Internet Thinking (for 'real' companies)
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Internet Thinking (for 'real' companies)

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Presentation at TechEx 2013, Wanganui, New Zealand. ...

Presentation at TechEx 2013, Wanganui, New Zealand.

Internet Thinking is a business strategy for non-technical leaders to drive innovative, step-change

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  • 1. Internet Thinking(for ‘real’ companies)
  • 2. 2It is not the strongest of the speciesthat survives, nor the mostintelligent, but the one most responsiveto change.Charles Darwin
  • 3. 3Adapt or dieAny number ofmanagement gurus
  • 4. 4Studebaker 1852 - 1966
  • 5. 5Targets the 70% NZ businesses whichdon’t have a website
  • 6. 6Adapt or dieDoes not work anymore
  • 7. 7Companies die even if they adapt
  • 8. 8Adapt or dieDisruptive Innovation
  • 9. Disruptive Innovation9Incumbents, especially large and wellentrenched, seldom survive fundamentaltechnology changes in their industriesDisruption• By smaller, new companies• From outside the industry
  • 10. 10BackRub
  • 11. 11“But the Internet is only for theweightless economy”
  • 12. 12From near bankruptcy to globalsuccess: comprehensive businessstrategy enabled by the Internet
  • 13. Standard Thinking about the Internet• Information• Marketing, sales• Customer service13Internet = technical stuff
  • 14. UFB = faster uploads = efficiency14
  • 15. 15Tapping new sources of innovation
  • 16. 16Treating customers as co-producers(and funders!)
  • 17. Internet ThinkingBusiness strategy using the Internet to drive• Disruptive Innovation• Step change17
  • 18. 18Don’t extrapolate the past todefine the future
  • 19. 19“In the absence of nonlinearinnovation, the destiny of theindustry is your destiny.”Gary Hamel
  • 20. Disruptive Innovation20New MarketsNew DistributionChannelsNew Products/Services
  • 21. Rule of Thumb• Energy• Finance• Health• Education21Any industry that has not changedfundamentally in 10 years is ripe fordisruptive innovation• Government• Retail• Environment• Transport
  • 22. Disruption In Progress• Academic articles peer review• Video workflow• Sports clubs raising money• Reducing counterfeits• Online learning• Family engagement22
  • 23. New Platforms As Disruption Innovation• New sources of supply• New user behaviour• Curation23
  • 24. Find Out More24Richard Branson
  • 25. Summary• Adaptation doesn’t work in Internet time.Disruptive innovation is the real opportunity• Internet thinking is a business strategy forbusiness leaders, including the non-technical• The Internet has more impact on the ‘real’economy than the ‘weightless’ one25
  • 26. Questions / commentsVikram KumarCEO, Mega Ltd.Email: @vikram_nz26