Statistics: 55 facts about social media in Sweden

Statistics: 55 fascinating facts about social media in Sweden June 2011 Hans Kullin

Social media
35%
of the population 9-79 years old, use social media an average day. Nordicom, 2011

Social media
8 hours and 15 minutes
Average time per week spent on social media by women in Stockholm. Metropolitan Report, 2011

Social media
26%
of Swedes inform via social media where they are going on vacation. Dorma, 2011

Social media
38%
of Swedes have at least once uploaded a photo to social media with their mobile phone. Nokia, 2011

Social media
91%
of Swedish journalists use social media in their work. GU, 2011

Social media
71%
of Swedish journalists use social media with the purpose to find ideas to news stories. GU, 2011

Social media
60%
of municipalities, county councils and regions use social media for work purposes. SKL, 2010

Social media
1 of 2
listed companies follow social media as part of their crisis planning. If, 2011 .
1 of 2
listed companies follow social media as part of their crisis planning. If, 2011 .

Social media
20%
of Swedes that take their work laptop on vacation, do it to stay in touch with their networks via social media. Ving, 2010

Social media
0 of 21
county councils are said to use social media consistently or on a larger scale. Health Consumer Powerhouse, 2011

Social networks
17%
of Swedes have searched for jobs via social networks. Kelly Services, 2011

Social networks
50%
of Swedish youth have a profile on a social network (of internet users age 9-12). EU Kids Online, 2011

Social networks
700,000
Swedes are members on LinkedIn ( 2011 ).

Social networks
23.8%
of people that work in the computer/IT industry use LinkedIn each week. Orvesto Näringsliv, 2011

Facebook
73%
of pupils would accept a friend request on Facebook from a teacher. Lärarnas Riksförbund, 2010

Facebook
20%
of teachers would accept a friend request on Facebook from a pupil. Lärarnas Riksförbund, 2010

Facebook
70%
of restaurants, among Livebooking’s customers, that find it important to have a Facebook page ( 2011 ).

Facebook
48%
of Nordic businesses use social networks and social media to find new customers and business. Regus, 2011 .

Facebook
1 of 3
recruiters use Facebook to check up on possible candidates. Stockholms Handelskammare, 2011

Facebook
2,000,000
Swedes access Facebook from the mobile phone, per month ( 2011 ).

Facebook
1,200,000
Swedes access Facebook from the mobile phone, per day ( 2011 ).

Facebook
750,000
Number of check-ins on Facebook, per week ( 2011 ).

Facebook
7,610,000
Number of fans for the largest Facebook page of a Swedish brand or business (H&M). Fanpagelist , 2011 .

Facebook
44,500
Number of check-ins on Facebook Places, for the most popular spot (Arlanda Airport). Socialbakers, 2011 .

Facebook
50%
of youth with Facebook have had their account high jacked, so called ”facerape”. Kairos Future, 2011 .

Facebook
92%
of youth use Facebook at least once a week. Kairos Future, 2011

Facebook
40 of 56
companies listed on the Large Cap list on the Stockholm exchange, are present on Facebook or Twitter. Intellecta, 2011 .

Facebook
48%
of Swedes use Facebook on vacation. Europeiska, 2011 .

Facebook
392,000
people are members of the Facebook group ”Sweden Democrats in the Riksdag, no thanks” (Sverigedemokraterna i Riksdagen, nej tack). 2011

Facebook
2,000
people where nominated via Facebook to available jobs at Gröna Lund amusement park in 2010. The company expects the double amount in 2011. IDG, 2011

Gowalla
21,000
Number of check-ins at Arlanda Airport via Gowalla. Gowalla, 2011

Foursquare
9,000
Number of check-ins at Arlanda Airport via Foursquare. Foursquare, 2011

Twitter
8,900
people follow the most popular Twitter account among Swedish massmedia (@DNdebatt). Toolboxr, 2011

Twitter
307,000
people follow the most popular Twitter account among Swedish businesses (@hm). Toolboxr, 2011

