Statistics: 55 fascinating facts about social media in Sweden June 2011 Hans Kullin
Social media <ul><li>35% </li></ul><ul><li>of the population 9-79 years old, use social media an average day.  Nordicom, 2...
Social media <ul><li>8 hours and 15 minutes </li></ul><ul><li>Average time per week spent on social media by women in Stoc...
Social media <ul><li>26% </li></ul><ul><li>of Swedes inform via social media where they are going on vacation.  Dorma, 201...
Social media <ul><li>38% </li></ul><ul><li>of Swedes have at least once uploaded a photo to social media with their mobile...
Social media <ul><li>91% </li></ul><ul><li>of Swedish journalists use social media in their work.  GU, 2011 </li></ul>
Social media <ul><li>71% </li></ul><ul><li>of Swedish journalists use social media with the purpose to find ideas to news ...
Social media <ul><li>60% </li></ul><ul><li>of municipalities, county councils and regions use  social media for work purpo...
Social media <ul><li>1 of 2 </li></ul><ul><li>listed companies follow social media as part of their crisis planning.  If, ...
Social media <ul><li>20% </li></ul><ul><li>of Swedes that take their work laptop on vacation, do it to stay in touch with ...
Social media <ul><li>0 of 21 </li></ul><ul><li>county councils are said to use social media consistently or on a larger sc...
Social networks <ul><li>17% </li></ul><ul><li>of Swedes have searched for jobs via social networks.  Kelly Services, 2011 ...
Social networks <ul><li>50% </li></ul><ul><li>of Swedish youth have a profile on a social network (of internet users age 9...
Social networks <ul><li>700,000 </li></ul><ul><li>Swedes are members on LinkedIn ( 2011 ). </li></ul>
Social networks <ul><li>23.8% </li></ul><ul><li>of people that work in the computer/IT industry use  LinkedIn each week.  ...
Facebook <ul><li>73% </li></ul><ul><li>of pupils would accept a friend request on Facebook from a teacher.  Lärarnas Riksf...
Facebook <ul><li>20% </li></ul><ul><li>of teachers would accept a friend request on Facebook from a pupil.  Lärarnas Riksf...
Facebook <ul><li>70% </li></ul><ul><li>of restaurants, among Livebooking’s customers, that find it important to have a Fac...
Facebook <ul><li>48% </li></ul><ul><li>of Nordic businesses use social networks and social media to find new customers and...
Facebook <ul><li>1 of 3 </li></ul><ul><li>recruiters use Facebook to check up on possible candidates.  Stockholms Handelsk...
Facebook <ul><li>2,000,000 </li></ul><ul><li>Swedes access Facebook from the mobile phone, per month ( 2011 ). </li></ul>
Facebook <ul><li>1,200,000 </li></ul><ul><li>Swedes access Facebook from the mobile phone, per day ( 2011 ). </li></ul>
Facebook <ul><li>750,000 </li></ul><ul><li>Number of check-ins on Facebook, per week ( 2011 ). </li></ul>
Facebook <ul><li>7,610,000 </li></ul><ul><li>Number of fans for the largest Facebook page of a Swedish brand or business (...
Facebook <ul><li>44,500 </li></ul><ul><li>Number of check-ins on Facebook Places, for the most popular spot (Arlanda Airpo...
Facebook <ul><li>50% </li></ul><ul><li>of youth with Facebook have had their account high jacked, so called ”facerape”.  K...
Facebook <ul><li>92% </li></ul><ul><li>of youth use Facebook at least once a week.  Kairos Future, 2011 </li></ul>
Facebook <ul><li>40 of 56 </li></ul><ul><li>companies listed on the Large Cap list on the Stockholm exchange, are present ...
Facebook <ul><li>48% </li></ul><ul><li>of Swedes use Facebook on vacation.  Europeiska, 2011 . </li></ul>
Facebook <ul><li>392,000 </li></ul><ul><li>people are members of the Facebook group  ”Sweden Democrats in the Riksdag, no ...
Facebook <ul><li>2,000 </li></ul><ul><li>people where nominated via Facebook to available jobs at Gröna Lund amusement par...
Gowalla <ul><li>21,000 </li></ul><ul><li>Number of check-ins at Arlanda Airport via Gowalla.  Gowalla, 2011 </li></ul>
Foursquare <ul><li>9,000 </li></ul><ul><li>Number of check-ins at Arlanda Airport via Foursquare.  Foursquare, 2011 </li><...
Twitter <ul><li>8,900 </li></ul><ul><li>people follow the most popular Twitter account among Swedish massmedia (@DNdebatt)...
