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Sociala medier & employer branding

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Sociala medier och employer branding. Att använda sociala medier i rekrytering.

Sociala medier och employer branding. Att använda sociala medier i rekrytering.

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  • 1. Hans Kullin | Sermo Consulting | 14 okt 2010 Sociala medier & employer branding
  • 2. Sociala medier allt vanligare i rekrytering
  • 3. Arbetstagare allt mer kreativa
  • 4. 20% Brist på personer med av alla rätt utbildning rekryteringar och misslyckas yrkeserfarenhet
  • 5. Matchningen fungerar inte optimalt
  • 6. ”I framtiden måste kommunikationen med potentiella medarbetare vara ständigt pågående.”
  • 7. 7 skäl att använda sociala medier i rekrytering 1. Marknaden kräver dialog
  • 8. 2. Bygger långsiktiga relationer
  • 9. 3. Räckvidd #nyttjobb
  • 10. 4. Autentiska budskap
  • 11. 5. Låg kostnad
  • 12. 6. Aktiverar nätverket
  • 13. 7. Hög kvalitet på kandidater Källa: Jobvite, 2010
  • 14. Allt fler arbetsgivare använder sociala medier för rekrytering Källa: Jobvite, 2010
  • 15. Vanligast med engagemang på LinkedIn och Facebook Källa: Jobvite, 2010
  • 16. 58% har framgångsrikt rekryterat via sociala nätverk. Flest lyckade rekryteringar via LinkedIn Källa: Jobvite, 2010
  • 17. • Varumärkesbyggande • Publicera lediga jobb • ”Referrals” • Söka info om kandidater Källa: Jobvite, 2010
  • 18. Ett par case
  • 19. Case: US National Guard
  • 20. Case: Sodexo
  • 21. Facebook
  • 22. Resultat för Sodexo » Improved candidate experience » Candidates get additional access to recruiters » Easier hiring process Arie Ball, VP Sourcing and Talent Acquisition: » ”Embrace the inevitable” » ”Nothing but positive feedback” » ”We allow pretty much any discussion” » ”The easier employers make it to connect with candidates on social networking sites, the more successful a company will be with its social recruiting”
  • 23. Gröna Lund rekryterar via Facebook
  • 24. Slutligen – två snabba råd
  • 25. Glöm inte Google
  • 26. Detta ser Google » To view this site you'll need to install the latest version of Flash. » Once you have successfully upgraded your Flash Player, click here to view the site.
  • 27. Utnyttja medarbetare som ambassadörer 1. Utarbeta riktlinjer 2. Utbilda 3. Skapa en plattform för delning 4. ”Lead by example” 5. Belöna de engagerade
  • 28. Tack! twitter.com/kullin
  • 29. Foto credits: http://www.flickr.com/photos/phobia/2308371224/ http://www.flickr.com/photos/_nezemnaya_/3008150036/ http://www.flickr.com/photos/paperdollimages/205857798/ http://www.flickr.com/photos/jamesjordan/2198988999/ http://www.flickr.com/photos/happeningfish/3007746661/ http://www.flickr.com/photos/p1r/1398879354/ to rethink is a must Sermo Consulting Sermo Consulting is a small niche agency with long and extensive experience in strategic and tactical guidance in online corporate communication. Sermo is working for listed and non listed companies, such as Color Line, Dell, Electrolux, SAS and Scania. Sermo has 15 consultants based in Oslo and Stockholm. Hans Kullin, digital PR strategist Mobile: +46 722 33 10 66 | E-mail: hans@sermoconsulting.se Twitter www.twitter.com/kullin