Twitter
69
Highest Klout score among Swedish businesses on Twitter (@spotify). Toolboxr, 2011

Twitter
30,500
Number of tweets from the most active Swedish business on Twitter (@sistaminutenARN). Toolboxr, 2011

Twitter
91,000
Number of Twitter accounts that tweet in Swedish. Intellecta, 2011

Twitter
11,215
Number of Swedish language Twitter accounts with at least one tweet per day on average and at least 30 days old account. Intellecta, 2011

Twitter
25,000,000
Number of tweets from Swedish language Twitter accounts. Intellecta, 2011

Twitter
80%
Share of total tweets from Swedish language accounts, published by the 10% most active accounts. Intellecta, 2011

Twitter
12,594
Swedish users on Twitter that tweeted about the Eurovision Song Contest 2011. Twingly, 2011

YouTube
75%
of Swedish youth use YouTube at least once a week. Kairos Future, 2011

YouTube
73%
of Swedish journalists use YouTube. GU, 2011

YouTube
913,000
films on YouTube found in a search for ”Sweden”. YouTube, 2011

YouTube
188,000,000
Number of views to the video ”Laughing Baby”, William from Nyköping, on YouTube. 2011

Flickr
1,546,500
photos on Flickr tagged with ”Sweden”. Flickr, 2011

Instagr.am
4,500
photos on Instragr.am tagged with ”Sweden”. Instagr.am, 2011.

Apps
107
weeks, the total time spent playing Mini Getaway Stockholm 2010. 11,613 people played. Socialbusiness, 2011

Blogs
500,000
Number of Swedes who blog. WII, 2010

Blogs
93%
of Swedish girls aged 12-15 who read blogs. WII, 2010

Blogs
53.5%
of blog readers have bought a product or service after reading recommendations on a blog. BlogSweden 5, 2010

Blogs
64.4%
of bloggers are not anonymous. BlogSweden 5, 2010

Blogs
10.7%
of bloggers have ads on their blogs, from which they get part of the revenue. BlogSweden 5, 2010

Blogs
948,656
visitors per week to the most visited blog, according to Bloggportalen (Kenzas). 2011

Wikipedia
401,200
Number of articles in Swedish on Wikipedia. 2011

About this presentation
These statistics were compiled in June 2011 by Hans Kullin. Unless otherwise stated, all stats are about social media in Sweden.
Feel free to use the information but I would be happy if you noted where you found it.
Hans has two blogs: www.socialamedier.com and www.kullin.net .
Reach me via email at [email_address] or on Twitter as @kullin

http://www.kullin.net	1586
http://socialmediatoday.com	1026
http://www.scoop.it	668
http://www.socialamedier.com	370
http://swedeneurostat.blogspot.com	306
http://paper.li	249
http://storify.com	225
http://dinfejsbookcoach.blogspot.com	84
http://us-w1.rockmelt.com	31
http://swedeneurostat.blogspot.se	22
http://tweets.windmillnetworking.com	18
http://translate.googleusercontent.com	15
http://twitter.com	15
http://www.twylah.com	12
https://twitter.com	8
http://swedeneurostat.blogspot.cz	8
http://swedeneurostat.blogspot.co.uk	7
http://jooooo.tumblr.com	7
http://www.welti.ch	6
http://marknadsbloggar.collected.info	5
url_unknown	2
http://swedeneurostat.blogspot.com.es	2
http://swedeneurostat.blogspot.com.au	2
http://swedeneurostat.blogspot.dk	2
http://robinfre.collected.info	2
http://swedeneurostat.blogspot.de	1
https://si0.twimg.com	1
http://swedeneurostat.blogspot.fi	1
http://swedeneurostat.blogspot.be	1
http://swedeneurostat.blogspot.nl	1
http://swedeneurostat.blogspot.it	1
http://swedeneurostat.blogspot.in	1
http://164.135.49.40:15871	1
http://www.netvibes.com	1
http://webcache.googleusercontent.com	1
http://swedeneurostat.blogspot.ch	1

Statistics: 55 facts about social media in Sweden

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