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ECONOMIC,SOCIALAND REGULATORYASPECTS OFADVERTISING
ECONOMIC IMPACT OFADVERTISING GDP VALUE  OF THE PRODUCT PRICE OF THE PRODUCT COMPETITION CONSUMER DEMAND(PRIMARY AND ...
ETHICAL ISSUES OF ADVERTISING ADVOCACY ACCURACY ACQUISITIVENESS DETERMINEWHAT IS ETHICAL WHO SHOULD AND SHOULD NOT BE...
COMMON CRITICISM OFADVERTISING DECEPTION  IN ADVERTISING SUBLIMINAL ADVERTISING IMPACT ON VALUE SYSTEMS(ARTIFICIAL  DEM...
 PROLIFERATION  OF ADVERTISING USE OF STEREOTYPES IN  ADVERTISING(WOMEN,RACIAL  ,ETHNIC,SENIOR CITIZENS) OFFENSIVENESS ...
SOCIAL BENEFITS OFADVERTISING CREATES  EMPLOYMENT ACCEPTANCE OF NEW PRODUCTS AND  TECHNOLOGY PROVIDES CHOICES KEEP PRI...
GOVERNMENT REGULATIONS OFADVERTISEMENT FREEDOM   OF COMMERCIAL SPEECH PRIVAY RIGHTS-ONLINE ADVERTISING ADVERTISING TO C...
MAJOR REGULATING AGENCIES FEDERAL   TRADE COMMISSION  –   DECEPTIVE ADVERTISING  –   ENVIRONMENTAL CLAIM  –   UNFAIR ADVE...
OTHER REGULATORY AGENCIES FEDERAL COMMUNICATION  COMMISSION FOOD AND DRUG ADMINISTRATION PATENT AND TRADEMARK OFFICE S...
 NATIONAL   ADVERTISING REVIEW  COUNCIL REGULATION BY MEDIA AD AGENCIES CONSUMER ADVOCATES
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Unit 1 advertising

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advertising management unit 1

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Transcript of "Unit 1 advertising"

  1. 1. ECONOMIC,SOCIALAND REGULATORYASPECTS OFADVERTISING
  2. 2. ECONOMIC IMPACT OFADVERTISING GDP VALUE OF THE PRODUCT PRICE OF THE PRODUCT COMPETITION CONSUMER DEMAND(PRIMARY AND SELECTIVE) CONSUMER CHOICE(ABUNDANCE PRINICIPLE) BUSINESS CYCLE
  3. 3. ETHICAL ISSUES OF ADVERTISING ADVOCACY ACCURACY ACQUISITIVENESS DETERMINEWHAT IS ETHICAL WHO SHOULD AND SHOULD NOT BE TARGET MARKET WHAT SHOULD OR NOT BE ADVERTISED
  4. 4. COMMON CRITICISM OFADVERTISING DECEPTION IN ADVERTISING SUBLIMINAL ADVERTISING IMPACT ON VALUE SYSTEMS(ARTIFICIAL DEMAND,USE OF APPEALS) ADVERTISING CONTROVERSIAL PRODUCTS(TOBACCO,ALCOHOL,PRESC RIPTION DRUGS
  5. 5.  PROLIFERATION OF ADVERTISING USE OF STEREOTYPES IN ADVERTISING(WOMEN,RACIAL ,ETHNIC,SENIOR CITIZENS) OFFENSIVENESS IN ADVERTISING
  6. 6. SOCIAL BENEFITS OFADVERTISING CREATES EMPLOYMENT ACCEPTANCE OF NEW PRODUCTS AND TECHNOLOGY PROVIDES CHOICES KEEP PRICES DOWN CREATE HEALTHY COMPETITION SUPPORTS COST OF MEDIA
  7. 7. GOVERNMENT REGULATIONS OFADVERTISEMENT FREEDOM OF COMMERCIAL SPEECH PRIVAY RIGHTS-ONLINE ADVERTISING ADVERTISING TO CHILDREN(CHILDREN ADVERTISING REVIEW UNIT) TOBACCO ADVERTISING CHECK ADLAW.COM TO REVIEW SOME OF PENDING CASES ON ADVERTISING
  8. 8. MAJOR REGULATING AGENCIES FEDERAL TRADE COMMISSION – DECEPTIVE ADVERTISING – ENVIRONMENTAL CLAIM – UNFAIR ADVERTISING – COMPARATIVE ADVERTISING – ENDORSMENTS AND SUBSTANTIATION
  9. 9. OTHER REGULATORY AGENCIES FEDERAL COMMUNICATION COMMISSION FOOD AND DRUG ADMINISTRATION PATENT AND TRADEMARK OFFICE STATE GOVERNMENT OFFICES BETTER BUSINESS BUREAU
  10. 10.  NATIONAL ADVERTISING REVIEW COUNCIL REGULATION BY MEDIA AD AGENCIES CONSUMER ADVOCATES
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