Twitter <ul><li>307,000 </li></ul><ul><li>people follow the most popular Twitter account among Swedish businesses (@hm).  ...
Twitter <ul><li>69 </li></ul><ul><li>Highest Klout score among Swedish businesses on Twitter (@spotify).  Toolboxr, 2011 <...
Twitter <ul><li>30,500 </li></ul><ul><li>Number of tweets from the most active Swedish business on Twitter (@sistaminutenA...
Twitter <ul><li>91,000 </li></ul><ul><li>Number of Twitter accounts that tweet in Swedish.  Intellecta, 2011 </li></ul>
Twitter <ul><li>11,215 </li></ul><ul><li>Number of Swedish language Twitter accounts with at least one tweet per day on av...
Twitter <ul><li>25,000,000 </li></ul><ul><li>Number of tweets from Swedish language Twitter accounts.  Intellecta, 2011 </...
Twitter <ul><li>80% </li></ul><ul><li>Share of total tweets from Swedish language accounts, published by the 10% most acti...
Twitter <ul><li>12,594 </li></ul><ul><li>Swedish users on Twitter that tweeted about the Eurovision Song Contest 2011.  Tw...
YouTube <ul><li>75% </li></ul><ul><li>of Swedish youth use YouTube at least once a week.  Kairos Future, 2011 </li></ul>
YouTube <ul><li>73% </li></ul><ul><li>of Swedish journalists use YouTube.  GU, 2011 </li></ul>
YouTube <ul><li>913,000 </li></ul><ul><li>films on YouTube found in a search for ”Sweden”.  YouTube, 2011 </li></ul>
YouTube <ul><li>188,000,000 </li></ul><ul><li>Number of views to the video ”Laughing Baby”, William from Nyköping, on YouT...
Flickr <ul><li>1,546,500 </li></ul><ul><li>photos on Flickr tagged with ”Sweden”.  Flickr, 2011 </li></ul>
Instagr.am <ul><li>4,500 </li></ul><ul><li>photos on Instragr.am tagged with ”Sweden”. Instagr.am, 2011. </li></ul>
Apps <ul><li>107 </li></ul><ul><li>weeks, the total time spent playing Mini Getaway Stockholm 2010. 11,613 people played. ...
Blogs <ul><li>500,000 </li></ul><ul><li>Number of Swedes who blog.  WII, 2010 </li></ul>
Blogs <ul><li>93% </li></ul><ul><li>of Swedish girls aged 12-15 who read blogs.  WII, 2010 </li></ul>
Blogs <ul><li>53.5% </li></ul><ul><li>of blog readers have bought a product or service after reading recommendations on a ...
Blogs <ul><li>64.4% </li></ul><ul><li>of bloggers are not anonymous.  BlogSweden 5, 2010 </li></ul>
Blogs <ul><li>10.7% </li></ul><ul><li>of bloggers have ads on their blogs, from which they get part of the revenue.  BlogS...
Blogs <ul><li>948,656 </li></ul><ul><li>visitors per week to the most visited blog, according to  Bloggportalen (Kenzas). ...
Wikipedia <ul><li>401,200 </li></ul><ul><li>Number of articles in Swedish on Wikipedia.  2011 </li></ul>
About this presentation <ul><li>These statistics were compiled in June 2011 by Hans Kullin. Unless otherwise stated, all s...
