Tour  Friend     Website   Touch  point   Buy  merchandise,Provide  raw   Tour  Operator   material  &  tools   Dona<on   Booking   Website   Business  order   Educate  society  with  design   process   Fitorio  &  Adisty   Jewellry  (included)   Tour   Medium  tour  Yogyakarta   Workshop   Short  tour  Bandung  &  West   Angklung  short   Package   Java   Wood  carving  (included)   Medium  tour  Solo  &  Central   Java   Arrival     Pick  up  @  Hotel,  drop  @  airport   Pick  up  @  Hotel  in  Jakarta,  drop  @  airport  Jakarta   Meet  up  in  des9na9on,  drop  @  airport  Solo  
  •    Customer  Journey   Tour  Operator   Guide  Tour  Friend     Website   Recommended  by  tourism  des9na9on       Touch  point   Buy  merchandise,Provide  raw   Tour  Operator   material  &  tools   Dona<on   Booking   Website   Business  order   Educate  society  with  design   process   Join  research  &  development     Student  Mushasino  Univ.   Jewellry  (included)   Tour   Medium  tour  Yogyakarta   Workshop   Short  tour  Bandung  &  West   Angklung  short   Package   Java   Wood  carving  (included)  Bamboo  &  Ogoh-­‐ogoh  (included)       Medium  tour  Solo  &  Central   Java   Arrival   Long  tour  Bali     Pick  up  @  Hotel,  drop  @  airport   Pick  up  @  Hotel  in  Jakarta,  drop  @  airport  Jakarta   Meet  up  in  des<na<on,  drop  @  airport  Solo   Pick  up  &  drop  @  hotel  with  minibus  
  •    Tour  Guide  Journey   Presenta<on  audience  in   Product  Design  Focus  talks   Touch  point   Receive  trainer  fee   Eligible  to  propose  tour   Workshop   Post  Ar<cle   Get  poin   Comment  &  feedback   package  &  workshop  <_le     trainer   Pin  image   Asep  Surjaya   Recommend  David  Atkinson  to  join   Redesign  product  compe<<on   Receivefreelance  fee   Win  and  get  the  price,  eliglible  Collect  poin  and  eligible  Ko  become   Tour  Guide   Compe<<on   to  become  tour  guide   trainer  
  • Channel  &  Communica9on   Website  &  Social   media   Inbound  tour  operator   Travelling  &  Leisure    Laptop  si  Unyil,   Commsioned  agent  &  tour  guide   Tour  Operator,   TV  Programme   Sang  kreator   Agent,  tour  guide   &  Print  Ads   Travelling  &  Airflight  magazine   Above  The  Line  (ATL)     Below  The  Line  (BTL)   Post   &   Pin   imgae   with   review   of   Blog  &  Social   Review  &  Design          convivial  society  product   Media   Compe<<on   Give   feedback   and   academic   comment   from   someone   else  travelling   website   (tripadvisory,   posted  wikitravel,  lonelyplanet,  coach  surfing)   Compe<<on     of   Redesign   the                                          Event   product.  design   website   &   online   magazine   (fold   The   winner   will   have   a   chance   to  magazine,   coroflot,   culture   360,   become   tour   guide   and   workshop  whiteboard   journal,   indonesia   krea<f),     Trade   show   in   design   event/fes<vals   :   trainer  monthly   bule<n   in   design   group   &   InacraK   Jakarta,   Indonesia   Trade   expo,  mailing  list   Pasar  Seni  ITB,  Jember  Fashion  Carnival,   Fes<val  kesenian  Bali      
  •        Economic  &  Feasibility  
  •        Economic  &  Feasibility  
  •        Benchmarking  
  •        Project  Timeline  
  •        Benefits   For  Company   •  Gives  financial  benefits,  a  crea<ve  social  enterprise  based  on  design   tourism   •  Ini<ator  in  design  tourism  sector   •  Creates  employment  especially  for  those  people  who  want  to  help   the  social-­‐cultural  movement   For  travellers   •  Enjoy  another  alterna<ve  tourism  choice  which  enrich  designated   and  cultural  knowledge   •  New  plakorm  to  contribute  in  preserva<on  and  conserva<on  of   Indonesian  genuine  design   •  Get  valuable  experience  by  par<cipa<ng  and  learning  from  society   how  to  create  an  eternally  and  <meless  design   •  Training  in  craKsmanship  skills  by  joining  workshop  sessions  
  •        Benefits   For  Society   •  Empowering  them  by  giving  the  economical  benefits  with  eco-­‐ tourism  principle,    through  some  projects  such  as  design  dona<on   programme,     •  Educa<ng  the  craKmanship  skills  to  be  taught  to  their  genera<on   •  Provide  raw  materials  and  tools  to  produce  their  designated   products   •  Preserve  local  geniuses  design  from  modernity,  by  exposing  the     original  craKsmanship  of  society  and  their  design  through  design   tourism  packages.    
  •        thank  you…  grazie  mille…  terima  kasih…