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Statistics: 55 facts about social media in Sweden

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  • Statistics: 55 facts about social media in Sweden

    1. 1. Statistics: 55 fascinating facts about social media in Sweden June 2011 Hans Kullin
    2. 2. Social media <ul><li>35% </li></ul><ul><li>of the population 9-79 years old, use social media an average day. Nordicom, 2011 </li></ul>
    3. 3. Social media <ul><li>8 hours and 15 minutes </li></ul><ul><li>Average time per week spent on social media by women in Stockholm. Metropolitan Report, 2011 </li></ul>
    4. 4. Social media <ul><li>26% </li></ul><ul><li>of Swedes inform via social media where they are going on vacation. Dorma, 2011 </li></ul>
    5. 5. Social media <ul><li>38% </li></ul><ul><li>of Swedes have at least once uploaded a photo to social media with their mobile phone. Nokia, 2011 </li></ul>
    6. 6. Social media <ul><li>91% </li></ul><ul><li>of Swedish journalists use social media in their work. GU, 2011 </li></ul>
    7. 7. Social media <ul><li>71% </li></ul><ul><li>of Swedish journalists use social media with the purpose to find ideas to news stories. GU, 2011 </li></ul>
    8. 8. Social media <ul><li>60% </li></ul><ul><li>of municipalities, county councils and regions use social media for work purposes. SKL, 2010 </li></ul>
    9. 9. Social media <ul><li>1 of 2 </li></ul><ul><li>listed companies follow social media as part of their crisis planning. If, 2011 . </li></ul><ul><li>1 of 2 </li></ul><ul><li>listed companies follow social media as part of their crisis planning. If, 2011 . </li></ul>
    10. 10. Social media <ul><li>20% </li></ul><ul><li>of Swedes that take their work laptop on vacation, do it to stay in touch with their networks via social media. Ving, 2010 </li></ul>
    11. 11. Social media <ul><li>0 of 21 </li></ul><ul><li>county councils are said to use social media consistently or on a larger scale. Health Consumer Powerhouse, 2011 </li></ul>
    12. 12. Social networks <ul><li>17% </li></ul><ul><li>of Swedes have searched for jobs via social networks. Kelly Services, 2011 </li></ul>
    13. 13. Social networks <ul><li>50% </li></ul><ul><li>of Swedish youth have a profile on a social network (of internet users age 9-12). EU Kids Online, 2011 </li></ul>
    14. 14. Social networks <ul><li>700,000 </li></ul><ul><li>Swedes are members on LinkedIn ( 2011 ). </li></ul>
    15. 15. Social networks <ul><li>23.8% </li></ul><ul><li>of people that work in the computer/IT industry use LinkedIn each week. Orvesto Näringsliv, 2011 </li></ul>
    16. 16. Facebook <ul><li>73% </li></ul><ul><li>of pupils would accept a friend request on Facebook from a teacher. Lärarnas Riksförbund, 2010 </li></ul>
    17. 17. Facebook <ul><li>20% </li></ul><ul><li>of teachers would accept a friend request on Facebook from a pupil. Lärarnas Riksförbund, 2010 </li></ul>
    18. 18. Facebook <ul><li>70% </li></ul><ul><li>of restaurants, among Livebooking’s customers, that find it important to have a Facebook page ( 2011 ). </li></ul>
    19. 19. Facebook <ul><li>48% </li></ul><ul><li>of Nordic businesses use social networks and social media to find new customers and business. Regus, 2011 . </li></ul>
    20. 20. Facebook <ul><li>1 of 3 </li></ul><ul><li>recruiters use Facebook to check up on possible candidates. Stockholms Handelskammare, 2011 </li></ul>
    21. 21. Facebook <ul><li>2,000,000 </li></ul><ul><li>Swedes access Facebook from the mobile phone, per month ( 2011 ). </li></ul>
    22. 22. Facebook <ul><li>1,200,000 </li></ul><ul><li>Swedes access Facebook from the mobile phone, per day ( 2011 ). </li></ul>
    23. 23. Facebook <ul><li>750,000 </li></ul><ul><li>Number of check-ins on Facebook, per week ( 2011 ). </li></ul>
    24. 24. Facebook <ul><li>7,610,000 </li></ul><ul><li>Number of fans for the largest Facebook page of a Swedish brand or business (H&M). Fanpagelist , 2011 . </li></ul>
    25. 25. Facebook <ul><li>44,500 </li></ul><ul><li>Number of check-ins on Facebook Places, for the most popular spot (Arlanda Airport). Socialbakers, 2011 . </li></ul>
    26. 26. Facebook <ul><li>50% </li></ul><ul><li>of youth with Facebook have had their account high jacked, so called ”facerape”. Kairos Future, 2011 . </li></ul>
    27. 27. Facebook <ul><li>92% </li></ul><ul><li>of youth use Facebook at least once a week. Kairos Future, 2011 </li></ul>
    28. 28. Facebook <ul><li>40 of 56 </li></ul><ul><li>companies listed on the Large Cap list on the Stockholm exchange, are present on Facebook or Twitter. Intellecta, 2011 . </li></ul>
    29. 29. Facebook <ul><li>48% </li></ul><ul><li>of Swedes use Facebook on vacation. Europeiska, 2011 . </li></ul>
    30. 30. Facebook <ul><li>392,000 </li></ul><ul><li>people are members of the Facebook group ”Sweden Democrats in the Riksdag, no thanks” (Sverigedemokraterna i Riksdagen, nej tack). 2011 </li></ul>
    31. 31. Facebook <ul><li>2,000 </li></ul><ul><li>people where nominated via Facebook to available jobs at Gröna Lund amusement park in 2010. The company expects the double amount in 2011. IDG, 2011 </li></ul>
    32. 32. Gowalla <ul><li>21,000 </li></ul><ul><li>Number of check-ins at Arlanda Airport via Gowalla. Gowalla, 2011 </li></ul>
    33. 33. Foursquare <ul><li>9,000 </li></ul><ul><li>Number of check-ins at Arlanda Airport via Foursquare. Foursquare, 2011 </li></ul>
    34. 34. Twitter <ul><li>8,900 </li></ul><ul><li>people follow the most popular Twitter account among Swedish massmedia (@DNdebatt). Toolboxr, 2011 </li></ul>
    35. 35. Twitter <ul><li>307,000 </li></ul><ul><li>people follow the most popular Twitter account among Swedish businesses (@hm). Toolboxr, 2011 </li></ul>
    36. 36. Twitter <ul><li>69 </li></ul><ul><li>Highest Klout score among Swedish businesses on Twitter (@spotify). Toolboxr, 2011 </li></ul>
    37. 37. Twitter <ul><li>30,500 </li></ul><ul><li>Number of tweets from the most active Swedish business on Twitter (@sistaminutenARN). Toolboxr, 2011 </li></ul>
    38. 38. Twitter <ul><li>91,000 </li></ul><ul><li>Number of Twitter accounts that tweet in Swedish. Intellecta, 2011 </li></ul>
    39. 39. Twitter <ul><li>11,215 </li></ul><ul><li>Number of Swedish language Twitter accounts with at least one tweet per day on average and at least 30 days old account. Intellecta, 2011 </li></ul>
    40. 40. Twitter <ul><li>25,000,000 </li></ul><ul><li>Number of tweets from Swedish language Twitter accounts. Intellecta, 2011 </li></ul>
    41. 41. Twitter <ul><li>80% </li></ul><ul><li>Share of total tweets from Swedish language accounts, published by the 10% most active accounts. Intellecta, 2011 </li></ul>
    42. 42. Twitter <ul><li>12,594 </li></ul><ul><li>Swedish users on Twitter that tweeted about the Eurovision Song Contest 2011. Twingly, 2011 </li></ul>
    43. 43. YouTube <ul><li>75% </li></ul><ul><li>of Swedish youth use YouTube at least once a week. Kairos Future, 2011 </li></ul>
    44. 44. YouTube <ul><li>73% </li></ul><ul><li>of Swedish journalists use YouTube. GU, 2011 </li></ul>
    45. 45. YouTube <ul><li>913,000 </li></ul><ul><li>films on YouTube found in a search for ”Sweden”. YouTube, 2011 </li></ul>
    46. 46. YouTube <ul><li>188,000,000 </li></ul><ul><li>Number of views to the video ”Laughing Baby”, William from Nyköping, on YouTube. 2011 </li></ul>
    47. 47. Flickr <ul><li>1,546,500 </li></ul><ul><li>photos on Flickr tagged with ”Sweden”. Flickr, 2011 </li></ul>
    48. 48. Instagr.am <ul><li>4,500 </li></ul><ul><li>photos on Instragr.am tagged with ”Sweden”. Instagr.am, 2011. </li></ul>
    49. 49. Apps <ul><li>107 </li></ul><ul><li>weeks, the total time spent playing Mini Getaway Stockholm 2010. 11,613 people played. Socialbusiness, 2011 </li></ul>
    50. 50. Blogs <ul><li>500,000 </li></ul><ul><li>Number of Swedes who blog. WII, 2010 </li></ul>
    51. 51. Blogs <ul><li>93% </li></ul><ul><li>of Swedish girls aged 12-15 who read blogs. WII, 2010 </li></ul>
    52. 52. Blogs <ul><li>53.5% </li></ul><ul><li>of blog readers have bought a product or service after reading recommendations on a blog. BlogSweden 5, 2010 </li></ul>
    53. 53. Blogs <ul><li>64.4% </li></ul><ul><li>of bloggers are not anonymous. BlogSweden 5, 2010 </li></ul>
    54. 54. Blogs <ul><li>10.7% </li></ul><ul><li>of bloggers have ads on their blogs, from which they get part of the revenue. BlogSweden 5, 2010 </li></ul>
    55. 55. Blogs <ul><li>948,656 </li></ul><ul><li>visitors per week to the most visited blog, according to Bloggportalen (Kenzas). 2011 </li></ul>
    56. 56. Wikipedia <ul><li>401,200 </li></ul><ul><li>Number of articles in Swedish on Wikipedia. 2011 </li></ul>
    57. 57. About this presentation <ul><li>These statistics were compiled in June 2011 by Hans Kullin. Unless otherwise stated, all stats are about social media in Sweden. </li></ul><ul><li>Feel free to use the information but I would be happy if you noted where you found it. </li></ul><ul><li>Hans has two blogs: www.socialamedier.com and www.kullin.net . </li></ul><ul><li>Reach me via email at [email_address] or on Twitter as @kullin </li></ul>
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